Global Home Improvement Market Size, Trends & Analysis - Forecasts to 2029 By Type (Do-it-yourself (DIY) and Do-it-for-me (DIFM)), By End-use (Kitchen Upgrades, Bath Upgrades, System Upgrades, and Exterior Replacements), and By Region (North America, Asia Pacific, Central & South America, Europe, and Middle East and Africa), Competitive Landscape, Company Market Share Analysis, and End User Analysis
The global home improvement market is analyzed to grow at a CAGR of 9.9% during the forecast period from 2024 to 2029. Factors such as population growth, urbanization, rising disposable incomes, and changing lifestyles contribute to the expansion of this market.
As populations increase and migrate to urban areas, a greater demand for housing and residential spaces leads to more home improvement projects. Rising disposable incomes enable homeowners to invest more in upgrading and renovating their properties while changing lifestyles drive preferences for modern amenities, eco-friendly solutions, and personalized living spaces. These factors create a favorable environment for the growth of the market, stimulating demand for DIY tools, home appliances, décor, professional services, and innovative solutions to enhance the comfort, functionality, and aesthetic appeal of homes worldwide. One market opportunity within the global home improvement market lies in catering to the growing demand for sustainable and eco-friendly products and practices. As environmental awareness continues to rise globally, consumers are increasingly prioritizing green living and sustainable choices in their homes.
Based on type, the market is segmented into Do-it-yourself (DIY) and Do-it-for-me (DIFM). The DIFM segment is expected to hold the largest share of the market during the forecast period. DIFM services offer unparalleled convenience by entrusting tasks to skilled professionals, thereby saving homeowners time and effort. Professionals bring expertise and experience to ensure efficient and correct project completion. By outsourcing tasks, individuals gain valuable time to dedicate to other priorities. Moreover, DIFM services typically include guarantees or warranties, offering assurance of quality outcomes and providing peace of mind to homeowners.
The DIY segment is projected to grow fastest during the forecast period. DIY projects offer cost savings by eliminating labor expenses, fostering skill development through hands-on learning, and providing full control over project timing and design. Completing DIY projects can also yield personal satisfaction and a sense of accomplishment. Overall, engaging in DIY endeavors not only saves money but also empowers individuals to expand their skill sets, exercise creativity, and experience the fulfillment of self-reliance.
Based on end-use, the market is segmented into kitchen upgrades, bath upgrades, system upgrades, and exterior replacements. The kitchen upgrades segment is expected to hold the largest share of the market during the forecast period. Kitchens are central to homes, serving as gathering spaces and influencing resale value. Additionally, evolving lifestyle preferences drive demand for modernized and functional kitchens. As homeowners prioritize comfort and aesthetics, investments in kitchen upgrades continue to grow, contributing to the segment's dominance in the market.
The system upgrades segment is projected to grow fastest during the forecast period. Consumers are increasingly investing in energy-efficient HVAC systems, smart thermostats, and renewable energy solutions to reduce utility costs and environmental impact. Furthermore, advancements in technology and government incentives for energy conservation drive adoption.
North America is analyzed to be the largest region in the global home improvement market during the forecast period. It can be attributed to high disposable incomes, a strong housing market, and a culture of DIY projects. Additionally, robust construction activity, rising home values, and increasing renovation and remodeling spending contribute to North America's dominance in the home improvement market.
Asia Pacific is analyzed to be the fastest-growing region in the global home improvement market during the forecast period. Substantial economic expansion in countries like China, India, and Southeast Asian nations fuels increased household spending on home improvement. Rapid urbanization leads to a rise in residential construction and renovation activities, driving demand for home improvement products and services. Growing middle-class populations with higher disposable incomes drive consumer spending on upgrading and renovating homes. Increasing internet penetration and the popularity of e-commerce platforms make home improvement products more accessible to consumers, further driving market growth.
Groupe ADEO, Home Depot, Lowe's Companies Inc., Menard, Walmart, Ace Hardware, Travis Perkins, Kingfisher PLC, Hornbach Holding, and Bauhaus, among others, are some of the key players operating in the global market.
Please note: This is not an exhaustive list of companies profiled in the report.
In August 2023, Home Depot launched a New Homeowners Hub to equip the next generation of current and future first-time homeowners with valuable resources, including DIY guides, product recommendations, design inspiration, and more.
