Global Blockchain In Media Advertising And Entertainment Market

Global Blockchain in Media, Advertising, and Entertainment Market Insights

The global block chain in media, advertising, and entertainment market is estimated to witness a high CAGR during the forecast period (2019-2026). Increasing adoption of the block chain technology for various applications in the media, advertising, and entertainment verticals are driving the market growth. Growing need for eliminating intermediaries between content creator and end-users are expected to drive the block chain in media, advertising, and entertainment market during the forecast period. Growing demand for secure and faster transactions along with growing instances of data piracy in the media and entertainment are some of the key factors expected to drive the market growth during the forecast period. The fluctuations in raw materials prices of rubber, silicone, and acrylic among other chemicals are likely to hamper the market growth during the forecast period. However, the process of implementing new technology is time consuming and expensive, hence restraining the market growth.

Blockchain in Media, Advertising, and Entertainment Market: By Providers

On the basis of providers, the global block chain in media, advertising, and entertainment market is segmented into application providers, middleware providers, and infrastructure providers. The application provider segment is expected to hold the largest market share during the forecast period. Application providers help media vendors to reduce the costs associated with contractual agreements and distribution of profits. Application providers also helps to eliminate intermediaries and decrease manual processes.

Blockchain in Media, Advertising, and Entertainment Market: By Application

On the basis of application, the market is segmented into licensing and rights management, digital advertising, smart contracts, content security, online gaming, and payments among others. Payment segment is expected to hold the significant market share during the forecast period. The blockchain technology helps in automating the payment processing activities, and eliminate the need for intermediaries. The technology provides real-time payments- against assets with an immutable state and digital identity. Blockchain solution reduces transaction costs by 40% to 80%, depending upon the level of adoption and extension in the industry. Digital advertising segment is expected to grow at a high CAGR during the forecast period. The demand for digital advertising is driven by increasing branding activities in different end-use industries, such as retail, e-commerce websites, and electronics and product based companies among others.

Blockchain in Media, Advertising, and Entertainment Market: By Enterprise

Based on enterprise, the blockchain in media, advertising, and entertainment market is segmented into small & medium sized enterprises and large enterprises. Small and medium sized enterprise segment is dominating the market and is projected to grow at a high CAGR in terms of revenue during the forecast period. Increasing demand for the integration of blockchain technology-powered solutions in media, entertainment, and advertising verticals is expected to boost the market growth for SME’s during the forecast period.

Block chain in Media, Advertising, and Entertainment Market: By Region

North America is expected to hold the largest market share in the global block chain in media, advertising and entertainment market over the forecast period. Increased investments in the blockchain in media, advertising, and entertainment industry along with presence of key market players such as IBM, Microsoft, Oracle and AWS among others in the region is propelling the market growth. Asia Pacific region is projected to grow at the highest CAGR during the forecast period (2019-2026). Increasing incidents of data piracy in the media, advertising, and entertainment vertical are expected to drive the adoption of blockchain technology in various applications such as licensing and rights management, digital advertising, payments and, content security among others.

Blockchain in Media, Advertising, and Entertainment Market: End Use Landscape

The end-user landscape entails a list of current and prospective consumers prevailing across the regions. This section briefs you about company addresses, contact details, products, and regional presence of companies who are purchasing or are likely to purchase. The key end-users of the markets are Toyota, Samsung and Nestle among others.

Blockchain in Media, Advertising, and Entertainment Market: Vendor Landscape

The report contains a chapter dedicated to vendors operating in the Blockchain in Media, Advertising, and Entertainment market, covering raw material manufactures, equipment developers, manufacturers, and distributors. The report provides these insights on a regional level. This section of the report entails contact details, experience, products manufactured/supplied, and geographical presence of companies.

Blockchain in Media, Advertising, and Entertainment Market Share & Competitor Analysis

Some of the key players operating in the Blockchain in Media, Advertising, and Entertainment market are IBM, Microsoft, SAP, Accenture, AWS, Oracle, Digital Currency Group, Bitfury Group, Factom, Guardtime, BRAINBOY, ARK, Auxesis, Synereo, NYIAX, MetaX, BTL, and Voise among others.

Please note: This is not an exhaustive list of companies profiled in the report.

In January 2019, The Bitfury Group launched a music and entertainment division Surround TM, an open source music platform secured by bitcoin blockchain.

In June 2018, Microsoft anf EY launched a blockchain solution for content rights and royalties management. The solution provides real-time visibility of sales transactions to the participants in the blockchain network.