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India D2C eCommerce Platforms Market Size, Trends & Analysis - Forecasts to 2029 By Type (Apparel and Footwear, Grocery and Gourmet, Personal Care, Home Decor and Household, Supplies, Healthcare, and Jewellery), Competitive Landscape, Company Market Share Analysis, and End User Analysis
The India D2C ecommerce platforms market is projected to grow at a CAGR of 33.2% from 2024 to 2029.
Direct-to-Consumer (D2C) eCommerce in India has grown as internet connections have increased and smartphones have become more widely available. As online purchasing platforms become more accessible, consumers are increasingly engaging in digital transactions. This trend is transforming the retail landscape, underlining the need for direct-to-consumer approaches to responding to changing consumer preferences.
The increasing use of digital payment methods such as mobile wallets, UPI (Unified Payments Interface), and other online solutions has greatly improved the convenience of online transactions for consumers. This trend has significantly boosted the Direct-to-Consumer (D2C) eCommerce business. The convenience and efficiency of digital payments contribute to a more seamless purchasing experience, resulting in higher customer engagement and transactions in the D2C sector. According to the Reserve Bank of India, in 2023, UPI accounted for nearly 80% of digital payments, showcasing its dominance in the market.
Changing consumer preferences, marked by a shift towards online shopping and a desire for personalized, high-quality products, have spurred the emergence of Direct-to-Consumer (D2C) brands. These brands, attuned to specific niches, capitalize on the demand for unique offerings. The evolving landscape reflects a preference for a direct relationship with brands, emphasizing the importance of D2C models in meeting the distinct tastes and preferences of consumers seeking individualized and premium experiences.
Direct-to-consumer (D2C) brands excel at using digital marketing tools to connect with their target audience. Leveraging effective strategies, they harness the power of social media platforms and influencers for impactful promotion. These platforms serve as dynamic channels for brand visibility and engagement. By capitalizing on the influence of social media and key personalities, D2C brands successfully create and sustain a strong online presence, fostering connections and driving consumer interest in their products and offerings.
However, inefficient logistics and supply chain infrastructure can cause delays, increased prices, and issues fulfilling orders, stifling the expansion of D2C eCommerce.
The apparel and footwear segment is expected to hold the largest share of the market. The expected growth of the segment is due to rising customer interest in fashion, the convenience of online purchasing, and the increased availability of the Internet and cell phones. Furthermore, increasing internet penetration and smartphone usage further facilitate online shopping, making it the preferred mode for purchasing fashion items.
The personal care segment is expected to be the fastest-growing segment in the market from 2024-2029. The growth is attributed to the shifting customer preferences for self-care and grooming goods. Furthermore, growing awareness of health and hygiene, along with the availability of a varied selection of personal care items through eCommerce platforms, is anticipated to drive the segment growth.
Mamaearth (Honasa Consumer Private Limited), BoAt lifestyle (Imagine Marketing Services Pvt. Ltd.), Licious (Delightful Gourmet Pvt Ltd.), Melorra, SUGAR Cosmetics, Noise, Bewakoof Brands Pvt. Ltd., Country Delight, Nykaa E-Retail Pvt. Ltd, and Wakefit Innovations Pvt. Ltd., among others, are some of the key players operating in the India D2C ecommerce platforms market.
Please note: This is not an exhaustive list of companies profiled in the report.
In December 2023, Indian D2C jewelry brand Melorra expanded its retail presence by opening a new store in Lajpat Nagar 2, New Delhi. The store features over 18,000 gold and diamond jewelry designs reflecting the latest fashion trends. Melorra, aiming to reach USD 1 billion in sales, plans to open more than 400 stores over the next five years.
In March 2022, Licious, a Bengaluru-based startup specializing in selling fresh meat, seafood, and other animal protein products online, secured an additional USD 150 million from late-stage investors, signaling a potential move toward an initial public offering (IPO). The company's success underscores the growing trend of direct-to-consumer (D2C) brands in India, particularly in the meat and seafood category, which traditionally faced challenges due to being unorganized and underserved.
