Adaptive Bitrate Streaming Market

Global Adaptive Bitrate Streaming Market Size, Trends & Analysis - Forecasts to 2028 By Service Type (Video on Demand and Live Streaming), By Applications (Media & Entertainment, Education, Gaming, and Others), By Streaming Platform (OTT, IPTV, Mobile, and Others), and By Region (North America, Asia Pacific, Central & South America, Europe, and Middle East and Africa), Competitive Landscape, Company Market Share Analysis, and End User Analysis

Category Electronics, Semiconductors and Information & Communication Technology
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This report was recently updated on August 31 2024 with the latest and most recent market numbers

Global Adaptive Bitrate Streaming Market Size

The global adaptive bitrate streaming market is expected to grow at a CAGR of 22.4 % from 2023 to 2028. Adaptive bitrate streaming is a technique used for streaming multimedia content over computer networks and adjusts the video quality based on the viewer’s connection and device capabilities.

The driving factors of the market are increasing consumer base and rise in preference for content delivery network. There is a significant rise in the consumer base for OTT platforms and other streaming services. Ease of access to internet and smart and mobile devices has made the access to adaptive bitrate streaming convenient. Different devices seek different network speed and the streaming services help align it to the network to provide best viewing facilities. Content delivery network services are helpful to cache content and the network edge which improves the overall website performance. It is a network of proxy servers and their data centers by distributing the service to end users.

The market also has some restraints. Adaptive bitrate streaming can easily aid in the increase in the amount of pirated content which affects the subscription rates. Streaming platforms make it easy for content pirates to redistribute high quality multimedia content. Also there are content delivery costs involved. Adaptive bitrate streaming requires multiple video quality versions to be stored which can increase the delivery costs especially for content providers with large libraries.

global adaptive bitrate streaming market

Global Adaptive Bitrate Streaming Market: By Service Type

Based on service type, the market is segmented into video on demand and live streaming. The video on demand segment has dominated the market in 2022 and is anticipated to retain its dominance during forecast period. It allows users to select and watch video content as per their convenience and offers a wide variety including movies, series, educational content and more. The user has control over the content and can choose to rewind, increase and decrease play back speed and replay as per convenience.

Live streaming segment is projected to witness the fastest growth rate in the forecast period from 2023 to 2028. This can be attributed to the fact that content such as news, product launches, webinars, and sports are preferred to be watched by viewers as they are being broadcasted live. It allows for real time interaction opportunities and updates.

Global Adaptive Bitrate Streaming Market: By Applications

Based on applications, the market is segmented into media & entertainment, education, gaming and others. Media & entertainment segment has held the dominant share in the market and is anticipated to retain its dominance during the forecast period. Media and entertainment industry continue to generate revenue through adaptive bitrate streaming platforms as they can be watched on demand. Consumers demand for entertainment genre of content more than any other genre because of the smooth and consistent viewing experience which may or may not be available through cable network.

Gaming segment is projected to witness the fastest growth in the market during the forecast period. This can be attributed to the fact that viewers seek live updates and live streaming allows for viewership interaction as well. Adaptive bitrate streaming enable smoother viewing experiences as organizers of online gaming tournaments and sports events can deliver live streams with minimal buffering and high quality to a different of network at once. It also optimizes delivery of content worldwide.

Global Adaptive Bitrate Streaming Market: By Streaming Platform

Based on streaming platform, the market is segmented into OTT, IPTV, mobile, and others. OTT segment is expected to hold the largest share in the global market during the forecast period. This can be attributed to the fact that it can be accessed through multiple devices such as mobile, desktop, gaming consoles, and television offers a vast library of on-demand content. OTT platforms such as Hulu, Amazon Prime Video, and Netflix, among other services have a vast audience worldwide.

IPTV or internet protocol television segment is projected to hold the highest CAGR in the forecast period. IPTV services are a niche segment typically used in regions where IPTV services are offered by telecom providers. It requires a set-top box or a compatible TV with IPTV capabilities. It can be a little less versatile in comparison to OTT platforms but can be easily used to stream live TV, sports, and news along with traditional television channels and programs. It is a preferred choice for users who wish to have the familiarity of a television while enjoying the benefits of modern day streaming services.

asia pacific adaptive bitrate streaming market

Global Adaptive Bitrate Streaming Market: By Region

North America is projected to be the largest region in the global adaptive bitrate streaming market during the forecast period. There is a significant amount of content creation in the region owing to Hollywood and several independent creators who get recognition due to the streaming platforms. There are exclusive platforms such as peacock, Hulu and HBO max in the region that are further expected to drive the regional market growth.

Asia Pacific is projected to be the fastest growing region across the global adaptive bitrate streaming market. China dominated the market in 2022 owing to the country’s high subscriber base for video streaming platforms. Platforms such as Disney+, Amazon Prime as well as local language and regional platforms such as Hoichoi have garnered subscribers across west and south Asia. Liberalization of the telecom industry, the significant investment inflow from mobile devices and network companies, and the affordable prices of numerous video streaming services are expected to drive regional market growth.

Global Adaptive Bitrate Streaming Market Share and Competitor Analysis

The key players operating in the market are Akamai Technologies, Brightcove, Bitmovin, Wowza Media Systems, Limelight Networks, Kaltura, Microsoft Azure Media Services, JW Player, Netflix, and Amazon Web Services (AWS), among others.  

Please note: This is not an exhaustive list of companies profiled in the report.

