Global Self-contained Breathing Apparatus Market Size, Trends & Analysis - Forecasts 2023 to 2028 By Type (Open-Circuit SCBA and Closed-Circuit SCBA), By End User (Fire Services, Oil & Gas, Mining, Chemical/Petrochemical, Industrial, Law Enforcement, Military and Navy, and Others), and By Region (North America, Asia Pacific, Central & South America, Europe, and Middle East and Africa), Competitive Landscape, Company Market Share Analysis, and Competitor Analysis
The global self-contained breathing apparatus market is expected to grow at a CAGR of 6.3% from 2023 to 2028. The self-contained breathing apparatus market has experienced steady growth, driven by increasing safety regulations in industries such as firefighting, oil & gas, chemical, and mining. The increasing need for respiratory protection in hazardous environments has been a critical factor driving the demand for self-contained breathing apparatus.
The supply of breathable air in situations with low oxygen levels, hazardous gases, smoke, and other airborne pollutants unsuitable for breathing is made possible through wearable equipment known as a self-contained breathing apparatus. The standard configuration is a facemask with a tube connecting it to the user's air source, such as a tank of compressed oxygen. These systems are typically used by employees handling hazardous items or working in polluted or low-oxygen environments. Self-contained breathing apparatus is used in various sectors, including mining, chemicals, and firefighting. Manufacturers of self-contained breathing apparatus are working harder than ever to enhance the features of their breathing apparatuses to perform even better in fumigated areas. These gadgets are lightweight, dependable, and simple to use, all contributing to their increased market acceptance and ability to draw in a broad customer base.
Tha key drivers of the self-contained breathing apparatus market growth are technological advancements, rising demand for work place safety and industry specific requirements such as for firefighting, nuclear stations and chemical plants, and rescue operations. The firefighting, chemical plants, nuclear stations and oil & gas sectors are some of the major end users of self-contained breathing apparatus. As firefighting techniques evolve and demand for better firefighter safety increases, there has been a significant surge in the adoption of advanced self-contained breathing apparatus in this industry. Workers often encounter hazardous environments, including confined spaces and potential exposure to toxic gases in chemical and nuclear stations. Manufacturers have been spending money on R&D to enhance the appearance and performance of self-contained breathing devices. Technological advancements include enhanced ergonomics, lightweight materials, longer battery life, improved communication systems, and integrated heads-up displays. Lighter, more comfortable, and advanced self-contained breathing apparatus with integrated communication systems and heads-up displays have become more prevalent, attracting higher demand.
Based on type, the market is segmented into open-circuit SCBA and closed-circuit SCBA. According to study, the open-circuit SCBA is anticipated to witness fastest growth during the forecast period. In an open-circuit SCBA, the user inhales air through a demand valve regulator from a compressed air cylinder. Open-circuit SCBAs are relatively simple in design, making them easier to use and maintain and more cost-effective than closed-circuit SCBAs. Closed-circuit SCBAs find use in specific scenarios, such as extended-duration missions or environments where gas consumption needs to be minimized. They use oxygen more efficiently, which can be advantageous in a limited air supply. Closed-circuit SCBAs held the highest market share but gradually lost hold as the demand for the open-circuit SCBA grew..
Based on end users, the market is segmented into fire services, oil & gas, mining, chemical /petrochemical, industrial, law enforcement, military and navy, and others. Most sectors mentioned above can potentially have workplace-related hazards due to the proximity to different types of gases and chemicals potentially poisonous or inflammable. Even though modern-day safety techniques have been implemented, the risk is still high, and thus, the demand for self-contained breathing apparatus is growing. Oil & gas segment held the highest share of the market in 2022. However, the mining sector is expected to have the highest growth rate in the forecast period due to rising demand for self-contained breathing apparatus.
North America is analyzed to be the largest region in the global self-contained breathing apparatus market during the forecast period. Numerous businesses, including oil and gas, chemicals, mining, and industrial production, are subject to strict safety rules in North America. The need for SCBAs in workplaces to maintain worker safety is driven by adherence to these rules. Moreover, the stable economic conditions and a focus on workplace safety contribute to a consistent demand for SCBAs in North America.