1 STRATEGIC INSIGHTS ON NEW REVENUE POCKETS
1.1 Strategic Opportunity & Attractiveness Analysis
1.1.1 Hot Revenue Pockets
1.1.2 Market Attractiveness Score
1.1.3 Revenue Impacting Opportunity
1.1.4 High Growing Region/Country
1.1.5 Competitor Analysis
1.1.6 Consumer Analysis
1.2 Global Market Estimates' View
1.3 Strategic Insights across Business Technologys
1.3.1 For Chief Executive Officers
1.3.2 For Chief Marketing Officers
1.3.3 For Chief Strategy Officers
1.4 Evaluate the Potential of your Existing Business Lines vs. New Lines to Enter Into
2 TECHNOLOGICAL TRENDS
2.1 Technological Adoption Rate
2.2 Current Trend Impact Analysis
2.3 Future Trend Impact Analysis
3 INDIA MARKET OUTLOOK
3.1 Market Pyramid Analysis
3.1.1 Introduction
3.1.2 Adjacent Market Opportunities
3.1.3 Ancillary Market Opportunities
3.2 Demand Side Analysis
3.2.1 Market Drivers: Impact Analysis
3.2.2 Market Restraints: Impact Analysis
3.2.3 Market Opportunities: Impact Analysis
3.2.4 Market Challenges: Impact Analysis
3.3 Supply Side Analysis
3.3.1 Porter’s Five Forces Analysis
3.3.1.1 Threat of New Entrants
3.3.1.2 Threat of New Substitutes
3.3.1.3 Bargaining Power of Suppliers
3.3.1.4 Bargaining Power of Buyers
3.3.1.5 Intensity of Competitive Rivalry
3.3.2 SWOT Analysis; By Factor (Political & Legal, Economic, and Technological)
3.3.2.1 Political Landscape
3.3.2.2 Economic Landscape
3.3.2.3 Social Landscape
3.3.2.4 Technology Landscape
3.3.3 Value Chain Analysis
3.3.4 Trend Analysis
3.3.5 Gap Analysis
3.3.6 Cost Analysis
4 INDIA D2C ECOMMERCE PLATFORMS MARKET, BY TYPE
4.1 Introduction
4.2 D2C eCommerce Platforms Market: Technology Scope Key Takeaways
4.3 Revenue Growth Analysis, 2023 & 2029
4.4 Apparel and Footwear
4.4.1 Apparel and Footwear Market Estimates and Forecast, 2021-2029 (USD Million)
4.5 Grocery and Gourmet
4.5.1 Grocery and Gourmet Market Estimates and Forecast, 2021-2029 (USD Million)
4.6 Personal Care
4.6.1 Personal Care Market Estimates and Forecast, 2021-2029 (USD Million)
4.7 Supplies
4.7.1 Supplies Market Estimates and Forecast, 2021-2029 (USD Million)
4.8 Home Decor and Household
4.8.1 Home Decor and HouseholdMarket Estimates and Forecast, 2021-2029 (USD Million)
4.9 Healthcare
4.9.1 Healthcare Market Estimates and Forecast, 2021-2029 (USD Million)
4.10 Jewellery
4.10.1 Jewellery Market Estimates and Forecast, 2021-2029 (USD Million)
5 COMPETITIVE LANDCAPE
5.1 Company Market Share Analysis
5.2 Four Quadrant Positioning Matrix
5.2.1 Market Leaders
5.2.2 Market Visionaries
5.2.3 Market Challengers
5.2.4 Niche Market Players
5.3 Vendor Landscape
5.3.1 India
5.4 Company Profiles
5.4.1 Mamaearth (Honasa Consumer Private Limited)
5.4.1.1 Business Description & Financial Analysis
5.4.1.2 SWOT Analysis
5.4.1.3 Products & Services Offered
5.4.1.4 Strategic Alliances between Business Partners
5.4.2 BoAt lifestyle (Imagine Marketing Services Pvt. Ltd.)
5.4.2.1 Business Description & Financial Analysis
5.4.2.2 SWOT Analysis
5.4.2.3 Products & Services Offered
5.4.2.4 Strategic Alliances between Business Partners
5.4.3 Nykaa E-Retail Pvt. Ltd
5.4.3.1 Business Description & Financial Analysis
5.4.3.2 SWOT Analysis
5.4.3.3 Products & Services Offered
5.4.3.4 Strategic Alliances between Business Partners
5.4.4 Melorra
5.4.4.1 Business Description & Financial Analysis
5.4.4.2 SWOT Analysis
5.4.4.3 Products & Services Offered
5.4.4.4 Strategic Alliances between Business Partners
5.4.5 SUGAR Cosmetics
5.4.5.1 Business Description & Financial Analysis
5.4.5.2 SWOT Analysis
5.4.5.3 Products & Services Offered
5.4.5.4 Strategic Alliances between Business Partners
5.4.6 Noise