Recent Developments

On October 23rd, Disney announced that it is nearing a deal to sell its India operations, which it values at around $10 billion, to Reliance Industries its biggest rival in the country, rather than sell the business in parts. Hotstar, launched in 2015 as a part of the Star India Network was acquired by Disney in 2020.

In September 2023, Amazon announced Prime Video service will feature limited ads beginning in early 2024. The exact date is yet to be announced and that it would be a default tier which would include the other services such as free delivery.

1          STRATEGIC INSIGHTS ON NEW REVENUE POCKETS

1.1    Strategic Opportunity & Attractiveness Analysis

1.1.1        Hot Revenue Pockets

1.1.2        Market Attractiveness Score

1.1.3        Revenue Impacting Opportunity

1.1.4        High Growing Region/Country

1.1.5        Competitor Analysis

1.1.6        Consumer Analysis

1.2    Global Market Estimates' View

1.3    Strategic Insights across Business Functions

1.3.1        For Chief Executive Officers

1.3.2        For Chief Marketing Officers

1.3.3        For Chief Strategy Officers

1.4    Evaluate the Potential of your Existing Business Lines vs. New Lines to Enter Into

2          TECHNOLOGICAL TRENDS

2.1   Technological Adoption Rate

2.2   Current Trend Impact Analysis

2.3   Future Trend Impact Analysis

3          GLOBAL ADAPTIVE BITRATE STREAMING  MARKET OUTLOOK

3.1   Market Pyramid Analysis

3.1.1        Introduction

3.1.2        Adjacent Market Opportunities

3.1.3        Ancillary Market Opportunities

3.2   Demand Side Analysis

3.2.1        Market Drivers: Impact Analysis

3.2.2        Market Restraints: Impact Analysis

3.2.3        Market Opportunities: Impact Analysis

3.2.4        Market Challenges: Impact Analysis

3.3   Supply Side Analysis

3.3.1        Porter’s Five Forces Analysis

3.3.1.1 Threat of New Entrants

3.3.1.2 Threat of New Substitutes

3.3.1.3 Bargaining Power of Suppliers

3.3.1.4 Bargaining Power of Buyers

3.3.1.5 Intensity of Competitive Rivalry

3.3.2        SWOT Analysis; By Factor (Political & Legal, Economic, and Technological)

3.3.2.1 Political Landscape

3.3.2.2 Economic Landscape

3.3.2.3 Social Landscape

3.3.2.4 Technology Landscape

3.3.3        Value Chain Analysis

3.3.4        Trend Analysis

3.3.5        Gap Analysis

3.3.6        Cost Analysis

4          GLOBAL ADAPTIVE BITRATE STREAMING MARKET, BY SERVICE TYPE

4.1   Introduction

4.2   Adaptive Bitrate Streaming Market: Service Type Scope Key Takeaways

4.3   Revenue Growth Analysis, 2022 & 2028

4.4   Video on Demand

4.4.1        Video on Demand Market Estimates and Forecast, 2020-2028 (USD Million)

4.5   Live Streaming

4.5.1        Live Streaming Market Estimates and Forecast, 2020-2028 (USD Million)

5          GLOBAL ADAPTIVE BITRATE STREAMING MARKET, BY APPLICATIONS

5.1   Introduction

5.2   Adaptive Bitrate Streaming Market: Applications Scope Key Takeaways

5.3   Revenue Growth Analysis, 2022 & 2028

5.4   Media & Entertainment

5.4.1        Media & Entertainment Market Estimates and Forecast, 2020-2028 (USD Million)

5.5   Education

5.5.1        Education Market Estimates and Forecast, 2020-2028 (USD Million)

5.6   Gaming

5.6.1        Gaming Market Estimates and Forecast, 2020-2028 (USD Million)

5.7   Others

5.7.1        Others Market Estimates and Forecast, 2020-2028 (USD Million)

6          GLOBAL ADAPTIVE BITRATE STREAMING MARKET, BY STREAMING PLATFORM

6.1   Introduction

6.2   Adaptive Bitrate Streaming Market: Streaming Platform Scope Key Takeaways

6.3   Revenue Growth Analysis, 2022 & 2028

6.4   OTT

6.4.1        OTT Market Estimates and Forecast, 2020-2028 (USD Million)

6.5   IPTV

6.5.1        IPTV Market Estimates and Forecast, 2020-2028 (USD Million)

6.6   Mobile

6.6.1        Mobile Market Estimates and Forecast, 2020-2028 (USD Million)

6.7   Others

6.7.1        Others Market Estimates and Forecast, 2020-2028 (USD Million)

7          GLOBAL ADAPTIVE BITRATE STREAMING MARKET, BY REGION

7.1   Introduction

7.2   North America Adaptive Bitrate Streaming Market Estimates and Forecast, 2020-2028 (USD Million)

7.2.1        By Service Type

7.2.2        By Applications

7.2.3        By Streaming Platform

7.2.4        By Country

7.2.4.1     U.S. Adaptive Bitrate Streaming Market Estimates and Forecast, 2020-2028 (USD Million)

7.2.4.1.1        By Service Type

7.2.4.1.2        By Applications

7.2.4.1.3        By Streaming Platform

7.2.4.2     Canada Adaptive Bitrate Streaming Market Estimates and Forecast, 2020-2028 (USD Million)

7.2.4.2.1        By Service Type

7.2.4.2.2        By Applications

7.2.4.2.3        By Streaming Platform

7.2.4.3     Mexico Adaptive Bitrate Streaming Market Estimates and Forecast, 2020-2028 (USD Million)

7.2.4.3.1        By Service Type

7.2.4.3.2        By Applications

7.2.4.3.3        By Streaming Platform

7.3   Europe Adaptive Bitrate Streaming Market Estimates and Forecast, 2020-2028 (USD Million)

7.3.1        By Service Type

7.3.2        By Applications

7.3.3        By Streaming Platform

7.3.4        By Country

7.3.4.1     Germany Adaptive Bitrate Streaming Market Estimates and Forecast, 2020-2028 (USD Million)

7.3.4.1.1        By Service Type

7.3.4.1.2        By Applications

7.3.4.1.3        By Streaming Platform

7.3.4.2     U.K. Adaptive Bitrate Streaming Market Estimates and Forecast, 2020-2028 (USD Million)

7.3.4.2.1        By Service Type

7.3.4.2.2        By Applications

7.3.4.2.3        By Streaming Platform

7.3.4.3     France Adaptive Bitrate Streaming Market Estimates and Forecast, 2020-2028 (USD Million)

7.3.4.3.1        By Service Type

7.3.4.3.2        By Applications