1 STRATEGIC INSIGHTS ON NEW REVENUE POCKETS
1.1 Strategic Opportunity & Attractiveness Analysis
1.1.1 Hot Revenue Pockets
1.1.2 Market Attractiveness Score
1.1.3 Revenue Impacting Opportunity
1.1.4 High Growing Region/Country
1.1.5 Competitor Analysis
1.1.6 Consumer Analysis
1.2 Global Market Estimates' View
1.3 Strategic Insights across Business Functions
1.3.1 For Chief Executive Officers
1.3.2 For Chief Marketing Officers
1.3.3 For Chief Strategy Officers
1.4 Evaluate the Potential of your Existing Business Lines vs. New Lines to Enter Into
2.1 Technological Adoption Rate
2.2 Current Trend Impact Analysis
2.3 Future Trend Impact Analysis
3.1.2 Adjacent Market Opportunities
3.1.3 Ancillary Market Opportunities
3.2.1 Market Drivers: Impact Analysis
3.2.2 Market Restraints: Impact Analysis
3.2.3 Market Opportunities: Impact Analysis
3.2.4 Market Challenges: Impact Analysis
3.3.1 Porter’s Five Forces Analysis
3.3.1.1 Threat of New Entrants
3.3.1.2 Threat of New Substitutes
3.3.1.3 Bargaining Power of Suppliers
3.3.1.4 Bargaining Power of Buyers
3.3.1.5 Intensity of Competitive Rivalry
3.3.2 SWOT Analysis; By Factor (Political & Legal, Economic, and Technological)
4 GLOBAL HOME IMPROVEMENT MARKET, BY TYPE
4.2 Home Improvement Market: Type Scope Key Takeaways
4.3 Revenue Growth Analysis, 2023 & 2029
4.4.1 Do-it-yourself (DIY) Market Estimates and Forecast, 2021-2029 (USD Million)
4.5.1 Do-it-for-me (DIFM) Market Estimates and Forecast, 2021-2029 (USD Million)
5 GLOBAL HOME IMPROVEMENT MARKET, BY END-USE
5.2 Home Improvement Market: End-use Scope Key Takeaways
5.3 Revenue Growth Analysis, 2023 & 2029
5.4.1 Kitchen Upgrades Market Estimates and Forecast, 2021-2029 (USD Million)
5.5.1 Bath Upgrades Market Estimates and Forecast, 2021-2029 (USD Million)
5.6.1 System Upgrades Market Estimates and Forecast, 2021-2029 (USD Million)
5.7.1 Exterior Replacements Market Estimates and Forecast, 2021-2029 (USD Million)
6 GLOBAL HOME IMPROVEMENT MARKET, BY REGION
6.2 North America Home Improvement Market Estimates and Forecast, 2021-2029 (USD Million)
6.2.3.1 U.S. Home Improvement Market Estimates and Forecast, 2021-2029 (USD Million)
6.2.3.2 Canada Home Improvement Market Estimates and Forecast, 2021-2029 (USD Million)
6.2.3.3 Mexico Home Improvement Market Estimates and Forecast, 2021-2029 (USD Million)
6.3 Europe Home Improvement Market Estimates and Forecast, 2021-2029 (USD Million)
6.3.3.1 Germany Home Improvement Market Estimates and Forecast, 2021-2029 (USD Million)
6.3.3.2 U.K. Home Improvement Market Estimates and Forecast, 2021-2029 (USD Million)
6.3.3.3 France Home Improvement Market Estimates and Forecast, 2021-2029 (USD Million)
6.3.3.4 Italy Home Improvement Market Estimates and Forecast, 2021-2029 (USD Million)
6.3.3.5 Spain Home Improvement Market Estimates and Forecast, 2021-2029 (USD Million)
6.3.3.6 Netherlands Home Improvement Market Estimates and Forecast, 2021-2029 (USD Million)
6.3.3.7 Rest of Europe Home Improvement Market Estimates and Forecast, 2021-2029 (USD Million)
6.4 Asia Pacific Home Improvement Market Estimates and Forecast, 2021-2029 (USD Million)
6.4.3.1 China Home Improvement Market Estimates and Forecast, 2021-2029 (USD Million)
6.4.3.2 Japan Home Improvement Market Estimates and Forecast, 2021-2029 (USD Million)
6.4.3.3 India Home Improvement Market Estimates and Forecast, 2021-2029 (USD Million)
6.4.3.4 South Korea Home Improvement Market Estimates and Forecast, 2021-2029 (USD Million)
6.4.3.5 Singapore Home Improvement Market Estimates and Forecast, 2021-2029 (USD Million)
