Sports Betting Market

Global Sports Betting Market Size, Trends & Analysis - Forecasts to 2029 By Sports Type (Football, Basketball, Baseball, Horse Racing, Cricket, Hockey, and Others), By Type (Fixed Odds Wagering, Exchange Betting, Live/In-Playing Betting, eSports Betting, and Others), By Platform (Offline and Online), and By Region (North America, Asia Pacific, Central & South America, Europe, and Middle East and Africa), Competitive Landscape, Company Market Share Analysis, and End User Analysis

Category Electronics, Semiconductors and Information & Communication Technology
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This report was recently updated on November 16 2024 with the latest and most recent market numbers

Global Sports Betting Market Size

The global sports betting market was valued at USD 84.5 billion in 2023 and is expected to reach USD 160.62 billion in 2029, exhibiting a CAGR of 11.44% between 2024 and 2029. Sports betting can be described as betting on the results of various outcomes of matches like football, cricket, and others. Only certain regions of the world allow sports betting, most sports betting takes place behind closed doors through "bookies" or bookmakers.

The main driving factors of the global sports betting market growth are rising online betting platforms and the popularity of sports such as football and horse racing amongst others. The widespread availability of online sports betting platforms has simplified the process of placing bets, allowing individuals to wager conveniently from their homes using smartphones or computers. The ease and accessibility provided by these platforms have played a significant role in driving the expansion of the market. The European Football Clubs are extremely popular amongst people for sports entertainment. This is mainly because of quality players and the club tournaments' promotion. Tournaments like FIFA drive consumer engagement as they bet on players and teams. As economies worldwide expand and individuals experience an increase in disposable income, there is a greater inclination for people to engage in leisure activities like sports betting. This tendency is especially evident in emerging economies such as India and Bangladesh.

The market has certain restraints as well. Sports betting, particularly among young adults, is highly addictive and often leads to adverse effects on their mental well-being. Individuals experiencing losses in their bets commonly exhibit increased levels of depression and aggression. This has been a significant deterrent for several countries in legalizing betting activities. China has imposed a strict ban on all gambling activities except for the Welfare Lottery and China Sports Lottery on the mainland. Despite the surge in the popularity of online betting, governments enforce stringent regulations on this form of gambling. These restrictions pose barriers for new entrants looking to engage in sports betting.

global sports betting market

Global Sports Betting Market: By Sports Type

Based on sports type, the market is segmented into football, basketball, baseball, horse racing, cricket, hockey, and others. The football segment is expected to dominate the sports betting market in the forecast period. The growth is attributed to football being an extremely popular sport and is known for tournaments such as FIFA and UEFA and more common European club tournaments. These tournaments are easily accessible to people through television and online platforms, making it very easy for viewers and fans to bet.

The horse racing segment is projected to exhibit the fastest growth rate in the forecast period. This sport is known to be a more traditional sport and has a larger acceptance amongst people concerning placing bets. The advent of online betting platforms has made it convenient for individuals to place bets on horse races from the comfort of their homes.

Global Sports Betting Market: By Type

Based on type, the market is segmented into fixed odds wagering, exchange betting, live/in-playing betting, esports betting, and others. The fixed odds wagering segment is projected to dominate the market in the forecast period. In this type of wagering, the payout for a winning bet is determined by the odds agreed upon when the bet is placed. It cannot be changed later in case the course of the game. Fixed odds provide a stable and predictable framework for bettors, facilitating the analysis of potential outcomes and informed decision-making throughout the game. This type of betting is well-suited for long-term strategies, allowing individuals to assess statistics, trends, and team performance over an extended period before making their wagers.

eSports betting segment is projected to exhibit the fastest growth rate during the forecast period. The increasing popularity of esports as a form of entertainment has driven the growth of esports betting through online streaming platforms. Major tournaments and leagues attract a massive global audience, creating a substantial market for betting. Games like League of Legends, Dota 2, Counter-Strike: Global Offensive, and Overwatch have become popular choices for esports betting.

Global Sports Betting Market: By Platform

Based on platform, the market is segmented into offline and online. The online platform dominated the market in 2023 and is projected to retain its dominance over the forecast period. This growth can be attributed to the technological advancements in the online domain of sports technology. Easy availability of smartphones and internet connectivity throughout enables people to bet as and when they want and any amount they wish to bet on.

The offline platform is expected to witness a slower rate of growth. Offline betting involves in-person transactions and interactions at physical locations. With the advent of portable devices and digital betting platforms, people are reluctant towards offline betting.

asia pacific sports betting market

Global Sports Betting Market: By Region

Europe is analysed to be the largest region in the global sports betting market during the forecast period. Europe as a region is known for football. The high level of popularity of the European football clubs amongst viewers worldwide is a major driver for the sports betting market in Europe. According to the European Gaming & Betting Association, Europe witnessed a 7.5% increase in gross gambling revenue (GGR) in 2021. The substantial expansion of the online gambling sector in Europe is primarily a result of limitations imposed on offline gambling activities across European nations due to the COVID-19 pandemic. European countries such as France, Italy, the United Kingdom, Spain, the Netherlands, and Finland have legalized betting through government-authorized platforms.

