Global Virtual Fitting Room Market

Global Virtual Fitting Room Market: Insights

The world today is drastically adapting itself to the e-commerce market. Retailers and brands have taken over the internet with their wide range of products from clothes to footwear and other essential accessories available at just one click. However, the traditional buying or shopping methods of these products followed the strategy of trying them before buying them, which essentially required fitting rooms or dressing rooms, which enabled the customers to try on the products before deciding to invest their money in them. This strategy was the most beneficial engagement process for the customers in the stores or outlets. However, with changing operations and increasing e-commerce business, the “try it before buy it” strategy was challenging to achieve.

Today with the fast-growing technology and digitalization, the brand e-commerce stores and retailers have brought in the virtual fitting room technology, which is similar or equivalent to the offline mode or in-store fitting rooms. This technology enables the customers to virtually try on the outfits and check their sizes or different styles that suit them the best before investing money into those items.

These fitting room technologies are brought into action by explicitly using the Augmented Reality (AR) and Virtual Reality (VR), which enable the companies and retailers to create a realistic situation of the fitting rooms for the customers on an online platform. These virtual fitting rooms initially worked with two-dimensional simulators; however, technological advancements have replaced the 2D models with three-dimensional simulators. These 3D solutions and simulations enable them to create fitting rooms with a 3d mannequin, which is generated by utilizing real photos and simple body measurements given by the customers, thus enabling the customer to visualize themselves in the chosen or selected outfits or accessories. Besides the size and body measurements of the 3D mannequin, the customer also has available options to personalize the character or avatar by changing the skin tone or facial features.

Various brands and retail-based companies are extensively increasing their sale in the market with their well-known fast fashion clothing and other accessories. Through their e-commerce businesses and virtual fitting rooms, these brands and retailers are enabling the customers to stay at their homes and try on outfits that fit and suit them the best, thus boosting their personality and confidence about themselves. The initial methods followed by these e-retailers with their customer-friendly policies of exchanging and returning the products with ill-fit are being scrapped and minimalized due to the better and revolutionizing techniques brought through these virtual fitting rooms.

The increasing number of fashion outlets and brands have been a significant influence on the customers lately and hence will propel the market. With their virtual fitting rooms, these brands have various features and characteristics available for the customers that distinguish their services from the rest of the competitors in the market. Few e-retailers have size recommendation services that, with their automated systems, suggest or recommend the size based on the minimal details provided by the customers or based on their previous preferences. Some e-retailers have body scanners that make them stand out in the competition with other fashion brands. These body scanning technologies utilize the cameras or webcams present in the devices, where the customers are required to stand at a specified distance, from where the camera can scan and take the reference size.

In recent times, with the unprecedented COVID-19 pandemic, virtual fitting rooms have tremendously increased the sales for fashion brands and e-retailers. The offline or physical stores were not the option for the customers to shop during the lockdown period. These Virtual fitting rooms with their system render the customer's uploaded photo into an augmented reality image trying out the chosen items. Soon the transformation of the virtual fitting market from an Augmented Reality and Virtual Reality to an Artificial Intelligence-driven market is going to boost exponential growth into the market.

Global Virtual Fitting Room Market: By Component

Based on components, the market is segmented into hardware, software [on-premise, cloud], services [installation, support & maintenance, consulting]. The software component has its dominance and the largest share in the virtual fitting room market. These virtual fitting software with the cloud-based and on-premise deployment modes enable the retailers to facilitate 3D mannequins and models for the customers to gain realistic perspective. This software facilitates certain features that enable the retailers to provide detailed information about different sizes and size charts that make it easy for the customers to choose the size appropriate to their body type. This software also facilitates 3D simulation and visualization. It also incorporates Artificial Intelligence (AI) and behaves as an intelligent assistant, recommending sizes and choices that best fit the customer’s look and match his/her previous preferences. Compared to the hardware or service component, the software component provides a better shopping experience to the customers.

Global Virtual Fitting Room Market: By Application

Based on application, the market is segmented into apparel, beauty, and cosmetics, eyewear, footwear, others. The dominance of apparel application form 2021-2026 has been analyzed in the market. Fashion brands and retailers like Macy’s, Kohl’s, and JCPenney provide a virtual fitting room to their online customers to enhance their shopping experience while sitting at home. This strategy of virtual fitting rooms enables the customers to choose the best fit sizes and minimize the efforts put into the services like exchange or return of the item. Online shopping for clothes has increased drastically in recent years, and this added feature of virtual fitting rooms adds more value and a better perspective for the customers while buying clothes. The 3D simulation, virtual reality, and augmented reality add a better service deliverance capacity and enable the customer to rely on the e-retails and have no doubts regarding the clothes' quality and appearance.

Global Virtual Fitting Room Market: By End Users

Based on end-users, the market is segmented into virtual stores and physical stores. The virtual stores are the most significant end users making them the largest shareholder in the market. The e-commerce market is tremendously increasing today. With the technological advancements and methods used by these e-commerce businesses and other fashion e-retailers, they can reach an enormous customer base spread all across the world. Customers with the highly efficient virtual fitting room features available for them can buy clothes or any other accessories sitting at the opposite corner of the globe, certainly with the right fit and choice.

Global Virtual Fitting Room Market: By Region

The European region is analyzed to be thedominant segment in the virtual fitting room market. European countries are the biggest center of fashion, style, and new trends. Countries like France, United Kingdom, Italy, and Spain are known as the epitome of fashion, style, and design. Not just a perfect example for fashion, but adjacently, the European countries have been significantly tech-friendly and have inculcated these technological advancements like virtual fitting rooms in their fashion e-commerce brands and e-retail businesses.

Asia Pacific region is expected to witness the fastest growth rate in the virtual fitting room market within the forecasted period. The countries in the APAC region like India, South Korea, Japan, China, and many others have been experiencing a surge in the fashion industry. The demand for apparel and other accessories like watches, eyewear, footwear, and cosmetics has drastically increased. The brands and other e-stores, in joint efforts with various fashion influencers and celebrities, have been promoting and encouraging people to opt for online platforms to shop items and products. This increased demand has given greater scope to the brands and fashion companies to bring in advanced technologies like virtual fitting rooms to cater better services to their customers.

Global Virtual Fitting Room Market: By Share & Competitor Analysis

Else Corp Srl, AstraFit, Metail, FXGear Inc., Fision AG, Magic Mirror, MemoMi Labs Inc., Fit Analytics,and Perfitly are few prominent industry players.

Please note: This is not an exhaustive list of companies profiled in the report.