This report was recently updated on November 16 2024 with the latest and most recent
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Global Electric Toothbrush Market Size, Trends & Analysis - Forecasts to 2026 By Bristle (Soft Bristles and Nanometer Bristles), By Technology (Rotational and Vibrational), By Product Type (Rechargeable and Battery) By End-User (Adult and Children); Competitive Landscape, Company Market Share Analysis, and Competitor Analysis; By Region (North America, Europe, Asia Pacific, MEA, and CSA); End-User Landscape, Company Market Share Analysis & Competitor Analysis.
The global electric toothbrush market is estimated to be valued at USD 3.06 billion in 2021 and is projected to reach USD 4.28 billion by 2026 at a CAGR of 6.93%. Due to increased consciousness of oral hygiene among individuals and an upsurge in oral health problems around the world, the electric toothbrush market share will rise at a substantial rate.
Furthermore, when contrasted to manual toothbrushes, such toothbrushes assist in the efficacious expulsion of plaque and calculus from the oral cavity, thus further lessening oral complications including gum disease and tooth decay. The advent of smart toothbrushes with additional functionalities is a significant trend. These, for instance, include Bluetooth, a camera, and Wi-Fi, among many other functionalities. They can communicate with smartphones via Bluetooth and Wi-Fi to offer information on the state of one's teeth and brushing behaviors. Although these deluxe goods are intended for high-net-worth customers inclined to spend on cutting-edge day-to-day goods, producers are also developing a broad spectrum of toothbrushes to suit a variety of funding levels.
The electric toothbrush market forecast indicated that there will be skyrocketing oral hygiene understanding amongst the core millennial population globally, as well as consistent technological innovations in such toothbrushes, including the advancement of smart technologies toothbrushes and LCD screens that display brushing time, are expected to offer remunerative potentials for market expansion.
Moreover, WHO and other international organizations are collaborating to incorporate oral health programs into chronic disease prevention and healthcare. The other critical component propelling the market is sustained activities to raise knowledge and understanding amongst those global demographics. Annually, the American Dental Association (ADA) holds a National Children's Dental Health Month (NCDHM) campaign to raise understanding about oral hygiene among many youngsters with the assistance of dental specialists.
Market demand is expected to rise as a result of helpful interventions to enhance dental hygiene. The WHO Global Oral Health Program, for example, was established in accordance with the Shanghai Declaration on Health Promotion (2030 Agenda for Sustainable Development) and the Global Noncommunicable Disease (NCD) agenda. The incorporation of oral health problems into national health projects expands the influence of the penetration of oral health programs.
Furthermore, prominent players are launching campaigns to enlighten and boost public consciousness about oral treatment. Moreover, organizations such as the American Association of Orthodontists (AAO) are carrying on projects and launching consciousness campaigns for decent oral health. During the forecast period, such considerations are expected to accelerate market expansion.
Oral health has become one of the significant public health complications in almost every region of the world due to swiftly altering lifestyle choices and inappropriate dietary habits, such as sugar-rich nutrition and enhanced intake of liquor and nicotine. Furthermore, consumers all over the world have begun to pay close focus to their dental health, which has resulted in an uptick in the trend for such toothbrushes. Consumers' choices of such toothbrushes are influenced by factors such as apparent effectiveness, brand recognition, product characteristics, the corporation's reputation, and the accessibility of product details.
According to the latest electric toothbrush statistics, oral infections are one of the most widespread NCDs diseases in the world, impacting almost half of the global demographic, with dental decay being the most frequent. Dental decay impacts almost 2.4 billion people with permanent teeth and over 480 million children with principal dental decay. Because of the increased proportion of oral diseases, it is expected that the significance of decent oral health will boost, spurring market growth. Increased urbanization and lifestyle variations have resulted in increased intake of liquor, nicotine, carbohydrates, and other unhealthy items, which has had a negative influence on oral hygienic practices and behaviors. This is prone to increase the requirement for efficient toothbrushes.
Depending on the type of bristles, the market is categorized as soft bristles and nanometer bristles. The soft bristles category is a significant contributor to the global market and is expected to be the most profitable segment during the forecast period, as it provides numerous oral advantages, including plaque preventive measures and tooth decay mitigation, and is effectively tailored for sensitive teeth.
