Personal Hygiene Market

Global Personal Hygiene Market Size, Trends & Analysis - Forecasts to 2027 By Product (Soaps, Hand Sanitizers, Bath & Shower Products, Face Care Products, and Others), Gender (Unisex, Male, and Female), and Distribution Channel (Retail Pharmacies, Hospital-Based Pharmacies, Supermarkets, and E-commerce), By Region (North America, Asia Pacific, Central & South America, Europe, and the Middle East & Africa), End-User Landscape Analysis, Company Market Share Analysis, and Competitor Analysis

Category Healthcare

Format

This report was recently updated on November 16 2024 with the latest and most recent market numbers

Global Personal Hygiene Market Size

The Global Personal Hygiene Market is projected to grow from USD 500.2 billion in 2022 to USD 651.4 billion in 2027 at a CAGR of 4.02% from 2022 to 2027.

Hygiene, according to the World Health Organization (WHO), refers to circumstances and activities that aid in the maintenance of health and the prevention of disease transmission. Personal hygiene is the practise of keeping one's body clean. Practises such as keeping hair well-trimmed, clipping finger nails, wearing washed and ironed clothes, regular dental check-ups are crucial.

The major drivers of the personal hygiene market includes the rising awareness of hygiene products especially post COVID-19 pandemic, increasing disposable income, flourishing online retail industry, increasing product launch strategies for women’s personal care products in the retail industry.

Premiumization of products, which is on the rise, is also a market growth driver in the competitive landscape of the personal hygiene domain. Manufacturers are introducing chemical-free and ecologically friendly personal care products and toilet seat sanitizers for both men and women, which also in-turn will support the rapidly rising revenue of the market.

global personal hygiene market

COVID-19 Impact on Global Personal Hygiene Market

During the pandemic, personal hygiene market saw a boom. This was because of the high demand of hygiene products such as gloves, sanitizers, masks and shields, shower and bathing products etc. After COVID-19 pandemic ended in 2022 (1st quarter), the global industry became more aware of how important personal hygiene is. This helped enterprises in the homecare and personal hygiene domain to enter in new opportunity pockets. Hence, this trend is expected support the growth of the market.

Ukraine-Russia War Impact on Personal Hygiene Market

The on-going political tension between Russia and Ukraine shows evident impact on various sectors. Demand for the personal hygiene products is hampered as well. This impact has been witnessed on the entire European region, which earlier used to contribute to the large chunk of personal and consumer product revenue.

Many western business and big four companies have shut down their operations in Russia. Brands, government federations and several non-profit too have started pulling the money out. For instance, Henkel has frozen their assets in Russia and have eventually also stopped trading with them for basic personal essentials. While Ukraine is a small market, Russia is one of the largest market in Europe, hence the trade delays will have a significant impact on the global market.

Global Personal Hygiene Market: By Product

In 2021, the bath and shower products segment dominated the global personal hygiene market, and this trend is likely to continue during the forecast period. Rising awareness amongst consumers about personal health-conscious products and services, rising disposable income of developing countries, increasing standard of living standards, are some of the factors contributing to the growth of this segment.

Hand sanitizers segment is expected to grow fastest during 2022-2027. The augment of COVID-19 helped the sanitizers segment to flourish rapidly. Moreover, rising awareness amongst users of advantages of using hand sanitizers at public and private places have supported the market immensely. The tension of avoiding the spread of the virus has also triggered the growth of this segment.

Global Personal Hygiene Market: By Gender

Female segment is expected to have the largest share in the global personal hygiene market during the forecast period of 2022-2027. Since ages, female oriented products are known to perform well as the personal hygiene industry’s blockbuster products included women related skincare, and bathing consumables.

Unisex segment is expected to grow fastest during 2022-2027. Due to the extensive selection of items available in the market for both male and female consumers, the unisex sector is predicted to generate the most revenue throughout the forecast period.

Global Personal Hygiene Market: By Distribution Channel

The supermarket category is predicted to account for the largest share throughout the forecast period of 2022-2027. Offline purchasing has flourished since a decade and due to availability of premium products and consumables at offline stores, the market revenue seen a massive increase.

Ecommerce segment, will have significant development potential, as it is estimated to be growing the fastest in the market with the highest growth rate. Online retail pharmacies offer a diverse choice of goods to customers all around the world. During the forecast period, this category will flourish due to an increase in the number of online pharmacies and increased product accessibility.

asia pacific personal hygiene market

Global Personal Hygiene Market: By Region

North America is expected to have the largest share in the market during the forecast period of 2022-2027. With an established pharmaceutical industry, and the healthcare industry, this region is ought to be the dominant segment in the market. United States segment is expected to be the largest market as per the country outlook.

