Wi-Fi Analytics Market

Global Wi-Fi Analytics Market Size, Trends & Analysis - Forecasts to 2029 By Deployment (On-premise and Cloud), By Application (Presence Analytics and Marketing Analytics), By End User (Retail, Hospitality, Sports and Leisure, Transportation, Healthcare, Others), By Component (Solution and Services), and By Region (North America, Asia Pacific, Central and South America, Europe, Middle East and Africa), Competitive Landscape, Company Market Share Analysis, and End User Analysis

Category Electronics, Semiconductors and Information & Communication Technology
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This report was recently updated on November 17 2024 with the latest and most recent market numbers

Global Wi-Fi Analytics Market Size

The global Wi-Fi analytics market is projected to grow at a CAGR of 21.9% from 2024 to 2029.

Wireless analytics is becoming more prevalent across various sectors, with retailers, restaurants, transportation, and healthcare implementing Wi-Fi analytics software to enhance operations, marketing, and advertising initiatives, thereby driving the market. The demand for real-time Wi-Fi analytics is increasing as businesses seek immediate insights to enhance customer experiences and optimize their operations. Leveraging Wi-Fi traffic analysis in public spaces like parks, malls, and restaurants can help identify peak usage times, detect network bottlenecks, and ensure efficient allocation of resources, ultimately improving overall service quality.

The growing integration of Wi-Fi management systems with Internet of Things (IoT) devices has further expanded the scope of applications. The growing number of mobile phones and social media users around the world is boosting market growth. Wi-Fi network analytics aim to balance costs, monitor traffic trends, and message guests in real-time.

However, Wi-Fi data analytics have their drawbacks, including concerns over data privacy and security as potential cyberattacks become more common. There can also be significant costs associated with implementing Wi-Fi analytics tools and maintenance, including expenses for hardware upgrades, software licenses, and ongoing technical support. Despite these challenges, the increasing demand for Wi-Fi user analytics and advancements in technology ensure that the benefits outweigh the drawbacks, driving sustained growth in the market.

global wi-fi analytics market

Global Wi-Fi Analytics Market: By Deployment

The cloud segment is expected to hold the largest share of the market during the forecast period. Cloud-based Wi-Fi monitoring systems can cater to a large customer base with enhanced flexibility and efficiency. Using cloud-based analytics helps improve scalability and offers flexible solutions for Wi-Fi network optimization, allowing businesses to efficiently manage network performance, further driving growth in the market.

The on-premise segment is projected to be the fastest-growing segment in the market from 2024 to 2029. By using Wi-Fi location analytics, businesses provide enhanced security and control over sensitive consumer data. It offers better flexibility, support, and control than cloud-based systems when designing the setup for enterprise Wi-Fi analytics.

Global Wi-Fi Analytics Market: By Application

The presence analytics segment is expected to hold the largest market share from 2024 to 2029. Presence analytics is expanding the market by allowing businesses to track foot traffic and user engagement within physical spaces. Additionally, Wi-Fi usage analytics can provide enterprises with comprehensive information, allowing service providers to monitor the total number of users on their network and predict customer traffic by determining the unique wireless signal of mobile devices.

The marketing analytics segment is projected to be the fastest-growing segment in the market from 2024 to 2029. The growing use of guest Wi-Fi analytics offers businesses useful data on customer needs and activity. By analyzing data collected from guest Wi-Fi networks, companies can tailor their marketing strategies to better engage customers, enhance loyalty, and drive sales, increasing the demand for advanced marketing analytics.

Global Wi-Fi Analytics Market: By End User

The hospitality segment is expected to hold the largest market share from 2024 to 2029. The segment's growth is significantly influenced by the growing use of Wi-Fi performance analytics in the hotel industry. This is due to the need to boost sales, generate additional traffic, obtain information about guest preferences and behavior, and develop precise client profiles. Hotels and resorts use these analytics to monitor network performance, ensure seamless connectivity, and gather insights into guest preferences, ultimately leading to increased customer satisfaction and loyalty.

The retail segment is projected to be the fastest-growing segment in the market from 2024 to 2029. The retail industry is increasingly deploying Wi-Fi analytics solutions to analyze customer engagement and behavior data. Retailers can enhance the purchasing experience and increase sales by optimizing business layouts, improving merchandise placements, and creating tailored advertising initiatives through the analysis of Wi-Fi heatmaps, further driving growth in the segment.

Global Wi-Fi Analytics Market: By Component

The solution segment is expected to hold the largest market share over the forecast period. The solutions segment is driving growth in the Wi-Fi analytics market by offering advanced cloud-based Wi-Fi analytics that provide details on overall footfall, consumer experience, visitor engagement, and customer loyalty to various retail outlets, restaurants, and other sectors. Moreover, the increasing use of Wi-Fi across diverse environments and growing reliance on connected devices are further driving growth in the segment.

The services segment is expected to witness the fastest growth in the market during the forecast period. By offering a variety of features and benefits, such as data-driven reports, effective business assessment strategies, and improved advertising capabilities, businesses can make informed choices about their user base. Shopping complexes, public places, transport hubs, and even cars and trains nowadays boast onboard Wi-Fi, emphasizing enhanced services to ensure customer satisfaction and propel market growth.

asia pacific wi-fi analytics market

Global Wi-Fi Analytics Market: By Region

North America is expected to be the largest region in the global market. The strong financial position of the region enables organizations to invest in advanced solutions and technologies, such as IoT and data analytics. Moreover, with the growing reliance on wireless connectivity, organizations or businesses are increasingly adopting Wi-Fi analytics solutions, ultimately driving the market’s growth in the region.

