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Global Hair Accessories Market Size, Trends & Analysis - Forecasts to 2026 By Product (Clips & Pens, Head Bands, Wigs & Extensions, Elastics & Ties, and Others), By Distribution Channel (Supermarkets & Hypermarkets, General Stores, and Online), By Region (North America, Asia Pacific, CSA, Europe, and the Middle East and Africa), Competitive Landscape Company Market Share Analysis, and Competitor Analysis
The global hair accessories market is projected to grow from USD 47.9 billion in 2021 to USD 55.8 billion by 2026 at a CAGR value of 15.5% between 2021 to 2026.
The hair fashion accessories market is driven by the growing recognition of the latest trends in hair accessories. The advent of social media and digital media has led to the greater propagation of fashion trends and the latest hair accessory products available in the market. Increasing number of celebrity interaction through paid partnerships and brands and the growing number of social media influencers have also changed public perception of hair accessories with tutorials, makeover videos, and other forms of digital media. The growing e-commerce industry will also play a vital role in the growth of the hair accessories market.
Fashion accessories industry statistics show that consumers are increasing their spending on hair accessories as the per capita income is rising in developed and developing nations. In 2019, the per capita spending on fashion in the United States was 1,098 USD and in China, the per capita spending was 389.71 USD. E-commerce websites have also increased the number of artisanal hair accessory vendors and smaller-scale vendors.
Through e-commerce websites, small vendors are now able to reach a larger audience thereby further enhancing the growth of the market. Social media platforms also allow manufacturers to learn consumer preferences and technological advancements in data analytics and artificial intelligence have increased the ability of vendors to better understand the wants of the consumer.
Manufacturers are increasingly influencing trends through celebrities and social media stars to nudge consumers towards their products. Along with these, strong advertisement drives on digital and print media are expected to have a strong impact on the growth of the market during the forecast period. The growing number of employed women in developing nations is expected to increase demand for hair accessories in developing nations as disposable and per capita income rises.
The growing demand for wigs and extensions as part of costumes and cosplays has contributed to the growth of the market in developed nations. The growing number of manufacturers in the hair accessories industry will also contribute to the growth of the market.
Technological advancements in the manufacturing of mass-produced products made from plastic, cloth, and metal will allow manufacturers to produce more products at a lower cost. Compared to high-end luxury products, mass-produced hair and fashion accessories tend to be the major contributor to the growth of the industry. The increasing availability of counterfeit products will hamper the growth of the industry.
COVID-19 has had a negative impact on the industry. Production shutdowns and closure of non-essential stores in countries had reduced sales and led to losses for manufacturers. With restrictions being eased and workers returning, the industry is expected to bounce back during the forecast period.
Based on the hair accessories device used, the market is segmented into clips and pens, headbands, wigs and extensions, elastics and ties, and others. The elastics and ties segment is expected to hold the dominant share of the market during the forecast period. These products are one of the most commonly used hair accessories. The large demand for these products and the growing number of products made from various materials and colors have been the dominant factors for the dominance of this segment.
The wigs and extension segment is envisaged to become the fastest-growing segment during the forecast period. Growing acceptance of wigs and extensions, increasing availability of various types of wigs, and the growing demand for these products during Halloween and other social gatherings that require costumes are expected to further enhance the demand for wigs and extensions during the forecast period. The hair accessories trend 2020 show a higher demand for wigs and extension in developed regions.
Based on the distribution channels of hair accessories, the market is segmented as supermarkets & hypermarkets, general stores, and online. The general stores segment is envisaged to hold the lion's share of the hair accessories market during the forecast period. General stores often have a wide range of brands with a large selection of products that the consumer can physically inspect before purchase. Familiarity with the store and the storekeepers who can provide purchase advice to the consumers have been the major drivers of the general store segment. The online segment is expected to register the fastest growth rate during the forecast period. The increasing availability of online-only products, larger product range, and the ease of shopping from the comfort of your home combined with one-day delivery services are expected to enhance the online segment during the forecast period.
Based on region, the market can be segmented into North America, Europe, Central and South America, Middle East & Africa, and Asia Pacific regions. The North American region is expected to be the dominant force in the hair accessories market during the forecast period. The higher per capita income and high per capita expenditure on fashion accessories by consumers in the region owing to an increased awareness of hair accessories and the latest trends have been the major contributors to the dominance of the region.
The APAC region is envisaged to log the best growth rate among all regions during the forecast period. The growing number of employed women and rising number of internet users in the region is expected to have a positive impact on the growth of the hair accessories market in the region
Hairline Illusions, Diana Enterprise North America Inc., Conair Corporation, LATADA, Claires, Goody Products Inc., J & D Beauty Products, Wigsroyal Hair Products, WigsCity, Henry Margu, and Vivica A. Fox Hair Collection, among others, are the key players in the hair accessories market.
Please note: This is not an exhaustive list of companies profiled in the report.