Asia Pacific is expected to grow fastest in the forecast period of 2022-2027 with the highest growth rate. The region has seen expanding infrastructure, advance technologies, economic development and foreign investment. Several private and public organisations came forward in the pandemic to create awareness and help consumers in rural areas to know more about personal hygiene products. Furthermore, Asia Pacific is the world's most populated area. Higher population is also expected to lead to increased use of personal hygiene products, which will fuel market expansion.

Due to rising awareness of cleanliness, particularly hand hygiene, and health consciousness among the people, as well as the breakout of several illnesses, China and India are key markets for hand sanitizers segment.

Furthermore, the Middle East & African region is also analyzed to be the 2nd fastest growing segment in the market

Global Personal Hygiene Market- Market Share and Competitor Analysis

Hindustan Unilever, P&G, Colgate- Palmolive, Kao Corporation, Johnson & Johnson, Syndy Pharma, Henkel AG & Company, HARTMANN, Reckitt Benckiser Group, The Kroger Co., among others, are key players in the global personal hygiene market.

Please note: This is not an exhaustive list of companies profiled in the report.

The global personal hygiene market has observed several strategic alliances between key players to launch new products with added functionalities and maintain market share & profitability. Organic and inorganic growth strategies adopted by small players have been the highlight of this market.

Chapter 1 Research Methodology

1.1 Research Assumptions

1.2 Research Methodology

1.2.1 Estimates and Forecast Timeline

1.3 Information Procurement

1.3.1 Purchased Database

1.3.2 GME’s Internal Database

1.3.3 Primary Research

1.3.4 Secondary Sources & Third-Party Perspectives

1.3.4.1 Company Information Sources

1.3.4.2 Secondary Data Sources

1.4 Information or Data Analysis

1.4.1 Data Analysis Models

1.5 Market Formulation & Data Visualization

1.6 Data Validation & Publishing

1.7 Market Model

1.7.1 Model Details

1.7.1.1 Top-Down Approach

1.7.1.2 Bottom-Up Approach

1.8 Market Segmentation & Scope

1.9 Market Definition

Chapter 2 Executive Summary

2.1. Global Market Outlook

2.2 Product Outlook

2.3 Distribution Channel Outlook

2.4 Gender Outlook

2.5 Regional Outlook

Chapter 3 Global Personal Hygiene Market Trend Analysis

3.1. Market Introduction

3.2 Penetration & Growth Prospect Mapping

3.3 Impact of COVID-19 on the Personal Hygiene Market

3.4 Metric Data based on the Industry

3.5 Market Dynamic Analysis

3.5.1 Market Driver Analysis

3.5.2 Market Restraint Analysis

3.5.3 Industry Challenges

3.5.4 Industry Opportunities

3.6 Porter’s Five Analysis

3.6.1 Supplier Power

3.6.2 Buyer Power

3.6.3 Substitution Threat

3.6.4 Threat from New Entrant

3.7 Market Entry Strategies

Chapter 4 Personal Hygiene Market: Product Trend Analysis

4.1 Product: Historic Data vs. Forecast Data Analysis, 2021 vs. 2027

4.2 Bath and Shower Products

4.2.1 Market Estimates & Forecast Analysis of Bath and Shower products Segment, By Region, 2019-2027 (USD Billion)

4.3 Hand Sanitizers

4.3.1 Market Estimates & Forecast Analysis of Hand Sanitizers Segment, By Region, 2019-2027 (USD Billion)

4.4 Face Care Products

4.4.1 Market Estimates & Forecast Analysis of Face Care Products Segment, By Region, 2019-2027 (USD Billion)

4.5 Soaps

4.5.1 Market Estimates & Forecast Analysis of Soaps Segment, By Region, 2019-2027 (USD Billion)

Chapter 5 Personal Hygiene Market: Gender Trend Analysis

5.1 Gender: Historic Data vs. Forecast Data Analysis, 2021 vs. 2027

5.2 Unisex

5.2.1 Market Estimates & Forecast Analysis of Unisex, By Region, 2019-2027 (USD Billion)

5.3 Female

5.3.1 Market Estimates & Forecast Analysis of Female Market Segment, By Region, 2019-2027 (USD Billion)

5.4 Male