Asia Pacific is predicted to witness rapid growth during the forecast period. The rising economic growth in the retail and hospitality industries is driving the region's growth. With smartphone usage at an all-time high, countries like China, India, and Vietnam are seeking more cost-effective analytical tools to manage their Wi-Fi networks. This trend is further propelling the growth of the Wi-Fi analytics market in the region.

Global Wi-Fi Analytics Market Share and Competitor Analysis

Key players operating in the global Wi-Fi Analytics market include Cisco Systems, Inc., Hewlett Packard Enterprise Development LP, Purple, GoZone WiFi, LLC, Cloud4Wi, Singtel, Yelp Wi-Fi Inc., Fortinet, Inc., MetTel, and Extreme Networks, among others.

Global Wi-Fi Analytics Market: Recent Developments

April 12, 2024: Fortinet announced the industry’s first Wi-Fi 7–enabled secure networking solution. This development will deliver world-class connectivity, security, diagnostics, and analytics using wireless solutions.

June 5, 2024: Purple, a Wi-Fi and location analytics platform, secured a £10.5 million investment from BGF. This funding will support Purple's global expansion and the continued development of its product offerings.

 

1          STRATEGIC INSIGHTS ON NEW REVENUE POCKETS

1.1    Strategic Opportunity & Attractiveness Analysis

1.1.1        Hot Revenue Pockets

1.1.2        Market Attractiveness Score

1.1.3        Revenue Impacting Opportunity

1.1.4        High Growing Region/Country

1.1.5        Competitor Analysis

1.1.6        Consumer Analysis

1.2    Global Market Estimates' View

1.3    Strategic Insights across Business Functions

1.3.1        For Chief Executive Officers

1.3.2        For Chief Marketing Officers

1.3.3        For Chief Strategy Officers

1.4    Evaluate the Potential of your Existing Business Lines vs. New Lines to Enter Into

2          TECHNOLOGICAL TRENDS

2.1   Technological Adoption Rate

2.2   Current Trend Impact Analysis

2.3   Future Trend Impact Analysis

3          GLOBAL MARKET OUTLOOK

3.1   Market Pyramid Analysis

3.1.1        Introduction

3.1.2        Adjacent Market Opportunities

3.1.3        Ancillary Market Opportunities

3.2   Demand Side Analysis

3.2.1        Market Drivers: Impact Analysis

3.2.2        Market Restraints: Impact Analysis

3.2.3        Market Opportunities: Impact Analysis

3.2.4        Market Challenges: Impact Analysis

3.3   Supply Side Analysis

3.3.1        Porter’s Five Forces Analysis

3.3.1.1 Threat of New Entrants

3.3.1.2 Threat of New Substitutes

3.3.1.3 Bargaining Power of Suppliers

3.3.1.4 Bargaining Power of Buyers

3.3.1.5 Intensity of Competitive Rivalry

3.3.2        SWOT Analysis; By Factor (Political & Legal, Economic, and Technological)

3.3.2.1 Political Landscape

3.3.2.2 Economic Landscape

3.3.2.3 Social Landscape

3.3.2.4 Technology Landscape

3.3.3        Value Chain Analysis

3.3.4        Trend Analysis

3.3.5        Gap Analysis

3.3.6        Cost Analysis

4          GLOBAL WI-FI ANALYTICS MARKET, BY DEPLOYMENT

4.1   Introduction

4.2   Wi-Fi Analytics Market: Deployment Scope Key Takeaways

4.3   Revenue Growth Analysis, 2023 & 2029

4.4   On-premise

4.4.1        On-premise Market Estimates and Forecast, 2021-2029 (USD Million)

4.5   Cloud

4.5.1        Cloud Market Estimates and Forecast, 2021-2029 (USD Million)

5          GLOBAL WI-FI ANALYTICS MARKET, BY END USER

5.1   Introduction

5.2   Wi-Fi Analytics Market: End User Scope Key Takeaways

5.3   Revenue Growth Analysis, 2023 & 2029

5.4   Retail

5.4.1        Retail Market Estimates and Forecast, 2021-2029 (USD Million)

5.5   Hospitality

5.5.1        Hospitality Market Estimates and Forecast, 2021-2029 (USD Million)

5.6   Sports and Leisure

5.6.1        Sports and Leisure Market Estimates and Forecast, 2021-2029 (USD Million)

5.7   Transportation

5.7.1        Transportation Market Estimates and Forecast, 2021-2029 (USD Million)

5.8   Healthcare

5.8.1        Healthcare Market Estimates and Forecast, 2021-2029 (USD Million)

5.9   Others

5.9.1        Others Market Estimates and Forecast, 2021-2029 (USD Million)

6         GLOBAL WI-FI ANALYTICS MARKET, BY APPLICATION

6.1   Introduction

6.2   Wi-Fi Analytics Market: Application Scope Key Takeaways

6.3   Revenue Growth Analysis, 2023 & 2029

6.4   Presence Analytics

6.4.1        Presence Analytics Market Estimates and Forecast, 2021-2029 (USD Million)

6.5   Marketing Analytics

6.5.1        Marketing Analytics Market Estimates and Forecast, 2021-2029 (USD Million)

7         GLOBAL WI-FI ANALYTICS MARKET, BY COMPONENT

7.1   Introduction

7.2   Wi-Fi Analytics Market: Component Scope Key Takeaways

7.3   Revenue Growth Analysis, 2023 & 2029

7.4   Solution

7.4.1        Solution Market Estimates and Forecast, 2021-2029 (USD Million)