Asia Pacific is also analyzed to be the fastest growing region in the global self-contained breathing apparatus market. Asia Pacific is experiencing significant industrialization and infrastructure development. As industries expand, there is an increasing need for worker safety, leading to a rising demand for self-contained breathing apparatus. The need for self-contained breathing apparatus in the construction industry, where employees encounter a variety of respiratory dangers, is influenced by the region's fast urbanisation and building activity.
In addition, Middle East is a major oil and gas producing region, and the industry represents a significant market for self-contained breathing apparatus to protect workers in various upstream and downstream operations. The region is experiencing industrial growth and infrastructure development, leading to an increased demand for SCBAs to ensure worker safety in various industrial sectors. The mining industry in Africa represents a considerable market for SCBAs, as workers face various respiratory hazards during mining operations.
The key players operating in the market are 3M, MSA, Drägerwerk AG & Co. KGaA, Avon Protection, Honeywell International Inc., Interspiro, Worthington Industries, Axiom Manufacturing, Afex Fire & Safety, and MATISEC, among others.
Please note: This is not an exhaustive list of companies profiled in the report.
1 STRATEGIC INSIGHTS ON NEW REVENUE POCKETS
1.1 Strategic Opportunity & Attractiveness Analysis
1.1.1 Hot Revenue Pockets
1.1.2 Market Attractiveness Score
1.1.3 Revenue Impacting Opportunity
1.1.4 High Growing Region/Country
1.1.5 Competitor Analysis
1.1.6 Consumer Analysis
1.2 Global Market Estimates' View
1.3 Strategic Insights across Business Functions
1.3.1 For Chief Executive Officers
1.3.2 For Chief Marketing Officers
1.3.3 For Chief Strategy Officers
1.4 Evaluate the Potential of your Existing Business Lines vs. New Lines to Enter Into
2.1 Technological Adoption Rate
2.2 Current Trend Impact Analysis
2.3 Future Trend Impact Analysis
2.4 Data Metrics
3.1.2 Adjacent Market Opportunities
3.1.3 Ancillary Market Opportunities
3.2.1 Market Drivers: Impact Analysis
3.2.2 Market Restraints: Impact Analysis
3.2.3 Market Opportunities: Impact Analysis
3.2.4 Market Challenges: Impact Analysis
3.3.1 Porter’s Five Forces Analysis
3.3.1.1 Threat of New Entrants
3.3.1.2 Threat of New Substitutes
3.3.1.3 Bargaining Power of Suppliers
3.3.1.4 Bargaining Power of Buyers
3.3.1.5 Intensity of Competitive Rivalry
3.3.2 SWOT Analysis; By Factor (Political & Legal, Economic, and Technological)
4 GLOBAL SELF-CONTAINED BREATHING APPARATUS MARKET, BY TYPE
4.2 Self-contained Breathing Apparatus Market: Type Scope Key Takeaways
4.3 Revenue Growth Analysis, 2022 & 2028
4.4.1 Open-Circuit SCBA Market Estimates and Forecast, 2020-2028 (USD Million)
4.5.1 Closed-Circuit SCBA Market Estimates and Forecast, 2020-2028 (USD Million)
5 GLOBAL SELF-CONTAINED BREATHING APPARATUS MARKET, BY END USER
5.2 Self-contained Breathing Apparatus Market: End User Scope Key Takeaways
5.3 Revenue Growth Analysis, 2022 & 2028
5.4.1 Fire Services Market Estimates and Forecast, 2020-2028 (USD Million)
5.5.1 Oil & Gas Market Estimates and Forecast, 2020-2028 (USD Million)
5.6.1 Mining Market Estimates and Forecast, 2020-2028 (USD Million)
5.7.1 Chemical /Petrochemical Market Estimates and Forecast, 2020-2028 (USD Million)
5.8.1 Industrial Market Estimates and Forecast, 2020-2028 (USD Million)
5.9 Law Enforcement, Military and Navy
5.9.1 Law Enforcement, Military and Navy Market Estimates and Forecast, 2020-2028 (USD Million)
5.10.1 Others Market Estimates and Forecast, 2020-2028 (USD Million)
6 GLOBAL SELF-CONTAINED BREATHING APPARATUS MARKET, BY REGION
