Global Rice Protein Market

Rice Protein Market: Insights

Rice protein is a commonly used vegan protein isolate as a substitute for animal proteins. Brown rice and white rice can both be used to create rice protein. Brown rice is treated with enzymes that can break down carbohydrates and separate the protein which allows rice protein to have a lower carbohydrate concentration. The rice protein market is mainly driven by the increasing demand for vegan products and gluten-free non-GMO products. The increasing awareness of gluten and animal cruelty and the growing number of people switching to a vegan lifestyle are the major drivers of the demand for rice protein. The growing demand for vegan products has seen pharmaceutical manufacturers turn to rice protein as substitutes for animal protein. Rice protein also has a high amino acid content which makes it ideal for pharmaceutical products. Along with pharmaceutical companies, food and beverages manufacturers, baked goods manufacturers, and sports and nutrition manufacturers are also increasingly using rice protein. Rice protein can be substituted quite easily for other protein sources since they do not have an unpleasant taste, odor, and color compared to other proteins like whey. The market is hampered by the low consumer awareness of rice protein and rice protein-based products that are available in the market. Organic rice protein products are still being developed which is expected to hamper the growth of the market as consumers are beginning to prefer organic products over those that have chemical additives.

Rice Protein Market: By Product

Based on the various rice protein products, the rice protein market can be segmented into rice protein isolates, rice protein concentrates, and others. The rice protein isolates segment is expected to hold the dominant share of the market during the forecast period. Rice protein is processed and refined before it can be used which leads to variations like isolates and concentrates. Isolates have a protein content compared to carbohydrates and fats which has made them popular and has been the major driver of the rice protein isolates market. Isolates are specifically refined and processed to isolate protein from the rice. The rice protein isolates segment is also expected to register the fastest growth rate among all segments. Rice protein isolates are cheaper than other protein sources and can be easily substituted for other protein sources. They do not have a peculiar taste, odor, and color which is expected to increase the demand in the future. Rice protein isolates have also been proven to be healthier and more nutritious than other proteins like whey which is also expected to have an impact on the demand for rice protein isolates.

Rice Protein Market: By Application

Based on the various applications of rice protein in various products, the rice protein market can be segmented into food and beverages, pharmaceutical, cosmetics, and animal feed. The food and beverages segment is expected to hold the dominant share of the market during the forecast period. The food and beverages industry has begun increasingly substituting plant protein instead of using animal proteins. The growing demand for plant-based products as plant-based products is seen as healthier compared to animal-based products. They are used extensively in sports drinks and are also becoming common dairy alternatives. The pharmaceutical industry is expected to register the fastest growth rate among all segments. Pharmaceutical companies are also increasingly substituting animal products for plant-based products. The growing awareness of animal cruelty and the increasing demand for animal product-free pharmaceuticals is expected to increase the demand for rice proteins in the future.

Rice Protein Market: By Organic Rice Protein Application

Based on the applications of organic rice proteins, the rice protein market can be segmented into sports & energy nutrition, bakery & confectionery, meat analogs & extenders, dairy alternatives, and others. The sports and nutrition segment is expected to hold the lion’s share of the market during the forecast period. Sports and nutrition products are used by sportspersons to attain energy quickly when they are performing. Organic rice proteins are becoming increasingly prefers as they are compliant with a vegan lifestyle and the growing number of vegan consumers have increased the demand for rice protein in the sports and nutrition segment. There has been a large demand for organic products that are free of animal products which has resulted in the dominance of the sports and nutrition segment. The bakery and confectionery segment is expected to register the fastest growth rate. Rice protein-based baked goods and batter are vegan and have various desirable properties like being non-GMO, high protein content, and are also gluten-free. These properties are becoming increasingly desirable in products as people are becoming more health-conscious. The growing vegan movement and the need for gluten-free products are expected to increase the demand for rice proteins in the bakery and confectionery segment in the future.

Rice Protein Market: By Region

The North American region is expected to hold the dominant share of the market during the forecast period. A large number of food and beverage manufacturers in the region have been the major driver of the rice protein market in the region. Technological advancements combined with the growing demand for vegan and gluten-free products have led to the dominance of the region in the rice protein market. The APAC region is expected to register the fastest growth rate during the forecast period. Large pharmaceutical companies are outsourcing production to this region and the growing demand for rice protein in the pharmaceutical industry is expected to increase the demand for rice protein in the region. The region is also witnessing an increasing demand for animal product-free items as more people are turning to a vegan lifestyle to become healthier. The region also has a large agricultural production and rice is one of the most commonly grown products in the region.

Rice Protein Market: Share & Competitor Analysis

Shaanxi Fuheng (FH) Biotechnology Co. Ltd. (China), AIDP, Inc. (US), RiceBran Technologies (US), Axiom Foods, Inc. (US), Golden Grain Group Limited (China), ShafiGluco-Chem (Pvt.) Ltd. (Pakistan), Ribus, Inc. (US), Top Health Ingredients, Inc. (Canada), Bioway (Xi’an) Organic Ingredients Co. Ltd. (China), and, Green Labs, LLC (US) among others, are the major vendors competing in the rice protein market.

Please note: This is not an exhaustive list of companies profiled in the report.