7.5   Services

7.5.1        Services Market Estimates and Forecast, 2021-2029 (USD Million)

8          GLOBAL WI-FI ANALYTICS MARKET, BY REGION

8.1   Introduction

8.2   North America Wi-Fi Analytics Market Estimates and Forecast, 2021-2029 (USD Million)

8.2.1        By Deployment

8.2.2        By End user

8.2.3        By Application

8.2.4        By Component  

8.2.5        By Country

8.2.5.1     U.S. Wi-Fi Analytics Market Estimates and Forecast, 2021-2029 (USD Million)

8.2.5.1.1        By Deployment

8.2.5.1.2        By End user

8.2.5.1.3        By Application

8.2.5.1.4        By Component

8.2.5.2     Canada Wi-Fi Analytics Market Estimates and Forecast, 2021-2029 (USD Million)

8.2.5.2.1        By Deployment

8.2.5.2.2        By End user

8.2.5.2.3        By Application

8.2.5.2.4        By Component

8.2.5.3     Mexico Wi-Fi Analytics Market Estimates and Forecast, 2021-2029 (USD Million)

8.2.5.3.1        By Deployment

8.2.5.3.2        By End user

8.2.5.3.3        By Application

8.2.5.3.4        By Component

8.3   Europe Wi-Fi Analytics Market Estimates and Forecast, 2021-2029 (USD Million)

8.3.1        By Deployment

8.3.2        By End user

8.3.3        By Application

8.3.4        By Component  

8.3.5        By Country

8.3.5.1     Germany Wi-Fi Analytics Market Estimates and Forecast, 2021-2029 (USD Million)

8.3.5.1.1        By Deployment

8.3.5.1.2        By End user

8.3.5.1.3        By Application

8.3.5.1.4        By Component

8.3.5.2     U.K. Wi-Fi Analytics Market Estimates and Forecast, 2021-2029 (USD Million)

8.3.5.2.1        By Deployment

8.3.5.2.2        By End user

8.3.5.2.3        By Application

8.3.5.2.4        By Component

8.3.5.3     France Wi-Fi Analytics Market Estimates and Forecast, 2021-2029 (USD Million)

8.3.5.3.1        By Deployment

8.3.5.3.2        By End user

8.3.5.3.3        By Application

8.3.5.3.4        By Component

8.3.5.4     Italy Wi-Fi Analytics Market Estimates and Forecast, 2021-2029 (USD Million)

8.3.5.4.1        By Deployment

8.3.5.4.2        By End user

8.3.5.4.3        By Application

8.3.5.4.4        By Component

8.3.5.5     Spain Wi-Fi Analytics Market Estimates and Forecast, 2021-2029 (USD Million)

8.3.5.5.1        By Deployment

8.3.5.5.2        By End user

8.3.5.5.3        By Application

8.3.5.5.4        By Component

8.3.5.6     Netherlands Wi-Fi Analytics Market Estimates and Forecast, 2021-2029 (USD Million)

8.3.5.6.1        By Deployment

8.3.5.6.2        By End user

8.3.5.6.3        By Application

8.3.5.6.4        By Component

8.3.5.7     Rest of Europe Wi-Fi Analytics Market Estimates and Forecast, 2021-2029 (USD Million)

8.3.5.7.1        By Deployment

8.3.5.7.2        By End user

8.3.5.7.3        By Application

8.3.5.7.4        By Component

8.4   Asia Pacific Wi-Fi Analytics Market Estimates and Forecast, 2021-2029 (USD Million)

8.4.1        By Deployment

8.4.2        By End user

8.4.3        By Application

8.4.4        By Component  

8.4.5        By Country

8.4.5.1     China Wi-Fi Analytics Market Estimates and Forecast, 2021-2029 (USD Million)

8.4.5.1.1        By Deployment

8.4.5.1.2        By End user

8.4.5.1.3        By Application

8.4.5.1.4        By Component

8.4.5.2     Japan Wi-Fi Analytics Market Estimates and Forecast, 2021-2029 (USD Million)

8.4.5.2.1        By Deployment

8.4.5.2.2        By End user

8.4.5.2.3        By Application

8.4.5.2.4        By Component

8.4.5.3     India Wi-Fi Analytics Market Estimates and Forecast, 2021-2029 (USD Million)

8.4.5.3.1        By Deployment

8.4.5.3.2        By End user

8.4.5.3.3        By Application

8.4.5.3.4        By Component

8.4.5.4     South Korea Wi-Fi Analytics Market Estimates and Forecast, 2021-2029 (USD Million)

8.4.5.4.1        By Deployment

8.4.5.4.2        By End user

8.4.5.4.3        By Application

8.4.5.4.4        By Component

8.4.5.5     Singapore Wi-Fi Analytics Market Estimates and Forecast, 2021-2029 (USD Million)

8.4.5.5.1        By Deployment

8.4.5.5.2        By End user

8.4.5.5.3        By Application

8.4.5.5.4        By Component

8.4.5.6     Malaysia Wi-Fi Analytics Market Estimates and Forecast, 2021-2029 (USD Million)

8.4.5.6.1        By Deployment

8.4.5.6.2        By End user

8.4.5.6.3        By Application

8.4.5.6.4        By Component

8.4.5.7     Thailand Wi-Fi Analytics Market Estimates and Forecast, 2021-2029 (USD Million)

8.4.5.7.1        By Deployment

8.4.5.7.2        By End user

8.4.5.7.3        By Application

8.4.5.7.4        By Component

8.4.5.8     Indonesia Wi-Fi Analytics Market Estimates and Forecast, 2021-2029 (USD Million)

8.4.5.8.1        By Deployment

8.4.5.8.2        By End user

8.4.5.8.3        By Application

8.4.5.8.4        By Component