Chapter 1 Methodology
1.1 Market Scope & Definitions
1.2 Estimates & Forecast Calculation
1.3 Historical Data Overview and Validation
1.4 Data Sources
1.4.1 Secondary
1.4.2 Primary
Chapter 2 Report Outlook
2.1 Hair Accessories Industry Overview, 2020-2026
2.1.1 Industry Overview
2.1.2 Product Overview
2.1.3 Distribution Channel Overview
2.1.4 Regional Overview
Chapter 3 Hair Accessories Market Trends
3.1 Market Segmentation
3.2 Industry Background, 2020-2026
3.3 Market Key Trends
3.3.1 Positive Trends
3.3.1.1 Growing recognition of the latest trends in hair accessories
3.3.2 Industry Challenges
3.3.2.1 Rise in the availability of counterfeit products in the market
3.4 Prospective Growth Scenario
3.4.1 Product Growth Scenario
3.4.2 Technology Growth Scenario
3.5 COVID-19 Influence over Industry Growth
3.6 Porter’s Analysis
3.7 PESTEL Analysis
3.8 Value Chain & Supply Chain Analysis
3.9 Regulatory Framework
3.9.1 North America
3.9.2 Europe
3.9.3 APAC
3.9.4 LATAM
3.9.5 MEA
3.10 Technology Overview
3.11 Market Share Analysis, 2020
3.11.1 Company Positioning Overview, 2020
Chapter 4 Hair Accessories Market, By Product
4.1 Product Outlook
4.2 Clips & Pens
4.2.1 Market Size, By Region, 2020-2026 (USD Billion)
4.3 Head Bands
4.3.1 Market Size, By Region, 2020-2026 (USD Billion)
4.4 Wigs & Extensions
4.4.1 Market Size, By Region, 2020-2026 (USD Billion)
4.5 Elastics & Ties
4.5.1 Market Size, By Region, 2020-2026 (USD Billion)
4.6 Others
4.6.1 Market Size, By Region, 2020-2026 (USD Billion)
Chapter 5 Hair Accessories Market, By Distribution Channel
5.1 Distribution Channel Outlook
5.2 Supermarkets & Hypermarkets
5.2.1 Market Size, By Region, 2020-2026 (USD Billion)
5.3 General Stores
5.3.1 Market Size, By Region, 2020-2026 (USD Billion)
5.4 Online
5.4.1 Market Size, By Region, 2020-2026 (USD Billion)
Chapter 6 Hair Accessories Market, By Region
6.1 Regional outlook
6.2 North America
6.2.1 Market Size, By Country 2020-2026 (USD Billion)
6.2.2 Market Size, By Product, 2020-2026 (USD Billion)
6.2.3 Market Size, By Distribution Channel, 2020-2026 (USD Billion)
6.2.4 U.S.
6.2.4.1 Market Size, By Product, 2020-2026 (USD Billion)
6.2.4.2 Market Size, By Distribution Channel, 2020-2026 (USD Billion)
6.2.5 Canada
6.2.5.1 Market Size, By Product, 2020-2026 (USD Billion)
6.2.5.2 Market Size, By Distribution Channel, 2020-2026 (USD Billion)
6.3 Europe
6.3.1 Market Size, By Country 2020-2026 (USD Billion)
6.3.2 Market Size, By Product, 2020-2026 (USD Billion)
6.3.3 Market Size, By Distribution Channel, 2020-2026 (USD Billion)
6.3.4 Germany
6.3.4.1 Market Size, By Product, 2020-2026 (USD Billion)
6.3.4.2 Market Size, By Distribution Channel, 2020-2026 (USD Billion)
6.3.5 UK
6.3.5.1 Market Size, By Product, 2020-2026 (USD Billion)
6.3.5.2 Market Size, By Distribution Channel, 2020-2026 (USD Billion)
6.3.6 France
6.3.6.1 Market Size, By Product, 2020-2026 (USD Billion)
6.3.6.2 Market Size, By Distribution Channel, 2020-2026 (USD Billion)
6.3.7 Italy
6.3.7.1 Market Size, By Product, 2020-2026 (USD Billion)
6.3.7.2 Market Size, By Distribution Channel, 2020-2026 (USD Billion)
6.3.8 Spain
6.3.8.1 Market Size, By Product, 2020-2026 (USD Billion)
6.3.8.2 Market Size, By Distribution Channel, 2020-2026 (USD Billion)
6.3.9 Russia
6.3.9.1 Market Size, By Product, 2020-2026 (USD Billion)
6.3.9.2 Market Size, By Distribution Channel, 2020-2026 (USD Billion)
6.4 Asia Pacific
6.4.1 Market Size, By Country 2020-2026 (USD Billion)
6.4.2 Market Size, By Product, 2020-2026 (USD Billion)
6.4.3 Market Size, By Distribution Channel, 2020-2026 (USD Billion)
6.4.4 China
6.4.4.1 Market Size, By Product, 2020-2026 (USD Billion)
6.4.4.2 Market Size, By Distribution Channel, 2020-2026 (USD Billion)
6.4.5 India
6.4.5.1 Market Size, By Product, 2020-2026 (USD Billion)
6.4.5.2 Market Size, By Distribution Channel, 2020-2026 (USD Billion)
6.4.6 Japan
6.4.6.1 Market Size, By Product, 2020-2026 (USD Billion)