Asia Pacific is projected to be the fastest-growing region in the forecast period. The extensive integration of mobile technology, especially smartphones, has streamlined accessibility to online sports betting platforms, fostering market expansion. The increased disposable income across various Asian nations has enabled greater participation in recreational pursuits, including sports betting. However, navigating the Asian market proves challenging due to stringent regulations. In India, for instance, legal betting is limited to specific regions and is primarily confined to horse racing.

Global Sports Betting Market Share and Competitor Analysis

The key players operating in the market are 888 Holdings Plc, Bet365, Betsson Ab, Churchill Downs Incorporated, Entain Plc, Flutter Entertainment Plc, Kindred Group Plc, Sportech Plc, and William Hill Plc, among others.

Please note: This is not an exhaustive list of companies profiled in the report.

Recent Developments

In December 2023, Flutter Entertainment Plc announced that its UK and Ireland divisions committed up to USD 10.1 million to charitable initiatives in 2023, with its three key brands – Paddy Power, Sky Betting & Gaming (SBG), and Betfair – announcing new partnerships. A further USD 318,175 has been raised through fundraising events for its two Charities of the Year.

In July 2022,  888 Holdings Plc announced the completion of the acquisition of the international (non-US) business of William Hill, a U.K.-based gambling company, to position itself as a global betting and gaming leader.

1          STRATEGIC INSIGHTS ON NEW REVENUE POCKETS

1.1    Strategic Opportunity & Attractiveness Analysis

1.1.1        Hot Revenue Pockets

1.1.2        Market Attractiveness Score

1.1.3        Revenue Impacting Opportunity

1.1.4        High Growing Region/Country

1.1.5        Competitor Analysis

1.1.6        Consumer Analysis

1.2    Global Market Estimates' View

1.3    Strategic Insights across Business Functions

1.3.1        For Chief Executive Officers

1.3.2        For Chief Marketing Officers

1.3.3        For Chief Strategy Officers

1.4    Evaluate the Potential of your Existing Business Lines vs. New Lines to Enter Into

2          TECHNOLOGICAL TRENDS

2.1   Technological Adoption Rate

2.2   Current Trend Impact Analysis

2.3   Future Trend Impact Analysis

3          GLOBAL SPORTS BETTING  MARKET OUTLOOK

3.1   Market Pyramid Analysis

3.1.1        Introduction

3.1.2        Adjacent Market Opportunities

3.1.3        Ancillary Market Opportunities

3.2   Demand Side Analysis

3.2.1        Market Drivers: Impact Analysis

3.2.2        Market Restraints: Impact Analysis

3.2.3        Market Opportunities: Impact Analysis

3.2.4        Market Challenges: Impact Analysis

3.3   Supply Side Analysis

3.3.1        Porter’s Five Forces Analysis

3.3.1.1 Threat of New Entrants

3.3.1.2 Threat of New Substitutes

3.3.1.3 Bargaining Power of Suppliers

3.3.1.4 Bargaining Power of Buyers

3.3.1.5 Intensity of Competitive Rivalry

3.3.2        SWOT Analysis; By Factor (Political & Legal, Economic, and Technological)

3.3.2.1 Political Landscape

3.3.2.2 Economic Landscape

3.3.2.3 Social Landscape

3.3.2.4 Technology Landscape

3.3.3        Value Chain Analysis

3.3.4        Trend Analysis

3.3.5        Gap Analysis

3.3.6        Cost Analysis

4          GLOBAL SPORTS BETTING MARKET, BY SPORTS TYPE

4.1   Introduction

4.2   Sports Betting Market: Sports Type Scope Key Takeaways

4.3   Revenue Growth Analysis, 2023 & 2029

4.4   Football

4.4.1        Football Market Estimates and Forecast, 2021-2029 (USD Million)

4.5   Basketball

4.5.1        Basketball Market Estimates and Forecast, 2021-2029 (USD Million)

4.6   Baseball

4.6.1        Baseball Market Estimates and Forecast, 2021-2029 (USD Million)

4.7   Horse Racing

4.7.1           Horse Racing Market Estimates and Forecast, 2021-2029 (USD Million)

4.8   Cricket

4.8.1           Cricket Market Estimates and Forecast, 2021-2029 (USD Million)

4.9   Hockey

4.9.1           Hockey Market Estimates and Forecast, 2021-2029 (USD Million)

4.10 Others

4.10.1        Others Market Estimates and Forecast, 2021-2029 (USD Million)

5          GLOBAL SPORTS BETTING MARKET, BY TYPE

5.1   Introduction

5.2   Sports Betting Market: Type Scope Key Takeaways

5.3   Revenue Growth Analysis, 2023 & 2029

5.4   Fixed Odds Wagering

5.4.1        Fixed Odds Wagering Market Estimates and Forecast, 2021-2029 (USD Million)

5.5   Exchange Betting

5.5.1        Exchange Betting Market Estimates and Forecast, 2021-2029 (USD Million)

5.6   Live/In-Playing Betting

5.6.1        Live/In-Playing Betting Market Estimates and Forecast, 2021-2029 (USD Million)

5.7   eSports Betting

5.7.1        eSports Betting Market Estimates and Forecast, 2021-2029 (USD Million)