5.4.1 Market Estimates & Forecast Analysis of Male Segment, By Region, 2019-2027 (USD Billion)

Chapter 6 Personal Hygiene Market: Distribution Channel Trend Analysis

6.1 Distribution Channel: Historic Data vs. Forecast Data Analysis, 2022 vs. 2027

6.2 Supermarkets

6.2.1 Market Estimates & Forecast Analysis of Supermarkets Segment, By Region, 2019-2027 (USD Billion)

6.3 eCommerce

6.3.1 Market Estimates & Forecast Analysis of eCommerce Segment, By Region, 2019-2027 (USD Billion)

6.4 Hospital Based Pharmacies

6.4.1 Market Estimates & Forecast Analysis of Hospital Based Pharmacies Segment, By Region, 2019-2027 (USD Billion)

6.5 Retail Pharmacies

6.5.1 Market Estimates & Forecast Analysis of Retail Pharmacies Segment, By Region, 2019-2027 (USD Billion)

Chapter 7 Personal Hygiene Market, By Region

7.1 Regional Outlook

7.2 North America

7.2.1 Market Estimates & Forecast Analysis, By Country 2019-2027 (USD Billion)

7.2.2 Market Estimates & Forecast Analysis, By Product, 2019-2027 (USD Billion)

7.2.3 Market Estimates & Forecast Analysis, By Gender, 2019-2027 (USD Billion)

7.2.4 Market Estimates & Forecast Analysis, By Distribution Channel, 2019-2027 (USD Billion)

7.2.5 U.S.

7.2.5.1 Market Estimates & Forecast Analysis, By Product, 2019-2027 (USD Billion)

7.2.5.2 Market Estimates & Forecast Analysis, By Gender, 2019-2027 (USD Billion)

7.2.5.3 Market Estimates & Forecast Analysis, By Distribution Channel, 2019-2027 (USD Billion)

7.2.6 Canada

7.2.6.1 Market Estimates & Forecast Analysis, By Product, 2019-2027 (USD Billion)

7.2.6.2 Market Estimates & Forecast Analysis, By Gender, 2019-2027 (USD Billion)

7.2.6.3 Market Estimates & Forecast Analysis, By Distribution Channel, 2019-2027 (USD Billion)

7.5.7 Mexico

7.5.5.1 Market Estimates & Forecast Analysis, By Product, 2019-2027 (USD Billion)

7.5.5.2 Market Estimates & Forecast Analysis, By Gender, 2019-2027 (USD Billion)

7.5.5.3 Market Estimates & Forecast Analysis, By Distribution Channel, 2019-2027 (USD Billion)

7.3 Europe

7.3.1 Market Estimates & Forecast Analysis, By Country 2019-2027 (USD Billion)

7.3.2 Market Estimates & Forecast Analysis, By Product, 2019-2027 (USD Billion)

7.3.3 Market Estimates & Forecast Analysis, By Gender, 2019-2027 (USD Billion)

7.3.4 Market Estimates & Forecast Analysis, By Distribution Channel, 2019-2027 (USD Billion)

7.3.5 Germany

7.3.5.1 Market Estimates & Forecast Analysis, By Product, 2019-2027 (USD Billion)

7.3.5.2 Market Estimates & Forecast Analysis, By Gender, 2019-2027 (USD Billion)

7.3.5.3 Market Estimates & Forecast Analysis, By Distribution Channel, 2019-2027 (USD Billion)

7.3.6 UK

7.3.6.1 Market Estimates & Forecast Analysis, By Product, 2019-2027 (USD Billion)

7.3.6.2 Market Estimates & Forecast Analysis, By Gender, 2019-2027 (USD Billion)

7.3.6.3 Market Estimates & Forecast Analysis, By Distribution Channel, 2019-2027 (USD Billion)

7.3.7 France

7.3.7.1 Market Estimates & Forecast Analysis, By Product, 2019-2027 (USD Billion)

7.3.7.2 Market Estimates & Forecast Analysis, By Gender, 2019-2027 (USD Billion)

7.3.7.3 Market Estimates & Forecast Analysis, By Distribution Channel, 2019-2027 (USD Billion)

7.3.8 Russia

7.3.8.1 Market Estimates & Forecast Analysis, By Product, 2019-2027 (USD Billion)

7.3.8.2 Market Estimates & Forecast Analysis, By Gender, 2019-2027 (USD Billion)

7.3.8.3 Market Estimates & Forecast Analysis, By Distribution Channel, 2019-2027 (USD Billion)

7.3.9 Italy

7.3.9.1 Market Estimates & Forecast Analysis, By Product, 2019-2027 (USD Billion)

7.3.9.2 Market Estimates & Forecast Analysis, By Gender, 2019-2027 (USD Billion)

7.3.9.3 Market Estimates & Forecast Analysis, By Distribution Channel, 2019-2027 (USD Billion)

7.3.10 Spain

7.3.10.1 Market Estimates & Forecast Analysis, By Product, 2019-2027 (USD Billion)

7.3.10.2 Market Estimates & Forecast Analysis, By Gender, 2019-2027 (USD Billion)

7.3.10.3 Market Estimates & Forecast Analysis, By Distribution Channel, 2019-2027 (USD Billion)