8.4.5.9     Vietnam Wi-Fi Analytics Market Estimates and Forecast, 2021-2029 (USD Million)

8.4.5.9.1        By Deployment

8.4.5.9.2        By End user

8.4.5.9.3        By Application

8.4.5.9.4        By Component

8.4.5.10  Taiwan Wi-Fi Analytics Market Estimates and Forecast, 2021-2029 (USD Million)

8.4.5.10.1      By Deployment

8.4.5.10.2      By End user

8.4.5.10.3      By Application

8.4.5.10.4      By Component

8.4.5.11  Rest of Asia Pacific Wi-Fi Analytics Market Estimates and Forecast, 2021-2029 (USD Million)

8.4.5.11.1      By Deployment

8.4.5.11.2      By End user

8.4.5.11.3      By Application

8.4.5.11.4      By Component

8.5   Middle East and Africa Wi-Fi Analytics Market Estimates and Forecast, 2021-2029 (USD Million)

8.5.1        By Deployment

8.5.2        By End user

8.5.3        By Application

8.5.4        By Component  

8.5.5        By Country

8.5.5.1     Saudi Arabia Wi-Fi Analytics Market Estimates and Forecast, 2021-2029 (USD Million)

8.5.5.1.1        By Deployment

8.5.5.1.2        By End user

8.5.5.1.3        By Application

8.5.5.1.4        By Component

8.5.5.2     U.A.E. Wi-Fi Analytics Market Estimates and Forecast, 2021-2029 (USD Million)

8.5.5.2.1        By Deployment

8.5.5.2.2        By End user

8.5.5.2.3        By Application

8.5.5.2.4        By Component

8.5.5.3     Israel Wi-Fi Analytics Market Estimates and Forecast, 2021-2029 (USD Million)

8.5.4.3.1        By Deployment

8.5.4.3.2        By End user

8.5.4.3.3        By Application

8.5.5.3.4        By Component

8.5.5.4     South Africa Wi-Fi Analytics Market Estimates and Forecast, 2021-2029 (USD Million)

8.5.5.4.1        By Deployment

8.5.5.4.2        By End user

8.5.5.4.3        By Application

8.5.5.4.4        By Component

8.5.5.5     Rest of Middle East and Africa Wi-Fi Analytics Market Estimates and Forecast, 2021-2029 (USD Million)

8.5.5.5.1        By Deployment

8.5.5.5.2        By End user

8.5.5.5.2        By Application

8.5.5.5.4        By Component

8.6   Central and South America Wi-Fi Analytics Market Estimates and Forecast, 2021-2029 (USD Million)

8.6.1        By Deployment

8.6.2        By End user

8.6.3        By Application

8.6.4        By Component

8.6.5        By Country

8.6.5.1     Brazil Wi-Fi Analytics Market Estimates and Forecast, 2021-2029 (USD Million)

8.6.5.1.1        By Deployment

8.6.5.1.2        By End user

8.6.5.1.3        By Application

8.6.5.1.4        By Component

8.6.5.2     Argentina Wi-Fi Analytics Market Estimates and Forecast, 2021-2029 (USD Million)

8.6.5.2.1        By Deployment

8.6.5.2.2        By End user

8.6.5.2.3        By Application

8.6.5.2.4        By Component

8.6.5.3     Chile Wi-Fi Analytics Market Estimates and Forecast, 2021-2029 (USD Million)

8.6.5.3.1        By Deployment

8.6.5.3.2        By End user

8.6.5.3.3        By Application

8.6.5.5.4        By Component

8.6.5.4     Rest of Central and South America Wi-Fi Analytics Market Estimates and Forecast, 2021-2029 (USD Million)

8.6.5.4.1        By Deployment

8.6.5.4.2        By End user

8.6.5.4.3        By Application

8.6.5.4.4        By Component

9          COMPETITIVE LANDCAPE

9.1   Company Market Share Analysis

9.2   Four Quadrant Positioning Matrix

9.2.1        Market Leaders

9.2.2        Market Visionaries

9.2.3        Market Challengers

9.2.4        Niche Market Players

9.3   Vendor Landscape

9.3.1        North America

9.3.2        Europe

9.3.3        Asia Pacific

9.3.4        Rest of the World

9.4   Company Profiles  

9.4.1        Cisco Systems, Inc.

9.4.1.1 Business Description & Financial Analysis

9.4.1.2 SWOT Analysis

9.4.1.3 Products & Services Offered

9.4.1.4 Strategic Alliances between Business Partners

9.4.2        Hewlett Packard Enterprise Development LP

9.4.2.1 Business Description & Financial Analysis

9.4.2.2 SWOT Analysis

9.4.2.3 Products & Services Offered

9.4.2.4 Strategic Alliances between Business Partners

9.4.3        Purple

9.4.3.1 Business Description & Financial Analysis

9.4.3.2 SWOT Analysis

9.4.3.3 Products & Services Offered

9.4.3.4 Strategic Alliances between Business Partners

9.4.4        GoZone WiFi, LLC

9.4.4.1 Business Description & Financial Analysis

9.4.4.2 SWOT Analysis

9.4.4.3 Products & Services Offered

9.4.4.4 Strategic Alliances between Business Partners

9.4.5        Cloud4Wi

9.4.5.1 Business Description & Financial Analysis

9.4.5.2 SWOT Analysis

9.4.5.3 Products & Services Offered

9.4.5.4 Strategic Alliances between Business Partners

9.4.6        Singtel

9.4.6.1 Business Description & Financial Analysis

9.4.6.2 SWOT Analysis

9.4.6.3 Products & Services Offered

9.4.6.4 Strategic Alliances between Business Partners

9.4.7        Yelp Wi-Fi Inc.

9.4.7.1 Business Description & Financial Analysis

9.4.7.2 SWOT Analysis