5.8   Others

5.8.1        Others Market Estimates and Forecast, 2021-2029 (USD Million)

6          GLOBAL SPORTS BETTING MARKET, BY PLATFORM

6.1   Introduction

6.2   Sports Betting Market: Platform Scope Key Takeaways

6.3   Revenue Growth Analysis, 2023 & 2029

6.4   Offline

6.4.1        Offline Market Estimates and Forecast, 2021-2029 (USD Million)

6.5   Online

6.5.1        Online Market Estimates and Forecast, 2021-2029 (USD Million)

7          GLOBAL SPORTS BETTING MARKET, BY REGION

7.1   Introduction

7.2   North America Sports Betting Market Estimates and Forecast, 2021-2029 (USD Million)

7.2.1        By Sports Type

7.2.2        By Type

7.2.3        By Platform

7.2.4        By Country

7.2.4.1     U.S. Sports Betting Market Estimates and Forecast, 2021-2029 (USD Million)

7.2.4.1.1        By Sports Type

7.2.4.1.2        By Type

7.2.4.1.3        By Platform

7.2.4.2     Canada Sports Betting Market Estimates and Forecast, 2021-2029 (USD Million)

7.2.4.2.1        By Sports Type

7.2.4.2.2        By Type

7.2.4.2.3        By Platform

7.2.4.3     Mexico Sports Betting Market Estimates and Forecast, 2021-2029 (USD Million)

7.2.4.3.1        By Sports Type

7.2.4.3.2        By Type

7.2.4.3.3        By Platform

7.3   Europe Sports Betting Market Estimates and Forecast, 2021-2029 (USD Million)

7.3.1        By Sports Type

7.3.2        By Type

7.3.3        By Platform

7.3.4        By Country

7.3.4.1     Germany Sports Betting Market Estimates and Forecast, 2021-2029 (USD Million)

7.3.4.1.1        By Sports Type

7.3.4.1.2        By Type

7.3.4.1.3        By Platform

7.3.4.2     U.K. Sports Betting Market Estimates and Forecast, 2021-2029 (USD Million)

7.3.4.2.1        By Sports Type

7.3.4.2.2        By Type

7.3.4.2.3        By Platform

7.3.4.3     France Sports Betting Market Estimates and Forecast, 2021-2029 (USD Million)

7.3.4.3.1        By Sports Type

7.3.4.3.2        By Type

7.3.4.3.3        By Platform

7.3.4.4     Italy Sports Betting Market Estimates and Forecast, 2021-2029 (USD Million)

7.3.4.4.1        By Sports Type

7.3.4.4.2        By Type

7.2.4.4.3        By Platform

7.3.4.5     Spain Sports Betting Market Estimates and Forecast, 2021-2029 (USD Million)

7.3.4.5.1        By Sports Type

7.3.4.5.2        By Type

7.2.4.5.3        By Platform

7.3.4.6     Netherlands Sports Betting Market Estimates and Forecast, 2021-2029 (USD Million)

7.3.4.6.1        By Sports Type

7.3.4.6.2        By Type

7.2.4.6.3        By Platform

7.3.4.7     Rest of Europe Sports Betting Market Estimates and Forecast, 2021-2029 (USD Million)

7.3.4.7.1        By Sports Type

7.3.4.7.2        By Type

7.2.4.7.3        By Platform

7.4   Asia Pacific Sports Betting Market Estimates and Forecast, 2021-2029 (USD Million)

7.4.1        By Sports Type

7.4.2        By Type

7.4.3        By Platform

7.4.4        By Country

7.4.4.1     China Sports Betting Market Estimates and Forecast, 2021-2029 (USD Million)

7.4.4.1.1        By Sports Type

7.4.4.1.2        By Type

7.4.4.1.3        By Platform

7.4.4.2     Japan Sports Betting Market Estimates and Forecast, 2021-2029 (USD Million)

7.4.4.2.1        By Sports Type

7.4.4.2.2        By Type

7.4.4.2.3        By Platform

7.4.4.3     India Sports Betting Market Estimates and Forecast, 2021-2029 (USD Million)

7.4.4.3.1        By Sports Type

7.4.4.3.2        By Type

7.4.4.3.3        By Platform

7.4.4.4     South Korea Sports Betting Market Estimates and Forecast, 2021-2029 (USD Million)

7.4.4.4.1        By Sports Type

7.4.4.4.2        By Type

7.4.4.4.3        By Platform

7.4.4.5     Singapore Sports Betting Market Estimates and Forecast, 2021-2029 (USD Million)

7.4.4.5.1        By Sports Type

7.4.4.5.2        By Type

7.4.4.5.3        By Platform

7.4.4.6     Malaysia Sports Betting Market Estimates and Forecast, 2021-2029 (USD Million)

7.4.4.6.1        By Sports Type

