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Global Medical Reference Apps Market Size, Trends & Analysis - Forecasts to 2026 By Type of Subscription (Monthly and Annual Subscription)By Type of Platform (Android and iOS), By Application (Drug Information, Medical Conditions & Symptoms, Medical News & Development, Articles & Educational Reference Materials, and Other Applications), By Region (North America, Asia Pacific, CSA, Europe, and the Middle East and Africa); End-User Landscape, Company Market Share Analysis, and Competitor Analysis
Medical reference apps are those apps that help doctors and healthcare workers with supportive research articles, videos, documents, and suggestions on various aspects of medical information that include drug taxonomy, toxicity management, disease data, associated symptom information, educational reference material, latest news and development in the field of medicine and science, etc. The major users of such apps are doctors across the globe. High efficiency, accuracy, and convenience are the major reason for the high adoption of these apps in the market.Some of the most notable apps popular amongst the doctors across the globe are the Medscape, the app which is an online newspaper for the doctors and nurses; Epocrates, the app which is used by more than 50% of the U.S. doctors which offer services such as easy access to drug information, disease-symptom data, and other educational material. Epocrates is also a means for the doctors to communicate with other doctors in times of treatment management.
The high penetration rate of smartphones, increasing demand for instant m health information, rising integration of IT with the healthcare industry,an increasing number of software and app launch in support of healthcare systems, and increasing awareness on m health reference appswill help the market grow exponentially.
Based on the type of information offered, these apps come in two packages, namely, the monthly and annual subscription. The monthly subscription segment will foresee a rise in the market as compared to the annual subscription segment owing to the slow penetration of such reference apps in tier 2 and 3 cities in the world.
iOS and Android are the two competitive platforms that are compatible with downloading these apps. However, owing to the high number of android users across the globe, and increasing opportunities for the Asian market which is highly dominant with the android market, the segment of android will be the largest segment from 2021 to 2026. Android accounts for almost 75% of the global mobile users with around 3.75 million supporters as compared to iOS.
Based on the type of information offered through these apps, the market is classified into drug information, medical conditions & symptoms, medical news & development, articles & educational reference materials, and other applications. Owing to the increasing number of downloads, and rising demand for accurate information to become handy, the segment of medical conditions and symptoms is predicted to be growing the fastest from 2021 to 2026. The high use of this type of app in the emergency ward by nurses, health workers, and doctors will help maintain the high CAGR value of the segment.
As per the geographical analysis, the market report is classified into the US, Canada, and Mexico (North America), China, Japan, India, and RoAPAC (Asia Pacific), Germany, UK, France, Italy, Spain, RoE (Europe), Middle East & Africa and Central & South America. However owing to abundant awareness about smart apps for doctors' assistance, and high purchasing capacity for advanced plans of the app, the market for the US, Canada, and Mexico in total will be the largest. On the other hand, the market for Asia will grow with the highest CAGR value mainly due to the increasing number of smartphone users, launch of new hospitals, and rising patient population.
Medscape, Kareo, Epocrates, UpToDate, DynaMed Plus, Lexicomp, Omnio, VisualDX, Unbound MEDLINE, Case, QxMD Read, Docphin, MDCalc, Doximity, Figure 1, 3D4Medical, PEPID, TeachMeObGyn, AO Surgery Reference, ShoulderDoc, MedPage Today, Muscle Trigger Point, AHRQ ePSS, Mediquations Inc. and Skyscapeamong others are the top players of themedical reference apps market.
Please note: This is not an exhaustive list of companies profiled in the report.
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The Global Medical Reference Apps Market has been studied from the year 2019 till 2026. However, the CAGR provided in the report is from the year 2021 to 2026. The research methodology involved three stages: Desk research, Primary research, and Analysis & Output from the entire research process.
The desk research involved a robust background study which meant referring to paid and unpaid databases to understand the market dynamics; mapping contracts from press releases; identifying the key players in the market, studying their product portfolio, competition level, annual reports/SEC filings & investor presentations; and learning the demand and supply side analysis for the Medical Reference Apps Market.
The primary research activity included telephonic conversations with more than 50 tier 1 industry consultants, distributors, and end-use product manufacturers.
Finally, based on the above thorough research process, an in-depth analysis was carried out considering the following aspects: market attractiveness, current & future market trends, market share analysis, SWOT analysis of the company and customer analytics.
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