7.3.4.3.3        By Streaming Platform

7.3.4.4     Italy Adaptive Bitrate Streaming Market Estimates and Forecast, 2020-2028 (USD Million)

7.3.4.4.1        By Service Type

7.3.4.4.2        By Applications

7.2.4.4.3        By Streaming Platform

7.3.4.5     Spain Adaptive Bitrate Streaming Market Estimates and Forecast, 2020-2028 (USD Million)

7.3.4.5.1        By Service Type

7.3.4.5.2        By Applications

7.2.4.5.3        By Streaming Platform

7.3.4.6     Netherlands Adaptive Bitrate Streaming Market Estimates and Forecast, 2020-2028 (USD Million)

7.3.4.6.1        By Service Type

7.3.4.6.2        By Applications

7.2.4.6.3        By Streaming Platform

7.3.4.7     Rest of Europe Adaptive Bitrate Streaming Market Estimates and Forecast, 2020-2028 (USD Million)

7.3.4.7.1        By Service Type

7.3.4.7.2        By Applications

7.2.4.7.3        By Streaming Platform

7.4   Asia Pacific Adaptive Bitrate Streaming Market Estimates and Forecast, 2020-2028 (USD Million)

7.4.1        By Service Type

7.4.2        By Applications

7.4.3        By Streaming Platform

7.4.4        By Country

7.4.4.1     China Adaptive Bitrate Streaming Market Estimates and Forecast, 2020-2028 (USD Million)

7.4.4.1.1        By Service Type

7.4.4.1.2        By Applications

7.4.4.1.3        By Streaming Platform

7.4.4.2     Japan Adaptive Bitrate Streaming Market Estimates and Forecast, 2020-2028 (USD Million)

7.4.4.2.1        By Service Type

7.4.4.2.2        By Applications

7.4.4.2.3        By Streaming Platform

7.4.4.3     India Adaptive Bitrate Streaming Market Estimates and Forecast, 2020-2028 (USD Million)

7.4.4.3.1        By Service Type

7.4.4.3.2        By Applications

7.4.4.3.3        By Streaming Platform

7.4.4.4     South Korea Adaptive Bitrate Streaming Market Estimates and Forecast, 2020-2028 (USD Million)

7.4.4.4.1        By Service Type

7.4.4.4.2        By Applications

7.4.4.4.3        By Streaming Platform

7.4.4.5     Singapore Adaptive Bitrate Streaming Market Estimates and Forecast, 2020-2028 (USD Million)

7.4.4.5.1        By Service Type

7.4.4.5.2        By Applications

7.4.4.5.3        By Streaming Platform

7.4.4.6     Malaysia Adaptive Bitrate Streaming Market Estimates and Forecast, 2020-2028 (USD Million)

7.4.4.6.1        By Service Type

7.4.4.6.2        By Applications

7.4.4.6.3        By Streaming Platform

7.4.4.7     Thailand Adaptive Bitrate Streaming Market Estimates and Forecast, 2020-2028 (USD Million)

7.4.4.7.1        By Service Type

7.4.4.7.2        By Applications

7.4.4.7.3        By Streaming Platform

7.4.4.8     Indonesia Adaptive Bitrate Streaming Market Estimates and Forecast, 2020-2028 (USD Million)

7.4.4.8.1        By Service Type

7.4.4.8.2        By Applications

7.4.4.8.3        By Streaming Platform

7.4.4.9     Vietnam Adaptive Bitrate Streaming Market Estimates and Forecast, 2020-2028 (USD Million)

7.4.4.9.1        By Service Type

7.4.4.9.2        By Applications

7.4.4.9.3        By Streaming Platform

7.4.4.10  Taiwan Adaptive Bitrate Streaming Market Estimates and Forecast, 2020-2028 (USD Million)

7.4.4.10.1 By Service Type

7.4.4.10.2 By Applications

7.4.4.10.3 By Streaming Platform

7.4.4.11  Rest of Asia Pacific Adaptive Bitrate Streaming Market Estimates and Forecast, 2020-2028 (USD Million)

7.4.4.11.1 By Service Type

7.4.4.11.2 By Applications

7.4.4.11.3 By Streaming Platform

7.5   Middle East and Africa Adaptive Bitrate Streaming Market Estimates and Forecast, 2020-2028 (USD Million)

7.5.1        By Service Type

7.5.2        By Applications

7.5.3        By Streaming Platform

7.5.4        By Country

7.5.4.1     Saudi Arabia Adaptive Bitrate Streaming Market Estimates and Forecast, 2020-2028 (USD Million)

7.5.4.1.1        By Service Type

7.5.4.1.2        By Applications

7.5.4.1.3        By Streaming Platform

7.5.4.2     U.A.E. Adaptive Bitrate Streaming Market Estimates and Forecast, 2020-2028 (USD Million)

7.5.4.2.1        By Service Type

7.5.4.2.2        By Applications

7.5.4.2.3        By Streaming Platform

7.5.4.3     Israel Adaptive Bitrate Streaming Market Estimates and Forecast, 2020-2028 (USD Million)

7.5.4.3.1        By Service Type

7.5.4.3.2        By Applications

7.5.4.3.3        By Streaming Platform

7.5.4.4     South Africa Adaptive Bitrate Streaming Market Estimates and Forecast, 2020-2028 (USD Million)

7.5.4.4.1        By Service Type

7.5.4.4.2        By Applications

7.5.4.4.3        By Streaming Platform

7.5.4.5     Rest of Middle East and Africa Adaptive Bitrate Streaming Market Estimates and Forecast, 2020-2028 (USD Million)

7.5.4.5.1        By Service Type

7.5.4.5.2        By Applications

7.5.4.5.2        By Streaming Platform

7.6   Central & South America Adaptive Bitrate Streaming Market Estimates and Forecast, 2020-2028 (USD Million)

7.6.1        By Service Type

7.6.2        By Applications

7.6.3        By Streaming Platform

7.6.4        By Country

7.6.4.1     Brazil Adaptive Bitrate Streaming Market Estimates and Forecast, 2020-2028 (USD Million)

7.6.4.1.1        By Service Type

7.6.4.1.2        By Applications

7.6.4.1.3        By Streaming Platform

7.6.4.2     Argentina Eaporative Air Cooler Market Estimates and Forecast, 2020-2028 (USD Million)

7.6.4.2.1        By Service Type

7.6.4.2.2        By Applications

7.6.4.2.3        By Streaming Platform

7.6.4.3     Chile Adaptive Bitrate Streaming Market Estimates and Forecast, 2020-2028 (USD Million)

7.6.4.3.1        By Service Type

7.6.4.3.2        By Applications

7.6.4.3.3        By Streaming Platform

7.6.4.4     Rest of Central & South America Adaptive Bitrate Streaming Market Estimates and Forecast, 2020-2028 (USD Million)

