Digital Out of Home Advertising Market

Global Digital Out of Home Advertising Market Size, Trends & Analysis - Forecasts 2023 to 2028 By Format (Billboards, Street Furniture, Transit & Transportation, Roadways, Airways, Railways, Marine, and Place-based Media), By Application (Indoor and Outdoor), By Industry Vertical (Automotive, Financial Services, Government, Media & Entertainment, Retail, Real Estate, Restaurants, and Others), and By Region (North America, Asia Pacific, Central & South America, Europe, and Middle East and Africa), Competitive Landscape, Company Market Share Analysis, and Competitor Analysis

Category Electronics, Semiconductors and Information & Communication Technology

Format

This report was recently updated on November 13 2024 with the latest and most recent market numbers

Global Digital Out of Home Advertising Market: By Size

The global digital out of home advertising market is expected to grow at a CAGR of 11.6% from 2023 to 2028. Due to its development into new markets and venues, innovation, and improved features in outdoor advertising, digital out-of-home advertising is one of the advertising categories with the quickest growth rates. Due to real-time data on digital screens, digital out-of-home ads offer fresh, unique material that is more interactive and imaginative.

The key drivers for the global digital out of home advertising market include increasing digitization, growing creative interventions, and decline in demand for traditional billboards.

Gamification and augmented reality are interactive digital out-of-home advertising techniques that engage audiences on a deeper level. This involvement promotes favorable connections with the advertised goods or services while raising brand awareness. The creativity allows for greater creativity and flexibility in ad design. Advertisers can easily update and modify content, which enables timely and relevant campaigns. As digital signage and display technology become more affordable and accessible, the deployment of this mode of advertising is increasing. More locations, including public spaces, transport hubs, and retail environments, have quickly adopted this mode, thus expanding its reach. Due to emerging creative trends, regular billboards have intense competition and are declining in demand.

global digital out of home advertising market

Global Digital Out of Home Advertising Market: By Format

Based on format, the market is segmented into billboards, street furniture, transit & transportation, roadways, airways, railways, marine, and place-based media. Billboards segment is expected to be the largest segment in the market during the forecast period. As one of the tried and tested modes of advertising, billboards are high in demand. However, with the advent of innovative and immersive technology, the demand is falling such that the growth rate could be higher. Place-based media is expected to have the highest growth rate during the forecast period. This is because one can very quickly tap into the target audience based on what kind of crowd the location attracts. Apart from this, putting advertisements on public transport in the form of posters or rotating ad banners on the built-in screen quickly catches up with consumers.

Global Digital Out of Home Advertising Market: By Application

Based on application, the market is segmented into indoors and outdoors. Outdoor advertising is expected to be the largest segment in the market over the forecast period. Outdoor DOOH advertising involves digital displays in outdoor locations, such as roadside billboards, transit shelters, bus stops, digital street posters, and digital signage on highways.

Moreover, indoor segment is expected to exhibit highest CAGR in the forecast period. This is because malls and airports and other such places now provide an option of renting screens, in order to showcase their ad films and posters.

Global Digital Out of Home Advertising Market: By Industry Vertical

Based on industry vertical, the market is segmented into automotive, financial services, government, media & entertainment, retail, real estate, and restaurants among others. Real estate segment held largest share in the market in 2022, and is expected to retain its dominance during the forecast period.

Moreover, government vertical is expected to exhibit the highest growth rate during the forecast period. This is because the government actively associates with people to bring awareness about schemes and newly introduced policies. The advertisements communicate public service messages, safety announcements, or promote tourism in specific regions.

asia pacific digital out of home advertising market

Global Digital Out of Home Advertising Market: By Region

North America is analyzed to be the largest region in the global digital out of home advertising market during the forecast period. The market in North America, particularly in the United States, is one of the most mature and well-established markets globally. It has a long history of using digital signage and displays for advertising and communication purposes. The market caters to various industry verticals, including retail, automotive, media and entertainment, finance, and more. Multiple businesses and advertisers leverage digital out-of-house advertising to reach their target customers effectively.

Asia Pacific is analyzed to be the fastest growing region across the global digital out of home advertising. Countries like China, Japan, South Korea, and India are witnessing substantial investments in digital infrastructure and advertising technologies. The region's large population and urbanization have contributed to a diverse and substantial digital out of house advertising audience. High footfall areas in major cities provide significant opportunities for advertisers to engage with consumers.

Global Digital Out of Home Advertising Market Share and Competitor Analysis

The key players operating in the market are JCDecaux, Stroer SE & Co. KGaA, Clear Channel Outdoor Holdings, Inc., Outfront Media Inc., oOh!media Limited, Lamar Advertising Company, Broadsign International LLC., Focus Media, Global Outdoor Media Limited, and Daktronics Dr., among others.

Please note: This is not an exhaustive list of companies profiled in the report.

