This report was recently updated on March 29 2025 with the latest and most recent
market numbers
Global Demand-side Platforms (DSP) Market Size, Trends & Analysis - Forecasts to 2028 By Type (Self-serve and Managed), By Industry Verticals (Retail, Automotive, Finance, Healthcare, Media & Entertainment, and Others), By Platform Type (Mobile DSP, Video DSP, Display DSP, and Native DSP), and By Region (North America, Asia Pacific, Central and South America, Europe, and Middle East and Africa), Competitive Landscape, Company Market Share Analysis, and End User Analysis
The global demand-side platforms (DSP) market is estimated to exhibit a CAGR of 24.2% during 2023 to 2028.
The popularity of mobile OTT and CTV applications and the rapid expansion of programmatic advertising are the main drivers of the global demand-side platforms (DSP) market growth. Advertisers are refocusing their advertising spending on mobile OTT and CTV applications due to the increasing consumption of content on these platforms. DSPs play a critical role in aiding this transformation by offering the technology and resources required to successfully target and engage consumers through various channels. Individualized and relevant advertising and content experiences are what mobile OTT and CTV consumers demand. By using data and audience insights, DSPs are essential in enabling marketers to deliver targeted adverts. For instance, according to Cordcutting, only 40% of American people have cable or satellite service, while 93% of them use streaming video services. On four distinct platforms, the typical viewer spends USD 50 per month on streaming services, with Netflix being the most popular.
During the projected period, the growing demand for real-time bidding (RTB) along with increasing mobile gaming and video ads are expected to support the market growth. Mobile gaming and video ads have seen a surge in advertising spend due to their effectiveness in reaching a large and engaged audience. The need for DSPs has grown as marketers devote more of their resources to various forms. DSPs are an essential component of the mobile gaming and video ad ecosystem as they give marketers the tools they need to successfully buy and manage programmatic advertising. Additionally, mobile gaming and video ads often rely on programmatic advertising to target specific audiences and deliver personalized content. Real-time bidding, audience targeting, and ad placement optimization are provided by DSPs, which are critical for the success of mobile gaming and video ad campaigns. For instance, according to the Interactive Advertising Bureau (IAB), 78% of marketers used mobile video ads as their advertising medium in 2020.
Growing focus on data-driven marketing and the integration of artificial intelligence (AI) and machine learning in DSPs are propelling the market growth. The goal of data-driven marketing is to better understand consumer behaviour, tastes, and demographics by gathering and analysing enormous volumes of data. DSPs play a critical role in processing and utilizing this data to target the right audiences with relevant ads. They provide resources for utilizing both first- and third-party data to improve advertising. Moreover, dynamic creative optimization is made possible by DSPs, enabling marketers to dynamically modify ad creative in response to user interactions and real-time data. This ensures that the message remains relevant and compelling throughout the user's journey.
DSPs have an opportunity to focus on e-commerce advertising due to the expansion of e-commerce. By focusing on customers at various phases of the customer journey, they can assist online companies in maximizing their advertising expenditure and generating sales. Moreover, advertisers frequently look for specialized DSP solutions that fit their unique requirements and brand offering white-label services and solutions that can be customized to marketers and agencies can be an effective business opportunity. However, increasing data privacy regulations and the growing use of ad blockers are hampering the market growth.
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The managed segment is expected to hold the largest share of the market. Managed DSP services frequently combine technology with expert human personnel. Advertisers respect the knowledge and assistance offered by managed service providers, especially those who are new to programmatic advertising. They frequently lack the internal expertise and resources needed to utilize DSP technology. Managed services fill this gap by offering strategic guidance, campaign management, and optimization. Additionally, managed DSP services simplify the complex world of programmatic advertising for advertisers. They manage a number of things, such as buying ads, audience targeting, ad creative optimization, and campaign reporting.
The self-serve is expected to be the fastest-growing segment in the market from 2023-2028. Compared to managed services, self-serve DSPs often have cheaper upfront expenses and fees. Advertisers appreciate the cost-efficiency of self-serve platforms, especially for small and medium-sized companies with tight budgets. Self-serve DSPs provide advertisers with more power and independence over their ad campaigns. Without relying on third parties, advertisers can establish their own criteria, design and optimize campaigns, and make changes in real-time.
The retail segment is expected to hold the largest share of the market. Digital advertising has been significantly influenced by the retail sector, especially online retail and e-commerce companies. These companies rely significantly on online marketing to spread the word about their goods and connect with customers across the world. Additionally, retailers have access to vast amounts of consumer data, including purchase history, preferences, and demographics. Retailers have an abundance of first-party data that they can utilize to create extremely successful advertising campaigns since DSPs rely on data to develop tailored ad placements.
The media & entertainment is anticipated to be the fastest-growing segment in the market from 2023-2028. There has been a substantial digital revolution in the media and entertainment sector. Traditional media outlets like print and television are progressively giving way to digital ones. This shift necessitates sophisticated digital advertising solutions like DSPs.
The video DSP segment is expected to hold the largest share of the market. Due to the rising demand for video content on digital platforms, online video advertising has experienced significant growth. Video DSPs are designed specifically for managing and optimizing video ad campaigns, making them a critical component in the digital advertising landscape. Moreover, a significant market for video advertising has been generated by the success of streaming services like Netflix, Amazon Prime Video, Hulu, and YouTube, among others. For delivering advertisements on these sites and optimizing ad delivery based on user behaviour, video DSPs are crucial.
The mobile DSP is anticipated to be the fastest-growing segment in the market from 2023-2028. The growing usage of smartphones has changed how individuals access information, engage with content, and make purchases. Mobile DSPs enable advertisers to reach users on the devices they use most frequently.