6.3 Europe Self-contained Breathing Apparatus Market Estimates and Forecast, 2020-2028 (USD Million)
7.1 Company Market Share Analysis
7.2 Four Quadrant Positioning Matrix
7.4.1.1 Business Description & Financial Analysis
7.4.1.3 Products & Services Offered
7.4.1.4 Strategic Alliances between Business Partners
7.4.2.1 Business Description & Financial Analysis
7.4.2.3 Products & Services Offered
7.4.2.4 Strategic Alliances between Business Partners
7.4.3 Drägerwerk AG & Co. KGaA
7.4.3.1 Business Description & Financial Analysis
7.4.3.3 Products & Services Offered
7.4.3.4 Strategic Alliances between Business Partners
7.4.4.1 Business Description & Financial Analysis
7.4.4.3 Products & Services Offered
7.4.4.4 Strategic Alliances between Business Partners
7.4.5 Honeywell International Inc.
7.4.5.1 Business Description & Financial Analysis
7.4.5.3 Products & Services Offered
7.4.5.4 Strategic Alliances between Business Partners
7.4.6.1 Business Description & Financial Analysis
7.4.6.3 Products & Services Offered
7.4.6.4 Strategic Alliances between Business Partners
7.4.7.1 Business Description & Financial Analysis
7.4.7.3 Products & Services Offered
7.4.7.4 Strategic Alliances between Business Partners
7.4.8.1 Business Description & Financial Analysis
7.4.8.3 Products & Services Offered
7.4.8.4 Strategic Alliances between Business Partners
7.4.9.1 Business Description & Financial Analysis
7.4.9.3 Products & Services Offered
7.4.9.4 Strategic Alliances between Business Partners
7.4.10.1 Business Description & Financial Analysis
7.4.10.3 Products & Services Offered
7.4.10.4 Strategic Alliances between Business Partners
7.4.11.1 Business Description & Financial Analysis
7.4.11.3 Products & Services Offered
7.4.11.4 Strategic Alliances between Business Partners
8.1.2 Market Scope & Segmentation
8.2.1.2 GMEs Internal Data Repository
8.2.1.3 Secondary Resources & Third Party Perspectives
8.2.1.4 Company Information Sources
8.2.2.1 Various Types of Respondents for Primary Interviews
8.2.2.2 Number of Interviews Conducted throughout the Research Process
8.2.2.4 Discussion Guide for Primary Participants
8.2.3.1 Expert Panels Across 30+ Industry
8.2.4.1 Paid Local Experts Across 30+ Industry Across each Region
8.3.1.1 Macro-Economic Indicators Considered
8.3.1.2 Micro-Economic Indicators Considered
8.3.2.1 Company Share Analysis Approach
8.3.2.2 Estimation of Potential Product Sales
8.4.2 Time Series, Cross Sectional & Panel Data Analysis
8.5.1 Inhouse AI Based Real Time Analytics Tool
8.5.2 Output From Desk & Primary Research
8.6 Research Assumptions & Limitations
LIST OF TABLES
1 Global Self-contained Breathing Apparatus Market, By Type, 2020-2028 (USD Mllion)
2 Open-Circuit SCBA Market, By Region, 2020-2028 (USD Mllion)
3 Closed-Circuit SCBA Market, By Region, 2020-2028 (USD Mllion)
4 Global Self-contained Breathing Apparatus Market, By End User, 2020-2028 (USD Mllion)
5 Fire Services Market, By Region, 2020-2028 (USD Mllion)
6 Oil & Gas Market, By Region, 2020-2028 (USD Mllion)
7 Mining Market, By Region, 2020-2028 (USD Mllion)
8 Chemical /Petrochemical Market, By Region, 2020-2028 (USD Mllion)
9 Industrial Market, By Region, 2020-2028 (USD Mllion)
10 Law Enforcement, Military and Navy Market, By Region, 2020-2028 (USD Mllion)
11 Others Market, By Region, 2020-2028 (USD Mllion)
12 Regional Analysis, 2020-2028 (USD Mllion)
13 North America Self-contained Breathing Apparatus Market, By Type, 2020-2028 (USD Mllion)
14 North America Self-contained Breathing Apparatus Market, By End User, 2020-2028 (USD Mllion)
15 U.S. Self-contained Breathing Apparatus Market, By Type, 2020-2028 (USD Mllion)
16 U.S. Self-contained Breathing Apparatus Market, By End User, 2020-2028 (USD Mllion)
17 Canada Self-contained Breathing Apparatus Market, By Type, 2020-2028 (USD Mllion)
