This report was recently updated on December 15 2024 with the latest and most recent
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Global Mining Market Size, Trends & Analysis - Forecasts to 2028 By Type (Coal Mining, Metal Mining, and Other Types), By Technology (Surface Mining, Underground Mining, Placer Mining, In-situ Mining), and By Region (North America, Asia Pacific, and South America, Europe, and the Middle East and Africa), Competitive Landscape, Company Market Share Analysis, and Competitor Analysis
The Global Mining Market Size is estimated to be valued at USD 1,105.94 Billion in 2023 and is projected to reach USD 1,425.16 Billion by 2028. Also, the market is projected to grow at a CAGR of 5.3% from 2023 to 2028.
Mining is an important input for developing future technology, providing metals, minerals, and rare earth elements. Stakeholders in the mining sector increasingly anticipate ESG openness and reporting since it is a highly lucrative industry with a global footprint. Businesses that can boost consumer confidence through ESG are more likely to grow their market share and have easier access to financing.
During the projection period, demand for mining equipment is anticipated to be sparked by increased investment and government support for digital mine innovation. The private sector's growing enthusiasm, the development of a workable space mining technology, and the reduction of project costs are anticipated to significantly increase the space mining efforts. By supplying cutting-edge software solutions, mining businesses place a high value on boosting productivity. Telerobotic mining, which lessens the risk to miners, also use robotic equipment that can be operated remotely for the extraction of minerals and metals, hence enhancing the market growth.
Governments support foreign direct investment and provide subsidies to the mining sector. The mining sector has a significant impact on reducing emissions and accounts for 2 to 3 percent of worldwide CO2 emissions. Although the sector until now largely concentrated on portfolio changes, demand from regulators, investors, and clients to decarbonize operations is growing. The capital markets are paying more attention to miners' sustainability as access to capital is more commonly based on it. The miners with the lowest ESG scores may have a 20–25% higher cost of capital, thereby promoting the expansion of the mining market.
The demand for eco-friendly and sustainable mining solutions is primarily being driven by the escalating environmental worries about the negative effects of conventional mining operations. In addition, a lot of government organisations are passing strict legislation to cut carbon footprints during the mining and extraction of metals. Governments support foreign direct investment (FDI) and provide subsidies to the green mining sector. The total amount of government support comprises budgetary funding, tax breaks, state financial institutions, and export credit organisations that invest in mining operations.
Furthermore, the Government of Poland and the EU have planned a social contract for state aid for mining in Poland. The Memorandum of Understanding was signed in September 2020, and the final Social Contract was signed in May 2021, thereby encouraging the development of the mining market.
The coal mining segment is expected to be the fastest-growing segment in the market from 2023-2028. Better energy generation technology is the driving force behind the coal mining segment. The coal mining market is also anticipated to be affected by additional variables including mine planning software in the coal sector. One of the key forces behind the growth of the coal mining industry is better energy generation technology.
The usage of liquid coal as fuel and electricity is another factor encouraging the rise of the coal mining business in the projected time. Additionally, there is a growing need for coal in a number of end-use industries, including steel and cement, where coal is used as a fuel for the extraction of iron and the manufacture of cement. This is another aspect that's anticipated to fuel the coal mining sector's rise.
The surface mining segment is anticipated to be the largest-growing segment in the market from 2023-2028 owing to the increased need for precision surface mining. Precision surface mining makes it feasible to produce a homogeneous material with a limited particle size distribution without using primary crushing or explosives. Top-down cutting produces fewer particles than drilling while allowing for variable product sizes.
Furthermore, careful surface mining increases a mine's useable life by extending mine life. Another benefit of precision surface mining method is that more uniform and consistent particle sizes lead to improved mineral recovery. These elements will collectively contribute significantly to increased segment revenue.
Geographically, the market is anticipated to remain stable in Asia Pacific owing to the strong growth of the construction industry, growing need for metals and minerals from various industries. Additionally, growing mining demand in nations like China and India is propelling market revenue growth in this area.
India's total coal output climbed by 12.01% to 57.93 Mn Tons (Million Tons) in September 2022 from 51.72 MT in September 2021. Leading producer of coal, steel, aluminium, rare earth elements, lead, zinc, tin, magnesium, tungsten, and other metallic minerals, China also contributes to some of the region's income growth.