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North America is expected to be the largest region in the global market. The gaming industry in North America is sizable and varied, attracting players from a range of backgrounds and interests. Advertisers use DSPs to successfully target gamers as they understand that gaming platforms have the ability to reach a large and engaged audience. For instance, according to a study by the Entertainment Software Association (ESA), 55% of video game players in the US said they played more games in 2020.
Asia Pacific is anticipated to witness the fastest growth during the forecast period. The Asia Pacific region is home to a vast and diverse audience of mobile gamers. More individuals are playing games on their mobile devices due to the availability of smartphones and inexpensive data subscriptions. DSPs are necessary for advertisers who want to reach this growing demographic. For instance, Tyroo, an advertising technology platform, launched Comet, a gaming vertical, in Asia Pacific in April 2022. Tyroo's Comet platform enables them to provide marketers with customer-focused experiences while offering options for advertising in the huge metaverse.
Google, Facebook, Amazon, The Trade Des, MediaMat, Adobe, StackAdap, Basis Global Technologies, Yahoo Inc., and Simpli.fi, among others, are some of the key players in the global demand-side platforms (DSP) market.
Please note: This is not an exhaustive list of companies profiled in the report.
In January 2022, Google LLC updated the Display & Video 360 component of the Google Marketing Platform with new functionality. The company increased its CTV inventory in the Display & Video 360 demand-side platform and added Google audiences to CTV devices to boost CTV advertising.
In March 2022, Trade Desk collaborated with Adobe Real-Time Customer Data Platform to assist advertisers in switching to first-party data from third-party cookies to improve the clarity of their advertising. There will be access to the email-based introduction through all Trade Desk media platforms, including connected TV (CTV).
1 STRATEGIC INSIGHTS ON NEW REVENUE POCKETS
1.1 Strategic Opportunity & Attractiveness Analysis
1.1.1 Hot Revenue Pockets
1.1.2 Market Attractiveness Score
1.1.3 Revenue Impacting Opportunity
1.1.4 High Growing Region/Country
1.1.5 Competitor Analysis
1.1.6 Consumer Analysis
1.2 Global Market Estimates' View
1.3 Strategic Insights across Business Functions
1.3.1 For Chief Executive Officers
1.3.2 For Chief Marketing Officers
1.3.3 For Chief Strategy Officers
1.4 Evaluate the Potential of your Existing Business Lines vs. New Lines to Enter Into
2 TECHNOLOGICAL TRENDS
2.1 Technological Adoption Rate
2.2 Current Trend Impact Analysis
2.3 Future Trend Impact Analysis
3 GLOBAL DEMAND-SIDE PLATFORMS (DSP) MARKET OUTLOOK
3.1 Market Pyramid Analysis
3.1.1 Introduction
3.1.2 Adjacent Market Opportunities
3.1.3 Ancillary Market Opportunities
3.2 Demand Side Analysis
3.2.1 Market Drivers: Impact Analysis
3.2.2 Market Restraints: Impact Analysis
3.2.3 Market Opportunities: Impact Analysis
3.2.4 Market Challenges: Impact Analysis
3.3 Supply Side Analysis
3.3.1 Porter’s Five Forces Analysis
3.3.1.1 Threat of New Entrants
3.3.1.2 Threat of New Substitutes
3.3.1.3 Bargaining Power of Suppliers
3.3.1.4 Bargaining Power of Buyers
3.3.1.5 Intensity of Competitive Rivalry
3.3.2 SWOT Analysis; By Factor (Political & Legal, Economic, and Technological)
3.3.2.1 Political Landscape
3.3.2.2 Economic Landscape
3.3.2.3 Social Landscape
3.3.2.4 Technology Landscape
3.3.3 Value Chain Analysis
3.3.4 Trend Analysis
3.3.5 Gap Analysis
3.3.6 Cost Analysis
4 GLOBAL DEMAND-SIDE PLATFORMS (DSP) MARKET, BY TYPE
4.1 Introduction
4.2 Demand-side Platforms (DSP) Market: Type Scope Key Takeaways
4.3 Revenue Growth Analysis, 2022 & 2028