6.4.3.6 Malaysia Home Improvement Market Estimates and Forecast, 2021-2029 (USD Million)
6.4.3.7 Thailand Home Improvement Market Estimates and Forecast, 2021-2029 (USD Million)
6.4.3.8 Indonesia Home Improvement Market Estimates and Forecast, 2021-2029 (USD Million)
6.4.3.9 Vietnam Home Improvement Market Estimates and Forecast, 2021-2029 (USD Million)
6.4.3.10 Taiwan Home Improvement Market Estimates and Forecast, 2021-2029 (USD Million)
6.5 Middle East and Africa Home Improvement Market Estimates and Forecast, 2021-2029 (USD Million)
6.5.3.1 Saudi Arabia Home Improvement Market Estimates and Forecast, 2021-2029 (USD Million)
6.5.3.2 U.A.E. Home Improvement Market Estimates and Forecast, 2021-2029 (USD Million)
6.5.3.3 Israel Home Improvement Market Estimates and Forecast, 2021-2029 (USD Million)
6.5.3.4 South Africa Home Improvement Market Estimates and Forecast, 2021-2029 (USD Million)
6.6 Central & South America Home Improvement Market Estimates and Forecast, 2021-2029 (USD Million)
6.6.3.1 Brazil Home Improvement Market Estimates and Forecast, 2021-2029 (USD Million)
6.6.3.2 Argentina Home Improvement Market Estimates and Forecast, 2021-2029 (USD Million)
6.6.3.3 Chile Home Improvement Market Estimates and Forecast, 2021-2029 (USD Million)
7.1 Company Market Share Analysis
7.2 Four Quadrant Positioning Matrix
7.4.1.1 Business Description & Financial Analysis
7.4.1.3 Products & Services Offered
7.4.1.4 Strategic Alliances between Business Partners
7.4.2.1 Business Description & Financial Analysis
7.4.2.3 Products & Services Offered
7.4.2.4 Strategic Alliances between Business Partners
7.4.3.1 Business Description & Financial Analysis
7.4.3.3 Products & Services Offered
7.4.3.4 Strategic Alliances between Business Partners
7.4.4.1 Business Description & Financial Analysis
7.4.4.3 Products & Services Offered
7.4.4.4 Strategic Alliances between Business Partners
7.4.5.1 Business Description & Financial Analysis
7.4.5.3 Products & Services Offered
7.4.5.4 Strategic Alliances between Business Partners
7.4.6.1 Business Description & Financial Analysis
7.4.6.3 Products & Services Offered
7.4.6.4 Strategic Alliances between Business Partners
7.4.7.1 Business Description & Financial Analysis
7.4.7.3 Products & Services Offered
7.4.7.4 Strategic Alliances between Business Partners
7.4.8.1 Business Description & Financial Analysis
7.4.8.3 Products & Services Offered
7.4.8.4 Strategic Alliances between Business Partners
7.4.9.1 Business Description & Financial Analysis
7.4.9.3 Products & Services Offered
7.4.9.4 Strategic Alliances between Business Partners
7.4.10.1 Business Description & Financial Analysis
7.4.10.3 Products & Services Offered
7.4.10.4 Strategic Alliances between Business Partners
7.4.11.1 Business Description & Financial Analysis
7.4.11.3 Products & Services Offered
7.4.11.4 Strategic Alliances between Business Partners
8.1.2 Market Scope & Segmentation
8.2.1.2 GMEs Internal Data Repository
8.2.1.3 Secondary Resources & Third Party Perspectives
8.2.1.4 Company Information Sources
8.2.2.1 Various Types of Respondents for Primary Interviews
8.2.2.2 Number of Interviews Conducted throughout the Research Process
8.2.2.4 Discussion Guide for Primary Participants
8.2.3.1 Expert Panels Across 30+ Industry
8.2.4.1 Paid Local Experts Across 30+ Industry Across each Region
8.3.1.1 Macro-Economic Indicators Considered
8.3.1.2 Micro-Economic Indicators Considered
8.3.2.1 Company Share Analysis Approach
8.3.2.2 Estimation of Potential Product Sales
8.4.2 Time Series, Cross Sectional & Panel Data Analysis
8.5.1 Inhouse AI Based Real Time Analytics Tool
8.5.2 Output From Desk & Primary Research