North America is predicted to be the fastest-growing segment in the market from 2023-2028. This is ascribed to elements including advancing economic conditions, industrialisation, and expansion of significant end-use industries. The demand for mineral items is also expected to increase during the projection period as conventional underground mining gives way to modern, efficient open-pit mining.
The paramount competitors covered in the global mining market are Glencore plc, BHP Group Limited, Rio Tinto Group, Jiangxi Copper, Vale SA, Yanzhou Coal Mining Co. Ltd., Anglo American, Aluminum Corporation of China, Zijin Mining Group Co. Ltd and China Shenhua among others.
Please note: This is not an exhaustive list of companies profiled in the report.
Chapter 1 Research Methodology
1.1 Research Assumptions
1.2 Research Methodology
1.2.1 Estimates and Forecast Timeline
1.3 Information Procurement
1.3.1 Purchased Database
1.3.2 GME’s Internal Database
1.3.3 Primary Research
1.3.4 Secondary Sources & Third-Party Perspectives
1.3.4.1 Company Information Sources: Annual Reports, Investor Presentation, Press Release, SEC Filling, Company Blogs & Website
1.3.4.2 Secondary Data Sources: World Health Organization, USFDA, National Cancer Institute, American Cancer Society, CDC, WCRF, and the Global Cancer Observatory, among others