9.4.7.3 Products & Services Offered

9.4.8.4 Strategic Alliances between Business Partners

9.4.8        Fortinet, Inc.

9.4.8.1 Business Description & Financial Analysis

9.4.8.2 SWOT Analysis

9.4.8.3 Products & Services Offered

9.4.8.4 Strategic Alliances between Business Partners

9.4.9        MetTel

9.4.9.1 Business Description & Financial Analysis

9.4.9.2 SWOT Analysis

9.4.9.3 Products & Services Offered

9.4.9.4 Strategic Alliances between Business Partners

9.4.10       Extreme Networks

9.4.10.1 Business Description & Financial Analysis

9.4.10.2 SWOT Analysis

9.4.10.3 Products & Services Offered

9.4.10.4 Strategic Alliances between Business Partners

9.4.11      Other Companies

9.4.11.1 Business Description & Financial Analysis

9.4.11.2 SWOT Analysis

9.4.11.3 Products & Services Offered

9.4.11.4 Strategic Alliances between Business Partners

10        RESEARCH METHODOLOGY

10.1 Market Introduction

10.1.1      Market Definition

10.1.2      Market Scope & Segmentation

10.2 Information Procurement

10.2.1      Secondary Research

10.2.1.1           Purchased Databases

10.2.1.2           GMEs Internal Data Repository

10.2.1.3           Secondary Resources & Third Party Perspectives

10.2.1.4           Company Information Sources

10.2.2      Primary Research

10.2.2.1           Various Types of Respondents for Primary Interviews

10.2.2.2           Number of Interviews Conducted throughout the Research Process

10.2.2.3           Primary Stakeholders

10.2.2.4           Discussion Guide for Primary Participants

10.2.3      Expert Panels

10.2.3.1           Expert Panels Across 30+ Industry

10.2.4      Paid Local Experts

10.2.4.1           Paid Local Experts Across 30+ Industry Across each Region

10.3 Market Estimation

10.3.1      Top-Down Approach

10.3.1.1           Macro-Economic Indicators Considered

10.3.1.2           Micro-Economic Indicators Considered

10.3.2      Bottom Up Approach

10.3.2.1           Company Share Analysis Approach

10.3.2.2           Estimation of Potential Product Sales

10.4 Data Triangulation

10.4.1      Data Collection

10.4.2      Time Series, Cross Sectional & Panel Data Analysis

10.4.3      Cluster Analysis

10.5 Analysis and Output

10.5.1      Inhouse AI Based Real Time Analytics Tool

10.5.2      Output From Desk & Primary Research

10.6 Research Assumptions & Limitations

10.7.1      Research Assumptions

10.7.2      Research Limitations

LIST OF TABLES

1 Global WI-FI ANALYTICS Market, By Deployment, 2021-2029 (USD Million)

2 On-premise Market, By Region, 2021-2029 (USD Million)    

3 Cloud Market, By Region, 2021-2029 (USD Million)

4 Global WI-FI ANALYTICS Market, By End user, 2021-2029 (USD Million)

5 Retail Market, By Region, 2021-2029 (USD Million)

6 Hospitality Market, By Region, 2021-2029 (USD Million)

7 Sports and Leisure Market, By Region, 2021-2029 (USD Million)

8 Transportation Market, By Region, 2021-2029 (USD Million)

9 Healthcare Market, By Region, 2021-2029 (USD Million)

10 Others Market, By Region, 2021-2029 (USD Million)

11 Global WI-FI ANALYTICS Market, By Application, 2021-2029 (USD Million)

12 Presence Analytics Market, By Region, 2021-2029 (USD Million)  

13 Marketing Analytics Market, By Region, 2021-2029 (USD Million)

14 Global WI-FI ANALYTICS Market, By COMPONENT, 2021-2029 (USD Million)

15 Solution Market, By Region, 2021-2029 (USD Million)          

16 Services Market, By Region, 2021-2029 (USD Million)          

17 Regional Analysis, 2021-2029 (USD Million)              

18 North America WI-FI ANALYTICS Market, By Deployment, 2021-2029 (USD Million)

19 North America WI-FI ANALYTICS Market, By End user, 2021-2029 (USD Million)

20 North America WI-FI ANALYTICS Market, By Application, 2021-2029 (USD Million)

21 North America WI-FI ANALYTICS Market, By Component, 2021-2029 (USD Million)

22 North America WI-FI ANALYTICS Market, By Country, 2021-2029 (USD Million)

23 U.S. WI-FI ANALYTICS Market, By Deployment, 2021-2029 (USD Million)

24 U.S. WI-FI ANALYTICS Market, By End user, 2021-2029 (USD Million)

25 U.S. WI-FI ANALYTICS Market, By Application, 2021-2029 (USD Million)

26 U.S. WI-FI ANALYTICS Market, By Component, 2021-2029 (USD Million)

27 Canada WI-FI ANALYTICS Market, By Deployment, 2021-2029 (USD Million)

28 Canada WI-FI ANALYTICS Market, By End user, 2021-2029 (USD Million)

29 Canada WI-FI ANALYTICS Market, By Application, 2021-2029 (USD Million)

30 CANADA WI-FI ANALYTICS Market, By Component, 2021-2029 (USD Million)

31 Mexico WI-FI ANALYTICS Market, By Deployment, 2021-2029 (USD Million)

32 Mexico WI-FI ANALYTICS Market, By End user, 2021-2029 (USD Million)

33 Mexico WI-FI ANALYTICS Market, By Application, 2021-2029 (USD Million)

34 mexico WI-FI ANALYTICS Market, By Component, 2021-2029 (USD Million)