6.4.6.2 Market Size, By Distribution Channel, 2020-2026 (USD Billion)
6.4.7 Australia
6.4.7.1 Market Size, By Product, 2020-2026 (USD Billion)
6.4.7.2 Market size, By Distribution Channel, 2020-2026 (USD Billion)
6.4.8 South Korea
6.4.8.1 Market Size, By Product, 2020-2026 (USD Billion)
6.4.8.2 Market Size, By Distribution Channel, 2020-2026 (USD Billion)
6.5 Latin America
6.5.1 Market Size, By Country 2020-2026 (USD Billion)
6.5.2 Market Size, By Product, 2020-2026 (USD Billion)
6.5.3 Market Size, By Distribution Channel, 2020-2026 (USD Billion)
6.5.4 Brazil
6.5.4.1 Market Size, By Product, 2020-2026 (USD Billion)
6.5.4.2 Market Size, By Distribution Channel, 2020-2026 (USD Billion)
6.5.5 Mexico
6.5.5.1 Market Size, By Product, 2020-2026 (USD Billion)
6.5.5.2 Market Size, By Distribution Channel, 2020-2026 (USD Billion)
6.5.6 Argentina
6.5.6.1 Market Size, By Product, 2020-2026 (USD Billion)
6.5.6.2 Market Size, By Distribution Channel, 2020-2026 (USD Billion)
6.6 MEA
6.6.1 Market Size, By Country 2020-2026 (USD Billion)
6.6.2 Market Size, By Product, 2020-2026 (USD Billion)
6.6.3 Market Size, By Distribution Channel, 2020-2026 (USD Billion)
6.6.4 Saudi Arabia
6.6.4.1 Market Size, By Product, 2020-2026 (USD Billion)
6.6.4.2 Market Size, By Distribution Channel, 2020-2026 (USD Billion)
6.6.5 UAE
6.6.5.1 Market Size, By Product, 2020-2026 (USD Billion)
6.6.5.2 Market Size, By Distribution Channel, 2020-2026 (USD Billion)
6.6.6 South Africa
6.6.6.1 Market Size, By Product, 2020-2026 (USD Billion)
6.6.6.2 Market Size, By Distribution Channel, 2020-2026 (USD Billion)
Chapter 7 Company Landscape
7.1 Competitive Analysis, 2020
7.2 Hairline Illusions
7.2.1 Company Overview
7.2.2 Financial Analysis
7.2.3 Strategic Positioning
7.2.4 Info Graphic Analysis
7.3 Diana Enterprise North America Inc.
7.3.1 Company Overview
7.3.2 Financial Analysis
7.3.3 Strategic Positioning
7.3.4 Info Graphic Analysis
7.4 Conair Corporation
7.4.1 Company Overview
7.4.2 Financial Analysis
7.4.3 Strategic Positioning
7.4.4 Info Graphic Analysis
7.5 LATADA
7.5.1 Company Overview
7.5.2 Financial Analysis
7.5.3 Strategic Positioning
7.5.4 Info Graphic Analysis
7.6 Claires
7.6.1 Company Overview
7.6.2 Financial Analysis
7.6.3 Strategic Positioning
7.6.4 Info Graphic Analysis
7.7 Goody Products Inc.
7.7.1 Company Overview
7.7.2 Financial Analysis
7.7.3 Strategic Positioning
7.7.4 Info Graphic Analysis
7.8 J & D Beauty Products
7.8.1 Company Overview
7.8.2 Financial Analysis
7.8.3 Strategic Positioning
7.8.4 Info Graphic Analysis
7.9 Wigsroyal Hair Products
7.9.1 Company Overview
7.9.2 Financial Analysis
7.9.3 Strategic Positioning
7.9.4 Info Graphic Analysis
7.10 Other Companies
7.10.1 Company Overview
7.10.2 Financial Analysis
7.10.3 Strategic Positioning
7.10.4 Info Graphic Analysis
The Global Hair Accessories Market has been studied from the year 2019 till 2026. However, the CAGR provided in the report is from the year 2021 to 2026. The research methodology involved three stages: Desk research, Primary research, and Analysis & Output from the entire research process.
The desk research involved a robust background study which meant referring to paid and unpaid databases to understand the market dynamics; mapping contracts from press releases; identifying the key players in the market, studying their product portfolio, competition level, annual reports/SEC filings & investor presentations; and learning the demand and supply-side analysis for the Hair Accessories Market.
The primary research activity included telephonic conversations with more than 50 tier 1 industry consultants, distributors, and end-use product manufacturers.
Finally, based on the above thorough research process, an in-depth analysis was carried out considering the following aspects: market attractiveness, current & future market trends, market share analysis, SWOT analysis of the company and customer analytics.
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