1.4 Information or Data Analysis
1.4.1 Data Analysis Models
1.5 Market Formulation & Data Visualization
1.6 Data Validation & Publishing
1.7 Market Model
1.6.1 Model Details
1.6.1.1 Top-Down Approach
1.6.1.2 Bottom-Up Approach
1.8 Market Segmentation & Scope
1.9 Market Definition
Chapter 2 Executive Summary
2.1. Global Market Outlook
2.2 Type Outlook
2.3 Technology Outlook
2.4 Regional Outlook
Chapter 3 Global Mining Market Trend Analysis
3.1. Market Introduction
3.2 Penetration & Growth Prospect Mapping
3.3 Impact of COVID-19 on the Mining Market
3.4 Metric Data on Mining Industry
3.5 Market Driver Analysis
3.5.1 Market Driver Analysis
3.5.2 Market Restraint Analysis
3.5.3 Industry Challenges
3.5.4 Industry Opportunities
3.6 Porter’s Five Analysis
3.6.1 Supplier Power
3.6.2 Buyer Power
3.6.3 Substitution Threat
3.6.4 Threat from New Entrant
3.7 Market Entry Strategies
Chapter 4 Mining Market: Type Trend Analysis
4.1 Type: Historic Data vs. Forecast Data Analysis, 2022 vs. 2028
4.2 Coal Mining
4.2.1 Market Estimates & Forecast Analysis of Coal Mining Segment, By Region, 2020-2028 (USD Billion)
4.3 Metal Mining
4.3.1 Market Estimates & Forecast Analysis of Metal Mining Segment, By Region, 2020-2028 (USD Billion)
4.4 Others
4.4.1 Market Estimates & Forecast Analysis of Others Segment, By Region, 2020-2028 (USD Billion)
Chapter 5 Mining Market: Technology Trend Analysis
5.1 Technology: Historic Data vs. Forecast Data Analysis, 2022 vs. 2028
5.2 Surface Mining
5.2.1 Market Estimates & Forecast Analysis of Surface Mining Segment, By Region, 2020-2028 (USD Billion)
5.3 Underground Mining
5.3.1 Market Estimates & Forecast Analysis of Underground Mining Segment, By Region, 2020-2028 (USD Billion)
5.3 Placer Mining
5.3.1 Market Estimates & Forecast Analysis of Placer Mining Segment, By Region, 2020-2028 (USD Billion)
5.5 In-situ Mining
5.5.1 Market Estimates & Forecast Analysis of In-situ Mining Segment, By Region, 2020-2028 (USD Billion)
Chapter 6 Mining Market, By Region
6.1 Regional Outlook
6.2 North America
6.2.1 Market Estimates & Forecast Analysis, By Country 2020-2028 (USD Billion)
6.2.2 Market Estimates & Forecast Analysis, By Type, 2020-2028 (USD Billion)
6.2.3 Market Estimates & Forecast Analysis, By Technology, 2020-2028 (USD Billion)
6.2.5 U.S.
6.2.5.1 Market Estimates & Forecast Analysis, By Type, 2020-2028 (USD Billion)
6.2.5.2 Market Estimates & Forecast Analysis, By Technology, 2020-2028 (USD Billion)
6.2.6 Canada
6.2.6.1 Market Estimates & Forecast Analysis, By Type, 2020-2028 (USD Billion)
6.2.6.2 Market Estimates & Forecast Analysis, By Technology, 2020-2028 (USD Billion)
6.5.7 Mexico
6.5.5.1 Market Estimates & Forecast Analysis, By Type, 2020-2028 (USD Billion)
6.5.5.2 Market Estimates & Forecast Analysis, By Technology, 2020-2028 (USD Billion)
6.3 Europe
6.3.1 Market Estimates & Forecast Analysis, By Country 2020-2028 (USD Billion)
6.3.2 Market Estimates & Forecast Analysis, By Type, 2020-2028 (USD Billion)
6.3.3 Market Estimates & Forecast Analysis, By Technology, 2020-2028 (USD Billion)
6.3.5 Germany
6.3.5.1 Market Estimates & Forecast Analysis, By Type, 2020-2028 (USD Billion)
6.3.5.2 Market Estimates & Forecast Analysis, By Technology, 2020-2028 (USD Billion)
6.3.6 UK
6.3.6.1 Market Estimates & Forecast Analysis, By Type, 2020-2028 (USD Billion)
6.3.6.2 Market Estimates & Forecast Analysis, By Technology, 2020-2028 (USD Billion)
6.3.7 France
6.3.7.1 Market Estimates & Forecast Analysis, By Type, 2020-2028 (USD Billion)
6.3.7.2 Market Estimates & Forecast Analysis, By Technology, 2020-2028 (USD Billion)
6.3.8 Russia
6.3.8.1 Market Estimates & Forecast Analysis, By Type, 2020-2028 (USD Billion)
6.3.8.2 Market Estimates & Forecast Analysis, By Technology, 2020-2028 (USD Billion)
6.3.9 Italy
6.3.9.1 Market Estimates & Forecast Analysis, By Type, 2020-2028 (USD Billion)
6.3.9.2 Market Estimates & Forecast Analysis, By Technology, 2020-2028 (USD Billion)
6.3.10 Spain
6.3.10.1 Market Estimates & Forecast Analysis, By Type, 2020-2028 (USD Billion)