35 Europe WI-FI ANALYTICS Market, By Deployment, 2021-2029 (USD Million)

36 Europe WI-FI ANALYTICS Market, By End user, 2021-2029 (USD Million)

37 Europe WI-FI ANALYTICS Market, By Application, 2021-2029 (USD Million)

38 europe WI-FI ANALYTICS Market, By Component, 2021-2029 (USD Million)

39 europe WI-FI ANALYTICS Market, By country, 2021-2029 (USD Million)

40 Germany WI-FI ANALYTICS Market, By Deployment, 2021-2029 (USD Million)

41 Germany WI-FI ANALYTICS Market, By End user, 2021-2029 (USD Million)

42 Germany WI-FI ANALYTICS Market, By Application, 2021-2029 (USD Million)

43 germany WI-FI ANALYTICS Market, By Component, 2021-2029 (USD Million)

44 U.K. WI-FI ANALYTICS Market, By Deployment, 2021-2029 (USD Million)

45 U.K. WI-FI ANALYTICS Market, By End user, 2021-2029 (USD Million)

46 U.K. WI-FI ANALYTICS Market, By Application, 2021-2029 (USD Million)

47 U.k. WI-FI ANALYTICS Market, By Component, 2021-2029 (USD Million)

48 France WI-FI ANALYTICS Market, By Deployment, 2021-2029 (USD Million)

49 France WI-FI ANALYTICS Market, By End user, 2021-2029 (USD Million)

50 France WI-FI ANALYTICS Market, By Application, 2021-2029 (USD Million)

51 france WI-FI ANALYTICS Market, By Component, 2021-2029 (USD Million)

52 Italy WI-FI ANALYTICS Market, By Deployment, 2021-2029 (USD Million)

53 Italy WI-FI ANALYTICS Market, By T Asset Type Type, 2021-2029 (USD Million)

54 Italy WI-FI ANALYTICS Market, By Application, 2021-2029 (USD Million)

55 italy WI-FI ANALYTICS Market, By Component, 2021-2029 (USD Million)

56 Spain WI-FI ANALYTICS Market, By Deployment, 2021-2029 (USD Million)

57 Spain WI-FI ANALYTICS Market, By End user, 2021-2029 (USD Million)

58 Spain WI-FI ANALYTICS Market, By Application, 2021-2029 (USD Million)

59 spain WI-FI ANALYTICS Market, By Component, 2021-2029 (USD Million)

60 Rest Of Europe WI-FI ANALYTICS Market, By Deployment, 2021-2029 (USD Million)

61 Rest Of Europe WI-FI ANALYTICS Market, By End user, 2021-2029 (USD Million)

62 Rest of Europe WI-FI ANALYTICS Market, By Application, 2021-2029 (USD Million)

63 REST OF EUROPE WI-FI ANALYTICS Market, By Component, 2021-2029 (USD Million)

64 Asia Pacific WI-FI ANALYTICS Market, By Deployment, 2021-2029 (USD Million)

65 Asia Pacific WI-FI ANALYTICS Market, By End user, 2021-2029 (USD Million)

66 Asia Pacific WI-FI ANALYTICS Market, By Application, 2021-2029 (USD Million)

67 asia WI-FI ANALYTICS Market, By Component, 2021-2029 (USD Million)

68 Asia Pacific WI-FI ANALYTICS Market, By Country, 2021-2029 (USD Million)

69 China WI-FI ANALYTICS Market, By Deployment, 2021-2029 (USD Million)

70 China WI-FI ANALYTICS Market, By End user, 2021-2029 (USD Million)

71 China WI-FI ANALYTICS Market, By Application, 2021-2029 (USD Million)

72 china WI-FI ANALYTICS Market, By Component, 2021-2029 (USD Million)

73 India WI-FI ANALYTICS Market, By Deployment, 2021-2029 (USD Million)

74 India WI-FI ANALYTICS Market, By End user, 2021-2029 (USD Million)

75 India WI-FI ANALYTICS Market, By Application, 2021-2029 (USD Million)

76 india WI-FI ANALYTICS Market, By Component, 2021-2029 (USD Million)

77 Japan WI-FI ANALYTICS Market, By Deployment, 2021-2029 (USD Million)

78 Japan WI-FI ANALYTICS Market, By End user, 2021-2029 (USD Million)

79 Japan WI-FI ANALYTICS Market, By Application, 2021-2029 (USD Million)

80 japan WI-FI ANALYTICS Market, By Component, 2021-2029 (USD Million)

81 South Korea WI-FI ANALYTICS Market, By Deployment, 2021-2029 (USD Million)

82 South Korea WI-FI ANALYTICS Market, By End user, 2021-2029 (USD Million)

83 South Korea WI-FI ANALYTICS Market, By Application, 2021-2029 (USD Million)

84 south korea WI-FI ANALYTICS Market, By Component, 2021-2029 (USD Million)

85 rest of Asia Pacific WI-FI ANALYTICS Market, By Deployment, 2021-2029 (USD Million)

86 rest of Asia Pacific WI-FI ANALYTICS Market, By End user, 2021-2029 (USD Million)

87 rest of Asia Pacific WI-FI ANALYTICS Market, By Application, 2021-2029 (USD Million)

88 rest of asia WI-FI ANALYTICS Market, By Component, 2021-2029 (USD Million)

