Global Smartphone Sanitizer Market

Smartphone Sanitizer Market: Insights

Smartphone sanitizers are used to disinfect the surfaces of smartphones. The growing incidences of infectious diseases are one of the major drivers for the growing demand for smartphone sanitizers. The growing awareness among the population about the need for cleanliness and the vital role it plays in the spread of diseases is expected to increase the demand for smartphone sanitizers. Smartphones are personal devices that are often used in public settings and are often placed in unsanitary areas and shared among acquaintances in a public environment. This increases the risk of contamination and periodic sanitization of smartphones is becoming vital to prevent the spread of communicable diseases. The constant usage and necessity of smartphones make them a hotbed for various bacteria and viruses to latch on to. Smartphone sanitizers can be simple antiseptic alcohol wipes, high-tech gadgets that use ultraviolet light to prevent the spread of germs. Technological advances are increasing the functionality of smartphone sanitizers. Some UV smartphone sanitizers are capable of slow charging the mobile phones as well as sanitizing them. Ultraviolet rays can play a major role in the prevention of the spreading of communicable diseases as they can be used in various disinfectant devices, not just smartphone sanitizers. The current COVID-19 pandemic has increased the demand for sanitizers and sanitizer devices. People are becoming increasingly dependent on sanitizer devices to prevent contracting the virus. People are encouraged to regularly wash their hands or sanitize their hands with sanitizers whenever they are in a public setting. As smartphones are hotbeds for bacteria and viruses, there is a growing demand for smartphone sanitizers in the market. Government initiatives are trying to spread awareness about the spread of the virus, they recommend using alcohol-based more than 70 percent sanitizers or ultraviolet sanitizer boxes to sterilize personal belongings especially when returning from public spaces. These measures and the growing awareness of the spread of such diseases are expected to increase the demand for smartphone sanitizers. UV smartphone sanitizers are of two types, wand, and enclosure. The enclosure UV smartphone sanitizers are rectangular and can fit an average-sized smartphone in the box. These sanitizer devices often have charge ports that allow devices to be charged when they’re being disinfected. Larger UV smartphone sanitizers can fit tablets. These sanitizer devices can also be used to disinfect other personal belongings like keys and wallets. Wand smartphone sanitizers shine ultraviolet light onto the targeted surface and come in the shape of sticks or rods giving them a wand-like appearance. The smartphone sanitizer market is restrained by the increasing concerns among the population about UV smartphone sanitizers. UV rays are high-energy light that ranges between 200 and 280 nanometres. Prolonged exposure to such high-intensity light can cause cancer, skin rashes, damage to the retinas, and sunburn-like conditions which are detrimental to human health. The market is also restrained by the lack of raw materials due to price fluctuations and supply chain restrictions due to the lockdowns implemented during the pandemic.

Smartphone Sanitizer Market: By Product

Based on the product, the smartphone sanitizer market is segmented into phone-cleaning wipes, microfiber cleaning stickers, and phone sanitizing devices. Phone sanitizing devices are expected to hold the dominant share of the market during the forecast period. The growing adoption of ultraviolet-based devices to prevent the spread of infectious diseases and the growing awareness among the population about the necessity of cleanliness are the major drivers of the market. Phone cleaning wipes are expected to register the highest growth rate during the forecast period. Phone cleaning wipes do not have the same risks of usage as UV smartphone sanitizers. These wipes are becoming increasingly common in hospitals and can be disposed of easily which is expected to increase the demand for the phone cleaning wipes segment. 

Smartphone Sanitizer Market: By Distribution Channel

Based on the distribution channel, the smartphone sanitizer market can be segmented into offline and online segments. The offline segment is expected to hold the lion’s share of the market. The increased penetration of smartphone sanitizers in brick and mortar stores is one of the major reasons for the dominance of this segment. Offline stores offer a large number of brands and various products to the customer coupled with the assistance and knowledge offered by the staff in offline stores, customers have grown accustomed to buying from offline stores. The online segment is expected to grow at the fastest rate during the forecast period. Online stores are becoming increasingly popular among customers. Heavy discounts, next-day delivery services, and favorable return policies are expected to increase the demand for the online segment during the forecast period.

Smartphone Sanitizer Market: By Region

The report study is segmented into North America, Europe, Asia Pacific, Middle East & Africa and Central & South America. The North American region held the largest share of the market during the forecast period. The region is characterized by large spending on healthcare facilities and awareness programs. The growing awareness among the population about the necessity of cleaning electronics like smartphones has led to the domination of this region. A large number of smartphone sanitizer vendors in the region is another reason for the dominance of the region. The APAC region is expected to register the fastest growth rate among all regions. The growing demand for personal hygiene devices and the growing awareness of the spread of infectious diseases are the major drivers of the smartphone sanitizer market in the region.

Smartphone Sanitizer Market: Share & Competitor Analysis

CleanSlate UV, PhoneSoap, Totallee, CASETiFY, HoMedics USA LLC, Lexon, Digimore Electronics Co., Ltd., Pristine Screens LLC,The Clorox Company, and Shenzhen Leadingplus Electronic Co., Ltd., among others, are the major vendors competing in the smartphone sanitizer market.

Please note: This is not an exhaustive list of companies profiled in the report.