7.3.11 Rest of Europe

7.3.11.1 Market Estimates & Forecast Analysis, By Product, 2019-2027 (USD Billion)

7.3.11.2 Market Estimates & Forecast Analysis, By Gender, 2019-2027 (USD Billion)

7.3.11.3 Market Estimates & Forecast Analysis, By Distribution Channel, 2019-2027 (USD Billion)

7.4 Asia Pacific

7.4.1 Market Estimates & Forecast Analysis, By Country 2019-2027 (USD Billion)

7.4.2 Market Estimates & Forecast Analysis, By Product, 2019-2027 (USD Billion)

7.4.3 Market Estimates & Forecast Analysis, By Gender, 2019-2027 (USD Billion)

7.4.4 Market Estimates & Forecast Analysis, By Distribution Channel, 2019-2027 (USD Billion)

7.4.5 China

7.4.5.1 Market Estimates & Forecast Analysis, By Product, 2019-2027 (USD Billion)

7.4.5.2 Market Estimates & Forecast Analysis, By Gender, 2019-2027 (USD Billion)

7.4.5.3 Market Estimates & Forecast Analysis, By Distribution Channel, 2019-2027 (USD Billion)

7.4.6 India

7.4.6.1 Market Estimates & Forecast Analysis, By Product, 2019-2027 (USD Billion)

7.4.6.2 Market Estimates & Forecast Analysis, By Gender, 2019-2027 (USD Billion)

7.4.6.3 Market Estimates & Forecast Analysis, By Distribution Channel, 2019-2027 (USD Billion)

7.4.7 Japan

7.4.7.1 Market Estimates & Forecast Analysis, By Product, 2019-2027 (USD Billion)

7.4.7.2 Market Estimates & Forecast Analysis, By Gender, 2019-2027 (USD Billion)

7.4.7.3 Market Estimates & Forecast Analysis, By Distribution Channel, 2019-2027 (USD Billion)

7.4.8 Australia

7.4.8.1 Market Estimates & Forecast Analysis, By Product, 2019-2027 (USD Billion)

7.4.8.2 Market Estimates & Forecast Analysis, By Gender, 2019-2027 (USD Billion)

7.4.8.3 Market Estimates & Forecast Analysis, By Distribution Channel, 2019-2027 (USD Billion)

7.4.9 South Korea

7.4.9.1 Market Estimates & Forecast Analysis, By Product, 2019-2027 (USD Billion)

7.4.9.2 Market Estimates & Forecast Analysis, By Gender, 2019-2027 (USD Billion)

7.4.9.3 Market Estimates & Forecast Analysis, By Distribution Channel, 2019-2027 (USD Billion)

7.3.10 Rest of Asia Pacific

7.3.10.1 Market Estimates & Forecast Analysis, By Product, 2019-2027 (USD Billion)

7.3.10.2 Market Estimates & Forecast Analysis, By Gender, 2019-2027 (USD Billion)

7.3.10.3 Market Estimates & Forecast Analysis, By Distribution Channel, 2019-2027 (USD Billion)

7.5 Central & South America

7.5.1 Market Estimates & Forecast Analysis, By Country 2019-2027 (USD Billion)

7.5.2 Market Estimates & Forecast Analysis, By Product, 2019-2027 (USD Billion)

7.5.3 Market Estimates & Forecast Analysis, By Gender, 2019-2027 (USD Billion)

7.5.4 Market Estimates & Forecast Analysis, By Distribution Channel, 2019-2027 (USD Billion)

7.5.5 Brazil

7.5.5.1 Market Estimates & Forecast Analysis, By Product, 2019-2027 (USD Billion)

7.5.5.2 Market Estimates & Forecast Analysis, By Gender, 2019-2027 (USD Billion)

7.5.5.3 Market Estimates & Forecast Analysis, By Distribution Channel, 2019-2027 (USD Billion)

7.5.6 Rest of Central & South America

7.5.6.1 Market Estimates & Forecast Analysis, By Product, 2019-2027 (USD Billion)

7.5.6.2 Market Estimates & Forecast Analysis, By Gender, 2019-2027 (USD Billion)

7.5.6.3 Market Estimates & Forecast Analysis, By Distribution Channel, 2019-2027 (USD Billion)

7.6 Middle East & Africa

7.6.1 Market Estimates & Forecast Analysis, By Country 2019-2027 (USD Billion)

7.6.2 Market Estimates & Forecast Analysis, By Product, 2019-2027 (USD Billion)

7.6.3 Market Estimates & Forecast Analysis, By Gender, 2019-2027 (USD Billion)

7.6.4 Market Estimates & Forecast Analysis, By Distribution Channel, 2019-2027 (USD Billion)

7.6.5 Saudi Arabia

7.6.5.1 Market Estimates & Forecast Analysis, By Product, 2019-2027 (USD Billion)

7.6.5.2 Market Estimates & Forecast Analysis, By Gender, 2019-2027 (USD Billion)

7.6.5.3 Market Estimates & Forecast Analysis, By Distribution Channel, 2019-2027 (USD Billion)

7.6.6 United Arab Emirates