89 Middle East and Africa WI-FI ANALYTICS Market, By Deployment, 2021-2029 (USD Million)

90 Middle East and Africa WI-FI ANALYTICS Market, By End user, 2021-2029 (USD Million)

91 Middle East and Africa WI-FI ANALYTICS Market, By Application, 2021-2029 (USD Million)

92 MIDDLE EAST and AFRICA WI-FI ANALYTICS Market, By Component, 2021-2029 (USD Million)

93 Middle East and Africa WI-FI ANALYTICS Market, By Country, 2021-2029 (USD Million)

94 Saudi Arabia WI-FI ANALYTICS Market, By Deployment, 2021-2029 (USD Million)

95 Saudi Arabia WI-FI ANALYTICS Market, By End user, 2021-2029 (USD Million)

96 Saudi Arabia WI-FI ANALYTICS Market, By Application, 2021-2029 (USD Million)

97 saudi arabia WI-FI ANALYTICS Market, By Component, 2021-2029 (USD Million)

98 UAE WI-FI ANALYTICS Market, By Deployment, 2021-2029 (USD Million)

99 UAE WI-FI ANALYTICS Market, By End user, 2021-2029 (USD Million)

100 UAE WI-FI ANALYTICS Market, By Application, 2021-2029 (USD Million)

101 uae WI-FI ANALYTICS Market, By Component, 2021-2029 (USD Million)

102 rest of Middle East and Africa WI-FI ANALYTICS Market, By Deployment, 2021-2029 (USD Million)

103 rest of Middle East and Africa WI-FI ANALYTICS Market, By End user, 2021-2029 (USD Million)

104 rest of Middle East and Africa WI-FI ANALYTICS Market, By Application, 2021-2029 (USD Million)

105 rest of MIDDLE EAST and AFRICA WI-FI ANALYTICS Market, By Component, 2021-2029 (USD Million)

106 Central and South America WI-FI ANALYTICS Market, By Deployment, 2021-2029 (USD Million)

107 Central and South America WI-FI ANALYTICS Market, By End user, 2021-2029 (USD Million)

108 Central and South America WI-FI ANALYTICS Market, By Application, 2021-2029 (USD Million)

109 CENTRAL and SOUTH AMERICA WI-FI ANALYTICS Market, By Component, 2021-2029 (USD Million)

110 Central and South America WI-FI ANALYTICS Market, By Country, 2021-2029 (USD Million)

111 Brazil WI-FI ANALYTICS Market, By Deployment, 2021-2029 (USD Million)

112 Brazil WI-FI ANALYTICS Market, By End user, 2021-2029 (USD Million)

113 Brazil WI-FI ANALYTICS Market, By Application, 2021-2029 (USD Million)

114 brazil WI-FI ANALYTICS Market, By Component, 2021-2029 (USD Million)

115 rest of  Central and South America WI-FI ANALYTICS Market, By Deployment, 2021-2029 (USD Million)

116 rest of  Central and South America WI-FI ANALYTICS Market, By End user, 2021-2029 (USD Million)

117 rest of  Central and South America WI-FI ANALYTICS Market, By Application, 2021-2029 (USD Million)

118 rest of  CENTRAL and SOUTH AMERICA WI-FI ANALYTICS Market, By Component, 2021-2029 (USD Million)