1 STRATEGIC INSIGHTS ON NEW REVENUE POCKETS

1.1 Strategic Opportunity & Attractiveness Analysis

1.1.1 Hot Revenue Pockets

1.1.2 Market Attractiveness Score

1.1.3 Revenue Impacting Opportunity

1.1.4 High Growing Region/Country

1.1.5 Competitor Analysis

1.1.6 Consumer Analysis

1.2 Global Market Estimates' View

1.3 Strategic Insights across Business Functions

1.3.1 For Chief Executive Officers

1.3.2 For Chief Marketing Officers

1.3.3 For Chief Strategy Officers

1.4 Evaluate the Potential of your Existing Business Lines vs. New Lines to Enter Into

2 TECHNOLOGICAL TRENDS

2.1 Technological Adoption Rate

2.2 Current Trend Impact Analysis

2.3 Future Trend Impact Analysis

2.4 Data Metrics

3 GLOBAL DIGITAL OUT OF HOME ADVERTISING MARKET OUTLOOK

3.1 Market Pyramid Analysis

3.1.1 Introduction

3.1.2 Adjacent Market Opportunities

3.1.3 Ancillary Market Opportunities

3.2 Demand Side Analysis

3.2.1 Market Drivers: Impact Analysis

3.2.2 Market Restraints: Impact Analysis

3.2.3 Market Opportunities: Impact Analysis

3.2.4 Market Challenges: Impact Analysis

3.3 Supply Side Analysis

3.3.1 Porter’s Five Forces Analysis

3.3.1.1 Threat of New Entrants

3.3.1.2 Threat of New Substitutes

3.3.1.3 Bargaining Power of Suppliers

3.3.1.4 Bargaining Power of Buyers

3.3.1.5 Intensity of Competitive Rivalry

3.3.2 SWOT Analysis; By Factor (Political & Legal, Economic, and Technological)

3.3.2.1 Political Landscape

3.3.2.2 Economic Landscape

3.3.2.3 Social Landscape

3.3.2.4 Technology Landscape

3.3.3 Value Chain Analysis

3.3.4 Trend Analysis

3.3.5 Gap Analysis

3.3.6 Cost Analysis

4 GLOBAL DIGITAL OUT OF HOME ADVERTISING MARKET, BY FORMAT

4.1 Introduction

4.2 Digital Out Of Home Advertising Market: Format Type Scope Key Takeaways

4.3 Revenue Growth Analysis, 2022 & 2028

4.4 Billboards

4.4.1 Billboards Market Estimates and Forecast, 2020-2028 (USD Billion)

4.5 Street Furniture

4.5.1 Street Furniture Market Estimates and Forecast, 2020-2028 (USD Billion)

4.6 Transit & Transportation

4.6.1 Transit & Transportation Market Estimates and Forecast, 2020-2028 (USD Billion)

4.7 Roadways

4.7.1 Roadways Market Estimates and Forecast, 2020-2028 (USD Billion)

4.8 Airways

4.8.1 Airways Market Estimates and Forecast, 2020-2028 (USD Billion)

4.9 Railways

4.9.1 Railways Market Estimates and Forecast, 2020-2028 (USD Billion)

4.10 Marine

4.10.1 Marine Market Estimates and Forecast, 2020-2028 (USD Billion)

4.11 Place-based Media

4.11.1 Roadways Market Estimates and Forecast, 2020-2028 (USD Billion)

5 GLOBAL DIGITAL OUT OF HOME ADVERTISING MARKET, BY APPLICATION

5.1 Introduction

5.2 Digital Out Of Home Advertising Market: Application Scope Key Takeaways

5.3 Revenue Growth Analysis, 2022 & 2028

5.4 Indoor

5.4.1 Indoor Market Estimates and Forecast, 2020-2028 (USD Billion)

5.5 Outdoor

5.5.1 Outdoor Market Estimates and Forecast, 2020-2028 (USD Billion)

6 GLOBAL DIGITAL OUT OF HOME ADVERTISING MARKET, BY INDUSTRY VERTICAL

6.1 Introduction

6.2 Digital Out Of Home Advertising Market: Industry Vert u9 ical Scope Key Takeaways

6.3 Revenue Growth Analysis, 2022 & 2028

6.4 Automotive

6.4.1 Automotive Market Estimates and Forecast, 2020-2028 (USD Billion)

6.5 Financial Services

6.5.1 Financial Services Market Estimates and Forecast, 2020-2028 (USD Billion)

6.6 Government

6.6.1 Government Market Estimates and Forecast, 2020-2028 (USD Billion)

6.7 Media & Entertainment