6.3.10.2 Market Estimates & Forecast Analysis, By Technology, 2020-2028 (USD Billion)
6.3.11 Rest of Europe
6.3.11.1 Market Estimates & Forecast Analysis, By Type, 2020-2028 (USD Billion)
6.3.11.2 Market Estimates & Forecast Analysis, By Technology, 2020-2028 (USD Billion)
6.4 Asia Pacific
6.4.1 Market Estimates & Forecast Analysis, By Country 2020-2028 (USD Billion)
6.4.2 Market Estimates & Forecast Analysis, By Type, 2020-2028 (USD Billion)
6.4.5 China
6.4.5.1 Market Estimates & Forecast Analysis, By Type, 2020-2028 (USD Billion)
6.4.5.2 Market Estimates & Forecast Analysis, By Technology, 2020-2028 (USD Billion)
6.4.6 India
6.4.6.1 Market Estimates & Forecast Analysis, By Type, 2020-2028 (USD Billion)
6.4.6.2 Market Estimates & Forecast Analysis, By Technology, 2020-2028 (USD Billion)
6.4.7 Japan
6.4.7.1 Market Estimates & Forecast Analysis, By Type, 2020-2028 (USD Billion)
6.4.7.2 Market Estimates & Forecast Analysis, By Technology, 2020-2028 (USD Billion)
6.4.8 Australia
6.4.8.1 Market Estimates & Forecast Analysis, By Type, 2020-2028 (USD Billion)
6.4.8.2 Market Estimates & Forecast Analysis, By Technology, 2020-2028 (USD Billion)
6.4.9 South Korea
6.4.9.1 Market Estimates & Forecast Analysis, By Type, 2020-2028 (USD Billion)
6.4.9.2 Market Estimates & Forecast Analysis, By Technology, 2020-2028 (USD Billion)
6.3.10 Rest of Asia Pacific
6.3.10.1 Market Estimates & Forecast Analysis, By Type, 2020-2028 (USD Billion)
6.3.10.2 Market Estimates & Forecast Analysis, By Technology, 2020-2028 (USD Billion)
6.5 Central & South America
6.5.1 Market Estimates & Forecast Analysis, By Country 2020-2028 (USD Billion)
6.5.2 Market Estimates & Forecast Analysis, By Type, 2020-2028 (USD Billion)
6.5.3 Market Estimates & Forecast Analysis, By Technology, 2020-2028 (USD Billion)
6.5.5 Brazil
6.5.5.1 Market Estimates & Forecast Analysis, By Type, 2020-2028 (USD Billion)
6.5.5.2 Market Estimates & Forecast Analysis, By Technology, 2020-2028 (USD Billion)
6.5.6 Rest of Central & South America
6.5.6.1 Market Estimates & Forecast Analysis, By Type, 2020-2028 (USD Billion)
6.5.6.2 Market Estimates & Forecast Analysis, By Technology, 2020-2028 (USD Billion)
6.6 Middle East & Africa
6.6.1 Market Estimates & Forecast Analysis, By Country 2020-2028 (USD Billion)
6.6.2 Market Estimates & Forecast Analysis, By Type, 2020-2028 (USD Billion)
6.6.5 Saudi Arabia
6.6.5.1 Market Estimates & Forecast Analysis, By Type, 2020-2028 (USD Billion)
6.6.5.2 Market Estimates & Forecast Analysis, By Technology, 2020-2028 (USD Billion)
6.6.6 United Arab Emirates
6.6.6.1 Market Estimates & Forecast Analysis, By Type, 2020-2028 (USD Billion)
6.6.6.2 Market Estimates & Forecast Analysis, By Technology, 2020-2028 (USD Billion)
6.6.7 South Africa
6.6.7.1 Market Estimates & Forecast Analysis, By Type, 2020-2028 (USD Billion)
6.6.67.2 Market Estimates & Forecast Analysis, By Technology, 2020-2028 (USD Billion)
6.5.8 Rest of Middle East & Africa
6.5.8.1 Market Estimates & Forecast Analysis, By Type, 2020-2028 (USD Billion)
6.5.8.2 Market Estimates & Forecast Analysis, By Technology, 2020-2028 (USD Billion)
Chapter 7 Competitive Analysis
7.1 Key Global Players, Recent Developments & their Impact on the Industry
7.2 Four Quadrant Competitor Positioning Matrix
7.2.1 Key Innovators
7.2.2 Market Leaders
7.2.3 Emerging Players
7.2.4 Market Challengers
7.3 Vendor Landscape Analysis
7.4 Technology Landscape Analysis
7.5 Company Market Share Analysis, 2022
Chapter 8 Company Profile Analysis
8.1 Glencore plc
8.1.1 Company Overview
8.1.2 Financial Analysis
8.1.3 Strategic Initiatives
8.1.4 Product Benchmarking
8.2 BHP Group Limited
8.2.1 Company Overview
8.2.2 Financial Analysis
8.2.3 Strategic Initiatives
8.2.4 Product Benchmarking
8.3 Rio Tinto Group
8.3.1 Company Overview
8.3.2 Financial Analysis
8.3.3 Strategic Initiatives
8.3.4 Product Benchmarking
8.4 Jiangxi Copper
8.4.1 Company Overview
8.4.2 Financial Analysis
8.4.3 Strategic Initiatives
8.4.4 Product Benchmarking
8.5 Vale SA
8.5.1 Company Overview
8.5.2 Financial Analysis