7.6.6.1 Market Estimates & Forecast Analysis, By Product, 2019-2027 (USD Billion)

7.6.6.2 Market Estimates & Forecast Analysis, By Gender, 2019-2027 (USD Billion)

7.6.6.3 Market Estimates & Forecast Analysis, By Distribution Channel, 2019-2027 (USD Billion)

7.6.7 South Africa

7.6.7.1 Market Estimates & Forecast Analysis, By Product, 2019-2027 (USD Billion)

7.6.7.2 Market Estimates & Forecast Analysis, By Gender, 2019-2027 (USD Billion)

7.6.7.3 Market Estimates & Forecast Analysis, By Distribution Channel, 2019-2027 (USD Billion)

7.5.8 Rest of Middle East & Africa

7.5.8.1 Market Estimates & Forecast Analysis, By Product, 2019-2027 (USD Billion)

7.5.8.2 Market Estimates & Forecast Analysis, By Gender, 2019-2027 (USD Billion)

7.5.8.3 Market Estimates & Forecast Analysis, By Distribution Channel, 2019-2027 (USD Billion)

Chapter 8 Competitive Analysis

8.1 Key Global Players, Recent Developments & their Impact on the Industry

8.2 Four Quadrant Competitor Positioning Matrix

8.2.1 Key Innovators

8.2.2 Market Leaders

8.2.3 Emerging Players

8.2.4 Market Challengers

8.3 Vendor Landscape Analysis

8.4 End-User Landscape Analysis

8.5 Company Market Share Analysis, 2021

Chapter 9 Company Profile Analysis

9.1 Unilever

9.1.1 Company Overview

9.1.2 Financial Analysis

9.1.3 Strategic Initiatives

9.1.4 Product Benchmarking

9.2 P&G

9.2.1 Company Overview

9.2.2 Financial Analysis

9.2.3 Strategic Initiatives

9.2.4 Product Benchmarking

9.3 Colgate-Palmolive

9.3.1 Company Overview

9.3.2 Financial Analysis

9.3.3 Strategic Initiatives

9.3.4 Product Benchmarking

9.4 Kao Corporation

9.4.1 Company Overview

9.4.2 Financial Analysis

9.4.3 Strategic Initiatives

9.4.4 Product Benchmarking

9.5 Johnson & Johnson

9.5.1 Company Overview

9.5.2 Financial Analysis

9.5.3 Strategic Initiatives

9.5.4 Product Benchmarking

9.6 Syndy Pharma

9.6.1 Company Overview

9.6.2 Financial Analysis

9.6.3 Strategic Initiatives

9.6.4 Product Benchmarking

9.7 Henkel AG

9.7.1 Company Overview

9.7.2 Financial Analysis

9.7.3 Strategic Initiatives

9.7.4 Product Benchmarking

9.8 HARTMANN

9.8.1 Company Overview

9.8.2 Financial Analysis

9.8.3 Strategic Initiatives

9.8.4 Product Benchmarking

9.9 Reckiit Benckiser Group

9.9.1 Company Overview

9.9.2 Financial Analysis

9.9.3 Strategic Initiatives

9.9.4 Product Benchmarking

9.10 Other Companies

9.10.1 Company Overview

9.10.2 Financial Analysis

9.10.3 Strategic Initiatives

9.10.4 Product Benchmarking

List of Tables

1 Technological Advancements in Personal Hygiene Market

2 Global Personal Hygiene Market: Key Market Drivers

3 Global Personal Hygiene Market: Key Market Challenges

4 Global Personal Hygiene Market: Key Market Opportunities

5 Global Personal Hygiene Market: Key Market Restraints

6 Global Personal Hygiene Market Estimates & Forecast Analysis, 2019-2027 (USD Billion)

7 Global Personal Hygiene Market, By Product, 2019-2027 (USD Billion)

8 Bath and Shower products: Global Personal Hygiene Market, By Region, 2019-2027 (USD Billion)

9 Hand Sanitizers: Global Personal Hygiene Market, By Region, 2019-2027 (USD Billion)

10 Soaps: Global Personal Hygiene Market, By Region, 2019-2027 (USD Billion)

11 Face Care Products: Global Personal Hygiene Market, By Region, 2019-2027 (USD Billion)

12 Global Personal Hygiene Market, By Gender, 2019-2027 (USD Billion)

13 Unisex: Global Personal Hygiene Market, By Region, 2019-2027 (USD Billion)

14 Female: Global Personal Hygiene Market, By Region, 2019-2027 (USD Billion)

15 Male: Global Personal Hygiene Market, By Region, 2019-2027 (USD Billion)

16 Global Personal Hygiene Market, By Distribution Channel, 2019-2027 (USD Billion)

17 Supermarkets: Global Personal Hygiene Market, By Region, 2019-2027 (USD Billion)

18 Retail Pharmacies: Global Personal Hygiene Market, By Region, 2019-2027 (USD Billion)

19 eCommerce: Global Personal Hygiene Market, By Region, 2019-2027 (USD Billion)