18 Canada Self-contained Breathing Apparatus Market, By End User, 2020-2028 (USD Mllion)
19 Mexico Self-contained Breathing Apparatus Market, By Type, 2020-2028 (USD Mllion)
20 Mexico Self-contained Breathing Apparatus Market, By End User, 2020-2028 (USD Mllion)
21 Europe Self-contained Breathing Apparatus Market, By Type, 2020-2028 (USD Mllion)
22 Europe Self-contained Breathing Apparatus Market, By End User, 2020-2028 (USD Mllion)
23 Germany Self-contained Breathing Apparatus Market, By Type, 2020-2028 (USD Mllion)
24 Germany Self-contained Breathing Apparatus Market, By End User, 2020-2028 (USD Mllion)
25 U.K. Self-contained Breathing Apparatus Market, By Type, 2020-2028 (USD Mllion)
26 U.K. Self-contained Breathing Apparatus Market, By End User, 2020-2028 (USD Mllion)
27 France Self-contained Breathing Apparatus Market, By Type, 2020-2028 (USD Mllion)
28 France Self-contained Breathing Apparatus Market, By End User, 2020-2028 (USD Mllion)
29 Italy Self-contained Breathing Apparatus Market, By Type, 2020-2028 (USD Mllion)
30 Italy Self-contained Breathing Apparatus Market, By End User, 2020-2028 (USD Mllion)
31 Spain Self-contained Breathing Apparatus Market, By Type, 2020-2028 (USD Mllion)
32 Spain Self-contained Breathing Apparatus Market, By End User, 2020-2028 (USD Mllion)
33 Netherlands Self-contained Breathing Apparatus Market, By Type, 2020-2028 (USD Mllion)
34 Netherlands Self-contained Breathing Apparatus Market, By End User, 2020-2028 (USD Mllion)
35 Rest Of Europe Self-contained Breathing Apparatus Market, By Type, 2020-2028 (USD Mllion)
36 Rest Of Europe Self-contained Breathing Apparatus Market, By End User, 2020-2028 (USD Mllion)
37 Asia Pacific Self-contained Breathing Apparatus Market, By Type, 2020-2028 (USD Mllion)
38 Asia Pacific Self-contained Breathing Apparatus Market, By End User, 2020-2028 (USD Mllion)
39 China Self-contained Breathing Apparatus Market, By Type, 2020-2028 (USD Mllion)
40 China Self-contained Breathing Apparatus Market, By End User, 2020-2028 (USD Mllion)
41 Japan Self-contained Breathing Apparatus Market, By Type, 2020-2028 (USD Mllion)
42 Japan Self-contained Breathing Apparatus Market, By End User, 2020-2028 (USD Mllion)
43 India Self-contained Breathing Apparatus Market, By Type, 2020-2028 (USD Mllion)
44 India Self-contained Breathing Apparatus Market, By End User, 2020-2028 (USD Mllion)
45 South Korea Self-contained Breathing Apparatus Market, By Type, 2020-2028 (USD Mllion)
46 South Korea Self-contained Breathing Apparatus Market, By End User, 2020-2028 (USD Mllion)
47 Singapore Self-contained Breathing Apparatus Market, By Type, 2020-2028 (USD Mllion)
48 Singapore Self-contained Breathing Apparatus Market, By End User, 2020-2028 (USD Mllion)
49 Thailand Self-contained Breathing Apparatus Market, By Type, 2020-2028 (USD Mllion)
50 Thailand Self-contained Breathing Apparatus Market, By End User, 2020-2028 (USD Mllion)
51 Malaysia Self-contained Breathing Apparatus Market, By Type, 2020-2028 (USD Mllion)
52 Malaysia Self-contained Breathing Apparatus Market, By End User, 2020-2028 (USD Mllion)
53 Indonesia Self-contained Breathing Apparatus Market, By Type, 2020-2028 (USD Mllion)
54 Indonesia Self-contained Breathing Apparatus Market, By End User, 2020-2028 (USD Mllion)
55 Vietnam Self-contained Breathing Apparatus Market, By Type, 2020-2028 (USD Mllion)
56 Vietnam Self-contained Breathing Apparatus Market, By End User, 2020-2028 (USD Mllion)
57 Taiwan Self-contained Breathing Apparatus Market, By Type, 2020-2028 (USD Mllion)
58 Taiwan Self-contained Breathing Apparatus Market, By End User, 2020-2028 (USD Mllion)
59 Rest of APAC Self-contained Breathing Apparatus Market, By Type, 2020-2028 (USD Mllion)
60 Rest of APAC Self-contained Breathing Apparatus Market, By End User, 2020-2028 (USD Mllion)