4.4 Self-serve
4.4.1 Self-serve Market Estimates and Forecast, 2020-2028 (USD Million)
4.5 Managed
4.5.1 Managed Market Estimates and Forecast, 2020-2028 (USD Million)
5 GLOBAL DEMAND-SIDE PLATFORMS (DSP) MARKET, BY INDUSTRY VERTICALS
5.1 Introduction
5.2 Demand-side Platforms (DSP) Market: Industry Verticals Scope Key Takeaways
5.3 Revenue Growth Analysis, 2022 & 2028
5.4 Retail
5.4.1 Retail Market Estimates and Forecast, 2020-2028 (USD Million)
5.5 Automotive
5.5.1 Automotive Market Estimates and Forecast, 2020-2028 (USD Million)
5.6 Finance
5.6.1 Finance Market Estimates and Forecast, 2020-2028 (USD Million)
5.7 Healthcare
5.7.1 Healthcare Market Estimates and Forecast, 2020-2028 (USD Million)
5.8 Media & Entertainment
5.8.1 Media & Entertainment Market Estimates and Forecast, 2020-2028 (USD Million)
5.9 Others
5.9.1 Others Market Estimates and Forecast, 2020-2028 (USD Million)
6 GLOBAL DEMAND-SIDE PLATFORMS (DSP) MARKET, BY PLATFORM TYPE
6.1 Introduction
6.2 Demand-side Platforms (DSP) Market: Platform Type Scope Key Takeaways
6.3 Revenue Growth Analysis, 2022 & 2028
6.4 Mobile DSP
6.4.1 Mobile DSP Market Estimates and Forecast, 2020-2028 (USD Million)
6.5 Video DSP
6.5.1 Video DSP Market Estimates and Forecast, 2020-2028 (USD Million)
6.6 Display DSP
6.6.1 Display DSP Market Estimates and Forecast, 2020-2028 (USD Million)
6.7 Native DSP
6.7.1 Native DSP Market Estimates and Forecast, 2020-2028 (USD Million)
7 GLOBAL DEMAND-SIDE PLATFORMS (DSP) MARKET, BY REGION
7.1 Introduction
7.2 North America Demand-side Platforms (DSP) Market Estimates and Forecast, 2020-2028 (USD Million)
7.2.1 By Type
7.2.2 By Industry Verticals
7.2.3 By Platform Type
7.2.4 By Country
7.2.4.1 U.S. Demand-side Platforms (DSP) Market Estimates and Forecast, 2020-2028 (USD Million)
7.2.4.1.1 By Type
7.2.4.1.2 By Industry Verticals
7.2.4.1.3 By Platform Type
7.2.4.2 Canada Demand-side Platforms (DSP) Market Estimates and Forecast, 2020-2028 (USD Million)
7.2.4.2.1 By Type
7.2.4.2.2 By Industry Verticals
7.2.4.2.3 By Platform Type
7.2.4.3 Mexico Demand-side Platforms (DSP) Market Estimates and Forecast, 2020-2028 (USD Million)
7.2.4.3.1 By Type
7.2.4.3.2 By Industry Verticals
7.2.4.3.3 By Platform Type
7.3 Europe Demand-side Platforms (DSP) Market Estimates and Forecast, 2020-2028 (USD Million)
7.3.1 By Type
7.3.2 By Industry Verticals
7.3.3 By Platform Type
7.3.4 By Country
7.3.4.1 Germany Demand-side Platforms (DSP) Market Estimates and Forecast, 2020-2028 (USD Million)
7.3.4.1.1 By Type
7.3.4.1.2 By Industry Verticals
7.3.4.1.3 By Platform Type
7.3.4.2 U.K. Demand-side Platforms (DSP) Market Estimates and Forecast, 2020-2028 (USD Million)
7.3.4.2.1 By Type
7.3.4.2.2 By Industry Verticals
7.3.4.2.3 By Platform Type
7.3.4.3 France Demand-side Platforms (DSP) Market Estimates and Forecast, 2020-2028 (USD Million)
7.3.4.3.1 By Type
7.3.4.3.2 By Industry Verticals
7.3.4.3.3 By Platform Type
7.3.4.4 Italy Demand-side Platforms (DSP) Market Estimates and Forecast, 2020-2028 (USD Million)
7.3.4.4.1 By Type
7.3.4.4.2 By Industry Verticals
7.2.4.4.3 By Platform Type
7.3.4.5 Spain Demand-side Platforms (DSP) Market Estimates and Forecast, 2020-2028 (USD Million)
7.3.4.5.1 By Type
7.3.4.5.2 By Industry Verticals
7.2.4.5.3 By Platform Type
7.3.4.6 Netherlands Demand-side Platforms (DSP) Market Estimates and Forecast, 2020-2028 (USD Million)
7.3.4.6.1 By Type
7.3.4.6.2 By Industry Verticals
7.2.4.6.3 By Platform Type
7.3.4.7 Rest of Europe Demand-side Platforms (DSP) Market Estimates and Forecast, 2020-2028 (USD Million)
7.3.4.7.1 By Type
7.3.4.7.2 By Industry Verticals
7.2.4.7.3 By Platform Type
7.4 Asia Pacific Demand-side Platforms (DSP) Market Estimates and Forecast, 2020-2028 (USD Million)
7.4.1 By Type
7.4.2 By Industry Verticals
7.4.3 By Platform Type
7.4.4 By Country
7.4.4.1 China Demand-side Platforms (DSP) Market Estimates and Forecast, 2020-2028 (USD Million)