8.6 Research Assumptions & Limitations
LIST OF TABLES
1 Global Home Improvement Market, By Type, 2021-2029 (USD Mllion)
2 Do-it-yourself (DIY) Market, By Region, 2021-2029 (USD Mllion)
3 Do-it-for-me (DIFM) Market, By Region, 2021-2029 (USD Mllion)
4 Global Home Improvement Market, By End-use, 2021-2029 (USD Mllion)
5 Kitchen Upgrades Market, By Region, 2021-2029 (USD Mllion)
6 Bath Upgrades Market, By Region, 2021-2029 (USD Mllion)
7 System Upgrades Market, By Region, 2021-2029 (USD Mllion)
8 Exterior Replacements Market, By Region, 2021-2029 (USD Mllion)
9 Regional Analysis, 2021-2029 (USD Mllion)
10 North America Home Improvement Market, By Type, 2021-2029 (USD Mllion)
11 North America Home Improvement Market, By End-use, 2021-2029 (USD Mllion)
12 North America Home Improvement Market, By Country, 2021-2029 (USD Mllion)
13 U.S. Home Improvement Market, By Type, 2021-2029 (USD Mllion)
14 U.S. Home Improvement Market, By End-use, 2021-2029 (USD Mllion)
15 Canada Home Improvement Market, By Type, 2021-2029 (USD Mllion)
16 Canada Home Improvement Market, By End-use, 2021-2029 (USD Mllion)
17 Mexico Home Improvement Market, By Type, 2021-2029 (USD Mllion)
18 Mexico Home Improvement Market, By End-use, 2021-2029 (USD Mllion)
19 Europe Home Improvement Market, By Type, 2021-2029 (USD Mllion)
20 Europe Home Improvement Market, By End-use, 2021-2029 (USD Mllion)
21 Europe Home Improvement Market, By Country, 2021-2029 (USD Mllion)
22 Germany Home Improvement Market, By Type, 2021-2029 (USD Mllion)
23 Germany Home Improvement Market, By End-use, 2021-2029 (USD Mllion)
24 U.K. Home Improvement Market, By Type, 2021-2029 (USD Mllion)
25 U.K. Home Improvement Market, By End-use, 2021-2029 (USD Mllion)
26 France Home Improvement Market, By Type, 2021-2029 (USD Mllion)
27 France Home Improvement Market, By End-use, 2021-2029 (USD Mllion)
28 Italy Home Improvement Market, By Type, 2021-2029 (USD Mllion)
29 Italy Home Improvement Market, By End-use, 2021-2029 (USD Mllion)
30 Spain Home Improvement Market, By Type, 2021-2029 (USD Mllion)
31 Spain Home Improvement Market, By End-use, 2021-2029 (USD Mllion)
32 Netherlands Home Improvement Market, By Type, 2021-2029 (USD Mllion)
33 Netherlands Home Improvement Market, By End-use, 2021-2029 (USD Mllion)
34 Rest Of Europe Home Improvement Market, By Type, 2021-2029 (USD Mllion)
35 Rest Of Europe Home Improvement Market, By End-use, 2021-2029 (USD Mllion)
36 Asia Pacific Home Improvement Market, By Type, 2021-2029 (USD Mllion)
37 Asia Pacific Home Improvement Market, By End-use, 2021-2029 (USD Mllion)
38 Asia Pacific Home Improvement Market, By Country, 2021-2029 (USD Mllion)
39 China Home Improvement Market, By Type, 2021-2029 (USD Mllion)
40 China Home Improvement Market, By End-use, 2021-2029 (USD Mllion)
41 Japan Home Improvement Market, By Type, 2021-2029 (USD Mllion)
42 Japan Home Improvement Market, By End-use, 2021-2029 (USD Mllion)
43 India Home Improvement Market, By Type, 2021-2029 (USD Mllion)
44 India Home Improvement Market, By End-use, 2021-2029 (USD Mllion)
45 South Korea Home Improvement Market, By Type, 2021-2029 (USD Mllion)
46 South Korea Home Improvement Market, By End-use, 2021-2029 (USD Mllion)
47 Singapore Home Improvement Market, By Type, 2021-2029 (USD Mllion)
48 Singapore Home Improvement Market, By End-use, 2021-2029 (USD Mllion)
49 Thailand Home Improvement Market, By Type, 2021-2029 (USD Mllion)
50 Thailand Home Improvement Market, By End-use, 2021-2029 (USD Mllion)
51 Malaysia Home Improvement Market, By Type, 2021-2029 (USD Mllion)
52 Malaysia Home Improvement Market, By End-use, 2021-2029 (USD Mllion)