Depending on the technology, the market is categorized as rotational and vibrational. The rotational segment is anticipated to predominate over the forecast period. When contrasted to sonic toothbrushes, this can be ascribed to superlative plaque elimination and gingivitis deterioration. Rotating-oscillating toothbrushes decrease 'tooth tickling' without sacrificing cleaning capacity. For sensitive teeth, rotating head brushes are also suggested because the rotation toothbrush has a 3D cleaning activity that allows the brush head to acclimate to the environments of the teeth. When contrasted to a manual toothbrush, such a toothbrush spins, rotates, and vibrates to tear up and remove plaque more efficiently. Thus, leading to this segment's supremacy.
Depending on the product type, the market is categorized as rechargeable and battery. When contrasted to the battery toothbrush, the rechargeable toothbrush segment is expected to dominate during the forecast period due to its aptitude to offer the convenience of brushing as it only requires to be directed along the surfaces. The rechargeable toothbrush includes elevated sophisticated functionalities including pressure sensors that alert users if they are brushing too arduously, timers to monitor brushing timeframe, innumerable brush head compatibility, and electronic reminders to replace the brush head.
Depending on the end-user, the market is categorized as adults and children. The adult segment is expected to lead the market during the forecast period due to the growing senile demographic and increased stress among adults caused by modifying lifestyles and the intake of unhealthy goods around the world. Furthermore, rising customer consciousness of oral hygiene, accompanied by an increase in dental complications, is propelling market demand for this application throughout the forecast period.
As per the geographical analysis, the market can be classified into North America (the United States, Canada, and Mexico), Asia Pacific (India, China, Japan, Malaysia, Singapore, and Rest of Asia Pacific), Europe (Germany, United Kingdom, Italy, France, Spain, Netherlands, and Rest of Europe), Middle East & Africa (Saudi Arabia, United Arab Emirates, and Rest of the Middle East & Africa) and Central & South America (Brazil, Argentina, and Rest of Central and South America).
Owing to the aspects including the increased implementation of revolutionary technological advances in the tooth cleaning product lines by prominent manufacturers, the market in North America is expected to dominate the global market throughout the forecast period. Furthermore, the regional market's burgeoning senile populace, customers' increased concentration on orthodontic sanitation and wellbeing to prevent any sort of oral diseases, and producers' continual advancement of unique groundbreaking products to meet customers' dental needs in aspects of cleaning and exfoliating are foreseen to stimulate market advancement. This dominance can be ascribed principally to the involvement of refined intelligent toothbrushes, encouraging government programs, and the area's comparatively increased purchasing power. Moreover, the inclusion of competent dentists and dental hygienists influences product requirements and the electric toothbrush market in the U.S.
Europe is expected to be the most profitable market throughout the forecast period because customers are increasingly centered on maintaining their orthodontic sanitation and wellbeing. Europe has seen an increase in the pervasiveness of oral and dental complications as the proportion of the senile demographic has increased, which is expected to drive market growth during the forecast period. According to WHO, the pervasiveness of tooth decay among children aged 6 years ranges from 20% to 90%, and amongst people aged 65-74 years, the preponderance of individuals having lost all of their natural teeth ranges from 20% to 50% across different nations in the European Union.
Furthermore, regional customers are intensely reliant on maintaining their dental cleanliness and wellness, and manufacturing companies strive to create new solutions that fulfill customer dental needs in aspects of cleaning and exfoliating, thus, driving the electric toothbrush market in the U.K. throughout the forecast period.
The Asia Pacific market is likely to be an evolving global market throughout the forecast period, attributed to high consumer awareness of personal hygiene, as well as soaring per capita income and spending power. The Asia Pacific market is also expected to grow at the fastest rate or CAGR. Growing demographic knowledge and understanding of oral healthcare is a key determinant supporting the electric toothbrush market in India. A broadening middle-income demographic, combined with soaring discretionary income and healthcare expenditure, is also foreseen to boost the electric toothbrush market in China. The surging proportion of dental problems has also been attributed to increased brand recognition. Customers in mature economies are foreseen to maintain effective orthodontic personal hygiene, and manufacturing companies will persist to produce revamped solutions that fulfill customer dental needs in contexts of cleanliness and brightening. The regional bodies' assistance is also enticing investors to invest in this realm, which is expected to bolster the regional market throughout the forecast period.