7.6.4.4.1        By Service Type

7.6.4.4.2        By Applications

7.6.4.4.3        By Streaming Platform

8          COMPETITIVE LANDCAPE

8.1   Company Market Share Analysis

8.2   Four Quadrant Positioning Matrix

8.2.1        Market Leaders

8.2.2        Market Visionaries

8.2.3        Market Challengers

8.2.4        Niche Market Players

8.3   Vendor Landscape

8.3.1        North America

8.3.2        Europe

8.3.3        Asia Pacific

8.3.4        Rest of the World

8.4   Company Profiles  

8.4.1        Akamai Technologies

8.4.1.1 Business Description & Financial Analysis

8.4.1.2 SWOT Analysis

8.4.1.3 Products & Services Offered

8.4.1.4 Strategic Alliances between Business Partners

8.4.2        Brightcove

8.4.2.1 Business Description & Financial Analysis

8.4.2.2 SWOT Analysis

8.4.2.3 Products & Services Offered

8.4.2.4 Strategic Alliances between Business Partners

8.4.3        Bitmovin

8.4.3.1 Business Description & Financial Analysis

8.4.3.2 SWOT Analysis

8.4.3.3 Products & Services Offered

8.4.3.4 Strategic Alliances between Business Partners

8.4.4        Wowza Media Systems

8.4.4.1 Business Description & Financial Analysis

8.4.4.2 SWOT Analysis

8.4.4.3 Products & Services Offered

8.4.4.4 Strategic Alliances between Business Partners

8.4.5        Limelight Networks

8.4.5.1 Business Description & Financial Analysis

8.4.5.2 SWOT Analysis

8.4.5.3 Products & Services Offered

8.4.5.4 Strategic Alliances between Business Partners

8.4.6        KALTURA

8.4.6.1 Business Description & Financial Analysis

8.4.6.2 SWOT Analysis

8.4.6.3 Products & Services Offered

8.4.6.4 Strategic Alliances between Business Partners

8.4.7        Microsoft Azure Media Services

8.4.7.1 Business Description & Financial Analysis

8.4.7.2 SWOT Analysis

8.4.7.3 Products & Services Offered

8.4.8.4 Strategic Alliances between Business Partners

8.4.8        JW Player

8.4.8.1 Business Description & Financial Analysis

8.4.8.2 SWOT Analysis

8.4.8.3 Products & Services Offered

8.4.8.4 Strategic Alliances between Business Partners

8.4.9        Netflix

8.4.9.1 Business Description & Financial Analysis

8.4.9.2 SWOT Analysis

8.4.9.3 Products & Services Offered

8.4.9.4 Strategic Alliances between Business Partners

8.4.10      Amazon Web Services (AWS)

8.4.10.1 Business Description & Financial Analysis

8.4.10.2 SWOT Analysis

8.4.10.3 Products & Services Offered

8.4.10.4 Strategic Alliances between Business Partners

8.4.11      Other Companies

8.4.11.1 Business Description & Financial Analysis

8.4.11.2 SWOT Analysis

8.4.11.3 Products & Services Offered

8.4.11.4 Strategic Alliances between Business Partners

9          RESEARCH METHODOLOGY

9.1   Market Introduction

9.1.1        Market Definition

9.1.2        Market Scope & Segmentation

9.2   Information Procurement

9.2.1        Secondary Research

9.2.1.1 Purchased Databases

9.2.1.2 GMEs Internal Data Repository

9.2.1.3 Secondary Resources & Third Party Perspectives

9.2.1.4 Company Information Sources

9.2.2        Primary Research

9.2.2.1 Various Types of Respondents for Primary Interviews

9.2.2.2 Number of Interviews Conducted throughout the Research Process

9.2.2.3 Primary Stakeholders

9.2.2.4 Discussion Guide for Primary Participants

9.2.3        Expert Panels

9.2.3.1 Expert Panels Across 30+ Industry

9.2.4        Paid Local Experts

9.2.4.1 Paid Local Experts Across 30+ Industry Across each Region

9.3   Market Estimation

9.3.1        Top-Down Approach

9.3.1.1 Macro-Economic Indicators Considered

9.3.1.2 Micro-Economic Indicators Considered

9.3.2        Bottom Up Approach

9.3.2.1 Company Share Analysis Approach

9.3.2.2 Estimation of Potential Product Sales

9.4   Data Triangulation

9.4.1        Data Collection

9.4.2        Time Series, Cross Sectional & Panel Data Analysis

9.4.3        Cluster Analysis

9.5   Analysis and Output

9.5.1        Inhouse AI Based Real Time Analytics Tool

9.5.2        Output From Desk & Primary Research

9.6   Research Assumptions & Limitations

9.7.1        Research Assumptions

9.7.2        Research Limitations

LIST OF TABLES

1 Global Adaptive Bitrate Streaming Market, By Service Type, 2020-2028 (USD Mllion)

2 Video on Demand Market, By Region, 2020-2028 (USD Mllion)          

3 Live Streaming Market, By Region, 2020-2028 (USD Mllion)               

