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Global Mass Notification Systems Market Size, Trends, and Analysis - Forecasts To 2026 By Component (Solution, Service), By Application (Emergency Response, Business Continuity, and Management, Public Warnings and Alerts), By Organization Size (Large Enterprises, Small and Medium-sized Enterprises), By Development Mode (On-premises, Cloud), By Vertical (Education, Energy and Utilities, Government, Healthcare and Life Sciences IT and Telecom, Media and Entertainment, Transportation and Logistics, Others Verticals), By Region (North America, Asia Pacific, CSA, Europe, and the Middle East and Africa); End-User Landscape, Company Market Share Analysis & Competitor Analysis
The Mass Notification System (MNS) is a one-way transmission used for mass communication of public messages. The sender can send pre-recorded messages, audio, video to the entire population group. Usually, it’s used by varied end-users for communication to a larger group of the population, this, in turn, results in huge time and cost-saving making the method efficient and effective. MNS is highly used by both public and private sectors, for the speedy delivery of messages, reducing middle communication interference. The sender or the organizational heads have a database of information like the name, phone numbers, email, etc of the receivers and a preferred mode of broadcasting their messages.
Mass Notification System requires the user to have a properly maintained and high-speed internet speed, along with trained personnel to handle the system. The system’s working itself is quite sensitive, especially for important broadcasts. For the same, the user also requires to have an established infrastructure and equipment.
Mass Notification System (MNS) especially came in handy to communicate important messages and broadcast public health safety-related notifications to the mass population during the coronavirus pandemic. Even in varied organizations, the system was used to maintain safety measures and a proper work environment during the pandemic. The growing public safety and security, high adoption of systems among healthcare and retail sectors, and growing demand for cloud deployment are the major driving factors supporting the market growth.
The market for the MNS market is bifurcated into Solution and Service. The solutions segment is further divided into in-building solutions, a wide-area solution, and distributed recipient solution. The solution segment is estimated to hold the largest revenue share in the global market between 2021-2026, due to the high rate of on-premises deployment of communication in enterprises and organizations. Highly confidential information like employee details, mass alerting and security of on-campus devices like computers and laptops use MNS.
The application segment is bifurcated into Emergency Response, Business Continuity and Management, and Public Warning and Alerting. During the last decade, danger to human life, in form of natural and artificial disasters, has seen an alerting hike. Due to this mass communication of public warning and alerting and emergency response holds the highest market share between 2021 to 2026. Usually, government or any other organization uses MNS to communicate public safety-related messages, resulting in a much faster solution. On the other hand, Business Continuity and Management is expected to grow the fastest, because MNS helps organizations curb down the uncertain fluctuation in the business cycle, implementing quick response to a situation and reducing the risk of losses for an organization. It is useful as it is cost-efficient and time-effective for both small and medium enterprises and large enterprises.
Based on the Organization Size analysis, the market is bifurcated into Small and Medium Enterprises (SME’s) and Large Enterprises. The market is dominated by large enterprises due to the varied use of the system across the firm. MNS serve as a quick and cost-reducing way to curb down uncertainties that may arise in a business cycle, reducing the risk of losses. Usually, large enterprises have multiple projects with high stakes running and a small error or delay could cause a huge loss, therefore situations like these MNS come in handy.
The Development Mode analysis bifurcates the MNS market into Cloud and On-premises. The On-premises model of development holds the highest revenue share in the forecasted duration. This is because the on-premises model is highly used and demanded by business firms for varied reasons such as employee detail updates, the security of on-campus devices, etc, which require a high level of privacy and security. Using the On-premises mode also allows firms to reduce the chances of getting hacked and losing precious client details, firms workings, etc. With newer inventions, the demand for the Cloud segment is estimated to grow in the forecasted duration.
Based on the Vertical analysis, the market is bifurcated into Media & Entertainment, Education, IT & telecom, Energy & Utilities, transportation & logistics, Government, and Healthcare & Life Sciences, among others healthcare and life science showed the fastest growth during the forecasted period, due to the covid pandemic in 2020. On the other hand, due to the risk-prone nature of the Energy and utility segment, it dominated the revenue share of the market.
The regional analysis is mainly dominated by North America followed by the Asia Pacific. This is due to the optimal use of MSN in the country as it reduces loss to life and property. Asia Pacific countries, like Japan, are prone to natural disasters or events leading to an artificial disaster, making MNS a very handy tool for these countries.
IBM (US), Klaxon, Google (US), Omnigo, Motorola Solutions (US), Catalyst Technologies, BlackBerry (US), Omnilert (US), Eaton (Ireland), CrisisGo (US), Honeywell (US), ATI Systems (US), Siemens (Germany), AlertFind (US), Everbridge (US), Rave Mobile Safety (US), Blackboard (US), Federal Signal Corporation, Johnson Controls, Desktop Alert, Regroup Mass Notification, OnSolve (US), xMatters, and Singlewire Software among others are some of the key players involved in developing mass notification systems.
Please note: This is not an exhaustive list of companies profiled in the report.
IBM developed Watson Works to curb down the challenges posed by the coronavirus in a work environment, in June of 2020.
Motorola Solutions acquired VaaS (Video Analysis-as-a Service) International Holdings in January of 2020 for 445 million USD.
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The Global Mass Notification Systems Market has been studied from the year 2019 till 2026. However, the CAGR provided in the report is from the year 2021 to 2026. The research methodology involved three stages: Desk research, Primary research, and Analysis & Output from the entire research process.
The desk research involved a robust background study which meant referring to paid and unpaid databases to understand the market dynamics; mapping contracts from press releases; identifying the key players in the market, studying their product portfolio, competition level, annual reports/SEC filings & investor presentations; and learning the demand and supply-side analysis for the Mass Notification Systems Market.
The primary research activity included telephonic conversations with more than 50 tier 1 industry consultants, distributors, and end-use product manufacturers.
Finally, based on the above thorough research process, an in-depth analysis was carried out considering the following aspects: market attractiveness, current & future market trends, market share analysis, SWOT analysis of the company and customer analytics.
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