Colgate-Palmolive, Koninklijke Philips, Procter and Gamble Co. (Oral-B and Crest), Panasonic, Water Pik, Philips, Conair, QUIP, OMRON Healthcare, Mouth Watchers, Arm and Hammer, Brush-Baby, Mornwell, Shenzhen Risun Technology Co. Ltd., Conairamong FOREO, JSB Healthcare, Den-Mat Holdings, LLC, SONIC Chic, among others, are the key players in the global market.
Please note: This is not an exhaustive list of companies profiled in the report.
In 2020, Oral-B announced the nationwide availability of Oral-B iO toothbrushes. The Oral-B iO toothbrush has 5 major design elements and experience functionality, including superior cleaning action & a redesigned brush head, a bimodal smart pressure sensor, a smart display with personalized brushing modes, artificial intelligence tracking via the Oral-B iO app, and a linear magnetic drive. Thus, this technological breakthrough in the domain of smart toothbrushes is foreseen to boost the Oral-B electric toothbrush market share during the forecast period.
Chapter 1 Methodology
1.1 Market Scope & Definitions
1.2 Estimates & Forecast Calculation
1.3 Historical Data Overview And Validation
1.4 Data Sources
1.4.1 Secondary
1.4.2 Primary
Chapter 2 Report Outlook
2.1 Global Electric Toothbrush Industry Overview, 2019-2026
2.1.1 Industry Overview
2.1.2 Bristle Overview
2.1.3 Product Type Overview
2.1.4 Technology Overview
2.1.5 End-User Overview
2.1.6 Regional Overview
Chapter 3 Global Electric Toothbrush Market Trends
3.1 Market Segmentation
3.2 Industry Background, 2019-2026
3.3 Market Key Trends
3.3.1 Positive Trends
3.3.1.1 Swiftly Altering Lifestyle Choices And Inappropriate Dietary Habits
3.3.1.2 Growing Consciousness Of Oral Hygiene Among Individuals
3.3.2 Industry Challenges
3.3.2.1 The Cost Of Removing The Head Of An Electric Tooth Brush Is Exorbitant
3.4 Prospective Growth Scenario
3.4.1 Bristle Growth Scenario
3.4.2 Product Type Growth Scenario
3.4.3 Technology Growth Scenario
3.4.4 End-User Growth Scenario
3.5 COVID-19 Influence over Industry Growth
3.6 Porter’s Analysis
3.7 PESTEL Analysis
3.8 Value Chain & Supply Chain Analysis
3.9 Regulatory Framework
3.9.1 North America
3.9.2 Europe
3.9.3 APAC
3.9.4 LATAM
3.9.5 MEA
3.10 Technology Overview
3.11 Market Share Analysis, 2020
3.11.1 Company Positioning Overview, 2020
Chapter 4 Global Electric Toothbrush Market, By Bristle
4.1 Bristle Outlook
4.2 Soft Bristles
4.2.1 Market Size, By Region, 2019-2026 (USD Million)
4.3 Nanometer Bristles
4.3.1 Market Size, By Region, 2019-2026 (USD Million)
Chapter 5 Global Electric Toothbrush Market, By Product Type
5.1 Product Type Outlook
5.2 Rechargeable
5.2.1 Market Size, By Region, 2019-2026 (USD Million)
5.3 Battery
5.3.1 Market Size, By Region, 2019-2026 (USD Million)
Chapter 6 Global Electric Toothbrush Market, By Technology
6.1 Technology Outlook
6.2 Rotational
6.2.1 Market Size, By Region, 2019-2026 (USD Million)
6.3 Vibrational
6.3.1 Market Size, By Region, 2019-2026 (USD Million)
Chapter 7 Global Electric Toothbrush Market, By End-User
7.1 End-User Outlook
7.2 Adults
5.2.1 Market Size, By Region, 2019-2026 (USD Million)
7.3 Childrens
7.3.1 Market Size, By Region, 2019-2026 (USD Million)
Chapter 8 Global Electric Toothbrush Market, By Region
8.1 Regional outlook
8.2 North America