7.4.4.6.2        By Type

7.4.4.6.3        By Platform

7.4.4.7     Thailand Sports Betting Market Estimates and Forecast, 2021-2029 (USD Million)

7.4.4.7.1        By Sports Type

7.4.4.7.2        By Type

7.4.4.7.3        By Platform

7.4.4.8     Indonesia Sports Betting Market Estimates and Forecast, 2021-2029 (USD Million)

7.4.4.8.1        By Sports Type

7.4.4.8.2        By Type

7.4.4.8.3        By Platform

7.4.4.9     Vietnam Sports Betting Market Estimates and Forecast, 2021-2029 (USD Million)

7.4.4.9.1        By Sports Type

7.4.4.9.2        By Type

7.4.4.9.3        By Platform

7.4.4.10  Taiwan Sports Betting Market Estimates and Forecast, 2021-2029 (USD Million)

7.4.4.10.1 By Sports Type

7.4.4.10.2 By Type

7.4.4.10.3 By Platform

7.4.4.11  Rest of Asia Pacific Sports Betting Market Estimates and Forecast, 2021-2029 (USD Million)

7.4.4.11.1 By Sports Type

7.4.4.11.2 By Type

7.4.4.11.3 By Platform

7.5   Middle East and Africa Sports Betting Market Estimates and Forecast, 2021-2029 (USD Million)

7.5.1        By Sports Type

7.5.2        By Type

7.5.3        By Platform

7.5.4        By Country

7.5.4.1     Saudi Arabia Sports Betting Market Estimates and Forecast, 2021-2029 (USD Million)

7.5.4.1.1        By Sports Type

7.5.4.1.2        By Type

7.5.4.1.3        By Platform

7.5.4.2     U.A.E. Sports Betting Market Estimates and Forecast, 2021-2029 (USD Million)

7.5.4.2.1        By Sports Type

7.5.4.2.2        By Type

7.5.4.2.3        By Platform

7.5.4.3     Israel Sports Betting Market Estimates and Forecast, 2021-2029 (USD Million)

7.5.4.3.1        By Sports Type

7.5.4.3.2        By Type

7.5.4.3.3        By Platform

7.5.4.4     South Africa Sports Betting Market Estimates and Forecast, 2021-2029 (USD Million)

7.5.4.4.1        By Sports Type

7.5.4.4.2        By Type

7.5.4.4.3        By Platform

7.5.4.5     Rest of Middle East and Africa Sports Betting Market Estimates and Forecast, 2021-2029 (USD Million)

7.5.4.5.1        By Sports Type

7.5.4.5.2        By Type

7.5.4.5.2        By Platform

7.6   Central & South America Sports Betting Market Estimates and Forecast, 2021-2029 (USD Million)

7.6.1        By Sports Type

7.6.2        By Type

7.6.3        By Platform

7.6.4        By Country

7.6.4.1     Brazil Sports Betting Market Estimates and Forecast, 2021-2029 (USD Million)

7.6.4.1.1        By Sports Type

7.6.4.1.2        By Type

7.6.4.1.3        By Platform

7.6.4.2     Argentina Eaporative Air Cooler Market Estimates and Forecast, 2021-2029 (USD Million)

7.6.4.2.1        By Sports Type

7.6.4.2.2        By Type

7.6.4.2.3        By Platform

7.6.4.3     Chile Sports Betting Market Estimates and Forecast, 2021-2029 (USD Million)

7.6.4.3.1        By Sports Type

7.6.4.3.2        By Type

7.6.4.3.3        By Platform

7.6.4.4     Rest of Central & South America Sports Betting Market Estimates and Forecast, 2021-2029 (USD Million)

7.6.4.4.1        By Sports Type

7.6.4.4.2        By Type

7.6.4.4.3        By Platform

8          COMPETITIVE LANDCAPE

8.1   Company Market Share Analysis

8.2   Four Quadrant Positioning Matrix

8.2.1        Market Leaders

8.2.2        Market Visionaries

8.2.3        Market Challengers

8.2.4        Niche Market Players

8.3   Vendor Landscape

8.3.1        North America

8.3.2        Europe

8.3.3        Asia Pacific

8.3.4        Rest of the World

8.4   Company Profiles  

8.4.1        888 Holdings Plc

8.4.1.1 Business Description & Financial Analysis

8.4.1.2 SWOT Analysis

8.4.1.3 Products & Services Offered

8.4.1.4 Strategic Alliances between Business Partners

8.4.2        Bet365

8.4.2.1 Business Description & Financial Analysis

8.4.2.2 SWOT Analysis

8.4.2.3 Products & Services Offered

8.4.2.4 Strategic Alliances between Business Partners

8.4.3        Betsson Ab

8.4.3.1 Business Description & Financial Analysis

8.4.3.2 SWOT Analysis

8.4.3.3 Products & Services Offered