4 Global Adaptive Bitrate Streaming Market, By Applications, 2020-2028 (USD Mllion)

5 Media & Entertainment Market, By Region, 2020-2028 (USD Mllion)             

6 Education Market, By Region, 2020-2028 (USD Mllion)

7 Gaming Market, By Region, 2020-2028 (USD Mllion)

8 Others Market, By Region, 2020-2028 (USD Mllion)

9 Global Adaptive Bitrate Streaming Market, By Streaming Platform, 2020-2028 (USD Mllion)

10 OTT Market, By Region, 2020-2028 (USD Mllion)         

11 IPTV Market, By Region, 2020-2028 (USD Mllion)       

12 Mobile Market, By Region, 2020-2028 (USD Mllion)

13 Others Market, By Region, 2020-2028 (USD Mllion)

14 Regional Analysis, 2020-2028 (USD Mllion)

15 North America Adaptive Bitrate Streaming Market, By Service Type, 2020-2028 (USD Million)

16 North America Adaptive Bitrate Streaming Market, By Applications, 2020-2028 (USD Million)

17 North America Adaptive Bitrate Streaming Market, By Streaming Platform, 2020-2028 (USD Million)

18 North America Adaptive Bitrate Streaming Market, By Country, 2020-2028 (USD Million)

19 U.S Adaptive Bitrate Streaming Market, By Service Type, 2020-2028 (USD Million)

20 U.S Adaptive Bitrate Streaming Market, By Applications, 2020-2028 (USD Million)

21 U.S Adaptive Bitrate Streaming Market, By Streaming Platform, 2020-2028 (USD Million)

22 Canada Adaptive Bitrate Streaming Market, By Service Type, 2020-2028 (USD Million)

23 Canada Adaptive Bitrate Streaming Market, By Applications, 2020-2028 (USD Million)

24 Canada Adaptive Bitrate Streaming Market, By Streaming Platform, 2020-2028 (USD Million)

25 Mexico Adaptive Bitrate Streaming Market, By Service Type, 2020-2028 (USD Million)

26 Mexico Adaptive Bitrate Streaming Market, By Applications, 2020-2028 (USD Million)

27 Mexico Adaptive Bitrate Streaming Market, By Streaming Platform, 2020-2028 (USD Million)

28 Europe Adaptive Bitrate Streaming Market, By Service Type, 2020-2028 (USD Million)

29 Europe Adaptive Bitrate Streaming Market, By Applications, 2020-2028 (USD Million)

30 Europe Adaptive Bitrate Streaming Market, By Streaming Platform, 2020-2028 (USD Million)

31 Europe Adaptive Bitrate Streaming Market, By Country, 2020-2028 (USD Million)

32 Germany Adaptive Bitrate Streaming Market, By Service Type, 2020-2028 (USD Million)

33 Germany Adaptive Bitrate Streaming Market, By Applications, 2020-2028 (USD Million)

34 Germany Adaptive Bitrate Streaming Market, By Streaming Platform, 2020-2028 (USD Million)

35 UK Adaptive Bitrate Streaming Market, By Service Type, 2020-2028 (USD Million)

36 UK Adaptive Bitrate Streaming Market, By Applications, 2020-2028 (USD Million)

37 UK Adaptive Bitrate Streaming Market, By Streaming Platform, 2020-2028 (USD Million)

38 France Adaptive Bitrate Streaming Market, By Service Type, 2020-2028 (USD Million)

39 France Adaptive Bitrate Streaming Market, By Applications, 2020-2028 (USD Million)

40 France Adaptive Bitrate Streaming Market, By Streaming Platform, 2020-2028 (USD Million)

41 Italy Adaptive Bitrate Streaming Market, By Service Type, 2020-2028 (USD Million)

42 Italy Adaptive Bitrate Streaming Market, By T End Use Type, 2020-2028 (USD Million)

43 Italy Adaptive Bitrate Streaming Market, By Streaming Platform, 2020-2028 (USD Million)

44 Spain Adaptive Bitrate Streaming Market, By Service Type, 2020-2028 (USD Million)

45 Spain Adaptive Bitrate Streaming Market, By Applications, 2020-2028 (USD Million)

46 Spain Adaptive Bitrate Streaming Market, By Streaming Platform, 2020-2028 (USD Million)

47 Rest Of Europe Adaptive Bitrate Streaming Market, By Service Type, 2020-2028 (USD Million)

48 Rest Of Europe Adaptive Bitrate Streaming Market, By Applications, 2020-2028 (USD Million)

49 Rest of Europe Adaptive Bitrate Streaming Market, By Streaming Platform, 2020-2028 (USD Million)

50 Asia Pacific Adaptive Bitrate Streaming Market, By Service Type, 2020-2028 (USD Million)

51 Asia Pacific Adaptive Bitrate Streaming Market, By Applications, 2020-2028 (USD Million)

52 Asia Pacific Adaptive Bitrate Streaming Market, By Streaming Platform, 2020-2028 (USD Million)

53 Asia Pacific Adaptive Bitrate Streaming Market, By Country, 2020-2028 (USD Million)

54 China Adaptive Bitrate Streaming Market, By Service Type, 2020-2028 (USD Million)