53 Indonesia Home Improvement Market, By Type, 2021-2029 (USD Mllion)
54 Indonesia Home Improvement Market, By End-use, 2021-2029 (USD Mllion)
55 Vietnam Home Improvement Market, By Type, 2021-2029 (USD Mllion)
56 Vietnam Home Improvement Market, By End-use, 2021-2029 (USD Mllion)
57 Taiwan Home Improvement Market, By Type, 2021-2029 (USD Mllion)
58 Taiwan Home Improvement Market, By End-use, 2021-2029 (USD Mllion)
59 Rest of APAC Home Improvement Market, By Type, 2021-2029 (USD Mllion)
60 Rest of APAC Home Improvement Market, By End-use, 2021-2029 (USD Mllion)
61 Middle East and Africa Home Improvement Market, By Type, 2021-2029 (USD Mllion)
62 Middle East and Africa Home Improvement Market, By End-use, 2021-2029 (USD Mllion)
63 Middle East and Africa Home Improvement Market, By country, 2021-2029 (USD Mllion)
64 Saudi Arabia Home Improvement Market, By Type, 2021-2029 (USD Mllion)
65 Saudi Arabia Home Improvement Market, By End-use, 2021-2029 (USD Mllion)
66 UAE Home Improvement Market, By Type, 2021-2029 (USD Mllion)
67 UAE Home Improvement Market, By End-use, 2021-2029 (USD Mllion)
68 Israel Home Improvement Market, By Type, 2021-2029 (USD Mllion)
69 Israel Home Improvement Market, By End-use, 2021-2029 (USD Mllion)
70 South Africa Home Improvement Market, By Type, 2021-2029 (USD Mllion)
71 South Africa Home Improvement Market, By End-use, 2021-2029 (USD Mllion)
72 Rest Of Middle East and Africa Home Improvement Market, By Type, 2021-2029 (USD Mllion)
73 Rest Of Middle East and Africa Home Improvement Market, By End-use, 2021-2029 (USD Mllion)
74 Central & South America Home Improvement Market, By Type, 2021-2029 (USD Mllion)
75 Central & South America Home Improvement Market, By End-use, 2021-2029 (USD Mllion)
76 Central & South America Home Improvement Market, By Country, 2021-2029 (USD Mllion)
77 Brazil Home Improvement Market, By Type, 2021-2029 (USD Mllion)
78 Brazil Home Improvement Market, By End-use, 2021-2029 (USD Mllion)
79 Chile Home Improvement Market, By Type, 2021-2029 (USD Mllion)
80 Chile Home Improvement Market, By End-use, 2021-2029 (USD Mllion)
81 Argentina Home Improvement Market, By Type, 2021-2029 (USD Mllion)
82 Argentina Home Improvement Market, By End-use, 2021-2029 (USD Mllion)
83 Rest Of Central & South America Home Improvement Market, By Type, 2021-2029 (USD Mllion)
84 Rest Of Central & South America Home Improvement Market, By End-use, 2021-2029 (USD Mllion)
85 Groupe ADEO: Products & Services Offering
86 Home Depot: Products & Services Offering
87 Lowe’s Companies Inc.: Products & Services Offering
88 Menard: Products & Services Offering
89 Walmart: Products & Services Offering
90 ACE HARDWARE: Products & Services Offering
91 Travis Perkins : Products & Services Offering
92 Kingfisher PLC: Products & Services Offering
93 Hornbach Holding Ltd: Products & Services Offering
94 Bauhaus: Products & Services Offering
95 Other Companies: Products & Services Offering
LIST OF FIGURES
1 Global Home Improvement Market Overview
2 Global Home Improvement Market Value From 2021-2029 (USD Mllion)
3 Global Home Improvement Market Share, By Type (2023)
4 Global Home Improvement Market Share, By End-use (2023)
5 Global Home Improvement Market, By Region (Asia Pacific Market)
6 Technological Trends In Global Home Improvement Market
7 Four Quadrant Competitor Positioning Matrix
8 Impact Of Macro & Micro Indicators On The Market
9 Impact Of Key Drivers On The Global Home Improvement Market
10 Impact Of Challenges On The Global Home Improvement Market
11 Porter’s Five Forces Analysis