20 Hospital Pharmacies: Global Personal Hygiene Market, By Region, 2019-2027 (USD Billion)

21 Regional Analysis: Global Personal Hygiene Market, By Region, 2019-2027 (USD Billion)

22 North America: Personal Hygiene Market, By Product, 2019-2027 (USD Billion)

23 North America: Personal Hygiene Market, By Gender, 2019-2027 (USD Billion)

24 North America: Personal Hygiene Market, By Distribution Channel, 2019-2027 (USD Billion)

25 North America: Personal Hygiene Market, By Country, 2019-2027 (USD Billion)

26 U.S: Personal Hygiene Market, By Product, 2019-2027 (USD Billion)

27 U.S: Personal Hygiene Market, By Gender, 2019-2027 (USD Billion)

28 U.S: Personal Hygiene Market, By Distribution Channel, 2019-2027 (USD Billion)

29 Canada: Personal Hygiene Market, By Product, 2019-2027 (USD Billion)

30 Canada: Personal Hygiene Market, By Gender, 2019-2027 (USD Billion)

31 Canada: Personal Hygiene Market, By Distribution Channel, 2019-2027 (USD Billion)

32 Mexico: Personal Hygiene Market, By Product, 2019-2027 (USD Billion)

33 Mexico: Personal Hygiene Market, By Gender, 2019-2027 (USD Billion)

34 Mexico: Personal Hygiene Market, By Distribution Channel, 2019-2027 (USD Billion)

35 Europe: Personal Hygiene Market, By Product, 2019-2027 (USD Billion)

36 Europe: Personal Hygiene Market, By Gender, 2019-2027 (USD Billion)

37 Europe: Personal Hygiene Market, By Distribution Channel, 2019-2027 (USD Billion)

38 Europe: Personal Hygiene Market, By Country, 2019-2027 (USD Billion)

39 Germany: Personal Hygiene Market, By Product, 2019-2027 (USD Billion)

40 Germany: Personal Hygiene Market, By Gender, 2019-2027 (USD Billion)

41 Germany: Personal Hygiene Market, By Distribution Channel, 2019-2027 (USD Billion)

42 UK: Personal Hygiene Market, By Product, 2019-2027 (USD Billion)

43 UK: Personal Hygiene Market, By Gender, 2019-2027 (USD Billion)

44 UK: Personal Hygiene Market, By Distribution Channel, 2019-2027 (USD Billion)

45 France: Personal Hygiene Market, By Product, 2019-2027 (USD Billion)

46 France: Personal Hygiene Market, By Gender, 2019-2027 (USD Billion)

47 France: Personal Hygiene Market, By Distribution Channel, 2019-2027 (USD Billion)

48 Italy: Personal Hygiene Market, By Product, 2019-2027 (USD Billion)

49 Italy: Personal Hygiene Market, By Gender, 2019-2027 (USD Billion)

50 Italy: Personal Hygiene Market, By Distribution Channel, 2019-2027 (USD Billion)

51 Spain: Personal Hygiene Market, By Product, 2019-2027 (USD Billion)

52 Spain: Personal Hygiene Market, By Gender, 2019-2027 (USD Billion)

53 Spain: Personal Hygiene Market, By Distribution Channel, 2019-2027 (USD Billion)

54 Rest Of Europe: Personal Hygiene Market, By Product, 2019-2027 (USD Billion)

55 Rest Of Europe: Personal Hygiene Market, By Gender, 2019-2027 (USD Billion)

56 Rest Of Europe: Personal Hygiene Market, By Distribution Channel, 2019-2027 (USD Billion)

57 Asia Pacific: Personal Hygiene Market, By Product, 2019-2027 (USD Billion)

58 Asia Pacific: Personal Hygiene Market, By Gender, 2019-2027 (USD Billion)

59 Asia Pacific: Personal Hygiene Market, By Distribution Channel, 2019-2027 (USD Billion)

60 Asia Pacific: Personal Hygiene Market, By Country, 2019-2027 (USD Billion)

61 China: Personal Hygiene Market, By Product, 2019-2027 (USD Billion)

