Global Gummy Vitamins Market

Gummy Vitamins Market Insights

The gummy vitamin market is estimated to trend upwards during the forecast period. Gummy vitamins come in a variety of shapes and flavors. They are chewable vitamins and may contain nutrients such as calcium and vitamin D. Gummy vitamins appeal to women who are pregnant, the vegan population, and older adults. They are a great alternative to the pills and also work as the best filler for vitamin deficiency. Gummy vitamins are easily and readily available in the USA market and have the potential to grow in the Asia Pacific market.  The demand for gummy vitamins will also be enhanced by rapid urbanization, the growing young population, and attractive promotions of gummy vitamins by celebrities, and the rising market in the APAC.

Gummy Vitamins Market: By Product Type

Based on the product type, the market considers single and multivitamin into being. The multivitamins segment will tend to grow upwards in this market. They are available in different brands and have a large online presence on Amazon and Flipkart. Multivitamins such as VitaCraves Multivitamins for men, Meadberry Multivitamin gummies for kids, and Vitafuson MultivIte gummies for adults among others are quite popular and have a decent and growing demand in the market.

Gummy Vitamins Market: By Source

Based on the source, the market considers animals and plants into being. The plant-based gummy vitamins are likely to have an upward growth pattern owing to the trending vegan lifestyle especially in the US market. The growing demand of consumers for vegan, organic, and chemical-free vitamins will support the segment growth in the market. MaryRuth’s organic and plant-based vitamin 3 gummy vitamins are non-GMO and gluten-free which are manufactured for men, women, and children alike.

Gummy Vitamins Market: By Packaging Type

Based on the packaging type, bottles and jars packaging will have a huge demand in the market for gummy vitamins. The jars are a favorable option for the gummy vitamins and chewable vitamins. They provide full protection and adequate convenience to users.  The market for bottles and jars will also competitive rivalry from the pouch style packaging during the forecast period. the pouch style packaging will see fast growth in the market owing to their zip-seal feature, enhance the shelf life of gummy vitamins, and also has the option to offer nutritional properties.

Gummy Vitamins Market: By Distribution Channel

Based on the distribution channel, the market takes online and store-based into being. The online segment would see a higher implying growth during the forecast period. Various platforms such as Amazon, Flipkart,  Shopclues, and HealthKart promote the sale of gummy vitamins which leads to high growth for the online section of the market. Specific vendors in the Asia Pacific market have strategic alliances with online platforms to sell the gummy vitamins which also strengthens the position of the online channels in the market.

Gummy Vitamins Market: By End-User

Based on the end-user, the market considers adults, and children into being. The adults will tend to dominate the market. Adult gummies are ahead of gummies for children which can be attributed to the growing older adult population in the USA and Asia Pacific market. brands such as Pharmavite have seen a huge sale for gummy vitamins for adults section in the past than the vitamins meant for children. Such factors positively affect market growth during the forecast period.

Gummy Vitamins Market: By Region

Based on the region, the Asia Pacific will be growing at a fast speed during the forecast period. The region is expanding in terms of the online expansion of gummy vitamin brands and heavy investment in the new launches. The region is also experiencing demonstrative effects from the western culture which leads to high demand for gummy vitamins in the Asia Pacific market through strategic product launches and collaborations.

Company Market Share and Competitive Analysis

Key players operating in the market include VitaFusion, Lactonova, Mary Ruth, Makers Nutrition, IM Healthcare, Long Island Nutritionals Pvt Ltd, Ayanda, Lexicare Pharma, SMP Nutra, Ion Labs, Inc, Amapharm, Walgreens, Natural Factors, OTC Candy, HTC Health, IRATI International, and Goerlich Pharma among others.

Please note: This is not an exhaustive list of companies profiled in the report.

In February 2020, Indis’s Power Gummies planned to expand their online presence and also develop the new product after investment from the Singapore based firm DSG Consumers Partners.

In  February 2018,  Stericure Pharmaceuticals launched the chewable gummy vitamins as an alternative to the supplements.

Check the Press Release on Global Gummy Vitamins Market Report