8.4.3.4 Strategic Alliances between Business Partners

8.4.4        Churchill Downs Incorporated

8.4.4.1 Business Description & Financial Analysis

8.4.4.2 SWOT Analysis

8.4.4.3 Products & Services Offered

8.4.4.4 Strategic Alliances between Business Partners

8.4.5        Entain Plc

8.4.5.1 Business Description & Financial Analysis

8.4.5.2 SWOT Analysis

8.4.5.3 Products & Services Offered

8.4.5.4 Strategic Alliances between Business Partners

8.4.6        FLUTTER ENTERTAINMENT PLC

8.4.6.1 Business Description & Financial Analysis

8.4.6.2 SWOT Analysis

8.4.6.3 Products & Services Offered

8.4.6.4 Strategic Alliances between Business Partners

8.4.7        Igt

8.4.7.1 Business Description & Financial Analysis

8.4.7.2 SWOT Analysis

8.4.7.3 Products & Services Offered

8.4.8.4 Strategic Alliances between Business Partners

8.4.8        Kindred Group Plc

8.4.8.1 Business Description & Financial Analysis

8.4.8.2 SWOT Analysis

8.4.8.3 Products & Services Offered

8.4.8.4 Strategic Alliances between Business Partners

8.4.9        Sportech Plc  

8.4.9.1 Business Description & Financial Analysis

8.4.9.2 SWOT Analysis

8.4.9.3 Products & Services Offered

8.4.9.4 Strategic Alliances between Business Partners

8.4.10       William Hill Plc

8.4.10.1 Business Description & Financial Analysis

8.4.10.2 SWOT Analysis

8.4.10.3 Products & Services Offered

8.4.10.4 Strategic Alliances between Business Partners

8.4.11      Other Companies

8.4.11.1 Business Description & Financial Analysis

8.4.11.2 SWOT Analysis

8.4.11.3 Products & Services Offered

8.4.11.4 Strategic Alliances between Business Partners

9          RESEARCH METHODOLOGY

9.1   Market Introduction

9.1.1        Market Definition

9.1.2        Market Scope & Segmentation

9.2   Information Procurement

9.2.1        Secondary Research

9.2.1.1 Purchased Databases

9.2.1.2 GMEs Internal Data Repository

9.2.1.3 Secondary Resources & Third Party Perspectives

9.2.1.4 Company Information Sources

9.2.2        Primary Research

9.2.2.1 Various Types of Respondents for Primary Interviews

9.2.2.2 Number of Interviews Conducted throughout the Research Process

9.2.2.3 Primary Stakeholders

9.2.2.4 Discussion Guide for Primary Participants

9.2.3        Expert Panels

9.2.3.1 Expert Panels Across 30+ Industry

9.2.4        Paid Local Experts

9.2.4.1 Paid Local Experts Across 30+ Industry Across each Region

9.3   Market Estimation

9.3.1        Top-Down Approach

9.3.1.1 Macro-Economic Indicators Considered

9.3.1.2 Micro-Economic Indicators Considered

9.3.2        Bottom Up Approach

9.3.2.1 Company Share Analysis Approach

9.3.2.2 Estimation of Potential Product Sales

9.4   Data Triangulation

9.4.1        Data Collection

9.4.2        Time Series, Cross Sectional & Panel Data Analysis

9.4.3        Cluster Analysis

9.5   Analysis and Output

9.5.1        Inhouse AI Based Real Time Analytics Tool

9.5.2        Output From Desk & Primary Research

9.6   Research Assumptions & Limitations

9.7.1        Research Assumptions

9.7.2        Research Limitations

LIST OF TABLES

1 Global Sports Betting Market, By Sports Type, 2021-2029 (USD Mllion)

2 Football Market, By Region, 2021-2029 (USD Mllion)           

3 Basketball Market, By Region, 2021-2029 (USD Mllion)      

4 Baseball Market, By Region, 2021-2029 (USD Mllion)          

5 Horse Racing Market, By Region, 2021-2029 (USD Mllion)

6 Cricket Market, By Region, 2021-2029 (USD Mllion)

7 Hockey Market, By Region, 2021-2029 (USD Mllion)

8 Others Market, By Region, 2021-2029 (USD Mllion)

9 Global Sports Betting Market, By Type, 2021-2029 (USD Mllion)   

10 Fixed Odds Wagering Market, By Region, 2021-2029 (USD Mllion)

11 Exchange Betting Market, By Region, 2021-2029 (USD Mllion)

12 Live/In-Playing Betting Market, By Region, 2021-2029 (USD Mllion)

13 eSports Betting Market, By Region, 2021-2029 (USD Mllion)