8.5.3 Strategic Initiatives
8.5.4 Product Benchmarking
8.6 YANZHOU COAL MINING CO. LTD.
8.6.1 Company Overview
8.6.2 Financial Analysis
8.6.3 Strategic Initiatives
8.6.4 Product Benchmarking
8.7 ANGLO AMERICAN
8.6.1 Company Overview
8.6.2 Financial Analysis
8.6.3 Strategic Initiatives
8.6.4 Product Benchmarking
8.8 Aluminum Corporation of China
8.7.1 Company Overview
8.7.2 Financial Analysis
8.7.3 Strategic Initiatives
8.7.4 Product Benchmarking
8.9 Zijin Mining Group Co. Ltd
8.8.1 Company Overview
8.8.2 Financial Analysis
8.8.3 Strategic Initiatives
8.8.4 Product Benchmarking
8.10 China Shenhua
8.10.1 Company Overview
8.10.2 Financial Analysis
8.10.3 Strategic Initiatives
8.10.4 Product Benchmarking
8.11 Other Companies
8.12.1 Company Overview
8.12.2 Financial Analysis
8.12.3 Strategic Initiatives
8.12.4 Product Benchmarking
List of Tables
1 Technological Advancements In Mining Market
2 Global Mining Market: Key Market Drivers
3 Global Mining Market: Key Market Challenges
4 Global Mining Market: Key Market Opportunities
5 Global Mining Market: Key Market Restraints
6 Global Mining Market Estimates & Forecast Analysis, 2020-2028 (USD Billion)
7 Global Mining Market, By Type, 2020-2028 (USD Billion)
8 Coal Mining: Global Mining Market, By Region, 2020-2028 (USD Billion)
9 Metal Mining: Global Mining Market, By Region, 2020-2028 (USD Billion)
10 Others: Global Mining Market, By Region, 2020-2028 (USD Billion)
11 Global Mining Market, By Technology, 2020-2028 (USD Billion)
12 Surface Mining: Global Mining Market, By Region, 2020-2028 (USD Billion)
13 Underground Mining: Global Mining Market, By Region, 2020-2028 (USD Billion)
14 Placer Mining: Global Mining Market, By Region, 2020-2028 (USD Billion)
15 In-situ Mining: Global Mining Market, By Region, 2020-2028 (USD Billion)
16 Regional Analysis: Global Mining Market, By Region, 2020-2028 (USD Billion)
17 North America: Mining Market, By Type, 2020-2028 (USD Billion)
18 North America: Mining Market, By Technology, 2020-2028 (USD Billion)
19 North America: Mining Market, By Country, 2020-2028 (USD Billion)
20 U.S: Mining Market, By Type, 2020-2028 (USD Billion)
21 U.S: Mining Market, By Technology, 2020-2028 (USD Billion)
22 Canada: Mining Market, By Type, 2020-2028 (USD Billion)
23 Canada: Mining Market, By Technology, 2020-2028 (USD Billion)
24 Mexico: Mining Market, By Type, 2020-2028 (USD Billion)
25 Mexico: Mining Market, By Technology, 2020-2028 (USD Billion)
26 Europe: Mining Market, By Type, 2020-2028 (USD Billion)
27 Europe: Mining Market, By Technology, 2020-2028 (USD Billion)
28 Europe: Mining Market, By Country, 2020-2028 (USD Billion)
29 Germany: Mining Market, By Type, 2020-2028 (USD Billion)
30 Germany: Mining Market, By Technology, 2020-2028 (USD Billion)
31 UK: Mining Market, By Type, 2020-2028 (USD Billion)
32 UK: Mining Market, By Technology, 2020-2028 (USD Billion)
33 France: Mining Market, By Type, 2020-2028 (USD Billion)
34 France: Mining Market, By Technology, 2020-2028 (USD Billion)
35 Italy: Mining Market, By Type, 2020-2028 (USD Billion)
36 Italy: Mining Market, By Technology Ype, 2020-2028 (USD Billion)
37 Spain: Mining Market, By Type, 2020-2028 (USD Billion)
38 Spain: Mining Market, By Technology, 2020-2028 (USD Billion)
39 Rest Of Europe: Mining Market, By Type, 2020-2028 (USD Billion)
40 Rest Of Europe: Mining Market, By Technology, 2020-2028 (USD Billion)
41 Asia Pacific: Mining Market, By Type, 2020-2028 (USD Billion)
42 Asia Pacific: Mining Market, By Technology, 2020-2028 (USD Billion)
43 Asia Pacific: Mining Market, By Country, 2020-2028 (USD Billion)
44 China: Mining Market, By Type, 2020-2028 (USD Billion)
45 China: Mining Market, By Technology, 2020-2028 (USD Billion)
46 India: Mining Market, By Type, 2020-2028 (USD Billion)
47 India: Mining Market, By Technology, 2020-2028 (USD Billion)
48 Japan: Mining Market, By Type, 2020-2028 (USD Billion)
49 Japan: Mining Market, By Technology, 2020-2028 (USD Billion)
50 South Korea: Mining Market, By Type, 2020-2028 (USD Billion)