5.4.6.1 Business Description & Financial Analysis
5.4.6.2 SWOT Analysis
5.4.6.3 Products & Services Offered
5.4.6.4 Strategic Alliances between Business Partners
5.4.7 Bewakoof Brands Pvt. Ltd.
5.4.7.1 Business Description & Financial Analysis
5.4.7.2 SWOT Analysis
5.4.7.3 Products & Services Offered
5.4.8.4 Strategic Alliances between Business Partners
5.4.8 Country Delight
5.4.8.1 Business Description & Financial Analysis
5.4.8.2 SWOT Analysis
5.4.8.3 Products & Services Offered
5.4.8.4 Strategic Alliances between Business Partners
5.4.9 Nykaa E-Retail Pvt. Ltd
5.4.9.1 Business Description & Financial Analysis
5.4.9.2 SWOT Analysis
5.4.9.3 Products & Services Offered
5.4.9.4 Strategic Alliances between Business Partners
5.4.10 Wakefit Innovations Pvt. Ltd.
5.4.10.1 Business Description & Financial Analysis
5.4.10.2 SWOT Analysis
5.4.10.3 Products & Services Offered
5.4.10.4 Strategic Alliances between Business Partners
5.4.11 Other Companies
5.4.11.1 Business Description & Financial Analysis
5.4.11.2 SWOT Analysis
5.4.11.3 Products & Services Offered
5.4.11.4 Strategic Alliances between Business Partners
6 RESEARCH METHODOLOGY
6.1 Market Introduction
6.1.1 Market Definition
6.1.2 Market Scope & Segmentation
6.2 Information Procurement
6.2.1 Secondary Research
6.2.1.1 Purchased Databases
6.2.1.2 GMEs Internal Data Repository
6.2.1.3 Secondary Resources & Third Party Perspectives
6.2.1.4 Company Information Sources
6.2.2 Primary Research
6.2.2.1 Various Types of Respondents for Primary Interviews
6.2.2.2 Number of Interviews Conducted throughout the Research Process
6.2.2.3 Primary Stakeholders
6.2.2.4 Discussion Guide for Primary Participants
6.2.3 Expert Panels
6.2.3.1 Expert Panels Across 30+ Industry
6.2.4 Paid Local Experts
6.2.4.1 Paid Local Experts Across 30+ Industry Across each Region
6.3 Market Estimation
6.3.1 Top-Down Approach
6.3.1.1 Macro-Economic Indicators Considered
6.3.1.2 Micro-Economic Indicators Considered
6.3.2 Bottom Up Approach
6.3.2.1 Company Share Analysis Approach
6.3.2.2 Estimation of Potential Product Sales
6.4 Data Triangulation
6.4.1 Data Collection
6.4.2 Time Series, Cross Sectional & Panel Data Analysis
6.4.3 Cluster Analysis
6.5 Analysis and Output
6.5.1 Inhouse AI Based Real Time Analytics Tool
6.5.2 Output From Desk & Primary Research
6.6 Research Assumptions & Limitations
6.7.1 Research Assumptions
6.7.2 Research Limitations
LIST OF TABLES
1 India D2C eCommerce Platforms Market, By Type, 2021-2029 (USD Million)
2 Apparel and Footwear Market, 2021-2029 (USD Million)
3 Grocery and Gourmet Market, 2021-2029 (USD Million)
4 Personal Care Market, 2021-2029 (USD Million)
5 SUPPLIES Market, 2021-2029 (USD Million)
6 Home Decor and HouseholdMarket, 2021-2029 (USD Million)
7 Healthcare Market, 2021-2029 (USD Million)
8 Jewellery Market, 2021-2029 (USD Million)
9 Mamaearth (Honasa Consumer Private Limited): Products & Services Offering
10 BoAt lifestyle (Imagine Marketing Services Pvt. Ltd.): Products & Services Offering
11 Nykaa E-Retail Pvt. Ltd: Products & Services Offering
12 MELORRA: Products & Services Offering
13 SUGAR Cosmetics: Products & Services Offering
14 Noise: Products & Services Offering
15 Bewakoof Brands Pvt. Ltd. : Products & Services Offering
16 Country Delight: Products & Services Offering
17 Nykaa E-Retail Pvt. Ltd, Inc: Products & Services Offering
18 Wakefit Innovations Pvt. Ltd.: Products & Services Offering
19 Other Companies: Products & Services Offering
LIST OF FIGURES
1 India D2C eCommerce Platforms Market Overview
2 India D2C eCommerce Platforms Market Value From 2021-2029 (USD Million)
3 India D2C eCommerce Platforms Market Share, By Type (2023)
