Global Anti Counterfeit Packaging Market

Global Anti-Counterfeit Packaging Market: Insights

The global anti-counterfeit packaging market is estimated to witness a significant CAGR during the forecast period (2019-2026). The growth of the market is anticipated to increase with the rise in the focus of manufacturers on brand protection. Need to maintain an efficient supply chain and growing demand in end use industries are the main factors for the growth of anti-counterfeit packaging market. Anti-counterfeiting packaging is the action of assigning secure packaging to the product to minimize counterfeiting and infringement. Anti-counterfeit packaging is the safe and secure packaging process which prevents copying and confirms the safety of the goods. Huge setup cost, and existence of technologies that are non-deterrent to counterfeiters are some of the factors expected to hamper the growth of the market.

Anti-Counterfeit Packaging Market: By Technology

On the basis of technology, the market is segmented into barcodes, RFID (Radio-Frequency Identification), holograms, taggants, packaging designs, and others. The barcodes segment is expected to grow during the forecast period, owing to its presence in every item across the globe. The barcodes are mostly used to track every single product that is there in the supply chain. With this, companies have to follow specific rules and regulations set by the government in order to prevent any waste and to improve and enhance the product information for the consumers. The RFID (Radio-Frequency Identification) segment is also growing at a considerable rate owing to its growing usage in every end use industry.

Anti-Counterfeit Packaging Market: By Usage Feature

On the basis of usage feature, the market is classified into overt features and covert features. The overt features segment is expected to hold the largest market share in the usage feature segment. The growth of the segment can be attributed to instant verification, secure alone or as a layer, no additional device is needed for authentication and location of the feature on a document or package which can be concealed.

Anti-Counterfeit Packaging Market: By End-Use

On the basis of end-use, the market is segmented into food & beverage, healthcare & pharmaceutical, clothing & apparel, electronics & automotive, cosmetics & personal care, and consumer durables, among others. The healthcare & pharmaceutical segment is expected to grow during the forecast period. Counterfeit pharmaceutical is one of the most lucrative sectors of the global trade in illegally copied goods. Fake drugs harm and even kill millions of people across the world. It inflicts serious damage on the brand names of big pharmaceutical manufacturers. Lifesaving drugs are also not free from the trade of fake medicines. In November 2017, the WHO estimated that fake medicine accounts for 10% in total of USD 300 billion in the pharmaceuticals industry, especially in low- and middle-income countries.

Anti-Counterfeit Packaging Market: By Region

North America is expected to hold the largest market share during the forecast period. The growing demand of consumer from food and beverages, healthcare products, cosmetics, and electronics is expected to contribute extensively for the growth of this market. Consumers are increasingly demanding for transparency, which results in a significant rise in the traceability of these products. Asia Pacific is also expected to witness considerable growth in the anti-counterfeit packaging market. China was the largest market for anti-counterfeit packaging in the Asia Pacific region in 2017.

End Use Landscape

The end-user landscape entails a list of current and prospective consumers prevailing across the regions. This section briefs you about company addresses, contact details, products, and regional presence of companies who are purchasing or are likely to purchase Anti-Counterfeit Packaging. The key end-users of the markets are Nike, Walmart, Zara and Abbot among others.

Vendor Landscape

The report contains a chapter dedicated to vendors operating in the market, covering raw material manufactures, equipment developers, manufacturers, and distributors. The report provides these insights on a regional level. This section of the report entails contact details, experience, products manufactured/supplied, and geographical presence of companies.

Company Market Share & Competitor Analysis

Some of the key players operating in the Anti-Counterfeit Packaging market are Avery Dennison Corporation, CCL Industries Inc., 3M Company, DuPont, AlpVision S.A, Zebra Technologies Corporation, SICPA Holding SA, Applied DNA Sciences Inc., SAVI Technology, Inc, and Authentix, Inc among others.

Please note: This is not an exhaustive list of companies profiled in the report.

In July 2016, AlpVision S.A, signed a signed a contract for its Cryptoglyph technology with Japanese IT and consulting service provider, Information Services International-Dentsu, Ltd.

In April 2012, AlpVision S.A launched iPhone 4 instant product authentication of varnish cryptoglyph secured packaging and labeling