Global Electric Hair Brush Market

Electric Hair Brush Market: Insights

Electric hair brushes are used to comb, dry, and straighten hair. Electric hairbrushes offer a wider range of applications like drying and straightening compared to conventional hairbrushes. Conventional hair brushes require a lot of repeated movements and energy to attain the desired results, electric hairbrushes reduce the time and energy required for grooming one’s hair while also being less painful and with little damage to the hair. Paddle and flat are the two main types of electric hair brushes available in the market currently. The plates are heated and release heat into the hair which dries, smoothens, and adds a shine to the hair. Electric hairbrushes are mainly used by women and are highly popular for straightening,curling, and waving one's hair. Electric hair brushes reduce the amount of time and effort it would take to groom one’s hair. Electric hair brushes’ ability to dry hair makes grooming faster as people won’t have to wait for their hair to dry before grooming after a shower. The rising concern to appear aesthetically pleasing among the younger generations is one of the major drivers of the electric hairbrush market. The growing influence of social media has also further increased people’s demand to appear aesthetically pleasing. Various trends are being created daily on various social media platforms like Facebook, Twitter, Tik Tok, among others. The impact of these trends is visible among younger working-class individuals and college-goers. These campaigns and trends have facilitated the increased demand for proper grooming. Hair loss is also a major concern among the younger generation, proper grooming and taking care of one’s hair can delay and prevent hair loss. The changes to the diet patterns, climatic conditions, water, and air quality play a major role in the health of one’s hair. Using electric hairbrushes, one can strengthen their hair and prevent hair loss, hair thinning, volume loss, and even dryness of the scalp as electric hair brushes can reduce the oil produced on the scalps. These factors make the electric hair brush a vital part of the grooming process and show the willingness of consumers to spend heavily on electric hair brushes that can offer them the desired haircare. Haircare professionals are also increasingly beginning to use electric hairbrushes as these brushes can reduce the time and effort expended by them and allow them to serve more customers and increase profits. Vendors are increasingly beginning to release new products that are capable of providing a wide variety of information to the user about their hair and give them greater control over the various functionalities of the electric hair brush like temperature control. This allows consumers to choose the best setting that is suited for their hair. There is also a growing demand for electric hairbrushes among the male population especially for beard straightening and to give the beard a premium look. The electric hairbrush market is restrained by a large number of vendors present in the market. There are large brands that offer premium products and smaller more local brands that provide cheaper electric hairbrushes.

Electric Hair Brush Market: By Application

Based on the application of electric hairbrushes, the electric hair brush market can be segmented into professional and personal segments. The professional sector is expected to hold the dominant share of the market during the forecast period. An increasing number of salons and spas globally is one of the major drivers for the professional segment. Advertisement strategies by salons like celebrity endorsement and packages are also expected to increase the demand for professional hair care services which will, in turn, increase the demand for electric hairbrushes in this segment. The personal segment is expected to register the highest CAGR during the forecast period. Growing per capita income and the growing demand to appear aesthetically pleasing among working women are the major drivers of the personal segment.

Electric Hair Brush Market: By Distribution Channel

Based on the distribution channel, the electric hair brush market can be segmented into offline and online segments. The offline segment is expected to hold the dominant share of the market during the forecast period. Electric hair brushes are sold in various stores like supermarkets, pharmacies, brand outlets, and appliance stores across the globe. Offline brick-and-mortar stores allow customers to physically inspect the device before purchasing the item. The online segment is expected to grow at the fastest rate during the forecast period. Online stores have greater stock and offer various discounts on products that are enticing to the customer. E-commerce has been booming in recent years and has a large customer base which is expected to be one of the major drivers of this segment.

Electric Hair Brush Market: By Region

The North American region is expected to hold the dominant share of the market during the forecast period. Consumers in this region spend heavily on cosmetic items and the presence of large brands are some of the major drivers of the electric hair brush market in this region. The people in the region are becoming increasingly concerned with aesthetic features and are driven by the latest trends and campaigns on social media which has led to the large demand for grooming and cosmetic products in the region. The APAC region is expected to grow at the fastest rate during the forecast period. The region has seen an increase in the demand for grooming and cosmetic products. The region also has a large number of professional haircare salons. The growing number of women in the workforce is also expected to increase the demand for electric hairbrushes in the region.

Electric Hair Brush Market: Share & Competitor Analysis

Rozia, MiroPure, Philips, Revlon Inc., L'Oréal S.A., VEGA, Corioliss, Gooseberry, DAFNI, AsaVea, and GLAMFIELDS, among others, are the major vendors competing in the electric hairbrush market.

Please note: This is not an exhaustive list of companies profiled in the report.