4 India D2C eCommerce Platforms Market, By Region (Asia Pacific Market)
5 Technological Trends In India D2C eCommerce Platforms Market
6 Four Quadrant Competitor Positioning Matrix
7 Impact Of Macro & Micro Indicators On The Market
8 Impact Of Key Drivers On The India D2C eCommerce Platforms Market
9 Impact Of Challenges On The India D2C eCommerce Platforms Market
10 Porter’s Five Forces Analysis
11 India D2C eCommerce Platforms Market: By Type Scope Key Takeaways
12 India D2C eCommerce Platforms Market, By Type Segment: Revenue Growth Analysis
13 Apparel and Footwear Market, 2021-2029 (USD Million)
14 Grocery and Gourmet Market, 2021-2029 (USD Million)
15 Personal Care Market, 2021-2029 (USD Million)
16 Supplies Market, 2021-2029 (USD Million)
17 Home Decor and HouseholdMarket, 2021-2029 (USD Million)
18 Jewellery Market, 2021-2029 (USD Million)
19 Four Quadrant Positioning Matrix
20 Company Market Share Analysis
21 Mamaearth (Honasa Consumer Private Limited): Company Snapshot
22 Mamaearth (Honasa Consumer Private Limited): SWOT Analysis
23 Mamaearth (Honasa Consumer Private Limited): Geographic Presence
24 BoAt lifestyle (Imagine Marketing Services Pvt. Ltd.): Company Snapshot
25 BoAt lifestyle (Imagine Marketing Services Pvt. Ltd.): SWOT Analysis
26 BoAt lifestyle (Imagine Marketing Services Pvt. Ltd.): Geographic Presence
27 Nykaa E-Retail Pvt. Ltd: Company Snapshot
28 Nykaa E-Retail Pvt. Ltd: SWOT Analysis
29 Nykaa E-Retail Pvt. Ltd: Geographic Presence
30 Melorra: Company Snapshot
31 Melorra: SWOT Analysis
32 Melorra: Geographic Presence
33 Sugar Cosmetics: Company Snapshot
34 Sugar cosmetics: SWOT Analysis
35 Sugar cosmetics: Geographic Presence
36 Noise: Company Snapshot
37 Noise: SWOT Analysis
38 Noise: Geographic Presence
39 Bewakoof Brands Pvt. Ltd. : Company Snapshot
40 Bewakoof Brands Pvt. Ltd. : SWOT Analysis
41 Bewakoof Brands Pvt. Ltd. : Geographic Presence
42 Country Delight: Company Snapshot
43 Country Delight: SWOT Analysis
44 Country Delight: Geographic Presence
45 Nykaa E-Retail Pvt. Ltd, Inc.: Company Snapshot
46 Nykaa E-Retail Pvt. Ltd, Inc.: SWOT Analysis
47 Nykaa E-Retail Pvt. Ltd, Inc.: Geographic Presence
48 Wakefit Innovations Pvt. Ltd.: Company Snapshot
49 Wakefit Innovations Pvt. Ltd.: SWOT Analysis
50 Wakefit Innovations Pvt. Ltd.: Geographic Presence
51 Other Companies: Company Snapshot
52 Other Companies: SWOT Analysis
53 Other Companies: Geographic Presence
The India D2C eCommerce Platforms Market has been studied from the year 2019 till 2029. However, the CAGR provided in the report is from the year 2024 to 2029. The research methodology involved three stages: Desk research, Primary research, and Analysis & Output from the entire research process.
The desk research involved a robust background study which meant referring to paid and unpaid databases to understand the market dynamics; mapping contracts from press releases; identifying the key players in the market, studying their product portfolio, competition level, annual reports/SEC filings & investor presentations; and learning the demand and supply-side analysis for the India D2C eCommerce Platforms Market.
The primary research activity included telephonic conversations with more than 50 tier 1 industry consultants, distributors, and end-use product manufacturers.
Finally, based on the above thorough research process, an in-depth analysis was carried out considering the following aspects: market attractiveness, current & future market trends, market share analysis, SWOT analysis of the company and customer analytics.
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