55 China Adaptive Bitrate Streaming Market, By Applications, 2020-2028 (USD Million)

56 China Adaptive Bitrate Streaming Market, By Streaming Platform, 2020-2028 (USD Million)

57 India Adaptive Bitrate Streaming Market, By Service Type, 2020-2028 (USD Million)

58 India Adaptive Bitrate Streaming Market, By Applications, 2020-2028 (USD Million)

59 India Adaptive Bitrate Streaming Market, By Streaming Platform, 2020-2028 (USD Million)

60 Japan Adaptive Bitrate Streaming Market, By Service Type, 2020-2028 (USD Million)

61 Japan Adaptive Bitrate Streaming Market, By Applications, 2020-2028 (USD Million)

62 Japan Adaptive Bitrate Streaming Market, By Streaming Platform, 2020-2028 (USD Million)

63 South Korea Adaptive Bitrate Streaming Market, By Service Type, 2020-2028 (USD Million)

64 South Korea Adaptive Bitrate Streaming Market, By Applications, 2020-2028 (USD Million)

65 South Korea Adaptive Bitrate Streaming Market, By Streaming Platform, 2020-2028 (USD Million)

66 Malaysia Adaptive Bitrate Streaming Market, By Service Type, 2020-2028 (USD Million)

67 Malaysia Adaptive Bitrate Streaming Market, By Applications, 2020-2028 (USD Million)

68 Malaysia Adaptive Bitrate Streaming Market, By Streaming Platform, 2020-2028 (USD Million)

69 Singapore Adaptive Bitrate Streaming Market, By Service Type, 2020-2028 (USD Million)

70 Singapore Adaptive Bitrate Streaming Market, By Applications, 2020-2028 (USD Million)

71 Singapore Adaptive Bitrate Streaming Market, By Streaming Platform, 2020-2028 (USD Million)

72 Taiwan Adaptive Bitrate Streaming Market, By Service Type, 2020-2028 (USD Million)

73 Taiwan Adaptive Bitrate Streaming Market, By Applications, 2020-2028 (USD Million)

74 Taiwan Adaptive Bitrate Streaming Market, By Streaming Platform, 2020-2028 (USD Million)

75 Vietnam Adaptive Bitrate Streaming Market, By Service Type, 2020-2028 (USD Million)

76 Vietnam Adaptive Bitrate Streaming Market, By Applications, 2020-2028 (USD Million)

77 Vietnam Adaptive Bitrate Streaming Market, By Streaming Platform, 2020-2028 (USD Million)

78 Rest of Asia Pacific Adaptive Bitrate Streaming Market, By Service Type, 2020-2028 (USD Million)

79 Rest of Asia Pacific Adaptive Bitrate Streaming Market, By Applications, 2020-2028 (USD Million)

80 Rest of Asia Pacific Adaptive Bitrate Streaming Market, By Streaming Platform, 2020-2028 (USD Million)

81 Middle East and Africa Adaptive Bitrate Streaming Market, By Service Type, 2020-2028 (USD Million)

82 Middle East and Africa Adaptive Bitrate Streaming Market, By Applications, 2020-2028 (USD Million)

83 Middle East and Africa Adaptive Bitrate Streaming Market, By Streaming Platform, 2020-2028 (USD Million)

84 Middle East and Africa Adaptive Bitrate Streaming Market, By Country, 2020-2028 (USD Million)

85 Saudi Arabia Adaptive Bitrate Streaming Market, By Service Type, 2020-2028 (USD Million)

86 Saudi Arabia Adaptive Bitrate Streaming Market, By Applications, 2020-2028 (USD Million)

87 Saudi Arabia Adaptive Bitrate Streaming Market, By Streaming Platform, 2020-2028 (USD Million)

88 UAE Adaptive Bitrate Streaming Market, By Service Type, 2020-2028 (USD Million)

89 UAE Adaptive Bitrate Streaming Market, By Applications, 2020-2028 (USD Million)

90 UAE Adaptive Bitrate Streaming Market, By Streaming Platform, 2020-2028 (USD Million)

91 South Africa Adaptive Bitrate Streaming Market, By Service Type, 2020-2028 (USD Million)

92 South Africa Adaptive Bitrate Streaming Market, By Applications, 2020-2028 (USD Million)

93 South Africa Adaptive Bitrate Streaming Market, By Streaming Platform, 2020-2028 (USD Million)

94 Israel Adaptive Bitrate Streaming Market, By Service Type, 2020-2028 (USD Million)

95 Israel Adaptive Bitrate Streaming Market, By Applications, 2020-2028 (USD Million)

96 Israel Adaptive Bitrate Streaming Market, By Streaming Platform, 2020-2028 (USD Million)

97 Rest of Middle east and Africa Adaptive Bitrate Streaming Market, By Service Type, 2020-2028 (USD Million)

98 Rest of Middle east and Africa Adaptive Bitrate Streaming Market, By Applications, 2020-2028 (USD Million)

99 Rest of Middle east and Africa Adaptive Bitrate Streaming Market, By Streaming Platform, 2020-2028 (USD Million)

100 Central & South America Adaptive Bitrate Streaming Market, By Service Type, 2020-2028 (USD Million)