14 Others Market, By Region, 2021-2029 (USD Mllion)

15 Global Sports Betting Market, By Platform, 2021-2029 (USD Mllion)

16 Offline Market, By Region, 2021-2029 (USD Mllion)               

17 Online Market, By Region, 2021-2029 (USD Mllion)

18 Regional Analysis, 2021-2029 (USD Mllion)

19 North America Sports Betting Market, By Sports Type, 2021-2029 (USD Million)

20 North America Sports Betting Market, By Type, 2021-2029 (USD Million)

21 North America Sports Betting Market, By Platform, 2021-2029 (USD Million)

22 North America Sports Betting Market, By Country, 2021-2029 (USD Million)

23 U.S Sports Betting Market, By Sports Type, 2021-2029 (USD Million)

24 U.S Sports Betting Market, By Type, 2021-2029 (USD Million)

25 U.S Sports Betting Market, By Platform, 2021-2029 (USD Million)

26 Canada Sports Betting Market, By Sports Type, 2021-2029 (USD Million)

27 Canada Sports Betting Market, By Type, 2021-2029 (USD Million)

28 Canada Sports Betting Market, By Platform, 2021-2029 (USD Million)

29 Mexico Sports Betting Market, By Sports Type, 2021-2029 (USD Million)

30 Mexico Sports Betting Market, By Type, 2021-2029 (USD Million)

31 Mexico Sports Betting Market, By Platform, 2021-2029 (USD Million)

32 Europe Sports Betting Market, By Sports Type, 2021-2029 (USD Million)

33 Europe Sports Betting Market, By Type, 2021-2029 (USD Million)

34 Europe Sports Betting Market, By Platform, 2021-2029 (USD Million)

35 Europe Sports Betting Market, By Country, 2021-2029 (USD Million)

36 Germany Sports Betting Market, By Sports Type, 2021-2029 (USD Million)

37 Germany Sports Betting Market, By Type, 2021-2029 (USD Million)

38 Germany Sports Betting Market, By Platform, 2021-2029 (USD Million)

39 UK Sports Betting Market, By Sports Type, 2021-2029 (USD Million)

40 UK Sports Betting Market, By Type, 2021-2029 (USD Million)

41 UK Sports Betting Market, By Platform, 2021-2029 (USD Million)

42 France Sports Betting Market, By Sports Type, 2021-2029 (USD Million)

43 France Sports Betting Market, By Type, 2021-2029 (USD Million)

44 France Sports Betting Market, By Platform, 2021-2029 (USD Million)

45 Italy Sports Betting Market, By Sports Type, 2021-2029 (USD Million)

46 Italy Sports Betting Market, By Type, 2021-2029 (USD Million)

47 Italy Sports Betting Market, By Platform, 2021-2029 (USD Million)

48 Spain Sports Betting Market, By Sports Type, 2021-2029 (USD Million)

49 Spain Sports Betting Market, By Type, 2021-2029 (USD Million)

50 Spain Sports Betting Market, By Platform, 2021-2029 (USD Million)

51 Rest Of Europe Sports Betting Market, By Sports Type, 2021-2029 (USD Million)

52 Rest Of Europe Sports Betting Market, By Type, 2021-2029 (USD Million)

53 Rest of Europe Sports Betting Market, By Platform, 2021-2029 (USD Million)

54 Asia Pacific Sports Betting Market, By Sports Type, 2021-2029 (USD Million)

55 Asia Pacific Sports Betting Market, By Type, 2021-2029 (USD Million)

56 Asia Pacific Sports Betting Market, By Platform, 2021-2029 (USD Million)

57 Asia Pacific Sports Betting Market, By Country, 2021-2029 (USD Million)

58 China Sports Betting Market, By Sports Type, 2021-2029 (USD Million)

59 China Sports Betting Market, By Type, 2021-2029 (USD Million)

60 China Sports Betting Market, By Platform, 2021-2029 (USD Million)

61 India Sports Betting Market, By Sports Type, 2021-2029 (USD Million)

62 India Sports Betting Market, By Type, 2021-2029 (USD Million)

63 India Sports Betting Market, By Platform, 2021-2029 (USD Million)

64 Japan Sports Betting Market, By Sports Type, 2021-2029 (USD Million)

65 Japan Sports Betting Market, By Type, 2021-2029 (USD Million)

66 Japan Sports Betting Market, By Platform, 2021-2029 (USD Million)

67 South Korea Sports Betting Market, By Sports Type, 2021-2029 (USD Million)

68 South Korea Sports Betting Market, By Type, 2021-2029 (USD Million)

69 South Korea Sports Betting Market, By Platform, 2021-2029 (USD Million)

70 Vietnam Sports Betting Market, By Sports Type, 2021-2029 (USD Million)

71 Vietnam Sports Betting Market, By Type, 2021-2029 (USD Million)

72 Vietnam Sports Betting Market, By Platform, 2021-2029 (USD Million)

73 Taiwan Sports Betting Market, By Sports Type, 2021-2029 (USD Million)

74 Taiwan Sports Betting Market, By Type, 2021-2029 (USD Million)

75 Taiwan Sports Betting Market, By Platform, 2021-2029 (USD Million)

76 Malaysia Sports Betting Market, By Sports Type, 2021-2029 (USD Million)

77 Malaysia Sports Betting Market, By Type, 2021-2029 (USD Million)

78 Malaysia Sports Betting Market, By Platform, 2021-2029 (USD Million)

79 Thailand Sports Betting Market, By Sports Type, 2021-2029 (USD Million)

80 Thailand Sports Betting Market, By Type, 2021-2029 (USD Million)

81 Thailand Sports Betting Market, By Platform, 2021-2029 (USD Million)

82 Rest of Asia Pacific Sports Betting Market, By Sports Type, 2021-2029 (USD Million)

83 Rest of Asia Pacific Sports Betting Market, By Type, 2021-2029 (USD Million)

84 Rest of Asia Pacific Sports Betting Market, By Platform, 2021-2029 (USD Million)