61 Middle East and Africa Self-contained Breathing Apparatus Market, By Type, 2020-2028 (USD Mllion)
62 Middle East and Africa Self-contained Breathing Apparatus Market, By End User, 2020-2028 (USD Mllion)
63 Saudi Arabia Self-contained Breathing Apparatus Market, By Type, 2020-2028 (USD Mllion)
64 Saudi Arabia Self-contained Breathing Apparatus Market, By End User, 2020-2028 (USD Mllion)
65 UAE Self-contained Breathing Apparatus Market, By Type, 2020-2028 (USD Mllion)
66 UAE Self-contained Breathing Apparatus Market, By End User, 2020-2028 (USD Mllion)
67 Israel Self-contained Breathing Apparatus Market, By Type, 2020-2028 (USD Mllion)
68 Israel Self-contained Breathing Apparatus Market, By End User, 2020-2028 (USD Mllion)
69 South Africa Self-contained Breathing Apparatus Market, By Type, 2020-2028 (USD Mllion)
70 South Africa Self-contained Breathing Apparatus Market, By End User, 2020-2028 (USD Mllion)
71 Rest Of Middle East and Africa Self-contained Breathing Apparatus Market, By Type, 2020-2028 (USD Mllion)
72 Rest Of Middle East and Africa Self-contained Breathing Apparatus Market, By End User, 2020-2028 (USD Mllion)
73 Central & South America Self-contained Breathing Apparatus Market, By Type, 2020-2028 (USD Mllion)
74 Central & South America Self-contained Breathing Apparatus Market, By End User, 2020-2028 (USD Mllion)
75 Brazil Self-contained Breathing Apparatus Market, By Type, 2020-2028 (USD Mllion)
76 Brazil Self-contained Breathing Apparatus Market, By End User, 2020-2028 (USD Mllion)
77 Chile Self-contained Breathing Apparatus Market, By Type, 2020-2028 (USD Mllion)
78 Chile Self-contained Breathing Apparatus Market, By End User, 2020-2028 (USD Mllion)
79 Argentina Self-contained Breathing Apparatus Market, By Type, 2020-2028 (USD Mllion)
80 Argentina Self-contained Breathing Apparatus Market, By End User, 2020-2028 (USD Mllion)
81 Rest Of Central & South America Self-contained Breathing Apparatus Market, By Type, 2020-2028 (USD Mllion)
82 Rest Of Central & South America Self-contained Breathing Apparatus Market, By End User, 2020-2028 (USD Mllion)
83 3M: Products & Services Offering
84 MSA: Products & Services Offering
85 Drägerwerk AG & Co. KGaA: Products & Services Offering
86 Avon Protection: Products & Services Offering
87 Honeywell International Inc.: Products & Services Offering
88 INTERSPIRO: Products & Services Offering
89 Worthington Industries : Products & Services Offering
90 Axiom Manufacturing: Products & Services Offering
91 Afex Fire & Safety: Products & Services Offering
92 MATISEC: Products & Services Offering
93 Other Companies: Products & Services Offering
LIST OF FIGURES
1 Global Self-contained Breathing Apparatus Market Overview
2 Global Self-contained Breathing Apparatus Market Value From 2020-2028 (USD Mllion)
3 Global Self-contained Breathing Apparatus Market Share, By Type (2022)
4 Global Self-contained Breathing Apparatus Market Share, By End User (2022)
5 Global Self-contained Breathing Apparatus Market, By Region (Asia Pacific Market)
6 Technological Trends In Global Self-contained Breathing Apparatus Market
7 Four Quadrant Competitor Positioning Matrix
8 Impact Of Macro & Micro Indicators On The Market
9 Impact Of Key Drivers On The Global Self-contained Breathing Apparatus Market
10 Impact Of Challenges On The Global Self-contained Breathing Apparatus Market
11 Porter’s Five Forces Analysis
12 Global Self-contained Breathing Apparatus Market: By Type Scope Key Takeaways
13 Global Self-contained Breathing Apparatus Market, By Type Segment: Revenue Growth Analysis
14 Open-Circuit SCBA Market, By Region, 2020-2028 (USD Mllion)
15 Closed-Circuit SCBA Market, By Region, 2020-2028 (USD Mllion)
16 Global Self-contained Breathing Apparatus Market: By End User Scope Key Takeaways