8.2.1 Market Size, By Country, 2019-2026 (USD Million)
8.2.2 Market Size, By Bristle, 2019-2026 (USD Million)
8.2.3 Market Size, By Product Type, 2019-2026 (USD Million)
8.2.4 Market Size, By Technology, 2019-2026 (USD Million)
8.2.5 Market Size, By End-User, 2019-2026 (USD Million)
8.2.6 U.S.
8.2.6.1 Market Size, By Bristle, 2019-2026 (USD Million)
8.2.6.2 Market Size, By Product Type, 2019-2026 (USD Million)
8.2.6.3 Market Size, By Technology, 2019-2026 (USD Million)
8.2.6.4 Market Size, By End-User, 2019-2026 (USD Million)
8.2.7 Canada
8.2.7.1 Market Size, By Bristle, 2019-2026 (USD Million)
8.2.7.2 Market Size, By Product Type, 2019-2026 (USD Million)
8.2.7.3 Market Size, By Technology, 2019-2026 (USD Million)
8.2.7.4 Market Size, By End-User, 2019-2026 (USD Million)
8.3 Europe
8.3.1 Market Size, By Country, 2019-2026 (USD Million)
8.3.2 Market Size, By Bristle, 2019-2026 (USD Million)
8.3.3 Market Size, By Product Type, 2019-2026 (USD Million)
8.3.4 Market Size, By Technology, 2019-2026 (USD Million)
8.3.5 Market Size, By End-User, 2019-2026 (USD Million)
8.3.6 Germany
8.3.6.1 Market Size, By Bristle, 2019-2026 (USD Million)
8.3.6.2 Market Size, By Product Type, 2019-2026 (USD Million)
8.3.6.3 Market Size, By Technology, 2019-2026 (USD Million)
8.3.6.4 Market Size, By End-User, 2019-2026 (USD Million)
8.3.7 UK
8.3.7.1 Market Size, By Bristle, 2019-2026 (USD Million)
8.3.7.2 Market Size, By Product Type, 2019-2026 (USD Million)
8.3.7.3 Market Size, By Technology, 2019-2026 (USD Million)
8.3.7.4 Market Size, By End-User, 2019-2026 (USD Million)
8.3.8 France
8.3.8.1 Market Size, By Bristle, 2019-2026 (USD Million)
8.3.8.2 Market Size, By Product Type, 2019-2026 (USD Million)
8.3.8.3 Market Size, By Technology, 2019-2026 (USD Million)
8.3.8.4 Market Size, By End-User, 2019-2026 (USD Million)
8.3.9 Italy
8.3.9.1 Market Size, By Bristle, 2019-2026 (USD Million)
8.3.9.2 Market Size, By Product Type, 2019-2026 (USD Million)
8.3.9.3 Market Size, By Technology, 2019-2026 (USD Million)
8.3.9.4 Market Size, By End-User, 2019-2026 (USD Million)
8.3.10 Spain
8.3.10.1 Market Size, By Bristle, 2019-2026 (USD Million)
8.3.10.2 Market Size, By Product Type, 2019-2026 (USD Million)
8.3.10.3 Market Size, By Technology, 2019-2026 (USD Million)
8.3.10.4 Market Size, By End-User, 2019-2026 (USD Million)
8.3.11 Russia
8.3.11.1 Market Size, By Bristle, 2019-2026 (USD Million)
8.3.11.2 Market Size, By Product Type, 2019-2026 (USD Million)
8.3.11.3 Market Size, By Technology, 2019-2026 (USD Million)
8.3.11.4 Market Size, By End-User, 2019-2026 (USD Million)
8.4 Asia Pacific
8.4.1 Market Size, By Country, 2019-2026 (USD Million)
8.4.2 Market Size, By Bristle, 2019-2026 (USD Million)
8.4.3 Market Size, By Product Type, 2019-2026 (USD Million)
8.4.4 Market Size, By Technology, 2019-2026 (USD Million)
8.4.5 Market Size, By End-User, 2019-2026 (USD Million)
8.4.6 China
8.4.6.1 Market Size, By Bristle, 2019-2026 (USD Million)
8.4.6.2 Market Size, By Product Type, 2019-2026 (USD Million)
8.4.6.3 Market Size, By Technology, 2019-2026 (USD Million)
8.4.6.4 Market Size, By End-User, 2019-2026 (USD Million)
8.4.7 India
8.4.7.1 Market Size, By Bristle, 2019-2026 (USD Million)
8.4.7.2 Market Size, By Product Type, 2019-2026 (USD Million)
8.4.7.3 Market Size, By Technology, 2019-2026 (USD Million)