85 Middle East and Africa Sports Betting Market, By Sports Type, 2021-2029 (USD Million)

86 Middle East and Africa Sports Betting Market, By Type, 2021-2029 (USD Million)

87 Middle East and Africa Sports Betting Market, By Platform, 2021-2029 (USD Million)

88 Middle East and Africa Sports Betting Market, By Country, 2021-2029 (USD Million)

89 Saudi Arabia Sports Betting Market, By Sports Type, 2021-2029 (USD Million)

90 Saudi Arabia Sports Betting Market, By Type, 2021-2029 (USD Million)

91 Saudi Arabia Sports Betting Market, By Platform, 2021-2029 (USD Million)

92 UAE Sports Betting Market, By Sports Type, 2021-2029 (USD Million)

93 UAE Sports Betting Market, By Type, 2021-2029 (USD Million)

94 UAE Sports Betting Market, By Platform, 2021-2029 (USD Million)

95 Qatar Sports Betting Market, By Sports Type, 2021-2029 (USD Million)

96 Qatar Sports Betting Market, By Type, 2021-2029 (USD Million)

97 Qatar Sports Betting Market, By Platform, 2021-2029 (USD Million)

98 South Africa Sports Betting Market, By Sports Type, 2021-2029 (USD Million)

99 South Africa Sports Betting Market, By Type, 2021-2029 (USD Million)

100 South Africa Sports Betting Market, By Platform, 2021-2029 (USD Million)

101 Rest of Middle East and Africa Sports Betting Market, By Sports Type, 2021-2029 (USD Million)

102 Rest of Middle East and Africa Sports Betting Market, By Type, 2021-2029 (USD Million)

103 Rest of Middle East and Africa Sports Betting Market, By Platform, 2021-2029 (USD Million)

104 Central & South America Sports Betting Market, By Sports Type, 2021-2029 (USD Million)

105 Central & South America Sports Betting Market, By Type, 2021-2029 (USD Million)

106 Central & South America Sports Betting Market, By Platform, 2021-2029 (USD Million)

107 Central & South America Sports Betting Market, By Country, 2021-2029 (USD Million)

108 Brazil Sports Betting Market, By Sports Type, 2021-2029 (USD Million)

109 Brazil Sports Betting Market, By Type, 2021-2029 (USD Million)

110 Brazil Sports Betting Market, By Platform, 2021-2029 (USD Million)

111 Argentina Sports Betting Market, By Sports Type, 2021-2029 (USD Million)

112 Argentina Sports Betting Market, By Type, 2021-2029 (USD Million)

113 Argentina Sports Betting Market, By Platform, 2021-2029 (USD Million)

114 Chile Sports Betting Market, By Sports Type, 2021-2029 (USD Million)

115 Chile Sports Betting Market, By Type, 2021-2029 (USD Million)

116 Chile Sports Betting Market, By Platform, 2021-2029 (USD Million)

117 Rest of Central & South America Sports Betting Market, By Sports Type, 2021-2029 (USD Million)

118 Rest of Central & South America Sports Betting Market, By Type, 2021-2029 (USD Million)

119 Rest of Central & South America Sports Betting Market, By Platform, 2021-2029 (USD Million)

120 888 Holdings Plc: Products & Services Offering

121 Bet365: Products & Services Offering         

122 Betsson Ab: Products & Services Offering

123 Churchill Downs Incorporated: Products & Services Offering 

124 Entain Plc: Products & Services Offering  

125 FLUTTER ENTERTAINMENT PLC: Products & Services Offering              

126 Igt: Products & Services Offering  

127 Kindred Group Plc: Products & Services Offering              

128 Sportech Plc: Products & Services Offering           

129  William Hill Plc: Products & Services Offering    

130 Other Companies: Products & Services Offering  

LIST OF FIGURES

1 Global Sports Betting Market Overview

2 Global Sports Betting Market Value From 2021-2029 (USD Mllion)

3 Global Sports Betting Market Share, By Sports Type (2023)

4 Global Sports Betting Market Share, By Type (2023)

5 Global Sports Betting Market Share, By Platform (2023)

6 Global Sports Betting Market, By Region (Asia Pacific Market)

7 Technological Trends In Global Sports Betting Market

8 Four Quadrant Competitor Positioning Matrix

9 Impact Of Macro & Micro Indicators On The Market

10 Impact Of Key Drivers On The Global Sports Betting Market

11 Impact Of Challenges On The Global Sports Betting Market

12 Porter’s Five Forces Analysis

13 Global Sports Betting Market: By Sports Type Scope Key Takeaways

14 Global Sports Betting Market, By Sports Type Segment: Revenue Growth Analysis

15 Football Market, By Region, 2021-2029 (USD Mllion) 

16 Basketball Market, By Region, 2021-2029 (USD Mllion)

17 Baseball Market, By Region, 2021-2029 (USD Mllion)

18 Horse Racing Market, By Region, 2021-2029 (USD Mllion)   

19 Cricket Market, By Region, 2021-2029 (USD Mllion)

20 Hockey Market, By Region, 2021-2029 (USD Mllion)

21 Others Market, By Region, 2021-2029 (USD Mllion)

22 Global Sports Betting Market: By Type Scope Key Takeaways

23 Global Sports Betting Market, By Type Segment: Revenue Growth Analysis

24 Fixed Odds Wagering Market, By Region, 2021-2029 (USD Mllion) 

25 Exchange Betting Market, By Region, 2021-2029 (USD Mllion)

26 Live/In-Playing Betting Market, By Region, 2021-2029 (USD Mllion)

27 eSports Betting Market, By Region, 2021-2029 (USD Mllion)