6.7.1 Media & Entertainment Market Estimates and Forecast, 2020-2028 (USD Billion)

6.8 Retail

6.8.1 Retail Market Estimates and Forecast, 2020-2028 (USD Billion)

6.9 Real Estate

6.9.1 Real Estate Market Estimates and Forecast, 2020-2028 (USD Billion)

6.10 Restaurants

6.10.1 Restaurants Market Estimates and Forecast, 2020-2028 (USD Billion)

6.11 Others

6.11.1 Others Market Estimates and Forecast, 2020-2028 (USD Billion)

7 GLOBAL DIGITAL OUT OF HOME ADVERTISING MARKET, BY REGION

7.1 Introduction

7.2 North America Digital Out Of Home Advertising Market Estimates and Forecast, 2020-2028 (USD Billion)

7.2.1 By Format

7.2.2 BY Application

7.2.3 By Industry Vertical

7.2.4 By Country

7.2.4.1 U.S. Digital Out Of Home Advertising Market Estimates and Forecast, 2020-2028 (USD Billion)

7.2.4.1.1 By Format

7.2.4.1.2 BY Application

7.2.4.1.3 By Industry Vertical

7.2.4.2 Canada Digital Out Of Home Advertising Market Estimates and Forecast, 2020-2028 (USD Billion)

7.2.4.2.1 By Format

7.2.4.2.2 BY Application

7.2.4.2.3 By Industry Vertical

7.2.4.3 Mexico Digital Out Of Home Advertising Market Estimates and Forecast, 2020-2028 (USD Billion)

7.2.4.3.1 By Format

7.2.4.3.2 BY Application

7.2.4.3.3 By Industry Vertical

7.3 Europe Digital Out Of Home Advertising Market Estimates and Forecast, 2020-2028 (USD Billion)

7.3.1 By Format

7.3.2 BY Application

7.3.3 By Industry Vertical

7.3.4 By Country

7.3.4.1 Germany Digital Out Of Home Advertising Market Estimates and Forecast, 2020-2028 (USD Billion)

7.3.4.1.1 By Format

7.3.4.1.2 BY Application

7.3.4.1.3 By Industry Vertical

7.3.4.2 U.K. Digital Out Of Home Advertising Market Estimates and Forecast, 2020-2028 (USD Billion)

7.3.4.2.1 By Format

7.3.4.2.2 BY Application

7.3.4.2.3 By Industry Vertical

7.3.4.3 France Digital Out Of Home Advertising Market Estimates and Forecast, 2020-2028 (USD Billion)

7.3.4.3.1 By Format

7.3.4.3.2 BY Application

7.3.4.3.3 By Industry Vertical

7.3.4.4 Italy Digital Out Of Home Advertising Market Estimates and Forecast, 2020-2028 (USD Billion)

7.3.4.4.1 By Format

7.3.4.4.2 BY Application

7.2.4.4.3 By Industry Vertical

7.3.4.5 Spain Digital Out Of Home Advertising Market Estimates and Forecast, 2020-2028 (USD Billion)

7.3.4.5.1 By Format

7.3.4.5.2 BY Application

7.2.4.5.3 By Industry Vertical

7.3.4.6 Netherlands Digital Out Of Home Advertising Market Estimates and Forecast, 2020-2028 (USD Billion)

7.3.4.6.1 By Format

7.3.4.6.2 BY Application

7.2.4.6.3 By Industry Vertical

7.3.4.7 Rest of Europe Digital Out Of Home Advertising Market Estimates and Forecast, 2020-2028 (USD Billion)

7.3.4.7.1 By Format

7.3.4.7.2 BY Application

7.2.4.7.3 By Industry Vertical

7.4 Asia Pacific Digital Out Of Home Advertising Market Estimates and Forecast, 2020-2028 (USD Billion)

7.4.1 By Format

7.4.2 BY Application

7.4.3 By Industry Vertical

7.4.4 By Country

7.4.4.1 China Digital Out Of Home Advertising Market Estimates and Forecast, 2020-2028 (USD Billion)

7.4.4.1.1 By Format

7.4.4.1.2 BY Application

7.4.4.1.3 By Industry Vertical

7.4.4.2 Japan Digital Out Of Home Advertising Market Estimates and Forecast, 2020-2028 (USD Billion)

7.4.4.2.1 By Format

7.4.4.2.2 BY Application

7.4.4.2.3 By Industry Vertical

7.4.4.3 India Digital Out Of Home Advertising Market Estimates and Forecast, 2020-2028 (USD Billion)

7.4.4.3.1 By Format

7.4.4.3.2 BY Application

7.4.4.3.3 By Industry Vertical