62 China: Personal Hygiene Market, By Gender, 2019-2027 (USD Billion)

63 China: Personal Hygiene Market, By Distribution Channel, 2019-2027 (USD Billion)

64 India: Personal Hygiene Market, By Product, 2019-2027 (USD Billion)

65 India: Personal Hygiene Market, By Gender, 2019-2027 (USD Billion)

66 India: Personal Hygiene Market, By Distribution Channel, 2019-2027 (USD Billion)

67 Japan: Personal Hygiene Market, By Product, 2019-2027 (USD Billion)

68 Japan: Personal Hygiene Market, By Gender, 2019-2027 (USD Billion)

69 Japan: Personal Hygiene Market, By Distribution Channel, 2019-2027 (USD Billion)

70 South Korea: Personal Hygiene Market, By Product, 2019-2027 (USD Billion)

71 South Korea: Personal Hygiene Market, By Gender, 2019-2027 (USD Billion)

72 South Korea: Personal Hygiene Market, By Distribution Channel, 2019-2027 (USD Billion)

73 Middle East & Africa: Personal Hygiene Market, By Product, 2019-2027 (USD Billion)

74 Middle East & Africa: Personal Hygiene Market, By Gender, 2019-2027 (USD Billion)

75 Middle East & Africa: Personal Hygiene Market, By Distribution Channel, 2019-2027 (USD Billion)

76 Middle East & Africa: Personal Hygiene Market, By Country, 2019-2027 (USD Billion)

77 Saudi Arabia: Personal Hygiene Market, By Product, 2019-2027 (USD Billion)

78 Saudi Arabia: Personal Hygiene Market, By Gender, 2019-2027 (USD Billion)

79 Saudi Arabia: Personal Hygiene Market, By Distribution Channel, 2019-2027 (USD Billion)

80 UAE: Personal Hygiene Market, By Product, 2019-2027 (USD Billion)

81 UAE: Personal Hygiene Market, By Gender, 2019-2027 (USD Billion)

82 UAE: Personal Hygiene Market, By Distribution Channel, 2019-2027 (USD Billion)

83 Central & South America: Personal Hygiene Market, By Product, 2019-2027 (USD Billion)

84 Central & South America: Personal Hygiene Market, By Gender, 2019-2027 (USD Billion)

85 Central & South America: Personal Hygiene Market, By Distribution Channel, 2019-2027 (USD Billion)

86 Central & South America: Personal Hygiene Market, By Country, 2019-2027 (USD Billion)

87 Brazil: Personal Hygiene Market, By Product, 2019-2027 (USD Billion)

88 Brazil: Personal Hygiene Market, By Gender, 2019-2027 (USD Billion)

89 Brazil: Personal Hygiene Market, By Distribution Channel, 2019-2027 (USD Billion)

90 Unilever: Products Offered

91 P&G: Products Offered

92 Colgate-Palmolive: Products Offered

93 Kao Corporation: Products Offered

94 Jhonson & Jhonson: Products Offered

95 Syndy Pharma: Products Offered

96 Henkel AG: Products Offered

97 HARTMANN: Products Offered

98 Reckiit Benckiser Group: Products Offered

99 Other Companies: Products Offered

List of Figures

1. Global Personal Hygiene Market Segmentation & Research Scope

2. Primary Research Partners and Local Informers

3. Primary Research Process

4. Primary Research Approaches

5. Primary Research Responses

6. Global Personal Hygiene Market: Penetration & Growth Prospect Mapping

7. Global Personal Hygiene Market: Value Chain Analysis

8. Global Personal Hygiene Market Drivers

9. Global Personal Hygiene Market Restraints

10. Global Personal Hygiene Market Opportunities

11. Global Personal Hygiene Market Challenges

12. Key Personal Hygiene Market Manufacturer Analysis

13. Global Personal Hygiene Market: Porter’s Five Forces Analysis

14. PESTLE Analysis & Impact Analysis