12 Global Home Improvement Market: By Type Scope Key Takeaways
13 Global Home Improvement Market, By Type Segment: Revenue Growth Analysis
14 Do-it-yourself (DIY) Market, By Region, 2021-2029 (USD Mllion)
15 Do-it-for-me (DIFM) Market, By Region, 2021-2029 (USD Mllion)
16 Global Home Improvement Market: By End-use Scope Key Takeaways
17 Global Home Improvement Market, By End-use Segment: Revenue Growth Analysis
18 Kitchen Upgrades Market, By Region, 2021-2029 (USD Mllion)
19 Bath Upgrades Market, By Region, 2021-2029 (USD Mllion)
20 System Upgrades Market, By Region, 2021-2029 (USD Mllion)
21 Exterior Replacements Market, By Region, 2021-2029 (USD Mllion)
22 Regional Segment: Revenue Growth Analysis
23 Global Home Improvement Market: Regional Analysis
24 North America Home Improvement Market Overview
25 North America Home Improvement Market, By Type
26 North America Home Improvement Market, By End-use
27 North America Home Improvement Market, By Country
28 U.S. Home Improvement Market, By Type
29 U.S. Home Improvement Market, By End-use
30 Canada Home Improvement Market, By Type
31 Canada Home Improvement Market, By End-use
32 Mexico Home Improvement Market, By Type
33 Mexico Home Improvement Market, By End-use
34 Four Quadrant Positioning Matrix
35 Company Market Share Analysis
36 Groupe ADEO: Company Snapshot
37 Groupe ADEO: SWOT Analysis
38 Groupe ADEO: Geographic Presence
39 Home Depot: Company Snapshot
40 Home Depot: SWOT Analysis
41 Home Depot: Geographic Presence
42 Lowe’s Companies Inc.: Company Snapshot
43 Lowe’s Companies Inc.: SWOT Analysis
44 Lowe’s Companies Inc.: Geographic Presence
45 Menard: Company Snapshot
46 Menard: Swot Analysis
47 Menard: Geographic Presence
48 Walmart: Company Snapshot
49 Walmart: SWOT Analysis
50 Walmart: Geographic Presence
51 ACE HARDWARE: Company Snapshot
52 ACE HARDWARE: SWOT Analysis
53 ACE HARDWARE: Geographic Presence
54 Travis Perkins : Company Snapshot
55 Travis Perkins : SWOT Analysis
56 Travis Perkins : Geographic Presence
57 Kingfisher PLC: Company Snapshot
58 Kingfisher PLC: SWOT Analysis
59 Kingfisher PLC: Geographic Presence
60 Hornbach Holding Ltd.: Company Snapshot
61 Hornbach Holding Ltd.: SWOT Analysis
62 Hornbach Holding Ltd.: Geographic Presence
63 Bauhaus: Company Snapshot
64 Bauhaus: SWOT Analysis
65 Bauhaus: Geographic Presence
66 Other Companies: Company Snapshot
67 Other Companies: SWOT Analysis
68 Other Companies: Geographic Presence
The Global Home Improvement Market has been studied from the year 2019 till 2029. However, the CAGR provided in the report is from the year 2024 to 2029. The research methodology involved three stages: Desk research, Primary research, and Analysis & Output from the entire research process.
The desk research involved a robust background study which meant referring to paid and unpaid databases to understand the market dynamics; mapping contracts from press releases; identifying the key players in the market, studying their product portfolio, competition level, annual reports/SEC filings & investor presentations; and learning the demand and supply-side analysis for the Home Improvement Market.
The primary research activity included telephonic conversations with more than 50 tier 1 industry consultants, distributors, and end-use product manufacturers.
Finally, based on the above thorough research process, an in-depth analysis was carried out considering the following aspects: market attractiveness, current & future market trends, market share analysis, SWOT analysis of the company and customer analytics.
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