7.4.4.4 South Korea Digital Out Of Home Advertising Market Estimates and Forecast, 2020-2028 (USD Billion)

7.4.4.4.1 By Format

7.4.4.4.2 BY Application

7.4.4.4.3 By Industry Vertical

7.4.4.5 Singapore Digital Out Of Home Advertising Market Estimates and Forecast, 2020-2028 (USD Billion)

7.4.4.5.1 By Format

7.4.4.5.2 BY Application

7.4.4.5.3 By Industry Vertical

7.4.4.6 Malaysia Digital Out Of Home Advertising Market Estimates and Forecast, 2020-2028 (USD Billion)

7.4.4.6.1 By Format

7.4.4.6.2 BY Application

7.4.4.6.3 By Industry Vertical

7.4.4.7 Thailand Digital Out Of Home Advertising Market Estimates and Forecast, 2020-2028 (USD Billion)

7.4.4.7.1 By Format

7.4.4.7.2 BY Application

7.4.4.7.3 By Industry Vertical

7.4.4.8 Indonesia Digital Out Of Home Advertising Market Estimates and Forecast, 2020-2028 (USD Billion)

7.4.4.8.1 By Format

7.4.4.8.2 BY Application

7.4.4.8.3 By Industry Vertical

7.4.4.9 Vietnam Digital Out Of Home Advertising Market Estimates and Forecast, 2020-2028 (USD Billion)

7.4.4.9.1 By Format

7.4.4.9.2 BY Application

7.4.4.9.3 By Industry Vertical

7.4.4.10 Taiwan Digital Out Of Home Advertising Market Estimates and Forecast, 2020-2028 (USD Billion)

7.4.4.10.1 By Format

7.4.4.10.2 BY Application

7.4.4.10.3 By Industry Vertical

7.4.4.11 Rest of Asia Pacific Digital Out Of Home Advertising Market Estimates and Forecast, 2020-2028 (USD Billion)

7.4.4.11.1 By Format

7.4.4.11.2 BY Application

7.4.4.11.3 By Industry Vertical

7.5 Middle East and Africa Digital Out Of Home Advertising Market Estimates and Forecast, 2020-2028 (USD Billion)

7.5.1 By Format

7.5.2 BY Application

7.5.3 By Industry Vertical

7.5.4 By Country

7.5.4.1 Saudi Arabia Digital Out Of Home Advertising Market Estimates and Forecast, 2020-2028 (USD Billion)

7.5.4.1.1 By Format

7.5.4.1.2 BY Application

7.5.4.1.3 By Industry Vertical

7.5.4.2 U.A.E. Digital Out Of Home Advertising Market Estimates and Forecast, 2020-2028 (USD Billion)

7.5.4.2.1 By Format

7.5.4.2.2 BY Application

7.5.4.2.3 By Industry Vertical

7.5.4.3 Israel Digital Out Of Home Advertising Market Estimates and Forecast, 2020-2028 (USD Billion)

7.5.4.3.1 By Format

7.5.4.3.2 BY Application

7.5.4.3.3 By Industry Vertical

7.5.4.4 South Africa Digital Out Of Home Advertising Market Estimates and Forecast, 2020-2028 (USD Billion)

7.5.4.4.1 By Format

7.5.4.4.2 BY Application

7.5.4.4.3 By Industry Vertical

7.5.4.5 Rest of Middle East and Africa Digital Out Of Home Advertising Market Estimates and Forecast, 2020-2028 (USD Billion)

7.5.4.5.1 By Format

7.5.4.5.2 BY Application

7.5.4.5.2 By Industry Vertical

7.6 Central & South America Digital Out Of Home Advertising Market Estimates and Forecast, 2020-2028 (USD Billion)

7.6.1 By Format

7.6.2 BY Application

7.6.3 By Industry Vertical

7.6.4 By Country

7.6.4.1 Brazil Digital Out Of Home Advertising Market Estimates and Forecast, 2020-2028 (USD Billion)

7.6.4.1.1 By Format

7.6.4.1.2 BY Application

7.6.4.1.3 By Industry Vertical

7.6.4.2 Argentina Eaporative Air Cooler Market Estimates and Forecast, 2020-2028 (USD Billion)

7.6.4.2.1 By Format

7.6.4.2.2 BY Application

7.6.4.2.3 By Industry Vertical

7.6.4.3 Chile Digital Out Of Home Advertising Market Estimates and Forecast, 2020-2028 (USD Billion)

7.6.4.3.1 By Format

7.6.4.3.2 BY Application

7.6.4.3.3 By Industry Vertical

7.6.4.4 Rest of Central & South America Digital Out Of Home Advertising Market Estimates and Forecast, 2020-2028 (USD Billion)