7.4.4.1.1 By Type
7.4.4.1.2 By Industry Verticals
7.4.4.1.3 By Platform Type
7.4.4.2 Japan Demand-side Platforms (DSP) Market Estimates and Forecast, 2020-2028 (USD Million)
7.4.4.2.1 By Type
7.4.4.2.2 By Industry Verticals
7.4.4.2.3 By Platform Type
7.4.4.3 India Demand-side Platforms (DSP) Market Estimates and Forecast, 2020-2028 (USD Million)
7.4.4.3.1 By Type
7.4.4.3.2 By Industry Verticals
7.4.4.3.3 By Platform Type
7.4.4.4 South Korea Demand-side Platforms (DSP) Market Estimates and Forecast, 2020-2028 (USD Million)
7.4.4.4.1 By Type
7.4.4.4.2 By Industry Verticals
7.4.4.4.3 By Platform Type
7.4.4.5 Singapore Demand-side Platforms (DSP) Market Estimates and Forecast, 2020-2028 (USD Million)
7.4.4.5.1 By Type
7.4.4.5.2 By Industry Verticals
7.4.4.5.3 By Platform Type
7.4.4.6 Malaysia Demand-side Platforms (DSP) Market Estimates and Forecast, 2020-2028 (USD Million)
7.4.4.6.1 By Type
7.4.4.6.2 By Industry Verticals
7.4.4.6.3 By Platform Type
7.4.4.7 Thailand Demand-side Platforms (DSP) Market Estimates and Forecast, 2020-2028 (USD Million)
7.4.4.7.1 By Type
7.4.4.7.2 By Industry Verticals
7.4.4.7.3 By Platform Type
7.4.4.8 Indonesia Demand-side Platforms (DSP) Market Estimates and Forecast, 2020-2028 (USD Million)
7.4.4.8.1 By Type
7.4.4.8.2 By Industry Verticals
7.4.4.8.3 By Platform Type
7.4.4.9 Vietnam Demand-side Platforms (DSP) Market Estimates and Forecast, 2020-2028 (USD Million)
7.4.4.9.1 By Type
7.4.4.9.2 By Industry Verticals
7.4.4.9.3 By Platform Type
7.4.4.10 Taiwan Demand-side Platforms (DSP) Market Estimates and Forecast, 2020-2028 (USD Million)
7.4.4.10.1 By Type
7.4.4.10.2 By Industry Verticals
7.4.4.10.3 By Platform Type
7.4.4.11 Rest of Asia Pacific Demand-side Platforms (DSP) Market Estimates and Forecast, 2020-2028 (USD Million)
7.4.4.11.1 By Type
7.4.4.11.2 By Industry Verticals
7.4.4.11.3 By Platform Type
7.5 Middle East and Africa Demand-side Platforms (DSP) Market Estimates and Forecast, 2020-2028 (USD Million)
7.5.1 By Type
7.5.2 By Industry Verticals
7.5.3 By Platform Type
7.5.4 By Country
7.5.4.1 Saudi Arabia Demand-side Platforms (DSP) Market Estimates and Forecast, 2020-2028 (USD Million)
7.5.4.1.1 By Type
7.5.4.1.2 By Industry Verticals
7.5.4.1.3 By Platform Type
7.5.4.2 U.A.E. Demand-side Platforms (DSP) Market Estimates and Forecast, 2020-2028 (USD Million)
7.5.4.2.1 By Type
7.5.4.2.2 By Industry Verticals
7.5.4.2.3 By Platform Type
7.5.4.3 Israel Demand-side Platforms (DSP) Market Estimates and Forecast, 2020-2028 (USD Million)
7.5.4.3.1 By Type
7.5.4.3.2 By Industry Verticals
7.5.4.3.3 By Platform Type
7.5.4.4 South Africa Demand-side Platforms (DSP) Market Estimates and Forecast, 2020-2028 (USD Million)
7.5.4.4.1 By Type
7.5.4.4.2 By Industry Verticals
7.5.4.4.3 By Platform Type
7.5.4.5 Rest of Middle East and Africa Demand-side Platforms (DSP) Market Estimates and Forecast, 2020-2028 (USD Million)
7.5.4.5.1 By Type
7.5.4.5.2 By Industry Verticals
7.5.4.5.2 By Platform Type
7.6 Central & South America Demand-side Platforms (DSP) Market Estimates and Forecast, 2020-2028 (USD Million)
7.6.1 By Type
7.6.2 By Industry Verticals
7.6.3 By Platform Type
7.6.4 By Country
7.6.4.1 Brazil Demand-side Platforms (DSP) Market Estimates and Forecast, 2020-2028 (USD Million)
7.6.4.1.1 By Type
7.6.4.1.2 By Industry Verticals
7.6.4.1.3 By Platform Type
7.6.4.2 Argentina Eaporative Air Cooler Market Estimates and Forecast, 2020-2028 (USD Million)
7.6.4.2.1 By Type
7.6.4.2.2 By Industry Verticals
7.6.4.2.3 By Platform Type
7.6.4.3 Chile Demand-side Platforms (DSP) Market Estimates and Forecast, 2020-2028 (USD Million)
7.6.4.3.1 By Type
7.6.4.3.2 By Industry Verticals
7.6.4.3.3 By Platform Type
7.6.4.4 Rest of Central & South AmericaDemand-side Platforms (DSP) Market Estimates and Forecast, 2020-2028 (USD Million)