101 Central & South America Adaptive Bitrate Streaming Market, By Applications, 2020-2028 (USD Million)

102 Central & South America Adaptive Bitrate Streaming Market, By Streaming Platform, 2020-2028 (USD Million)

103 Central & South America Adaptive Bitrate Streaming Market, By Country, 2020-2028 (USD Million)

104 Brazil Adaptive Bitrate Streaming Market, By Service Type, 2020-2028 (USD Million)

105 Brazil Adaptive Bitrate Streaming Market, By Applications, 2020-2028 (USD Million)

106 Brazil Adaptive Bitrate Streaming Market, By Streaming Platform, 2020-2028 (USD Million)

107 Argentina Adaptive Bitrate Streaming Market, By Service Type, 2020-2028 (USD Million)

108 Argentina Adaptive Bitrate Streaming Market, By Applications, 2020-2028 (USD Million)

109 Argentina Adaptive Bitrate Streaming Market, By Streaming Platform, 2020-2028 (USD Million)

110 Belize Adaptive Bitrate Streaming Market, By Service Type, 2020-2028 (USD Million)

111 Belize Adaptive Bitrate Streaming Market, By Applications, 2020-2028 (USD Million)

112 Belize Adaptive Bitrate Streaming Market, By Streaming Platform, 2020-2028 (USD Million)

113 Rest of Central & South America Adaptive Bitrate Streaming Market, By Service Type, 2020-2028 (USD Million)

114 Rest of Central & South America Adaptive Bitrate Streaming Market, By Applications, 2020-2028 (USD Million)

115 Rest of Central & South America Adaptive Bitrate Streaming Market, By Streaming Platform, 2020-2028 (USD Million)

116 Akamai Technologies: Products & Services Offering

117 Brightcove: Products & Services Offering

118 Bitmovin: Products & Services Offering      

119 Wowza Media Systems: Products & Services Offering         

120 Limelight Networks: Products & Services Offering             

121 KALTURA: Products & Services Offering        

122 Microsoft Azure Media Services: Products & Services Offering  

123 JW Player: Products & Services Offering    

124 Netflix: Products & Services Offering          

125 Amazon Web Services (AWS): Products & Services Offering              

126 Other Companies: Products & Services Offering    

LIST OF FIGURES

1 Global Adaptive Bitrate Streaming Market Overview

2 Global Adaptive Bitrate Streaming Market Value From 2020-2028 (USD Mllion)

3 Global Adaptive Bitrate Streaming Market Share, By Service Type (2022)

4 Global Adaptive Bitrate Streaming Market Share, By Applications (2022)

5 Global Adaptive Bitrate Streaming Market Share, By Streaming Platform (2022)

6 Global Adaptive Bitrate Streaming Market, By Region (Asia Pacific Market)

7 Technological Trends In Global Adaptive Bitrate Streaming Market

8 Four Quadrant Competitor Positioning Matrix

9 Impact Of Macro & Micro Indicators On The Market

10 Impact Of Key Drivers On The Global Adaptive Bitrate Streaming Market

11 Impact Of Challenges On The Global Adaptive Bitrate Streaming Market

12 Porter’s Five Forces Analysis

13 Global Adaptive Bitrate Streaming Market: By Service Type Scope Key Takeaways

14 Global Adaptive Bitrate Streaming Market, By Service Type Segment: Revenue Growth Analysis

15 Video on Demand Market, By Region, 2020-2028 (USD Mllion)       

16 Live Streaming Market, By Region, 2020-2028 (USD Mllion)

17 Global Adaptive Bitrate Streaming Market: By Applications Scope Key Takeaways

18 Global Adaptive Bitrate Streaming Market, By Applications Segment: Revenue Growth Analysis

19 Media & Entertainment Market, By Region, 2020-2028 (USD Mllion)           

20 Education Market, By Region, 2020-2028 (USD Mllion)

21 Gaming Market, By Region, 2020-2028 (USD Mllion)

22 Others Market, By Region, 2020-2028 (USD Mllion)

23 Global Adaptive Bitrate Streaming Market: By Streaming Platform Scope Key Takeaways

24 Global Adaptive Bitrate Streaming Market, By Streaming Platform Segment: Revenue Growth Analysis

25 OTT Market, By Region, 2020-2028 (USD Mllion)        

26 IPTV Market, By Region, 2020-2028 (USD Mllion)

27 Mobile Market, By Region, 2020-2028 (USD Mllion)

28 Others Market, By Region, 2020-2028 (USD Mllion)                

29 Regional Segment: Revenue Growth Analysis

30 Global Adaptive Bitrate Streaming Market: Regional Analysis

31 North America Adaptive Bitrate Streaming Market Overview

32 North America Adaptive Bitrate Streaming Market, By Service Type

33 North America Adaptive Bitrate Streaming Market, By Applications