8.4.7.4 Market Size, By End-User, 2019-2026 (USD Million)
8.4.8 Japan
8.4.8.1 Market Size, By Bristle, 2019-2026 (USD Million)
8.4.8.2 Market Size, By Product Type, 2019-2026 (USD Million)
8.4.8.3 Market Size, By Technology, 2019-2026 (USD Million)
8.4.8.4 Market Size, By End-User, 2019-2026 (USD Million)
8.4.9 Australia
8.4.9.1 Market Size, By Bristle, 2019-2026 (USD Million)
8.4.9.2 Market size, By Product Type, 2019-2026 (USD Million)
8.4.9.3 Market size, By Technology, 2019-2026 (USD Million)
8.4.9.4 Market size, By End-User, 2019-2026 (USD Million)
8.4.10 South Korea
8.4.10.1 Market Size, By Bristle, 2019-2026 (USD Million)
8.4.10.2 Market Size, By Product Type, 2019-2026 (USD Million)
8.4.10.3 Market Size, By Technology, 2019-2026 (USD Million)
8.4.10.4 Market Size, By End-User, 2019-2026 (USD Million)
8.5 Latin America
8.5.1 Market Size, By Country, 2019-2026 (USD Million)
8.5.2 Market Size, By Bristle, 2019-2026 (USD Million)
8.5.3 Market Size, By Product Type, 2019-2026 (USD Million)
8.5.4 Market Size, By Technology, 2019-2026 (USD Million)
8.5.5 Market Size, By End-User, 2019-2026 (USD Million)
8.5.6 Brazil
8.5.6.1 Market Size, By Bristle, 2019-2026 (USD Million)
8.5.6.2 Market Size, By Product Type, 2019-2026 (USD Million)
8.5.6.3 Market Size, By Technology, 2019-2026 (USD Million)
8.5.6.4 Market Size, By End-User, 2019-2026 (USD Million)
8.5.7 Mexico
8.5.7.1 Market Size, By Bristle, 2019-2026 (USD Million)
8.5.7.2 Market Size, By Product Type, 2019-2026 (USD Million)
8.5.7.3 Market Size, By Technology, 2019-2026 (USD Million)
8.5.7.4 Market Size, By End-User, 2019-2026 (USD Million)
8.5.8 Argentina
8.5.8.1 Market Size, By Bristle, 2019-2026 (USD Million)
8.5.8.2 Market Size, By Product Type, 2019-2026 (USD Million)
8.5.8.3 Market Size, By Technology, 2019-2026 (USD Million)
8.5.8.4 Market Size, By End-User, 2019-2026 (USD Million)
8.6 MEA
8.6.1 Market Size, By Country, 2019-2026 (USD Million)
8.6.2 Market Size, By Bristle, 2019-2026 (USD Million)
8.6.3 Market Size, By Product Type, 2019-2026 (USD Million)
8.6.4 Market Size, By Technology, 2019-2026 (USD Million)
8.6.5 Market Size, By End-User, 2019-2026 (USD Million)
8.6.6 Saudi Arabia
8.6.6.1 Market Size, By Bristle, 2019-2026 (USD Million)
8.6.6.2 Market Size, By Product Type, 2019-2026 (USD Million)
8.6.6.3 Market Size, By Technology, 2019-2026 (USD Million)
8.6.6.4 Market Size, By End-User, 2019-2026 (USD Million)
8.6.7 UAE
8.6.7.1 Market Size, By Bristle, 2019-2026 (USD Million)
8.6.7.2 Market Size, By Product Type, 2019-2026 (USD Million)
8.6.7.3 Market Size, By Technology, 2019-2026 (USD Million)
8.6.7.4 Market Size, By End-User, 2019-2026 (USD Million)
8.6.8 South Africa
8.6.8.1 Market Size, By Bristle, 2019-2026 (USD Million)
8.6.8.2 Market Size, By Product Type, 2019-2026 (USD Million)
8.6.8.3 Market Size, By Technology, 2019-2026 (USD Million)
8.6.8.4 Market Size, By End-User, 2019-2026 (USD Million)
Chapter 9 Company Landscape
9.1 Competitive Analysis, 2020
9.2 Colgate-Palmolive
9.2.1 Company Overview
9.2.2 Financial Analysis
9.2.3 Strategic Positioning
9.2.4 Info Graphic Analysis
9.3 Koninklijke Philips
9.3.1 Company Overview
9.3.2 Financial Analysis
9.3.3 Strategic Positioning
9.3.4 Info Graphic Analysis
9.4 Procter and Gamble Co. (Oral-B and Crest)