7.6.4.4.1 By Type
7.6.4.4.2 By Industry Verticals
7.6.4.4.3 By Platform Type
8 COMPETITIVE LANDCAPE
8.1 Company Market Share Analysis
8.2 Four Quadrant Positioning Matrix
8.2.1 Market Leaders
8.2.2 Market Visionaries
8.2.3 Market Challengers
8.2.4 Niche Market Players
8.3 Vendor Landscape
8.3.1 North America
8.3.2 Europe
8.3.3 Asia Pacific
8.3.4 Rest of the World
8.4 Company Profiles
8.4.1 Google
8.4.1.1 Business Description & Financial Analysis
8.4.1.2 SWOT Analysis
8.4.1.3 Products & Services Offered
8.4.1.4 Strategic Alliances between Business Partners
8.4.2 FACEBOOK
8.4.2.1 Business Description & Financial Analysis
8.4.2.2 SWOT Analysis
8.4.2.3 Products & Services Offered
8.4.2.4 Strategic Alliances between Business Partners
8.4.3 Amazon
8.4.3.1 Business Description & Financial Analysis
8.4.3.2 SWOT Analysis
8.4.3.3 Products & Services Offered
8.4.3.4 Strategic Alliances between Business Partners
8.4.4 The Trade Des
8.4.4.1 Business Description & Financial Analysis
8.4.4.2 SWOT Analysis
8.4.4.3 Products & Services Offered
8.4.4.4 Strategic Alliances between Business Partners
8.4.5 MediaMat
8.4.5.1 Business Description & Financial Analysis
8.4.5.2 SWOT Analysis
8.4.5.3 Products & Services Offered
8.4.5.4 Strategic Alliances between Business Partners
8.4.6 ADOBE
8.4.6.1 Business Description & Financial Analysis
8.4.6.2 SWOT Analysis
8.4.6.3 Products & Services Offered
8.4.6.4 Strategic Alliances between Business Partners
8.4.7 StackAdap
8.4.7.1 Business Description & Financial Analysis
8.4.7.2 SWOT Analysis
8.4.7.3 Products & Services Offered
8.4.8.4 Strategic Alliances between Business Partners
8.4.8 Basis Global Technologies
8.4.8.1 Business Description & Financial Analysis
8.4.8.2 SWOT Analysis
8.4.8.3 Products & Services Offered
8.4.8.4 Strategic Alliances between Business Partners
8.4.9 Yahoo Inc.
8.4.9.1 Business Description & Financial Analysis
8.4.9.2 SWOT Analysis
8.4.9.3 Products & Services Offered
8.4.9.4 Strategic Alliances between Business Partners
8.4.10 Simpli.fi
8.4.10.1 Business Description & Financial Analysis
8.4.10.2 SWOT Analysis
8.4.10.3 Products & Services Offered
8.4.10.4 Strategic Alliances between Business Partners
8.4.11 Other Companies
8.4.11.1 Business Description & Financial Analysis
8.4.11.2 SWOT Analysis
8.4.11.3 Products & Services Offered
8.4.11.4 Strategic Alliances between Business Partners
9 RESEARCH METHODOLOGY
9.1 Market Introduction
9.1.1 Market Definition
9.1.2 Market Scope & Segmentation
9.2 Information Procurement
9.2.1 Secondary Research
9.2.1.1 Purchased Databases
9.2.1.2 GMEs Internal Data Repository
9.2.1.3 Secondary Resources & Third Party Perspectives
9.2.1.4 Company Information Sources
9.2.2 Primary Research
9.2.2.1 Various Type of Respondents for Primary Interviews
9.2.2.2 Number of Interviews Conducted throughout the Research Process
9.2.2.3 Primary Stakeholders
9.2.2.4 Discussion Guide for Primary Participants
9.2.3 Expert Panels
9.2.3.1 Expert Panels Across 30+ Industry
9.2.4 Paid Local Experts
9.2.4.1 Paid Local Experts Across 30+ Industry Across each Region
9.3 Market Estimation
9.3.1 Top-Down Approach
9.3.1.1 Macro-Economic Indicators Considered
9.3.1.2 Micro-Economic Indicators Considered
9.3.2 Bottom Up Approach
9.3.2.1 Company Share Analysis Approach
9.3.2.2 Estimation of Potential Product Sales
9.4 Data Triangulation
9.4.1 Data Collection
9.4.2 Time Series, Cross Sectional & Panel Data Analysis
9.4.3 Cluster Analysis
9.5 Analysis and Output
9.5.1 Inhouse AI Based Real Time Analytics Tool
9.5.2 Output From Desk & Primary Research
9.6 Research Assumptions & Limitations
9.7.1 Research Assumptions
9.7.2 Research Limitations
LIST OF TABLES
1 Global Demand-side Platforms (DSP) Market, By Type, 2020-2028 (USD Million)
2 Self-serve Market, By Region, 2020-2028 (USD Million)
3 Managed Market, By Region, 2020-2028 (USD Million)
4 Global Demand-side Platforms (DSP) Market, By Industry Verticals, 2020-2028 (USD Million)
5 Retail Market, By Region, 2020-2028 (USD Million)
6 Automotive Market, By Region, 2020-2028 (USD Million)
7 Finance Market, By Region, 2020-2028 (USD Million)
8 Healthcare Market, By Region, 2020-2028 (USD Million)
9 Media & Entertainment Market, By Region, 2020-2028 (USD Million)
10 Others Market, By Region, 2020-2028 (USD Million)
11 Global Demand-side Platforms (DSP) Market, By Platform Type, 2020-2028 (USD Million)
12 Mobile DSP Market, By Region, 2020-2028 (USD Million)
13 Video DSP Market, By Region, 2020-2028 (USD Million)
14 Display DSP Market, By Region, 2020-2028 (USD Million)
15 Native DSP Market, By Region, 2020-2028 (USD Million)
16 Regional Analysis, 2020-2028 (USD Million)
17 North America Demand-side Platforms (DSP) Market, By Type, 2020-2028 (USD Million)
18 North America Demand-side Platforms (DSP) Market, By Industry Verticals, 2020-2028 (USD Million)
19 North America Demand-side Platforms (DSP) Market, By Platform Type, 2020-2028 (USD Million)
20 North America Demand-side Platforms (DSP) Market, By Country, 2020-2028 (USD Million)
21 U.S Demand-side Platforms (DSP) Market, By Type, 2020-2028 (USD Million)
