Global Men Personal Care Market

Men Personal Care Market: Insights

Millennial men are becoming more aware of their physical appearance and look nowadays and can experience creative items that have been shown to function for skin nourishment. Collaborating and introducing ground-breaking products specifically tailored for men have been leading players in the beauty and cosmetics industry. Some of the key factors that push consumers to opt for organic and natural personal care items are increasing awareness of health. The demand for male personal care items has increased steadily through evolving lifestyles and growing disposable income. Moreover, the growing number of product offerings to tap men's fluctuating grooming patterns and organized retail further fuels the growth of the industry. With several new brands striving and penetrating to change the way men are advertised, the market is a multitude of opportunities, and increasing the use of these products is likely to push the market from male skincare, cosmetics to manscaping.

Men Personal Care Market: By Product

In 2019, the skincare segment held the largest share of the market for men’s care. This is due to the popularity of creams for the face and neck, such as sunscreen, even tone cream, anti-aging cream, anti-acne cream, and similar creams. The growth of the segment is propelled by the proliferation of social media sites, influencers, and brand recognition by skin specialists and well-known celebrity expertise. Furthermore, the market for personal grooming is expected to widen at the highest CAGR from 2021 to 2026. Innovation is expected to drive segment growth in products such as shaving kits, hair perfumes, beard wax, and other creative grooming products.

Men Personal Care Market: By Distribution Channel

The hypermarket and supermarket distribution channel in 2020 is anticipated to boost market share in terms of value. These outlets focused on providing a detailed demo of products in person before making a purchase and giving them a facility to choose from several brands is propelling the market growth. Also, by keeping a separate segment for men, a growing number of producers have provided skincare and shaving products.

Men Personal Care Market: By Region

In terms of sales over the coming years, the North American region holds the leading market share. In the coming years, the customer move towards metropolitan centers is projected to boost demand for the men's care market. The primary factor driving the region's demand is a high amount of lead producers in the region, such as in the U.S., Canada, and Mexico, who emphasize research and growth, product innovation, development, and launches in the men's segment. Furthermore, the fastest-growing sector is expected to be seen in the Asia Pacific region. Factors such as price, product quality, and a variety of mid-range brands that cater to the category of men proceed to be a deciding factor that influences consumer choices.

Men Personal Care Market Share & Competitor Analysis

Procter & Gamble, Coty Inc., Reckitt Benckiser, Beiersdorf AG, Loreal, Estee Lauder Companies, Inc., Kao Corporation, Unilever, and Edgewell Personal Care Company among others are the main manufacturers competing in the Men Personal Care Market.

Please note: This is not an exhaustive list of companies profiled in the report.

In November 2019, Reckitt Benckiser launched their new Veet hair removal cream for men under their men's care product segment.