9.4.1 Company Overview
9.4.2 Financial Analysis
9.4.3 Strategic Positioning
9.4.4 Info Graphic Analysis
9.5 Panasonic
9.5.1 Company Overview
9.5.2 Financial Analysis
9.5.3 Strategic Positioning
9.5.4 Info Graphic Analysis
9.6 Water Pik
9.6.1 Company Overview
9.6.2 Financial Analysis
9.6.3 Strategic Positioning
9.6.4 Info Graphic Analysis
9.7 Philips
9.7.1 Company Overview
9.7.2 Financial Analysis
9.7.3 Strategic Positioning
9.7.4 Info Graphic Analysis
9.8 Conair
9.8.1 Company Overview
9.8.2 Financial Analysis
9.8.3 Strategic Positioning
9.8.4 Info Graphic Analysis
9.9 QUIP
7.9.1 Company Overview
9.9.2 Financial Analysis
9.9.3 Strategic Positioning
9.9.4 Info Graphic Analysis
9.10 OMRON Healthcare
9.10.1 Company Overview
9.10.2 Financial Analysis
9.10.3 Strategic Positioning
9.10.4 Info Graphic Analysis
9.11 Mouth Watchers
9.11.1 Company Overview
9.11.2 Financial Analysis
9.11.3 Strategic Positioning
9.11.4 Info Graphic Analysis
9.12 Arm and Hammer
9.12.1 Company Overview
9.12.2 Financial Analysis
9.12.3 Strategic Positioning
9.12.4 Info Graphic Analysis
9.13 Brush-Baby
9.13.1 Company Overview
9.13.2 Financial Analysis
9.13.3 Strategic Positioning
9.13.4 Info Graphic Analysis
9.14 Mornwell
9.14.1 Company Overview
9.14.2 Financial Analysis
9.14.3 Strategic Positioning
9.14.4 Info Graphic Analysis
9.15 Shenzhen Risun Technology Co. Ltd.
9.15.1 Company Overview
9.15.2 Financial Analysis
9.15.3 Strategic Positioning
9.15.4 Info Graphic Analysis
9.16 Conairamong FOREO
9.16.1 Company Overview
9.16.2 Financial Analysis
9.16.3 Strategic Positioning
9.16.4 Info Graphic Analysis
9.17 JSB Healthcare
9.17.1 Company Overview
9.17.2 Financial Analysis
9.174.3 Strategic Positioning
9.17.4 Info Graphic Analysis
9.18 Den-Mat Holdings, LLC
9.18.1 Company Overview
9.18.2 Financial Analysis
9.18.3 Strategic Positioning
9.18.4 Info Graphic Analysis
9.19 SONIC Chic
9.19.1 Company Overview
9.19.2 Financial Analysis
9.19.3 Strategic Positioning
9.19.4 Info Graphic Analysis
9.20 Other Companies
9.20.1 Company Overview
9.20.2 Financial Analysis
9.20.3 Strategic Positioning
9.20.4 Info Graphic Analysis
The Global Electric Toothbrush Market has been studied from the year 2019 till 2026. However, the CAGR provided in the report is from the year 2021 to 2026. The research methodology involved three stages: Desk research, Primary research, and Analysis & Output from the entire research process.
The desk research involved a robust background study which meant referring to paid and unpaid databases to understand the market dynamics; mapping contracts from press releases; identifying the key players in the market, studying their product portfolio, competition level, annual reports/SEC filings & investor presentations; and learning the demand and supply-side analysis for the Electric Toothbrush Market.
The primary research activity included telephonic conversations with more than 50 tier 1 industry consultants, distributors, and end-use product manufacturers.
Finally, based on the above thorough research process, an in-depth analysis was carried out considering the following aspects: market attractiveness, current & future market trends, market share analysis, SWOT analysis of the company and customer analytics.
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