Global Pregnancy Care Products Market

Pregnancy Care Products Market: Insights

Pregnancy is a special stage of a woman's life that is full of challenges, worries, and uncertainties. Pregnancy care products support both the infant and the mother's protection and well-being. Good diet and healthy habits before and after birth are key parts of pregnancy care. Skin inflammation, leg pain, and stretch marks are all problems that can be prevented with pregnancy care products. Such products nourish the body while still removing excess oil. Some birth defects can be reduced by using pregnancy care products.

Pregnancy, is also termed gestation, is the cycle in which a woman's body produces one or more embryos. Multiple pregnancy outcomes, such as twins, result in the birth of more than one infant. During such times, mothers need a variety of products to keep their bodies and fetuses healthy. Pregnancy items are designed to help pregnant ladies deal with the physical changes that take place before or after pregnancy. Over the last several years, there has been a steady transition more towards home remedies for skincare during pregnancy and into readily available products.

Furthermore, customer's focus is being driven by the use of safer and more effective skincare products due to increased awareness. Organic maternity care products seem to be more popular. Increasing research & development for the pregnancy product have contributed mostly to the release of many newer versions which are more competitive and safer. Besides the safety issues during birth, expectant mothers are still concerned about their post-pregnancy skincare and physical image, which is pushing them to use pregnancy care products.

Market players are promoting the penetration and acceptance of these goods in developed nations through extensive efforts to influence future customers via social media and other advertisement media. When it comes to pregnancy-related goods, customers often focus on social platforms and other forms of advertisement. The growing prevalence of pregnant women across the world, and also increased customer awareness of the significance of various products, are anticipated to propel the overall demand forward in the coming years. As per a WHO survey, the world's total fertility rate was below 2.5 births per woman for the past few years. According to research conducted in 2016–2017, the birth rate in the United States was 2% or around 61 births per 1,000 women aged 15 to 44.

Furthermore, a significant increase and enhancement in distribution channels, such as supermarkets, online stores, hypermarkets, and retail stores, is expected to stimulate the extension of the pregnancy goods industry in the estimated future. On the other hand, the unfavorable effects of certain fertility drugs are probable to suppress demand momentum in the coming years.

Pregnancy Care Products Market: By Product

Based on the product, the pregnancy care products market can be divided into eight segments including toning/firming lotion, itching prevention cream, nipple protection cream, stressed leg product, body restructuring gel, breast cream, and stretch mark minimizer. The stretch mark minimizer segment is anticipated to lead the market and is likely to rise at a substantial CAGR over the predicted period. Because of the rising concern regarding stretch marks during pregnancy, the stretch mark minimizers segment is expected to lead the market over the forecast period.

In the pregnancy care products market, the breast cream category is forecast to expand at the fastest pace. This is linked to an augment in concerns about breast safety during breastfeeding and lactation. During gestation, a woman's body goes through many changes, such as a shift in breast size, particularly in the first weeks of pregnancy. Breast care is highly recommended during pregnancy to ensure adequate breastfeeding after delivery. Breast deformation, flattening and sagging, can all be caused by poor treatment.

Breast creams designed for use during pregnancy contain omega-3 fatty acids and antioxidants, which aid in skin retention while also hydrating, elasticizing, and strengthening breasts. Breast cream use is likely to increase as a result of these benefits, as well as heightened understanding among pregnant mothers.

Pregnancy Care Products Market: By Region

As per the geographical analysis, the market can be classified into North America, Asia Pacific, Europe, Middle East & Africa, and Central & South America. During the predicted period, the market is expected to be dominated by North America and Europe. This is due to a high level of understanding and consumption of pregnancy-related items.

Furthermore, owing to a surge in the percentage of births combined with increasing disposable income, the Asia Pacific region is considered to be a highly profitable region in the coming years, owing to the increase in customer perception of the benefits of pregnancy care products. Improving healthcare infrastructure boosts the market's regional expansion. Breast cream adoption is expected to rise as a result of these advantages, and also increasing recognition among expectant mothers. The region has seen a paradigm shift in consumer purchasing behavior that will fuel regional growth.

Pregnancy Care Products Market: Share & Competitor Analysis

Clarins Group, Abbott, E.T. Browne Drug, Mankind Pharma, Expanscience Laboratories, Nine Naturals, Noodle and Boo, Quidel Corporation, Novena Maternal Skin Care, Piramal Enterprises, Procter & Gamble, and Mama Mio, are some of the top players in the Pregnancy Care Products market.

Please note: This is not an exhaustive list of companies profiled in the report.

In August 2020, Mankind Pharma of Delhi and Daewoong Pharmaceutical of South Korea collaborated to perform clinical trials of the anti-parasitic medication niclosamide for COVID-19.

In July 2020 Piramal Critical Care (PCC) entered into a strategic alliance with Medivant Healthcare, a US-based pharmaceutical outsourcing facility to fix the serious shortage of injectables in hospitals and clinics.