Global Packaged Pretzels Market

Packaged Pretzels Market Insights

Pretzel is a baked snack characterized by a twisted knot shape with crisp and brittle nature of taste. It is prepared using wheat flour and other ingredients such as yeast, vegetable oil, corn, cane sugar, cauliflower, and water among others. Pretzel is a rich source of folate, iron, niacin which is known to play a vital role in digesting and metabolizing fat, proteins, carbohydrates, reduction of cholesterol levels, and lowering the rate of cardiovascular diseases. In recent times the new generation is the potential customer for pretzels consumptions thus, many key players are focused to introduce new products in different shapes and sizes.

The packaged pretzels market is projected to grow at a moderate CAGR of 3 percent during the 2020-2026 year as per the recent data given by GME. The rapid changes in lifestyle, busy schedule and changing taste of the population have created a huge dependency on convenient snacks such as pretzels. Moreover, the leading producers are launching a wide variety of different flavors of pretzels thus covering a larger volume of population. Increasing health-conscious customers have led the focus of the manufacturers towards developing natural products having less cholesterol, trans-fat, and gluten-free with essential vitamins and minerals in the market thus uplifting the demand of the market at a global scale. The launch of innovative packaging solutions brings freshness, extended shelf life with resealable lids.

However, the outbreak of COVID-19 has resulted in creating a huge burden on the supermarkets and hypermarkets, food suppliers, and convenience stores. This led to a sudden hike in the global pretzels market value in 2020. Also, the sudden lockdown imposed by the government has rapidly accelerated the transition of e-commerce. 

Packaged Pretzels Market: By Shape

Twists, sticks, minis, and others are shape classification of the packaged pretzels market. Twists' shape segment has witnessed the largest market share of the pretzels in recent times and is projected to show a steady growth rate in the coming years. Wide product availability among different manufacturers is anticipated to drive the twisted shape segment market on a global scale.  

Packaged Pretzels Market: By Category

The two categories of packaged pretzels are conventional and gluten-free. The increasing number of celiac disease cases around the globe has triggered the gluten-free pretzels market and estimated to come out as the largest market shareholder in the coming years. Also, an increasing percentage of diabetes, obesity, and other food intolerance disorders are propelling the demand for the gluten-free segment of the pretzels market. 

Packaged Pretzels Market: By Distributor Channels

Store-based and non-store-based are the bifurcations of the distribution channels of the packaged pretzels market. Supermarkets & hypermarkets, convenience stores, others are the sub-divisions of the store based distributor channels. The store-based segment is accounted to show the largest distributor channel share as supermarkets and hypermarkets have shown the maximum sales of packaged pretzels in recent past years.

Packaged Pretzels Market: By Region

Asia-Pacific has shown moderate growth due to vendors' introduction of the healthier variant of pretzels in different flavors and shapes.  The increasing popularity of the product with the emerging hectic lifestyle of the consumer is driving the pretzels market in the  APAC region. Also, the presence of various players especially private labs has led to the emergence of a new and wide range of product brands in the region.

Packaged Pretzels Market Share and Competitor Analysis

The key players operating in the market include Snyder's-Lance, Inc., Pretzels Inc, Nestle S.A., Mars, Incorporated, J&J SNACK FOODS CORP, Herr Foods Inc., PepsiCo, Auntie Anne's, Inc, and Conagra Brands, Inc. among others.

Please note: This is not an exhaustive list of companies profiled in the report.

In September 2020, Auntie Anne's, Inc. collaborated with Samuel Adams to provide their customer a unique way of celebrating Oktoberfest in the format of the own home by launching an ultimate, limited edition called Oktoberfest at-home kit.

In May 2020, J&J SNACK FOODS CORP acquired ICEE distributors of Alabama. This purchase owns the rights to ICEE in around 50 other states worldwide.