7.6.4.4.1 By Format

7.6.4.4.2 BY Application

7.6.4.4.3 By Industry Vertical

8 COMPETITIVE LANDCAPE

8.1 Company Market Share Analysis

8.2 Four Quadrant Positioning Matrix

8.2.1 Market Leaders

8.2.2 Market Visionaries

8.2.3 Market Challengers

8.2.4 Niche Market Players

8.3.4 Rest of the World

8.4 Company Profiles

8.4.1 JCDecaux

8.4.1.1 Business Description & Financial Analysis

8.4.1.2 SWOT Analysis

8.4.1.3 Products & Services Offered

8.4.1.4 Strategic Alliances between Business Partners

8.4.2 Stroer SE & Co. KGaA.

8.4.2.1 Business Description & Financial Analysis

8.4.2.2 SWOT Analysis

8.4.2.3 Products & Services Offered

8.4.2.4 Strategic Alliances between Business Partners

8.4.3 Clear Channel Outdoor Holdings, Inc.

8.4.3.1 Business Description & Financial Analysis

8.4.3.2 SWOT Analysis

8.4.3.3 Products & Services Offered

8.4.3.4 Strategic Alliances between Business Partners

8.4.4 Outfront Media Inc.

8.4.4.1 Business Description & Financial Analysis

8.4.4.2 SWOT Analysis

8.4.4.3 Products & Services Offered

8.4.4.4 Strategic Alliances between Business Partners

8.4.5 oOh!media Limited

8.4.5.1 Business Description & Financial Analysis

8.4.5.2 SWOT Analysis

8.4.5.3 Products & Services Offered

8.4.5.4 Strategic Alliances between Business Partners

8.4.6 Lamar Advertising Company

8.4.6.1 Business Description & Financial Analysis

8.4.6.2 SWOT Analysis

8.4.6.3 Products & Services Offered

8.4.6.4 Strategic Alliances between Business Partners

8.4.7 Broadsign International LLC.

8.4.7.1 Business Description & Financial Analysis

8.4.7.2 SWOT Analysis

8.4.7.3 Products & Services Offered

8.4.8.4 Strategic Alliances between Business Partners

8.4.8 Focus Media

8.4.8.1 Business Description & Financial Analysis

8.4.8.2 SWOT Analysis

8.4.8.3 Products & Services Offered

8.4.8.4 Strategic Alliances between Business Partners

8.4.9 Sky Air Coolar

8.4.9.1 Business Description & Financial Analysis

8.4.9.2 SWOT Analysis

8.4.9.3 Products & Services Offered

8.4.9.4 Strategic Alliances between Business Partners

8.4.10 Daktronics Dr.

8.4.10.1 Business Description & Financial Analysis

8.4.10.2 SWOT Analysis

8.4.10.3 Products & Services Offered

8.4.10.4 Strategic Alliances between Business Partners

8.4.11 Other Companies

8.4.11.1 Business Description & Financial Analysis

8.4.11.2 SWOT Analysis

8.4.11.3 Products & Services Offered

8.4.11.4 Strategic Alliances between Business Partners

9 RESEARCH METHODOLOGY

9.1 Market Introduction

9.1.1 Market Definition

9.1.2 Market Scope & Segmentation

9.2 Information Procurement

9.2.1 Secondary Research

9.2.1.1 Purchased Databases

9.2.1.2 GMEs Internal Data Repository

9.2.1.3 Secondary Resources & Third Party Perspectives

9.2.1.4 Company Information Sources

9.2.2 Primary Research

9.2.2.1 Various Types of Respondents for Primary Interviews

9.2.2.2 Number of Interviews Conducted throughout the Research Process

9.2.2.3 Primary Stakeholders

9.2.2.4 Discussion Guide for Primary Participants

9.2.3 Expert Panels

9.2.3.1 Expert Panels Across 30+ Industry

9.2.4 Paid Local Experts

9.2.4.1 Paid Local Experts Across 30+ Industry Across each Region

9.3 Market Estimation

9.3.1 Top-Down Approach

9.3.1.1 Macro-Economic Indicators Considered

9.3.1.2 Micro-Economic Indicators Considered

9.3.2 Bottom Up Approach

9.3.2.1 Company Share Analysis Approach

9.3.2.2 Estimation of Potential Product Sales

9.4 Data Triangulation

9.4.1 Data Collection

9.4.2 Time Series, Cross Sectional & Panel Data Analysis

9.4.3 Cluster Analysis

9.5 Analysis and Output

9.5.1 Inhouse AI Based Real Time Analytics Tool

9.5.2 Output From Desk & Primary Research

9.6 Research Assumptions & Limitations

9.7.1 Research Assumptions

9.7.2 Research Limitations

LIST OF TABLES

1 Global Digital Out Of Home Advertising Market, By Format, 2020-2028 (USD Billion)

2 Billboards Market, By Region, 2020-2028 (USD Billion)

3 Street Furniture Market, By Region, 2020-2028 (USD Billion)

4 Transit & Transportation Market, By Region, 2020-2028 (USD Billion)

5 Roadways Market, By Region, 2020-2028 (USD Billion)

6 Airways Market, By Region, 2020-2028 (USD Billion)

7 Railways Market, By Region, 2020-2028 (USD Billion)

8 Marine Market, By Region, 2020-2028 (USD Billion)

9 Place-based Media Market, By Region, 2020-2028 (USD Billion)

10 Global Digital Out Of Home Advertising Market, BY Application, 2020-2028 (USD Billion)

11 Indoor Market, By Region, 2020-2028 (USD Billion)

12 Outdoor Market, By Region, 2020-2028 (USD Billion)

13 Global Digital Out Of Home Advertising Market, By Industry Vertical, 2020-2028 (USD Billion)

14 Automotive Market, By Region, 2020-2028 (USD Billion)

15 Financial Services Market, By Region, 2020-2028 (USD Billion)

16 Government Market, By Region, 2020-2028 (USD Billion)