119 Cisco Systems, Inc.: Products & Services Offering

120 Hewlett Packard Enterprise Development LP: Products & Services Offering

121 Purple: Products & Services Offering

122 GoZone WiFi, LLC: Products & Services Offering

123 Cloud4Wi: Products & Services Offering

124 SINGTEL: Products & Services Offering

125 Yelp Wi-Fi Inc.: Products & Services Offering

126 Fortinet, Inc.: Products & Services Offering

127 MetTel: Products & Services Offering

128  Extreme Networks: Products & Services Offering

129 Other Companies: Products & Services Offering

LIST OF FIGURES

1 Global Wi-Fi Analytics Market Overview

2 Global Wi-Fi Analytics Market Value From 2021-2029 (USD Million)

3 Global Wi-Fi Analytics Market Share, By Deployment (2023)

4 Global Wi-Fi Analytics Market Share, By End user (2023)

5 Global Wi-Fi Analytics Market Share, By Application (2023)

6 Global Wi-Fi Analytics Market Share, By Component (2022)

7 Global Wi-Fi Analytics Market, By Region (Asia Pacific Market)

8 Technological Trends In Global Wi-Fi Analytics Market

9 Four Quadrant Competitor Positioning Matrix

10 Impact Of Macro & Micro Indicators On The Market

11 Impact Of Key Drivers On The Global Wi-Fi Analytics Market

12 Impact Of Challenges On The Global Wi-Fi Analytics Market

13 Porter’s Five Forces Analysis

14 Global Wi-Fi Analytics Market: By Deployment Scope Key Takeaways

15 Global Wi-Fi Analytics Market, By Deployment Segment: Revenue Growth Analysis

16 On-premise Market, By Region, 2021-2029 (USD Million)

17 Cloud Market, By Region, 2021-2029 (USD Million)

18 Global Wi-Fi Analytics Market: By End user Scope Key Takeaways

19 Global Wi-Fi Analytics Market, By End user Segment: Revenue Growth Analysis

20 Retail Market, By Region, 2021-2029 (USD Million)

21 Hospitality Market, By Region, 2021-2029 (USD Million)

22 Sports and Leisure Market, By Region, 2021-2029 (USD Million)

23 Transportation Market, By Region, 2021-2029 (USD Million)

24 Healthcare Market, By Region, 2021-2029 (USD Million)

25 Others Market, By Region, 2021-2029 (USD Million)

26 Global Wi-Fi Analytics Market: By Application Scope Key Takeaways

27 Global Wi-Fi Analytics Market, By Application Segment: Revenue Growth Analysis

28 Presence Analytics Market, By Region, 2021-2029 (USD Million)

29 Marketing Analytics Market, By Region, 2021-2029 (USD Million)

30 Global Wi-Fi Analytics Market: By Component Scope Key Takeaways

31 Global Wi-Fi Analytics Market, By Component Segment: Revenue Growth Analysis

32 Solution Market, By Region, 2021-2029 (USD Million)

33 Services Market, By Region, 2021-2029 (USD Million)

34 Regional Segment: Revenue Growth Analysis

35 Global Wi-Fi Analytics Market: Regional Analysis

36 North America Wi-Fi Analytics Market Overview

37 North America Wi-Fi Analytics Market, By Deployment

38 North America Wi-Fi Analytics Market, By End user

39 North America Wi-Fi Analytics Market, By Application

40 North America Wi-Fi Analytics Market, By Component

41 North America Wi-Fi Analytics Market, By Country

42 U.S. Wi-Fi Analytics Market, By Deployment

43 U.S. Wi-Fi Analytics Market, By End user

44 U.S. Wi-Fi Analytics Market, By Application

45 U.S. Wi-Fi Analytics Market, By Component

46 Canada Wi-Fi Analytics Market, By Deployment

47 Canada Wi-Fi Analytics Market, By End user

48 Canada Wi-Fi Analytics Market, By Application

49 Canada Wi-Fi Analytics Market, By Component

50 Mexico Wi-Fi Analytics Market, By Deployment

51 Mexico Wi-Fi Analytics Market, By End user

52 Mexico Wi-Fi Analytics Market, By Application

53 Mexico Wi-Fi Analytics Market, By Component

54 Four Quadrant Positioning Matrix

55 Company Market Share Analysis

56 Cisco Systems, Inc.: Company Snapshot

57 Cisco Systems, Inc.: SWOT Analysis

58 Cisco Systems, Inc.: Geographic Presence

59 Hewlett Packard Enterprise Development LP: Company Snapshot

60 Hewlett Packard Enterprise Development LP: SWOT Analysis

61 Hewlett Packard Enterprise Development LP: Geographic Presence

62 Purple: Company Snapshot

63 Purple: SWOT Analysis

64 Purple: Geographic Presence

65 GoZone WiFi, LLC: Company Snapshot

66 GoZone WiFi, LLC: Swot Analysis

67 GoZone WiFi, LLC: Geographic Presence

68 Cloud4Wi: Company Snapshot

69 Cloud4Wi: SWOT Analysis

70 Cloud4Wi: Geographic Presence

71 Singtel: Company Snapshot

72 Singtel: SWOT Analysis

73 Singtel: Geographic Presence

74 Yelp Wi-Fi Inc.: Company Snapshot

75 Yelp Wi-Fi Inc.: SWOT Analysis

76 Yelp Wi-Fi Inc.: Geographic Presence

77 Fortinet, Inc.: Company Snapshot

78 Fortinet, Inc.: SWOT Analysis

79 Fortinet, Inc.: Geographic Presence

80 MetTel: Company Snapshot

81 MetTel: SWOT Analysis

82 MetTel: Geographic Presence

83 Extreme Networks: Company Snapshot

84 Extreme Networks: SWOT Analysis

85 Extreme Networks: Geographic Presence

86 Other Companies: Company Snapshot

87 Other Companies: SWOT Analysis

88 Other Companies: Geographic Presence

The Global Wi-Fi Analytics Market has been studied from the year 2019 till 2029. However, the CAGR provided in the report is from the year 2024 to 2029. The research methodology involved three stages: Desk research, Primary research, and Analysis & Output from the entire research process.

Wi-Fi Analytics Market Size

The desk research involved a robust background study which meant referring to paid and unpaid databases to understand the market dynamics; mapping contracts from press releases; identifying the key players in the market, studying their product portfolio, competition level, annual reports/SEC filings & investor presentations; and learning the demand and supply-side analysis for the Wi-Fi Analytics Market.

Wi-Fi Analytics Market Growth

The primary research activity included telephonic conversations with more than 50 tier 1 industry consultants, distributors, and end-use product manufacturers.

Wi-Fi Analytics Market Trends

Finally, based on the above thorough research process, an in-depth analysis was carried out considering the following aspects: market attractiveness, current & future market trends, market share analysis, SWOT analysis of the company and customer analytics.

Wi-Fi Analytics Market Share

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Frequently Asked Questions

The Wi-Fi analytics market is projected to grow at a CAGR of 21.9% from 2024 to 2029.
Cisco Systems, Inc., Hewlett Packard Enterprise Development LP, Purple, GoZone WiFi, LLC, Cloud4Wi, Singtel, Yelp Wi-Fi Inc., Fortinet, Inc., MetTel, and Extreme Networks, among others, are some of the key players operating in the Wi-Fi analytics market.
Opportunities in the global Wi-Fi analytics market include the growing demand for advanced analytics solutions in various sectors, such as retail and healthcare, to enhance customer experiences. Additionally, the increasing technology expenditures in major countries, such as Japan, China, and India, and the demand for cost-effective analytical software and services present opportunities in the market.
The Wi-Fi analytics market is expected to grow due to the increasing use of Wi-Fi analytics software in various sectors, such as retail, hospitality, healthcare, and transportation, to improve operations and marketing and gain substantial insights into understanding customers. Moreover, the increasing use of smartphones and smart devices, coupled with the growing adoption of the internet, is driving the applications of Wi-Fi analytics in the market.

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