This report was recently updated on November 20 2024 with the latest and most recent
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Global Account-Based Marketing Market Size, Trends, and Analysis- Forecasts To 2026 By Account Type (Strategic Account-Based Marketing, Account-Based Marketing Lite, Programmatic Account-Based Marketing), By Component (Tools, Services), By Deployment Type (On-Premises, Cloud), By Organization Size (SMEs, Large Enterprises), By Industry (Media, Telecommunications, And IT, BFSI, Retail, And Ecommerce, Healthcare And Life Sciences, Automotive And Manufacturing, Government And Public Sector, Others), (By Region (North America, Asia Pacific, CSA, Europe, and the Middle East and Africa); End-User Landscape, Company Market Share Analysis & Competitor Analysis
Account-based marketing (ABM) is a business marketing strategy that concentrates on a set of target accounts within a market. The ABM software tool is widely preferred by B2B companies that deal with large accounts. The ABM market will propel from 2021-2026, owing to many benefits such as a personalized marketing approach, sales & marketing alignment, shorter sales cycles, and Clearer ROI among others. The increasing popularity of social advertising and using social media are major driving factors positively impacting the market. The growing demand for account-based marketing programs such as events, webinars, direct mail, email campaigns, and web personalization among others is boosting the growth. Rapid technological advances and growing adoption of IoT, automation, AI, and Data analytics are supporting market growth.
Based on the type, the market is segmented into programmatic account-based marketing, strategic account-based marketing, and account-based marketing lite. The strategic ABM segment will register a high growth rate between 2021-2026. The growing focus on identifying the right audience along with increasing demand from various end-users to target key individual directly are boosting the segment growth.
Based on the industry type, the market is segregated into retail, and eCommerce, automotive & manufacturing, media, telecommunication & IT, healthcare & life science, and BFSI among others. The media, telecommunication, and IT sector will hold a significant share in the market. The rapid adoption of new technologies in the industry, growing demand for generating a huge database, and adopting ABM technology for better customer services are key factors positively impacting the market.
Based on the deployment model, the global market is considered into two types namely cloud and on-premises. The cloud segment will exhibit a higher CAGR than the on-premises segment, during the forecast period. Cloud deployment mode supports the software by increasing the speed of the workflow, offer high-end security for the datasets, and efficient scalability to the overall procedure.
Based on the region, the North American region will be the highest revenue-generating region in the global market. The organizations in the region are adopting advanced technologies to enhance their performance and to compete in the market space. The presence of leading ABM providers such as Iterable, HubSpot, Marketo, 6Sense, Engagio, and InsideView among others is boosting the regional growth. The Asia Pacific region will be showing exceptional growth potential in this market due to the increasing internet connection, smart mobile usage, and a rising trend of online shopping.
Key players operating in the market include are Jabmo, Vendemore, Demandbase, InsideView, Kwanzoo, Uberflip, 6Sense, Act-On Software, Triblio, AdDaptive Intelligence, Terminus, Albacross, Celsius GKK International, TechTarget, Drift, Marketo, Radius Intelligence, Engagio, Lattice Engines, Evergage, Madison Logic, HubSpot, Integrate, and Iterable among others.
Please note: This is not an exhaustive list of companies profiled in the report.
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The Global Account-Based Marketing Market has been studied from the year 2019 till 2026. However, the CAGR provided in the report is from the year 2021 to 2026. The research methodology involved three stages: Desk research, Primary research, and Analysis & Output from the entire research process.
The desk research involved a robust background study which meant referring to paid and unpaid databases to understand the market dynamics; mapping contracts from press releases; identifying the key players in the market, studying their product portfolio, competition level, annual reports/SEC filings & investor presentations; and learning the demand and supply side analysis for the Account-Based Marketing Market.
The primary research activity included telephonic conversations with more than 50 tier 1 industry consultants, distributors, and end-use product manufacturers.
Finally, based on the above thorough research process, an in-depth analysis was carried out considering the following aspects: market attractiveness, current & future market trends, market share analysis, SWOT analysis of the companies and customer analytics.
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