17 Global Self-contained Breathing Apparatus Market, By End User Segment: Revenue Growth Analysis
18 Fire Services Market, By Region, 2020-2028 (USD Mllion)
19 Oil & Gas Market, By Region, 2020-2028 (USD Mllion)
20 Mining Market, By Region, 2020-2028 (USD Mllion)
21 Chemical /Petrochemical Market, By Region, 2020-2028 (USD Mllion)
22 Industrial Market, By Region, 2020-2028 (USD Mllion)
23 Law Enforcement, Military and Navy Market, By Region, 2020-2028 (USD Mllion)
24 Others Market, By Region, 2020-2028 (USD Mllion)
25 Regional Segment: Revenue Growth Analysis
26 Global Self-contained Breathing Apparatus Market: Regional Analysis
27 North America Self-contained Breathing Apparatus Market Overview
28 North America Self-contained Breathing Apparatus Market, By Type
29 North America Self-contained Breathing Apparatus Market, By End User
30 North America Self-contained Breathing Apparatus Market, By Country
31 U.S. Self-contained Breathing Apparatus Market, By Type
32 U.S. Self-contained Breathing Apparatus Market, By End User
33 Canada Self-contained Breathing Apparatus Market, By Type
34 Canada Self-contained Breathing Apparatus Market, By End User
35 Mexico Self-contained Breathing Apparatus Market, By Type
36 Mexico Self-contained Breathing Apparatus Market, By End User
37 Four Quadrant Positioning Matrix
38 Company Market Share Analysis
39 3M: Company Snapshot
40 3M: SWOT Analysis
41 3M: Geographic Presence
42 MSA: Company Snapshot
43 MSA: SWOT Analysis
44 MSA: Geographic Presence
45 Drägerwerk AG & Co. KGaA: Company Snapshot
46 Drägerwerk AG & Co. KGaA: SWOT Analysis
47 Drägerwerk AG & Co. KGaA: Geographic Presence
48 Avon Protection: Company Snapshot
49 Avon Protection: Swot Analysis
50 Avon Protection: Geographic Presence
51 Honeywell International Inc.: Company Snapshot
52 Honeywell International Inc.: SWOT Analysis
53 Honeywell International Inc.: Geographic Presence
54 Interspiro: Company Snapshot
55 Interspiro: SWOT Analysis
56 Interspiro: Geographic Presence
57 Worthington Industries : Company Snapshot
58 Worthington Industries : SWOT Analysis
59 Worthington Industries : Geographic Presence
60 Axiom Manufacturing: Company Snapshot
61 Axiom Manufacturing: SWOT Analysis
62 Axiom Manufacturing: Geographic Presence
63 Afex Fire & Safety.: Company Snapshot
64 Afex Fire & Safety.: SWOT Analysis
65 Afex Fire & Safety.: Geographic Presence
66 MATISEC: Company Snapshot
67 MATISEC: SWOT Analysis
68 MATISEC: Geographic Presence
69 Other Companies: Company Snapshot
70 Other Companies: SWOT Analysis
71 Other Companies: Geographic Presence
The Global Self-contained Breathing Apparatus Market has been studied from the year 2019 till 2028. However, the CAGR provided in the report is from the year 2023 to 2028. The research methodology involved three stages: Desk research, Primary research, and Analysis & Output from the entire research process.
The desk research involved a robust background study which meant referring to paid and unpaid databases to understand the market dynamics; mapping contracts from press releases; identifying the key players in the market, studying their product portfolio, competition level, annual reports/SEC filings & investor presentations; and learning the demand and supply-side analysis for the Self-contained Breathing Apparatus Market.
The primary research activity included telephonic conversations with more than 50 tier 1 industry consultants, distributors, and end-use product manufacturers.
Finally, based on the above thorough research process, an in-depth analysis was carried out considering the following aspects: market attractiveness, current & future market trends, market share analysis, SWOT analysis of the company and customer analytics.
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