17 Media & Entertainment Market, By Region, 2020-2028 (USD Billion)

18 Retail Market, By Region, 2020-2028 (USD Billion)

19 Real Estate Market, By Region, 2020-2028 (USD Billion)

20 Restaurants Market, By Region, 2020-2028 (USD Billion)

21 Others Market, By Region, 2020-2028 (USD Billion)

22 Regional Analysis, 2020-2028 (USD Billion)

23 North America Digital Out Of Home Advertising Market, By Format, 2020-2028 (USD Billion)

24 North America Digital Out Of Home Advertising Market, BY Application, 2020-2028 (USD Billion)

25 North America Digital Out Of Home Advertising Market, By Industry Vertical, 2020-2028 (USD Billion)

26 North America Digital Out Of Home Advertising Market, By Country, 2020-2028 (USD Billion)

27 U.S Digital Out Of Home Advertising Market, By Format, 2020-2028 (USD Billion)

28 U.S Digital Out Of Home Advertising Market, BY Application, 2020-2028 (USD Billion)

29 U.S Digital Out Of Home Advertising Market, By Industry Vertical, 2020-2028 (USD Billion)

30 Canada Digital Out Of Home Advertising Market, By Format, 2020-2028 (USD Billion)

31 Canada Digital Out Of Home Advertising Market, BY Application, 2020-2028 (USD Billion)

32 Canada Digital Out Of Home Advertising Market, By Industry Vertical, 2020-2028 (USD Billion)

33 Mexico Digital Out Of Home Advertising Market, By Format, 2020-2028 (USD Billion)

34 Mexico Digital Out Of Home Advertising Market, BY Application, 2020-2028 (USD Billion)

35 Mexico Digital Out Of Home Advertising Market, By Industry Vertical, 2020-2028 (USD Billion)

36 Europe Digital Out Of Home Advertising Market, By Format, 2020-2028 (USD Billion)

37 Europe Digital Out Of Home Advertising Market, BY Application, 2020-2028 (USD Billion)

38 Europe Digital Out Of Home Advertising Market, By Industry Vertical, 2020-2028 (USD Billion)

39 Germany Digital Out Of Home Advertising Market, By Format, 2020-2028 (USD Billion)

40 Germany Digital Out Of Home Advertising Market, BY Application, 2020-2028 (USD Billion)

41 Germany Digital Out Of Home Advertising Market, By Industry Vertical, 2020-2028 (USD Billion)

42 UK Digital Out Of Home Advertising Market, By Format, 2020-2028 (USD Billion)

43 UK Digital Out Of Home Advertising Market, BY Application, 2020-2028 (USD Billion)

44 UK Digital Out Of Home Advertising Market, By Industry Vertical, 2020-2028 (USD Billion)

45 France Digital Out Of Home Advertising Market, By Format, 2020-2028 (USD Billion)

46 France Digital Out Of Home Advertising Market, BY Application, 2020-2028 (USD Billion)

47 France Digital Out Of Home Advertising Market, By Industry Vertical, 2020-2028 (USD Billion)

48 Italy Digital Out Of Home Advertising Market, By Format, 2020-2028 (USD Billion)

49 Italy Digital Out Of Home Advertising Market, By T End Use Type, 2020-2028 (USD Billion)

50 Italy Digital Out Of Home Advertising Market, By Industry Vertical, 2020-2028 (USD Billion)

51 Spain Digital Out Of Home Advertising Market, By Format, 2020-2028 (USD Billion)

52 Spain Digital Out Of Home Advertising Market, BY Application, 2020-2028 (USD Billion)

53 Spain Digital Out Of Home Advertising Market, By Industry Vertical, 2020-2028 (USD Billion)

54 Rest Of Europe Digital Out Of Home Advertising Market, By Format, 2020-2028 (USD Billion)

55 Rest Of Europe Digital Out Of Home Advertising Market, BY Application, 2020-2028 (USD Billion)

56 Rest of Europe Digital Out Of Home Advertising Market, By Industry Vertical, 2020-2028 (USD Billion)

57 Asia Pacific Digital Out Of Home Advertising Market, By Format, 2020-2028 (USD Billion)

58 Asia Pacific Digital Out Of Home Advertising Market, BY Application, 2020-2028 (USD Billion)

59 Asia Pacific Digital Out Of Home Advertising Market, By Industry Vertical, 2020-2028 (USD Billion)

60 Asia Pacific Digital Out Of Home Advertising Market, By Country, 2020-2028 (USD Billion)

61 China Digital Out Of Home Advertising Market, By Format, 2020-2028 (USD Billion)

62 China Digital Out Of Home Advertising Market, BY Application, 2020-2028 (USD Billion)

63 China Digital Out Of Home Advertising Market, By Industry Vertical, 2020-2028 (USD Billion)

64 India Digital Out Of Home Advertising Market, By Format, 2020-2028 (USD Billion)

65 India Digital Out Of Home Advertising Market, BY Application, 2020-2028 (USD Billion)

66 India Digital Out Of Home Advertising Market, By Industry Vertical, 2020-2028 (USD Billion)

67 Japan Digital Out Of Home Advertising Market, By Format, 2020-2028 (USD Billion)

68 Japan Digital Out Of Home Advertising Market, BY Application, 2020-2028 (USD Billion)

69 Japan Digital Out Of Home Advertising Market, By Industry Vertical, 2020-2028 (USD Billion)

70 South Korea Digital Out Of Home Advertising Market, By Format, 2020-2028 (USD Billion)