22 U.S Demand-side Platforms (DSP) Market, By Industry Verticals, 2020-2028 (USD Million)
23 U.S Demand-side Platforms (DSP) Market, By Platform Type, 2020-2028 (USD Million)
24 Canada Demand-side Platforms (DSP) Market, By Type, 2020-2028 (USD Million)
25 Canada Demand-side Platforms (DSP) Market, By Industry Verticals, 2020-2028 (USD Million)
26 Canada Demand-side Platforms (DSP) Market, By Platform Type, 2020-2028 (USD Million)
27 Mexico Demand-side Platforms (DSP) Market, By Type, 2020-2028 (USD Million)
28 Mexico Demand-side Platforms (DSP) Market, By Industry Verticals, 2020-2028 (USD Million)
29 Mexico Demand-side Platforms (DSP) Market, By Platform Type, 2020-2028 (USD Million)
30 Europe Demand-side Platforms (DSP) Market, By Type, 2020-2028 (USD Million)
31 Europe Demand-side Platforms (DSP) Market, By Industry Verticals, 2020-2028 (USD Million)
32 Europe Demand-side Platforms (DSP) Market, By Platform Type, 2020-2028 (USD Million)
33 Europe Demand-side Platforms (DSP) Market, By COUNTRY, 2020-2028 (USD Million)
34 Germany Demand-side Platforms (DSP) Market, By Type, 2020-2028 (USD Million)
35 Germany Demand-side Platforms (DSP) Market, By Industry Verticals, 2020-2028 (USD Million)
36 Germany Demand-side Platforms (DSP) Market, By Platform Type, 2020-2028 (USD Million)
37 UK Demand-side Platforms (DSP) Market, By Type, 2020-2028 (USD Million)
38 UK Demand-side Platforms (DSP) Market, By Industry Verticals, 2020-2028 (USD Million)
39 UK Demand-side Platforms (DSP) Market, By Platform Type, 2020-2028 (USD Million)
40 France Demand-side Platforms (DSP) Market, By Type, 2020-2028 (USD Million)
41 France Demand-side Platforms (DSP) Market, By Industry Verticals, 2020-2028 (USD Million)
42 France Demand-side Platforms (DSP) Market, By Platform Type, 2020-2028 (USD Million)
43 Italy Demand-side Platforms (DSP) Market, By Type, 2020-2028 (USD Million)
44 Italy Demand-side Platforms (DSP) Market, By T Industry Verticals Type, 2020-2028 (USD Million)
45 Italy Demand-side Platforms (DSP) Market, By Platform Type, 2020-2028 (USD Million)
46 Spain Demand-side Platforms (DSP) Market, By Type, 2020-2028 (USD Million)
47 Spain Demand-side Platforms (DSP) Market, By Industry Verticals, 2020-2028 (USD Million)
48 Spain Demand-side Platforms (DSP) Market, By Platform Type, 2020-2028 (USD Million)
49 Netherlands Demand-side Platforms (DSP) Market, By Type, 2020-2028 (USD Million)
50 Netherlands Demand-side Platforms (DSP) Market, By Industry Verticals, 2020-2028 (USD Million)
51 Netherlands Demand-side Platforms (DSP) Market, By Platform Type, 2020-2028 (USD Million)
52 Rest Of Europe Demand-side Platforms (DSP) Market, By Type, 2020-2028 (USD Million)
53 Rest Of Europe Demand-side Platforms (DSP) Market, By Industry Verticals, 2020-2028 (USD Million)
54 Rest of Europe Demand-side Platforms (DSP) Market, By Platform Type, 2020-2028 (USD Million)
55 Asia Pacific Demand-side Platforms (DSP) Market, By Type, 2020-2028 (USD Million)
56 Asia Pacific Demand-side Platforms (DSP) Market, By Industry Verticals, 2020-2028 (USD Million)
57 Asia Pacific Demand-side Platforms (DSP) Market, By Platform Type, 2020-2028 (USD Million)
58 Asia Pacific Demand-side Platforms (DSP) Market, By Country, 2020-2028 (USD Million)
59 China Demand-side Platforms (DSP) Market, By Type, 2020-2028 (USD Million)
60 China Demand-side Platforms (DSP) Market, By Industry Verticals, 2020-2028 (USD Million)
61 China Demand-side Platforms (DSP) Market, By Platform Type, 2020-2028 (USD Million)
62 India Demand-side Platforms (DSP) Market, By Type, 2020-2028 (USD Million)
63 India Demand-side Platforms (DSP) Market, By Industry Verticals, 2020-2028 (USD Million)
64 India Demand-side Platforms (DSP) Market, By Platform Type, 2020-2028 (USD Million)
65 Japan Demand-side Platforms (DSP) Market, By Type, 2020-2028 (USD Million)
66 Japan Demand-side Platforms (DSP) Market, By Industry Verticals, 2020-2028 (USD Million)
67 Japan Demand-side Platforms (DSP) Market, By Platform Type, 2020-2028 (USD Million)
68 South Korea Demand-side Platforms (DSP) Market, By Type, 2020-2028 (USD Million)
69 South Korea Demand-side Platforms (DSP) Market, By Industry Verticals, 2020-2028 (USD Million)
70 South Korea Demand-side Platforms (DSP) Market, By Platform Type, 2020-2028 (USD Million)
71 malaysia Demand-side Platforms (DSP) Market, By Type, 2020-2028 (USD Million)
72 malaysia Demand-side Platforms (DSP) Market, By Industry Verticals, 2020-2028 (USD Million)
73 malaysia Demand-side Platforms (DSP) Market, By Platform Type, 2020-2028 (USD Million)
74 Thailand Demand-side Platforms (DSP) Market, By Type, 2020-2028 (USD Million)
75 Thailand Demand-side Platforms (DSP) Market, By Industry Verticals, 2020-2028 (USD Million)
76 Thailand Demand-side Platforms (DSP) Market, By Platform Type, 2020-2028 (USD Million)
77 Indonesia Demand-side Platforms (DSP) Market, By Type, 2020-2028 (USD Million)
78 Indonesia Demand-side Platforms (DSP) Market, By Industry Verticals, 2020-2028 (USD Million)
