The use of light penetration in the skin in the form of small pulses is used in the home-based hair removal device. The pulse weakens the hair roots for it to eventually fall out without giving any pain to the user. Hence this home-based hair removal device is a classic replacement of minimally invasive hair removal treatment witnessed at beauty centers and hospitals.
Such home-based no harm treatment time saving, cheaper than the traditional method. Moreover, due to the COVID-19 stay home situation, the market has gained a lot of attention from the masses urging to use such beauty treatments at home. Hence, during 2020, many players launched portable home-based hair removal devices such as Tria Beauty, Shenzhen Mismon Technology Co., Ltd, Feeke, and Silk'n.
The market for such a portable device is ought to grow mostly due to the rising need for based grooming procedures, increasing end-user base of its unisex use, high affordability, portability of the hair removal device, and easy availability. Men and women participating in bodybuilding, swimming, cycling, sports (wrestling, etc.) will help gain more importance in the market.
The market study is segmented into an area of application that includes, large area, private area, and facial area of the user; technology (intense pulse light technology, laser technology, and energy-based technology). The intense pulse light technology is the most used technology for the home-based hair removal procedure. This methodology uses a high powered, broad spectrum of light clubbed with flashgun feature to deliver quick and enhanced hair removal process. The market is also segmented into by the number of treatments which includes less than and more than 5 treatments. This indicates the quality and power of the product to be used for specific body areas. Hair removal with lesser treatments will be the fastest-growing segment owing to its highly sensitive hair removal technique.
Furthermore, the market is also explained based on end-user. Home care, beauty centers are the major consumers of this product and will be the major shareholders in the market during the forecast period. The majority share is due to the high portability, availability, ease of use of the product, clubbed with the rising demand for hair removal treatment for both the gender, pocket-friendly feature, time and cost-saving procedure, and potential replacement to invasive and time-consuming hair removal procedure.
The market has some prominent players which are engrossed in aggressive marketing techniques to improve their company visibility. Some of them are Elos Mē, Philips, Silk'n, HeySilkSkin, LUX SKIN, The Hut.com Ltd., Tria Beauty, Procter & Gamble, LumaRx, Feeke, Shenzhen Mismon Technology Co., Ltd, Spectrum Brands, Inc., Gozye.com, Wukings, Powerland Group UAE LLC., IMENE Beauty, let me, Fezax, Gillette and CosBeauty.
As per the market study, the regional analysis shows some interesting trends for this home-based or IPL based hair removal device. The major market shareholder is the US as per the country outlook. However, the fastest-growing region is learned to be the APAC region due to the huge targeted end-user base serving this industry.
Continuous technological advancements and point of care beauty treatment will help the market bloom shortly!
Check the report summary at Global Portable Hair Removal Devices Market Size - Forecasts to 2026