28 Others Market, By Region, 2021-2029 (USD Mllion)

29 Global Sports Betting Market: By Platform Scope Key Takeaways

30 Global Sports Betting Market, By Platform Segment: Revenue Growth Analysis

31 Offline Market, By Region, 2021-2029 (USD Mllion)    

32 Online Market, By Region, 2021-2029 (USD Mllion)

33 Regional Segment: Revenue Growth Analysis

34 Global Sports Betting Market: Regional Analysis

35 North America Sports Betting Market Overview

36 North America Sports Betting Market, By Sports Type

37 North America Sports Betting Market, By Type

38 North America Sports Betting Market, By Platform

39 North America Sports Betting Market, By Country

40 U.S. Sports Betting Market, By Sports Type

41 U.S. Sports Betting Market, By Type

42 U.S. Sports Betting Market, By Platform

43 Canada Sports Betting Market, By Sports Type

44 Canada Sports Betting Market, By Type

45 Canada Sports Betting Market, By Platform

46 Mexico Sports Betting Market, By Sports Type

47 Mexico Sports Betting Market, By Type

48 Mexico Sports Betting Market, By Platform

49 Four Quadrant Positioning Matrix

50 Company Market Share Analysis

51 888 Holdings Plc: Company Snapshot

52 888 Holdings Plc: SWOT Analysis

53 888 Holdings Plc: Geographic Presence

54 Bet365: Company Snapshot

55 Bet365: SWOT Analysis

56 Bet365: Geographic Presence

57 Betsson Ab: Company Snapshot

58 Betsson Ab: SWOT Analysis

59 Betsson Ab: Geographic Presence

60 Churchill Downs Incorporated: Company Snapshot

61 Churchill Downs Incorporated: Swot Analysis

62 Churchill Downs Incorporated: Geographic Presence

63 Entain Plc: Company Snapshot

64 Entain Plc: SWOT Analysis

65 Entain Plc: Geographic Presence

66 FLUTTER ENTERTAINMENT PLC: Company Snapshot

67 FLUTTER ENTERTAINMENT PLC: SWOT Analysis

68 FLUTTER ENTERTAINMENT PLC: Geographic Presence

69 Igt: Company Snapshot

70 Igt: SWOT Analysis

71 Igt: Geographic Presence

72 Kindred Group Plc: Company Snapshot

73 Kindred Group Plc: SWOT Analysis

74 Kindred Group Plc: Geographic Presence

75 Sportech Plc.: Company Snapshot

76 Sportech Plc.: SWOT Analysis

77 Sportech Plc.: Geographic Presence

78  William Hill Plc: Company Snapshot

79  William Hill Plc: SWOT Analysis

80  William Hill Plc: Geographic Presence

81 Other Companies: Company Snapshot

82 Other Companies: SWOT Analysis

83 Other Companies: Geographic Presence

The Global Sports Betting Market has been studied from the year 2019 till 2029. However, the CAGR provided in the report is from the year 2024 to 2029. The research methodology involved three stages: Desk research, Primary research, and Analysis & Output from the entire research process.

Sports Betting Market Size

The desk research involved a robust background study which meant referring to paid and unpaid databases to understand the market dynamics; mapping contracts from press releases; identifying the key players in the market, studying their product portfolio, competition level, annual reports/SEC filings & investor presentations; and learning the demand and supply-side analysis for the Sports Betting Market.

Sports Betting Market Growth

The primary research activity included telephonic conversations with more than 50 tier 1 industry consultants, distributors, and end-use product manufacturers.

Sports Betting Market Trends

Finally, based on the above thorough research process, an in-depth analysis was carried out considering the following aspects: market attractiveness, current & future market trends, market share analysis, SWOT analysis of the company and customer analytics.

Sports Betting Market Share

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Frequently Asked Questions

The global sports betting market is expected to grow at a CAGR of 11.44% from 2024 to 2029.
The key players operating in the market are 888 Holdings Plc, Bet365, Betsson Ab, Churchill Downs Incorporated, Entain Plc, Flutter Entertainment Plc, Kindred Group Plc, Sportech Plc, and William Hill Plc, among others.
The global sports betting market is expected to gain opportunities due to rising online betting platforms and the popularity of sports such as football and horse racing amongst others. Additionally, the rise in disposable income is driving the market growth.
Global sports betting market growth is driven by rising online betting platforms and the popularity of sports such as football and horse racing amongst others.

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