79 Indonesia Demand-side Platforms (DSP) Market, By Platform Type, 2020-2028 (USD Million)
80 Vietnam Demand-side Platforms (DSP) Market, By Type, 2020-2028 (USD Million)
81 Vietnam Demand-side Platforms (DSP) Market, By Industry Verticals, 2020-2028 (USD Million)
82 Vietnam Demand-side Platforms (DSP) Market, By Platform Type, 2020-2028 (USD Million)
83 Taiwan Demand-side Platforms (DSP) Market, By Type, 2020-2028 (USD Million)
84 Taiwan Demand-side Platforms (DSP) Market, By Industry Verticals, 2020-2028 (USD Million)
85 Taiwan Demand-side Platforms (DSP) Market, By Platform Type, 2020-2028 (USD Million)
86 Rest of Asia Pacific Demand-side Platforms (DSP) Market, By Type, 2020-2028 (USD Million)
87 Rest of Asia Pacific Demand-side Platforms (DSP) Market, By Industry Verticals, 2020-2028 (USD Million)
88 Rest of Asia Pacific Demand-side Platforms (DSP) Market, By Platform Type, 2020-2028 (USD Million)
89 Middle East and Africa Demand-side Platforms (DSP) Market, By Type, 2020-2028 (USD Million)
90 Middle East and Africa Demand-side Platforms (DSP) Market, By Industry Verticals, 2020-2028 (USD Million)
91 Middle East and Africa Demand-side Platforms (DSP) Market, By Platform Type, 2020-2028 (USD Million)
92 Middle East and Africa Demand-side Platforms (DSP) Market, By Country, 2020-2028 (USD Million)
93 Saudi Arabia Demand-side Platforms (DSP) Market, By Type, 2020-2028 (USD Million)
94 Saudi Arabia Demand-side Platforms (DSP) Market, By Industry Verticals, 2020-2028 (USD Million)
95 Saudi Arabia Demand-side Platforms (DSP) Market, By Platform Type, 2020-2028 (USD Million)
96 UAE Demand-side Platforms (DSP) Market, By Type, 2020-2028 (USD Million)
97 UAE Demand-side Platforms (DSP) Market, By Industry Verticals, 2020-2028 (USD Million)
98 UAE Demand-side Platforms (DSP) Market, By Platform Type, 2020-2028 (USD Million)
99 Israel Demand-side Platforms (DSP) Market, By Type, 2020-2028 (USD Million)
100 Israel Demand-side Platforms (DSP) Market, By Industry Verticals, 2020-2028 (USD Million)
101 Israel Demand-side Platforms (DSP) Market, By Platform Type, 2020-2028 (USD Million)
102 South Africa Demand-side Platforms (DSP) Market, By Type, 2020-2028 (USD Million)
103 South Africa Demand-side Platforms (DSP) Market, By Industry Verticals, 2020-2028 (USD Million)
104 South Africa Demand-side Platforms (DSP) Market, By Platform Type, 2020-2028 (USD Million)
105 Rest of Middle East and Africa Demand-side Platforms (DSP) Market, By Type, 2020-2028 (USD Million)
106 Rest of Middle East and Africa Demand-side Platforms (DSP) Market, By Industry Verticals, 2020-2028 (USD Million)
107 Rest of Middle East and Africa Demand-side Platforms (DSP) Market, By Platform Type, 2020-2028 (USD Million)
108 Central and South AmericaDemand-side Platforms (DSP) Market, By Type, 2020-2028 (USD Million)
109 Central and South AmericaDemand-side Platforms (DSP) Market, By Industry Verticals, 2020-2028 (USD Million)
110 Central and South AmericaDemand-side Platforms (DSP) Market, By Platform Type, 2020-2028 (USD Million)
111 Central and South AmericaDemand-side Platforms (DSP) Market, By Country, 2020-2028 (USD Million)
112 Brazil Demand-side Platforms (DSP) Market, By Type, 2020-2028 (USD Million)
113 Brazil Demand-side Platforms (DSP) Market, By Industry Verticals, 2020-2028 (USD Million)
114 Brazil Demand-side Platforms (DSP) Market, By Platform Type, 2020-2028 (USD Million)
115 Argentina Demand-side Platforms (DSP) Market, By Type, 2020-2028 (USD Million)
116 Argentina Demand-side Platforms (DSP) Market, By Industry Verticals, 2020-2028 (USD Million)
117 Argentina Demand-side Platforms (DSP) Market, By Platform Type, 2020-2028 (USD Million)
118 Chile Demand-side Platforms (DSP) Market, By Type, 2020-2028 (USD Million)
119 Chile Demand-side Platforms (DSP) Market, By Industry Verticals, 2020-2028 (USD Million)
120 Chile Demand-side Platforms (DSP) Market, By Platform Type, 2020-2028 (USD Million)
121 Rest of Central and South America Demand-side Platforms (DSP) Market, By Type, 2020-2028 (USD Million)
122 Rest of Central and South America Demand-side Platforms (DSP) Market, By Industry Verticals, 2020-2028 (USD Million)
123 Rest of Central and South America Demand-side Platforms (DSP) Market, By Platform Type, 2020-2028 (USD Million)
124 Google: Products & Services Offering
125 FACEBOOK: Products & Services Offering
126 Amazon: Products & Services Offering
127 The Trade Des: Products & Services Offering
128 MediaMat: Products & Services Offering
129 ADOBE: Products & Services Offering
130 StackAdap : Products & Services Offering
131 Basis Global Technologies: Products & Services Offering
132 Yahoo Inc., Inc: Products & Services Offering
133 Simpli.fi: Products & Services Offering
134 Other Companies: Products & Services Offering
LIST OF FIGURES
1 Global Demand-side Platforms (DSP) Market Overview
2 Global Demand-side Platforms (DSP) Market Value From 2020-2028 (USD Million)
3 Global Demand-side Platforms (DSP) Market Share, By Type (2022)
4 Global Demand-side Platforms (DSP) Market Share, By Industry Verticals (2022)