15. Unilever: Company Snapshot

16. Unilever: SWOT Analysis

17. P&G: Company Snapshot

18. P&G: SWOT Analysis

19. Colgate-Palmolive: Company Snapshot

20. Colgate-Palmolive: SWOT Analysis

21. Kao Corporation: Company Snapshot

22. Kao Corporation: SWOT Analysis

23. Johnson & Johnson: Company Snapshot

24. Johnson & Johnson: SWOT Analysis

25. Syndy Pharma: Company Snapshot

26. Syndy Pharma: SWOT Analysis

27. Henkel AG: Company Snapshot

28. Henkel AG: SWOT Analysis

29. HARTMANN: Company Snapshot

30. HARTMANN: SWOT Analysis

31. Reckitt Benckiser Group: Company Snapshot

32. Reckitt Benckiser Group: SWOT Analysis

33. Other Companies: Company Snapshot

34. Other Companies: SWOT Analysis

The Global Personal Hygiene Market has been studied from the year 2019 till 2027. However, the CAGR provided in the report is from the year 2022 to 2027. The research methodology involved three stages: Desk research, Primary research, and Analysis & Output from the entire research process.

The desk research involved a robust background study which meant referring to paid and unpaid databases to understand the market dynamics; mapping contracts from press releases; identifying the key players in the market, studying their product portfolio, competition level, annual reports/SEC filings & investor presentations; and learning the demand and supply-side analysis for the Personal Hygiene Market.

The primary research activity included telephonic conversations with more than 50 tier 1 industry consultants, distributors, and end-use product manufacturers.

Finally, based on the above thorough research process, an in-depth analysis was carried out considering the following aspects: market attractiveness, current & future market trends, market share analysis, SWOT analysis of the company and customer analytics.

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Frequently Asked Questions

What is the projected market size of the global personal hygiene market?

The Global Personal Hygiene Market is projected to grow from USD 500.2 billion in 2022 to USD 651.4 billion in 2027 at a CAGR of 4.02% from 2022 to 2027.

Who are the major vendors in the personal hygiene market?

Hindustan Unilever, P&G, Colgate- Palmolive, Kao Corporation, Johnson & Johnson, Syndy Pharma, Henkel AG & Company, HARTMANN, Reckiit Benckiser Group, The Kroger Co., among others, are key players in the personal hygiene market.

What is the Covid-19 impact on future personal hygiene providers?

During the pandemic, personal hygiene market saw a boom. This was because of the high demand of hygiene products such as gloves, sanitizers, masks and shields, shower and bathing products etc. This helped enterprises in the homecare and personal hygiene domain to enter in new opportunity pockets. Hence, this trend is expected support the growth of the market.

What are the major drivers in the personal hygiene market?

Premiumization of products, which is on the rise, is also a growth driver in the competitive landscape of the personal hygiene market. Manufacturers are introducing chemical-free and ecologically friendly personal care products and toilet seat sanitizers for both men and women, which also in-turn will support the rapidly rising revenue of the market.

What is the impact of the Ukraine-Russia war on the personal hygiene sector?