34 North America Adaptive Bitrate Streaming Market, By Streaming Platform

35 North America Adaptive Bitrate Streaming Market, By Country

36 U.S. Adaptive Bitrate Streaming Market, By Service Type

37 U.S. Adaptive Bitrate Streaming Market, By Applications

38 U.S. Adaptive Bitrate Streaming Market, By Streaming Platform

39 Canada Adaptive Bitrate Streaming Market, By Service Type

40 Canada Adaptive Bitrate Streaming Market, By Applications

41 Canada Adaptive Bitrate Streaming Market, By Streaming Platform

42 Mexico Adaptive Bitrate Streaming Market, By Service Type

43 Mexico Adaptive Bitrate Streaming Market, By Applications

44 Mexico Adaptive Bitrate Streaming Market, By Streaming Platform

45 Four Quadrant Positioning Matrix

46 Company Market Share Analysis

47 Akamai Technologies: Company Snapshot

48 Akamai Technologies: SWOT Analysis

49 Akamai Technologies: Geographic Presence

50 Brightcove: Company Snapshot

51 Brightcove: SWOT Analysis

52 Brightcove: Geographic Presence

53 Bitmovin: Company Snapshot

54 Bitmovin: SWOT Analysis

55 Bitmovin: Geographic Presence

56 Wowza Media Systems: Company Snapshot

57 Wowza Media Systems: Swot Analysis

58 Wowza Media Systems: Geographic Presence

59 Limelight Networks: Company Snapshot

60 Limelight Networks: SWOT Analysis

61 Limelight Networks: Geographic Presence

62 KALTURA: Company Snapshot

63 KALTURA: SWOT Analysis

64 KALTURA: Geographic Presence

65 Microsoft Azure Media Services: Company Snapshot

66 Microsoft Azure Media Services: SWOT Analysis

67 Microsoft Azure Media Services: Geographic Presence

68 JW Player: Company Snapshot

69 JW Player: SWOT Analysis

70 JW Player: Geographic Presence

71 Netflix.: Company Snapshot

72 Netflix.: SWOT Analysis

73 Netflix.: Geographic Presence

74 Amazon Web Services (AWS): Company Snapshot

75 Amazon Web Services (AWS): SWOT Analysis

76 Amazon Web Services (AWS): Geographic Presence

77 Other Companies: Company Snapshot

78 Other Companies: SWOT Analysis

79 Other Companies: Geographic Presence

The Global Adaptive Bitrate Streaming Market has been studied from the year 2019 till 2028. However, the CAGR provided in the report is from the year 2023 to 2028. The research methodology involved three stages: Desk research, Primary research, and Analysis & Output from the entire research process.

Adaptive Bitrate Streaming Market Size

The desk research involved a robust background study which meant referring to paid and unpaid databases to understand the market dynamics; mapping contracts from press releases; identifying the key players in the market, studying their product portfolio, competition level, annual reports/SEC filings & investor presentations; and learning the demand and supply-side analysis for the Adaptive Bitrate Streaming Market.

Adaptive Bitrate Streaming Market Growth

The primary research activity included telephonic conversations with more than 50 tier 1 industry consultants, distributors, and end-use product manufacturers.

Adaptive Bitrate Streaming Market Trends

Finally, based on the above thorough research process, an in-depth analysis was carried out considering the following aspects: market attractiveness, current & future market trends, market share analysis, SWOT analysis of the company and customer analytics.

Adaptive Bitrate Streaming Market Share

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Frequently Asked Questions

The global adaptive bitrate streaming market is expected to grow at a CAGR of 22.4 % from 2023 to 2028.
The key players operating in the market are Akamai Technologies, Brightcove, Bitmovin, Wowza Media Systems, Limelight Networks, Kaltura, Microsoft Azure Media Services, JW Player, Netflix, and Amazon Web Services (AWS), among others.
The global adaptive bitrate streaming market is expected to gain opportunities due to demand for consumer base expansion and increased preference for content delivery network. Additionally, there are ample growth opportunity in the live streaming segment as it allows audience interaction and engagement and real time updates for sports events reality TV shows amongst others.
Global adaptive bitrate streaming market growth is driven by factors such as growing consumer base and increased preference for content delivery network.

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