71 South Korea Digital Out Of Home Advertising Market, BY Application, 2020-2028 (USD Billion)

72 South Korea Digital Out Of Home Advertising Market, By Industry Vertical, 2020-2028 (USD Billion)

73 Middle East and Africa Digital Out Of Home Advertising Market, By Format, 2020-2028 (USD Billion)

74 Middle East and Africa Digital Out Of Home Advertising Market, BY Application, 2020-2028 (USD Billion)

75 Middle East and Africa Digital Out Of Home Advertising Market, By Industry Vertical, 2020-2028 (USD Billion)

76 Middle East and Africa Digital Out Of Home Advertising Market, By Country, 2020-2028 (USD Billion)

77 Saudi Arabia Digital Out Of Home Advertising Market, By Format, 2020-2028 (USD Billion)

78 Saudi Arabia Digital Out Of Home Advertising Market, BY Application, 2020-2028 (USD Billion)

79 Saudi Arabia Digital Out Of Home Advertising Market, By Industry Vertical, 2020-2028 (USD Billion)

80 UAE Digital Out Of Home Advertising Market, By Format, 2020-2028 (USD Billion)

81 UAE Digital Out Of Home Advertising Market, BY Application, 2020-2028 (USD Billion)

82 UAE Digital Out Of Home Advertising Market, By Industry Vertical, 2020-2028 (USD Billion)

83 Central & South America Digital Out Of Home Advertising Market, By Format, 2020-2028 (USD Billion)

84 Central & South America Digital Out Of Home Advertising Market, BY Application, 2020-2028 (USD Billion)

85 Central & South America Digital Out Of Home Advertising Market, By Industry Vertical, 2020-2028 (USD Billion)

86 Central & South America Digital Out Of Home Advertising Market, By Country, 2020-2028 (USD Billion)

87 Brazil Digital Out Of Home Advertising Market, By Format, 2020-2028 (USD Billion)

88 Brazil Digital Out Of Home Advertising Market, BY Application, 2020-2028 (USD Billion)

89 Brazil Digital Out Of Home Advertising Market, By Industry Vertical, 2020-2028 (USD Billion)

90 JCDecaux: Products & Services Offering

91 Stroer SE & Co. KGaA.: Products & Services Offering

92 Clear Channel Outdoor Holdings, Inc.: Products & Services Offering

93 Outfront Media Inc.: Products & Services Offering

94 OOh!media Limited: Products & Services Offering

95 LAMAR ADVERTISING COMPANY: Products & Services Offering

96 Broadsign International LLC. : Products & Services Offering

97 Focus Media: Products & Services Offering

98 Global Outdoor Media Limited: Products & Services Offering

99 Daktronics Dr.: Products & Services Offering

100 Other Companies: Products & Services Offering

LIST OF FIGURES

1 Global Digital Out Of Home Advertising Market Overview

2 Global Digital Out Of Home Advertising Market Value From 2020-2028 (USD Billion)

3 Global Digital Out Of Home Advertising Market Share, By Format (2022)

4 Global Digital Out Of Home Advertising Market Share, BY Application (2022)

5 Global Digital Out Of Home Advertising Market Share, By Industry Vertical (2022)

6 Global Digital Out Of Home Advertising Market, By Region (Asia Pacific Market)

7 Technological Trends In Global Digital Out Of Home Advertising Market

8 Four Quadrant Competitor Positioning Matrix

9 Impact Of Macro & Micro Indicators On The Market

10 Impact Of Key Drivers On The Global Digital Out Of Home Advertising Market

11 Impact Of Challenges On The Global Digital Out Of Home Advertising Market

12 Porter’s Five Forces Analysis

13 Global Digital Out Of Home Advertising Market: By Format Scope Key Takeaways

14 Global Digital Out Of Home Advertising Market, By Format Segment: Revenue Growth Analysis

15 Billboards Market, By Region, 2020-2028 (USD Billion)

16 Street Furniture Market, By Region, 2020-2028 (USD Billion)

17 Transit & Transportation Market, By Region, 2020-2028 (USD Billion)

18 Roadways Market, By Region, 2020-2028 (USD Billion)

19 Airways Market, By Region, 2020-2028 (USD Billion)

20 Railways Market, By Region, 2020-2028 (USD Billion)

21 Marine Market, By Region, 2020-2028 (USD Billion)

22 Place-based Media Market, By Region, 2020-2028 (USD Billion)

23 Global Digital Out Of Home Advertising Market: BY Application Scope Key Takeaways

24 Global Digital Out Of Home Advertising Market, BY Application Segment: Revenue Growth Analysis

25 Indoor Market, By Region, 2020-2028 (USD Billion)

26 Outdoor Market, By Region, 2020-2028 (USD Billion)

27 Global Digital Out Of Home Advertising Market: By Industry Vertical Scope Key Takeaways

28 Global Digital Out Of Home Advertising Market, By Industry Vertical Segment: Revenue Growth Analysis

29 Automotive Market, By Region, 2020-2028 (USD Billion)

30 Financial Services Market, By Region, 2020-2028 (USD Billion)

31 Government Market, By Region, 2020-2028 (USD Billion)

32 Media & Entertainment Market, By Region, 2020-2028 (USD Billion)

33 Retail Market, By Region, 2020-2028 (USD Billion)

