Mobile Engagement Automation Market

Mobile Engagement Automation Market Insights:
The mobile engagement automation market is anticipated to grow at a CAGR of more than 40% over the forecast period. The increasing use of mobile applications is likely to boost the industry growth. In addition, organizations are adopting the mobile first approach that encourages them to recognize the significant role of these devices in improving the consumer experience. The growing adoption of this approach has led companies to gain in-depth knowledge of brands and consumers. The increased understanding of companies has enabled them to cater to the consumers according to their needs, and also to convey their value proposition effectively.

User Type Insights:
Based on the User type, the market is segmented into SMEs and LSEs. The market for SMEs is anticipated to grow at a higher CAGR over the forecast period. A huge number of vendors are likely to come up with solutions particularly to take into account the requests of SMEs.

Solution insights:
Based on solution, the market is segmented into SMS & MMS, push notifications, e-mails, in-app messaging, and app/web content. Push notifications segment is projected to grow at the highest CAGR over the forecast period. The difficulties associated with monetizing these apps have proved to be one of the major reasons hampering the market growth. Majority of the individuals across the globe have switched from PCs to mobile phones for internet usage. This has led the native app developers to build monetization strategies for their respective websites.

Vertical Insights:
Mobile engagement offers various effective and economical marketing channels for all verticals. Mobile marketing solutions have been widely adopted by majority of the companies due to the increased usage of smartphones along with the need to attract, acquire, engage, and retain customers. The retail segment registered the largest share of the market in 2016. Mobile marketing plays a significant role in helping retailers to get accustomed to the changed consumer behavior.

The finance segment is anticipated to witness lucrative growth over the forecast period. Mobile marketing channels enable financial institutions & banks to gather and analyze data, understand customer requirements better and accordingly target them with proper offers, in turn propelling the growth of the segment.

Mobile Engagement Automation Market - Regional Insights:
The mobile engagement automation market in Asia Pacific is anticipated to grow at the highest CAGR over the forecast period followed by North America and Europe. The growth of this region is attributed to rapid deployment of mobile telecommunication infrastructure along with the growing use of smartphones and related gadgets.

End-Use Landscape:
The end-use landscape includes a list of current and prospective consumers prevailing across the regions. This section provides company addresses, contact details, products, and regional presence of companies who are purchasing or are likely to purchase from global mobile engagement automation market. The major consumers of the product are Verizon Communications Inc., AT&T Inc., and Deutsche Telekom AG.

Mobile Engagement Automation Market - Competitive Scenario:
Key players in this market include IBM, Sales force, Oracle, Adobe, Vibes, Selligent, UrbanAirship, Appboy, Localytics, Swrve, Tapjoy, and Marketo. In June 2016, IBM in partnership with The Boots Company launched Sales Assist, an IBM MobileFirst for iOS app, across all its stores in the UK to make products easily accessible for its customers.