51 South Korea: Mining Market, By Technology, 2020-2028 (USD Billion)
52 Middle East & Africa: Mining Market, By Type, 2020-2028 (USD Billion)
53 Middle East & Africa: Mining Market, By Technology, 2020-2028 (USD Billion)
54 Middle East & Africa: Mining Market, By Country, 2020-2028 (USD Billion)
55 Saudi Arabia: Mining Market, By Type, 2020-2028 (USD Billion)
56 Saudi Arabia: Mining Market, By Platform, 2020-2028 (USD Billion)
57 UAE: Mining Market, By Type, 2020-2028 (USD Billion)
58 UAE: Mining Market, By Platform, 2020-2028 (USD Billion)
59 Central & South America: Mining Market, By Type, 2020-2028 (USD Billion)
60 Central & South America: Mining Market, By Technology, 2020-2028 (USD Billion)
61 Central & South America: Mining Market, By Country, 2020-2028 (USD Billion)
62 Brazil: Mining Market, By Type, 2020-2028 (USD Billion)
63 Brazil: Mining Market, By Technology, 2020-2028 (USD Billion)
64 Glencore plc: Products Offered
65 BHP Group Limited: Products Offered
66 Rio Tinto Group: Products Offered
67 Jiangxi Copper: Products Offered
68 Vale SA: Products Offered
69 YANZHOU COAL MINING CO. LTD.: Products Offered
70 ANGLO AMERICAN: Products Offered
71 Aluminum Corporation of China Products Offered
72 Zijin Mining Group Co. Ltd: Products Offered
73 China Shenhua: Products Offered
74 Q Laboratories: Products Offered
75 Other Companies: Products Offered
List of Figures
1. Global Mining Market Segmentation & Research Scope
2. Primary Research Partners and Local Informers
3. Primary Research Process
4. Primary Research Approaches
5. Primary Research Responses
6. Global Mining Market: Penetration & Growth Prospect Mapping
7. Global Mining Market: Value Chain Analysis
8. Global Mining Market Drivers
9. Global Mining Market Restraints
10. Global Mining Market Opportunities
11. Global Mining Market Challenges
12. Key Mining Market Manufacturer Analysis
13. Global Mining Market: Porter’s Five Forces Analysis
14. PESTLE Analysis & Impact Analysis
15. Glencore plc: Company Snapshot
16. Glencore plc: Swot Analysis
17. BHP Group Limited: Company Snapshot
18. BHP Group Limited: Swot Analysis
19. Rio Tinto Group: Company Snapshot
20. Rio Tinto Group: Swot Analysis
21. Jiangxi Copper: Company Snapshot
22. Jiangxi Copper: Swot Analysis
23. YANZHOU COAL MINING CO. LTD.: Company Snapshot
24. YANZHOU COAL MINING CO. LTD.: Swot Analysis
25. Vale SA: Company Snapshot
26. Vale SA: Swot Analysis
27. ANGLO AMERICAN: Company Snapshot
28. ANGLO AMERICAN: Swot Analysis
29. Aluminum Corporation of China Company Snapshot
30. Aluminum Corporation of China Swot Analysis
31. Zijin Mining Group Co. Ltd: Company Snapshot
32. Zijin Mining Group Co. Ltd: Swot Analysis
33. China Shenhua: Company Snapshot
34. China Shenhua: Swot Analysis
35. Q Laboratories: Company Snapshot
36. Q Laboratories: Swot Analysis
37. Other Companies: Company Snapshot
38. Other Companies: Swot Analysis
The Global Mining Market has been studied from the year 2019 till 2028. However, the CAGR provided in the report is from the year 2023 to 2028. The research methodology involved three stages: Desk research, Primary research, and Analysis & Output from the entire research process.
The desk research involved a robust background study which meant referring to paid and unpaid databases to understand the market dynamics; mapping contracts from press releases; identifying the key players in the market, studying their product portfolio, competition level, annual reports/SEC filings & investor presentations; and learning the demand and supply-side analysis for the Mining Market.
The primary research activity included telephonic conversations with more than 50 tier 1 industry consultants, distributors, and end-use product manufacturers.
Finally, based on the above thorough research process, an in-depth analysis was carried out considering the following aspects: market attractiveness, current & future market trends, market share analysis, SWOT analysis of the company and customer analytics.
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