34 Real Estate Market, By Region, 2020-2028 (USD Billion)

35 Restaurant Market, By Region, 2020-2028 (USD Billion)

36 Others Market, By Region, 2020-2028 (USD Billion)

37 Regional Segment: Revenue Growth Analysis

38 Global Digital Out Of Home Advertising Market: Regional Analysis

39 North America Digital Out Of Home Advertising Market Overview

40 North America Digital Out Of Home Advertising Market, By Format

41 North America Digital Out Of Home Advertising Market, BY Application

42 North America Digital Out Of Home Advertising Market, By Industry Vertical

43 North America Digital Out Of Home Advertising Market, By Country

44 U.S. Digital Out Of Home Advertising Market, By Format

45 U.S. Digital Out Of Home Advertising Market, BY Application

46 U.S. Digital Out Of Home Advertising Market, By Industry Vertical

47 Canada Digital Out Of Home Advertising Market, By Format

48 Canada Digital Out Of Home Advertising Market, BY Application

49 Canada Digital Out Of Home Advertising Market, By Industry Vertical

50 Mexico Digital Out Of Home Advertising Market, By Format

51 Mexico Digital Out Of Home Advertising Market, BY Application

52 Mexico Digital Out Of Home Advertising Market, By Industry Vertical

53 Four Quadrant Positioning Matrix

54 Company Market Share Analysis

55 JCDecaux: Company Snapshot

56 JCDecaux: SWOT Analysis

57 JCDecaux: Geographic Presence

58 Stroer SE & Co. KGaA.: Company Snapshot

59 Stroer SE & Co. KGaA.: SWOT Analysis

60 Stroer SE & Co. KGaA.: Geographic Presence

61 Clear Channel Outdoor Holdings, Inc.: Company Snapshot

62 Clear Channel Outdoor Holdings, Inc.: SWOT Analysis

63 Clear Channel Outdoor Holdings, Inc.: Geographic Presence

64 Outfront Media Inc.: Company Snapshot

65 Outfront Media Inc.: Swot Analysis

66 Outfront Media Inc.: Geographic Presence

67 oOh!media Limited: Company Snapshot

68 oOh!media Limited: SWOT Analysis

69 oOh!media Limited: Geographic Presence

70 Lamar Advertising Company: Company Snapshot

71 Lamar Advertising Company: SWOT Analysis

72 Lamar Advertising Company: Geographic Presence

73 Broadsign International LLC. : Company Snapshot

74 Broadsign International LLC. : SWOT Analysis

75 Broadsign International LLC. : Geographic Presence

76 Focus Media: Company Snapshot

77 Focus Media: SWOT Analysis

78 Focus Media: Geographic Presence

79 Global Outdoor Media Limited.: Company Snapshot

80 Global Outdoor Media Limited.: SWOT Analysis

81 Global Outdoor Media Limited.: Geographic Presence

82 Daktronics Dr.: Company Snapshot

83 Daktronics Dr.: SWOT Analysis

84 Daktronics Dr.: Geographic Presence

85 Other Companies: Company Snapshot

86 Other Companies: SWOT Analysis

87 Other Companies: Geographic Presence

The Global Digital Out of Home Advertising Market has been studied from the year 2019 till 2028. However, the CAGR provided in the report is from the year 2023 to 2028. The research methodology involved three stages: Desk research, Primary research, and Analysis & Output from the entire research process.

The desk research involved a robust background study which meant referring to paid and unpaid databases to understand the market dynamics; mapping contracts from press releases; identifying the key players in the market, studying their product portfolio, competition level, annual reports/SEC filings & investor presentations; and learning the demand and supply-side analysis for the Digital Out of Home Advertising Market.

The primary research activity included telephonic conversations with more than 50 tier 1 industry consultants, distributors, and end-use product manufacturers.

Finally, based on the above thorough research process, an in-depth analysis was carried out considering the following aspects: market attractiveness, current & future market trends, market share analysis, SWOT analysis of the company and customer analytics.

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Frequently Asked Questions

What is the projected market size of the global digital out of home advertising market?

The global digital out of home advertising market is expected to grow at a CAGR of 11.6% from 2023 to 2028.

Who are the major vendors in the global digital out of home advertising market?

What are the opportunities prevailing in the global digital out of home advertising market?

The global digital out of home advertising market is expected to gain opportunities due to increasing digitization, growing creative interventions, and decline in demand for traditional billboards.

What are the major drivers for the global digital out of home advertising market growth?

The global digital out of home advertising market growth is driven by factors such as increasing digitization, growing creative interventions, and decline in demand for traditional billboards.