5 Global Demand-side Platforms (DSP) Market Share, By Platform Type (2022)
6 Global Demand-side Platforms (DSP) Market, By Region (Asia Pacific Market)
7 Technological Trends In Global Demand-side Platforms (DSP) Market
8 Four Quadrant Competitor Positioning Matrix
9 Impact Of Macro & Micro Indicators On The Market
10 Impact Of Key Drivers On The Global Demand-side Platforms (DSP) Market
11 Impact Of Challenges On The Global Demand-side Platforms (DSP) Market
12 Porter’s Five Forces Analysis
13 Global Demand-side Platforms (DSP) Market: By Type Scope Key Takeaways
14 Global Demand-side Platforms (DSP) Market, By Type Segment: Revenue Growth Analysis
15 Self-serve Market, By Region, 2020-2028 (USD Million)
16 Managed Market, By Region, 2020-2028 (USD Million)
17 Global Demand-side Platforms (DSP) Market: By Industry Verticals Scope Key Takeaways
18 Global Demand-side Platforms (DSP) Market, By Industry Verticals Segment: Revenue Growth Analysis
19 Retail Market, By Region, 2020-2028 (USD Million)
20 Automotive Market, By Region, 2020-2028 (USD Million)
21 Finance Market, By Region, 2020-2028 (USD Million)
22 Healthcare Market, By Region, 2020-2028 (USD Million)
23 Media & Entertainment Market, By Region, 2020-2028 (USD Million)
24 Others Market, By Region, 2020-2028 (USD Million)
25 Global Demand-side Platforms (DSP) Market: By Platform Type Scope Key Takeaways
26 Global Demand-side Platforms (DSP) Market, By Platform Type Segment: Revenue Growth Analysis
27 Mobile DSP Market, By Region, 2020-2028 (USD Million)
28 Video DSP Market, By Region, 2020-2028 (USD Million)
29 Display DSP Market, By Region, 2020-2028 (USD Million)
30 Native DSP Market, By Region, 2020-2028 (USD Million)
31 Regional Segment: Revenue Growth Analysis
32 Global Demand-side Platforms (DSP) Market: Regional Analysis
33 North America Demand-side Platforms (DSP) Market Overview
34 North America Demand-side Platforms (DSP) Market, By Type
35 North America Demand-side Platforms (DSP) Market, By Industry Verticals
36 North America Demand-side Platforms (DSP) Market, By Platform Type
37 North America Demand-side Platforms (DSP) Market, By Country
38 U.S. Demand-side Platforms (DSP) Market, By Type
39 U.S. Demand-side Platforms (DSP) Market, By Industry Verticals
40 U.S. Demand-side Platforms (DSP) Market, By Platform Type
41 Canada Demand-side Platforms (DSP) Market, By Type
42 Canada Demand-side Platforms (DSP) Market, By Industry Verticals
43 Canada Demand-side Platforms (DSP) Market, By Platform Type
44 Mexico Demand-side Platforms (DSP) Market, By Type
45 Mexico Demand-side Platforms (DSP) Market, By Industry Verticals
46 Mexico Demand-side Platforms (DSP) Market, By Platform Type
47 Four Quadrant Positioning Matrix
48 Company Market Share Analysis
49 Google: Company Snapshot
50 Google: SWOT Analysis
51 Google: Geographic Presence
52 FACEBOOK: Company Snapshot
53 FACEBOOK: SWOT Analysis
54 FACEBOOK: Geographic Presence
55 Amazon: Company Snapshot
56 Amazon: SWOT Analysis
57 Amazon: Geographic Presence
58 The Trade Des: Company Snapshot
59 The Trade Des: Swot Analysis
60 The Trade Des: Geographic Presence
61 MediaMat: Company Snapshot
62 MediaMat: SWOT Analysis
63 MediaMat: Geographic Presence
64 ADOBE: Company Snapshot
65 ADOBE: SWOT Analysis
66 ADOBE: Geographic Presence
67 StackAdap : Company Snapshot
68 StackAdap : SWOT Analysis
69 StackAdap : Geographic Presence
70 Basis Global Technologies: Company Snapshot
71 Basis Global Technologies: SWOT Analysis
72 Basis Global Technologies: Geographic Presence
73 Yahoo Inc., Inc.: Company Snapshot
74 Yahoo Inc., Inc.: SWOT Analysis
75 Yahoo Inc., Inc.: Geographic Presence
76 Simpli.fi: Company Snapshot
77 Simpli.fi: SWOT Analysis
78 Simpli.fi: Geographic Presence
79 Other Companies: Company Snapshot
80 Other Companies: SWOT Analysis
81 Other Companies: Geographic Presence
The Global Demand-side Platforms (DSP) Market has been studied from the year 2019 till 2028. However, the CAGR provided in the report is from the year 2023 to 2028. The research methodology involved three stages: Desk research, Primary research, and Analysis & Output from the entire research process.
The desk research involved a robust background study which meant referring to paid and unpaid databases to understand the market dynamics; mapping contracts from press releases; identifying the key players in the market, studying their product portfolio, competition level, annual reports/SEC filings & investor presentations; and learning the demand and supply-side analysis for the Demand-side Platforms (DSP) Market.
The primary research activity included telephonic conversations with more than 50 tier 1 industry consultants, distributors, and end-use product manufacturers.
Finally, based on the above thorough research process, an in-depth analysis was carried out considering the following aspects: market attractiveness, current & future market trends, market share analysis, SWOT analysis of the company and customer analytics.
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